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Effective Advertising Direction in the post-COVID-19 Era (포스트 코로나 시대의 효과적인 광고 방향에 관한 연구)

  • Lee, Jei-Young;Zheng, Zhao
    • The Journal of the Korea Contents Association
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    • v.22 no.7
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    • pp.89-101
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    • 2022
  • COVID-19 is significantly changing consumers' demand and habits. In order to understand consumer characteristics and find effective advertising directions in the post-COVID-19 era, this study set young consumers who are more sensitive to market changes and technological transformation from a subjective perspective of advertising audiences. Through the Q methodology, the advertising development model in the post-COVID-19 era was derived exploratively by examining their cognitive status of advertisements in the post-COVID-19 era. The model consists of three types of advertisements: "demand mining online ads" that value consumer demand and adapt to online shopping paths, "added value creation experiential ads" that value derived value and consumer experiences, and "practical and sentimental value creative ads" based on pragmatism and emotional values. In addition, this study also suggested for the sustainable practice of advertising in the post-COVID-19 era in various aspects, such as "seeking multidimensional values," "expanding consumer experience," and "mining and leading demand.

The development of the seismic fragility curves of existing bridges in Indonesia (Case study: DKI Jakarta)

  • Veby Citra Simanjuntak;Iswandi Imran;Muslinang Moestopo;Herlien D. Setio
    • Structural Monitoring and Maintenance
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    • v.10 no.1
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    • pp.87-105
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    • 2023
  • Seismic regulations have been updated from time to time to accommodate an increase in seismic hazards. Comparison of seismic fragility of the existing bridges in Indonesia from different historical periods since the era before 1990 will be the basis for seismic assessment of the bridge stock in Indonesia, most of which are located in earthquake-prone areas, especially those built many years ago with outdated regulations. In this study, seismic fragility curves were developed using incremental non-linear time history analysis and more holistically according to the actual strength of concrete and steel material in Indonesia to determine the uncertainty factor of structural capacity, βc. From the research that has been carried out, based on the current seismic load in SNI 2833:2016/Seismic Map 2017 (7% probability of exceedance in 75 years), the performance level of the bridge in the era before SNI 2833:2016 was Operational-Life Safety whereas the performance level of the bridge designed with SNI 2833:2016 was Elastic - Operational. The potential for more severe damage occurs in greater earthquake intensity. Collapse condition occurs at As = FPGA x PGA value of bridge Era I = 0.93 g; Era II = 1.03 g; Era III = 1.22 g; Era IV = 1.54 g. Furthermore, the fragility analysis was also developed with geometric variations in the same bridge class to see the effect of these variations on the fragility, which is the basis for making bridge risk maps in Indonesia.

A Historical Analysis of Records and Archives Management System of Won-Buddhism (원불교 기록관리체제의 성립과 변천)

  • Ha, Jong-Hee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.17 no.2
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    • pp.157-176
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    • 2006
  • This study covers the transition of the records and archives management system of Won-Buddhism. The System can be reviewed in four eras. In the Bulbeopyeonguhoe regulations era(1924$\sim$1948), records and archives were managed in an elementary but more ingenious manner than in any other era. The first phase of the Won-Buddhism regulations era(1948$\sim$1965) was governed by the Won-Buddhism Regulations, though the traditional system of the Bulbeopyeonguhoe regulations era was still widely practiced. During the second phase of the Won-Buddhism regulations era (1965$\sim$1994), the system of "national regulations" was actively introduced into the Won-Buddhism system of managing records and archives. During the third phase of the Won-Buddhism regulations era(1994$\sim$present), the Won-Buddhism Regulations had their own meaning because in that they were the first regulations of Won-Buddhism established for the sole purpose of managing records and archives. This study has significance for understanding the Won-Buddhism system of managing records and archives.

High Flow Nasal Cannula versus Nasal CPAP in Preterm Infants (미숙아에서 경비지속기도양압과 가습고유량비강캐뉼라의 사용에 대한 비교 연구)

  • Yoon, Seong-Ho;Kwon,Young-Hee;Park, Hyun-Kyung;Kim, Chang-Ryul;Seol, In-Jun;Lee, Hyun-Ju
    • Neonatal Medicine
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    • v.18 no.2
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    • pp.293-300
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    • 2011
  • Purpose: The aim of the study was to investigate the change in usage and clinical outcomes of using a humidified high flow nasal cannula (HHFNC) in preterm infants. Methods: A retrospective review of patients with gestational age <32 weeks born at our neonatal intensive care unit from January 2008 to March 2011 was performed. First, data were compared between Era 1 (January 2008 to February 2009) and Era 2 (March 2009 to March 2011) to describe the increased usage of HHFNC. Second, the patients (gestational age 25-30 weeks) were divided into two groups to compare clinical outcomes. nasal continuous positive airway pressure (NCPAP) and HHFNC groups who received either NCPAP or HHFNC as a respiratory support within 14 days of birth. Results: Compared to Era 1, HHFNC usage increased from 10 to 55% in Era 2, whereas NCPAP usage decreased from 40 to 5%. No difference in pulmonary or adverse outcomes including the incidence of reintubation and bronchopulmonary dysplasia (BPD), days on oxygen and a ventilator, and other outcomes was observed between the HHFNC and NCPAP groups. Days to reach full feed (32.2${\pm}$16.7 vs. 24.7${\pm}$10.2, P=0.05) and regain birth weight (20.9${\pm}$16.9 vs. 17.2${\pm}$4.3, P=0.04) decreased in the HHFNC group. Conclusion: HHFNC was feasible and did not differ in respiratory and other outcomes, but days to reach full feed and regain birth weight decreased in the HHFNC, when compared with the NCPAP. An additional prospective multicenter designed study is needed to better define safety and efficacy of HHFNC.

The Trends of Emotion Expression in Digital Times (디지털시대의 감성 표현에 관한 연구)

  • Ho Yoon-Jung
    • Journal of Science of Art and Design
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    • v.8
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    • pp.241-266
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    • 2005
  • Current information-oriented society is expanding rapidly with the huge change to our society from the information revolution emerged in mid '50s. Information technique such as computer, communication satellite and cable technology play their in this information-oriented society, and in 1980s, digital technique was adopted to media, inviting new phenomenon in communication of overall society. Expectations and hope for new trends and changes from digital era flourished when we entered into new Millenium, the 21st century. Since then we have gone through changes in years from analogue to digital. Now the word 'digital' is conceived in unified manner in almost every fields and influences overall society, changing our life pattern rapidly. Modern society had demanded some speedy and bidirectional communication tool in shifting digital era, and resulted from that was a new culture, Now the society changes more and more quickly under the speedy information sharing. From that perspective we need to establish the aspects of sensibility expression, which is one feature of the communication. The sensibility-oriented digital was originated from the human nature, which counts emotion and composure much. To satisfy the human nature a new cultural value which transcend a traditional one is needed. And the sensitivity expression to meet the need is one communication tendency in digital era. Digital era has totally different social qualities from that of analogue era. In digital era, prompt respond to rapid change and creativity combined with sensitivity are needed. Therefore a man with sensitivity would be more outstanding than a man of intelligence. The picture of digital and analogue in our society consists of two axis one is analogue axis like retrospective trend, admiration for nature , oriental thought etc. , and the other is the digital axis of internet and information technology. Sensibility can be widely interpreted as analogue thinking. It is surely different from the plain retrospective trend or nostalgia for past. It is a tendency that digital technology is used and cooperated with the emotion in human nature, In this paper we suggest the sensitivity expressions in detail through the study cases including both sides of digital and sensitivity expressions such as 'Bravo your life' advertising campaign of Samsung Insurance, MP3 advertising campaign, and 'Mini-homepage' of Cyworld. Under the circumstances the main direction of communication is oriented to human. This study's purpose is to think the true meaning of this digital era, to overcoming its weaknesses, such as over-dependency on technique and selfish individualism and to harmonize digital and sensitivity expression. The sensitivity-oriented expression than the reason-oriented one is expected to be put forth in whole media, and this is a more efficient tendency under the shifting digital era.

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A Study on Daesoon Thought from Korean Buddhist Viewpoint: With Emphasis on Maitreya Thought and the Interpenetration(Unity) of the Three Teachings (한국불교에서 본 대순사상 - 미륵사상과 삼교회통(조화)사상을 중심으로 -)

  • Lee, Byung-wook
    • Journal of the Daesoon Academy of Sciences
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    • v.25_1
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    • pp.157-187
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    • 2015
  • In this paper, I will study the common point between Korean buddhist thought and Daesoon thought. In 2 chapter, I will illuminate Kang Jeungsan to be familiar with buddhist culture. Daewonsa(大院寺) was the place Kang Jeungsan's to enlighten Path. Kang Jeungsan said Śākyamuni to the people to follow himself. And Kang Jeungsan burned Thousand-Hands Sutra(千手經) as one of Chenjigongsa(天地公事). In 3 chapter I study the unfolding of Korean Maitreya thought and the interpenetration of the three teachings. In 4 chapter I study the idea of Maitreya Buddha and the unity of the three teachings in Daesoon thought. Maitreya has the origin in India. Korea accepted this Maitreya via China. In Silla era, the people accepted Maitreya in relation to Hwarang(花郞). In Unified Silla era, Beopsang jong(法相宗) accepted Maitreya devotion positively and the typical person is Jinpyo(眞表). In Goryeo era, Beopsang jong devoted Maitreya, on the other hand Maitreya devotion changed the popular devotion. In Joseon era, Maitreya devotion changed the popular devotion more and more. In this background, Kang Jeungsan accepted the idea of Maitreya Buddha. And Kang Jeungsan insisted that he is the existence to give Heaven's decree to Choe Jeu(崔濟愚) of Donghak and to combine Jesus of Christianity. The interpenetration of the three teachings is one of the stream of Joseon era's buddhim. We can read this in Hamheo Deuktong(涵虛得通)'s Hyeonjeongron(顯正論) and Yuseokjiluiron (儒釋質疑論) to pretend Hamheo Deuktong and Cheongheo Hyujeong(淸虛休靜)'s Samgagwigam(三家龜鑑). This interpenetration of the three teachings of Joseon era influenced Daesoon thought. The unity of the three teachings in Daesoon thought is divided into three. The first is the unity of the three teachings of Gwanwang(冠旺)'s standpoint, the second is the unity of the three teachings of Sungyo(仙敎) superior standpoint, the third is the unity of the three teachings of Jinmuk(震黙)'s anecdote. The interpenetration of the three teachings of Joseon era is connected with the unity of the three teachings of Jinmuk's anecdote. Thus Joseon era's buddhist thought and Daesoon thought have the common point in the idea of Maitreya Buddha and the interpenetration(unity) of the three teachings.

The Fact about 『Chim Gu Jib Sung』 that Two Acupucture Literature of Chosun Era are Compiled (조선의 두 침구문헌을 집록한 『침구집성』의 실상)

  • Park, Mun-hyun
    • The Journal of Korean Medical History
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    • v.13 no.2
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    • pp.81-91
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    • 2000
  • Through the research, I have found out that "Chim Gu Jib Sung" is deeply infulenced by "Dong Eui Bo Gam", experienced acupuncture diagnosis literature of Chosun era. Also mistakenly recroded statements about "Chim Gu Jib Sung" in all sorts of acupuncture literature nowadays should be corrected.

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Covered Stenting Is an Effective Option for Traumatic Carotid Pseudoaneurysm with Promising Long-Term Outcome

  • Wang, Kai;Peng, Xiao-xin;Liu, Ao-fei;Zhang, Ying-ying;Lv, Jin;Xiang, Li;Liu, Yun-e;Jiang, Wei-jian
    • Journal of Korean Neurosurgical Society
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    • v.63 no.5
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    • pp.590-597
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    • 2020
  • Objective : Covered stenting is an optional strategy for traumatic carotid pseudoaneurysm, especially in malignant conditions of potential rupture, but the long-term outcomes are not clear. Our aim was to determine if covered stenting is an effective option for traumatic carotid pseudoaneurysm with promising long-term outcomes. Methods : Self-expanding Viabahn and balloon-expandable Willis covered stents were separately implanted for extra- and intracranial traumatic carotid pseudoaneurysm. The covered stent was placed across the distal and proximal pseudoaneurysm leakage under roadmap guidance. Procedural success was defined as technical success (complete exclusion of the pseudoaneurysm and patency of the parent artery) without a primary end point (any stroke or death within 30 days after the procedure). Long-term outcomes were evaluated as ischemic stroke in the territory of the qualifying artery by clinical follow-up through outpatient or telephone consultation and as the exclusion of the pseudoaneurysm and patency of the parent artery by imaging follow-up through angiography. Results : Five patients with traumatic carotid pseudoaneurysm who underwent covered stenting were enrolled. The procedural success rate was 100%. No ischemic stroke in the territory of the qualifying artery was recorded in any of the five patients during a mean clinical follow-up of 44±16 months. Complete exclusion of the pseudoaneurysm and patency of the parent artery were maintained in all five patients during a mean imaging follow-up of 39±16 months. Conclusion : Satisfactory procedural and long-term outcomes were obtained, suggesting that covered stenting is an effective option for traumatic carotid pseudoaneurysm.

The Christianity Education for the Fourth Industrial Revolution Era (제4차 산업혁명 시대를 위한 기독교 교육)

  • Bong, Won Young
    • The Journal of the Korea Contents Association
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    • v.20 no.3
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    • pp.645-660
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    • 2020
  • This study attempts to look at the role that modern Christianity should play on an educational level in order to effectively prepare for the future society in the era of the fourth industrial revolution. In the coming era, various areas of human life, including human labor, are expected to be replaced by AI robots. As new alternatives, the ability to empathize effectively and educate creatively to help develop personality qualities are proposed in a rapidly changing world of uncertainty. Modern Christianity, however, has the responsibility to help solve the problems facing this era in the public as a member of the community beyond the boundaries of the church. The purpose of this study is to examine what education the modern Christianity can present to the world as a public discourse and how that should be done. This study suggests the following points on the proper education for which Christianity will participate in the era of the fourth industrial revolution. First, it is necessary to emphasize a sense of belonging through a sense of community. Second, serious considerations and preparations for education that develops creativity are needed. Third, it is necessary to establish an educational direction that encompasses the entire generation. Fourth, practical education through digital utilization should be implemented in the local community. Finally, Christianity in the era of the fourth Industrial Revolution needs to be more integrated. As the Christian community recognizes that the agenda of the community is its task, it will be able to create a co-existing and symbiotic society.