• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.149-158
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• 2022

For this study, a total of 297 TV advertisements and digital video advertisements were selected as analysis targets among domestic corporate advertisements executed for two years from 2020 to 2021. As a result of the content analysis, it was found that CSR public service advertisements, CSV advertisements, and ESG advertisements in 2020, when the corona pandemic began in earnest and ESG of companies emerged as a business management topic, showed a markedly higher execution frequency than in 2021. As a result of examining the distribution of corporate advertisement types by media, it was found that companies were executing various corporate advertisements through digital media rather than traditional media such as TV. As a result of examining the advertising appeal strategies according to the types of corporate advertisements, it was found that the emotional appeal strategy was most frequently used among the rational appeal, emotional appeal, and mixed appeal as a whole in corporate advertising. As a result of analyzing the advertisement model types according to the classification of corporate advertisements, it was found that corporate advertisements use a general model differently from brand advertisements. Lastly, as a result of examining the distribution of advertisement model types according to media types, it was found that the celebrity model is more frequently used in TV advertisements for digital advertisements.

• Asia-Pacific Journal of Business
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• v.14 no.1
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• pp.171-194
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• 2023

Purpose - This study starts with the question of whether the capital market is likely to give positive valuations to companies that pursue diversity in their management and corporate governance structure. In this study, minority gender identity is considered as a diversity issue in management that has a socially negative perception. Design/methodology/approach - This study analyzed the relationship between corporate value in the capital market and the policies of companies that advocated minority gender identities, based on listed U.S. company data. Findings - This study finds that companies that support minority gender identities had a lower Tobin's q value than companies that did not. However, in the case of authenticity in terms of corporate governance diversity, the study finds that companies that advocate minority gender identities rather receive high firm valuation. In particular, companies with a high percentage of female directors show high corporate value even when implementing policies that support minority gender identities. Research implications or Originality - This study explores the capital market's response to diversity using past data in the U.S., but provides more practical implications for how companies should respond to a situation where an advocacy policy, based on more social recognition, for LGBT groups is established in Korea.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.36-46
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• 2021

The purpose of this study is to have insights comparing Korea with US media companies on investigating their CSR goals, targets, methods, and strategies. Specifically, this study finds out the characteristics of CSR cases on broadcasting companies, telecom enterprises, and internet businesses on both countries. The results indicate that the US media companies focus more on inner stakeholders like employees as stimulating employees' welfare, ESG recognition, education, and culture via socially responsible business practices whereas the Korean media companies prefer to supporting have-nots, solving social issues, and market expansion through cause promotions and community volunteering. On CSR activity strategies, there is no difference between countries but some gaps between ones. Of companies, telecom enterprises, regardless of nations, are the best on strategical approaches of CSR activity.

• The Journal of Economics, Marketing and Management
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• v.11 no.5
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• pp.45-55
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• 2023

Purpose: As one of the continuous studies on the offline distribution industry, the purpose of this study is to find ways for offline stores to respond to the growth of online shopping by identifying research trends on department stores. Research design, data and methodology: To this end, this study conducted word frequency analysis, word co-occurrence frequency analysis, BERTopic, LDA, and dynamic topic modeling using Python 3.7 on a total of 551 English abstracts searched with the keyword 'department store' in scienceON as of October 10, 2022. Results: The results of word frequency analysis and co-occurrence frequency analysis revealed that research related to department stores frequently focuses on factors such as customers, consumers, products, satisfaction, services, and quality. BERTopic and LDA analyses identified five topics, including 'store image,' with 'shopping information' showing relatively high interest, while 'sales systems' were observed to have relatively lower interest. Conclusions: Based on the results of this study, it was concluded that research related to department stores has so far been conducted in a limited scope, and it is insufficient to provide clues for department stores to secure competitiveness against online platforms. Therefore, it is suggested that additional research be conducted on topics such as the true role of department stores in the retail industry, consumer reinterpretation, customer value and lifetime value, department stores as future retail spaces, ethical management, and transparent ESG management.

• The Korean Journal of Franchise Management
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• v.14 no.4
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• pp.17-33
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• 2023

Purpose: This study divides choice attributes that can help strengthen the competitiveness of traditional markets into product, price, personnel, and physical evidence. This study also examines which choice attributes affect customer value perception, satisfaction, and loyalty. Research design, data, and methodology: The data were collected from 542 traditional customers aged 20 or older who frequently visit traditional markets across the country and analyzed using the Smart PLS 4.0 program. The survey was conducted with the help of an online survey company for a total of 14 days from April 7, 2023 to April 20, 2023. Result: First, product, price, and employee quality have a positive impact on utilitarian and hedonic value, but physical evidence does not. Second, product, price, and employee quality have a positive impact on hedonic and hedonic value. Second, utilitarian value has a positive impact on satisfaction and revisit intention. Third, hedonic value has a positive impact on satisfaction, but does not on revisit intention. Lastly, satisfaction has a positive impact on revisit intention. Conclusions: Based on the S-O-R model and the theory of consumption value, this study proposed and examined an integrated framework in which satisfaction leads to revisit intention through selection attributes acting on perceived value.

• The Korean Journal of Franchise Management
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• v.14 no.4
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• pp.1-16
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• 2023

Purpose: Previous studies show that perceived CSR motives have a significant impact on company evaluations. However, consumer responses to CSR motives vary depending on CSR motives. From this perspective, this study investigates the impact of CSR motives on consumers' responses in the context of food and beverage franchise companies using a scenario. Research design, data, and methodology: For achieving the purposes of the study, an example of a domestic food and beverage franchise company actively carrying out CSR activities was presented. Data was collected from 304 respondents aged 20 or older who were aware of CSR activities. The respondents answered the questionnaire after reading the scenario. The data was analyzed with SPSS 28.0 and SmartPLS 4.0 program. Result: Values-driven motive and strategic motive influence authenticity, while stakeholder-driven motive and egoistic motive did not influence authenticity. Values-driven motive influences on attitude, while stakeholder-driven motive, strategic motive and egoistic motive didn't. Lastly, authenticity influences attitude. Conclusions: Companies need to be aware that consumers may infer different motives for their CSR activities, and pay close attention to consumers' perceived motives from the planning stage of CSR activities. In particular, companies should focus on the values-driven motive and the strategic motive when planning CSR activities.

• Proceedings of the Korea Water Resources Association Conference
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• 2023.05a
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• pp.73-73
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• 2023

전 세계적으로 기후변화의 영향이 심화되면서, 예상치 못한 가뭄 지속에 따른 물부족 문제 역시 심각해지고 있으며, 국제사회 및 국내외 기업들은 기후변화 심화에 따른 물 리스크를 관리하기 위한 Water Positive 시스템의 도입, ESG 경영, 환경공시 강화 등을 추진하고 있다. 우리나라의 경우 최근 광주·전라남도 지역에서 가뭄이 발생하여, 기업과 지역주민들이 물절약 캠페인을 벌이고, 공장 정비 일정을 변경하는 등의 대응을 하고 있으며, 중앙 정부 및 지방 정부 역시 물 부족대응을 위한 다양한 정책을 추진하고 있다. 본 연구는 이와 같이 기후변화로 인해 심화되는 가뭄대응에 대한 경제적 가치를 추정하는 것을 목적으로 수행되었다. 특히 최근 지속되는 가뭄으로 물부족이 심각한 광주 및 전라남도 지역 주민을 대상으로 물부족 문제 대응에 대한 경제적 가치를 산정해보았다. 다양한 시나리오 하에서 분석이 가능하도록 단위 가치를 추정할 수 있는 선택실험법을 적용하였으며, 광주 및 전라남도 지역의 소득이 있는 1,000가구를 대상으로 지역별·연령별 표본설계를 하였다. 조사된 결과를 바탕으로 추정된 경제적 가치는 다양한 물부족 대응 프로젝트, 정책 등의 평가시 기초자료로 활용될 수 있을 것이다.

• Proceedings of the Korea Information Processing Society Conference
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• 2022.05a
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• pp.456-459
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• 2022

본 연구는 최근 자연어 인공지능 연구 동향에 발맞추어 사전 학습된 언어 인공지능을 활용한 의미론적 분석을 통해 국문 보고서의 가독성을 평가하는 방법론 두 가지를 제안한다. 연구진은 연구 과정에서 사전 학습된 언어 인공지능을 활용해 추가 학습 없이 문장을 임의의 벡터값으로 임베딩하고 이를 통해 1. 의미론적 복잡도 와 2. 내재적 감정 변동성 두 가지 지표를 추출한다. 나아가, 앞서 발견한 두 지표가 국문 보고서의 가독성과 정(+)의 상관관계에 있음을 확인하였다. 본 연구는 통사론적 분석과 레이블링 된 데이터에 크게 의존하던 기존의 가독성 평가 방법론으로 부터 탈피해, 별도의 학습 없이 기존 가독성 지표에 근사한다는 점에서 의미가 있다.

• 한국벤처창업학회:학술대회논문집
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• 2022.11a
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• pp.187-191
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• 2022

최근 기초화장품 트렌드로 클린 화장품, 비건 화장품 등이 브랜드별로 새롭게 출시되고 시장내 성장하고 있다. 한동안 화장품의 성분에 대한 관심과 영향이 커지면서 기능성화장품, 코스메슈티컬화장품, 더마화장품들이 신뢰를 얻고 인기가 있던 가운데, 효능 외의 요소를 소구하는 브랜드와 제품에 대한 관심이 커지고 있는 중이다. 본 연구는 이러한 변화에 있어 소비자의 라이프스타일과 소비가치의 상관관계가 영향이 있을 것으로 보고 이를 분석하고자 한다. 또한 ESG가 강조되는 사회 분위기 속에 클린 화장품 또는 비건 화장품의 소비가 일종의 자기표현의 욕구를 충족시켜주는 역할로써의 관계가 있는지도 알아보고자 한다. 따라서 기초 화장품을 사용하는 소비자들을 대상으로 라이프스타일과 자기표현욕구가 비건화장품 구매의도에 미치는 영향 및 소비가치를 매개변수로 하여 라이프스타일과 자기표현욕구와 구매의도 간의 영향을 살펴하고자 한다. 독립변수는 라이프스타일의 하위변수인 외모관리 지향형, 질적건강추구형으로 구분하였고, 자기표현욕구를 사용하였다. 설문조사는 대학생, 직장인, 주부등 20대부터 40대까지 연령층을 대상으로 진행하여 실증분석에 사용할 예정이다. SPSS v22.0을 사용하여 3단계 매개모형을 기반으로 회기분석할 예정이다.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.05a
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• pp.692-693
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• 2023

ESG 경영이 중요해짐에 따라 기업의 분식 여부도 중요해졌다. 따라서 본 논문에서는 인공신경망과 랜덤포레스트를 활용하여 기업의 분식회계 여부를 판단 성능을 비교분석하고 그 유용성에 대해 평가하였다. 실제 기업 회계정보를 수집하여 실험을 수행하였고, 실험 결과 F1-Score 기준 랜덤포레스트의 RFECV 기법이 0.81로 분식 기업을, SMOTE 기법을 사용한 모델이 정상 기업을 탐지하였고 Accuracy 기준 랜덤포레스트의 RFECV 기법과 SMOTE 기법을 사용한 모델이 0.77로 가장 효과적인 탐지 성능을 보여주었다.