• 제목/요약/키워드: ECONOMIC VALUE

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R을 이용한 1인 가구의 온라인 쇼핑 동기 분석 (An Analysis of the on-line Shopping Motivation of One-person Households using R)

  • 전병호
    • 디지털산업정보학회논문지
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    • 제15권1호
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    • pp.123-132
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    • 2019
  • As the one-person households with economic power have increased, the consumption culture changed as well. The primary purpose of this study is to investigate the on-line shopping motivation of one-person households in terms of consumer value. Economic value, emotional value, convenience value, social value were identified as affecting factors of satisfaction and intention to re-use of on-line shopping purchasing based on prior studies of on-line shopping behavior. This study tested the hypothesized model targeting 244 one-person households who have purchased products in on-line shopping mall. According to the results of analysis by using R, economic value, emotional value are significantly related to the consumer satisfaction but convenience value, social value are not. Consumer satisfaction of online purchasing was also shown to be related to the intention to re-use. However no difference between men and female was shown in shopping motivations. The research result can provide useful guidelines and strategies for one-person households with online shopping malls.

Impact of Economic Value in the O2O Distribution Channel on Brand Attractiveness and Performance

  • Seok-Beom, CHOI;Hye-Young, JOO;Hokey, MIN;Qaiser Farooq, DAR;Young-Hyo, AHN
    • 유통과학연구
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    • 제21권2호
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    • pp.7-20
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    • 2023
  • Purpose: With the unique feature of O2O, consumers are now able to check the profile of the services and products online and then consume them in offline venues or vice versa. This study provides motivation and practical implications about online-to-offline (O2O) distribution channels and investigates the relationship between economic values, service consistency and brand identity attractiveness in the O2O distribution channel. Then identify the impact of brand identity attractiveness on the performance (reputation and reuse intention). Research design, data, and methodology: Structural equation modeling (SEM) has been used to investigate the relationship between economic value and brand identity attractiveness, which affects the reputation and reuse intention of services in O2O. Results: Empirical results show the positive and significant impact of economic value and service consistency on brand identity attractiveness which results the positive and significant impact on performance (reputation and reuse intention) in O2O. Conclusion: In the O2O distribution channel, economic value is an important aspect for the attractive image and brand identity. On the other side, brand identity attractiveness is important for the bright future of O2O services, continuous growth, achieving the distinct goal, keeping good promises with customers, and a better reputation of O2O services in distribution channels.

전국 생활용수의 경제적 가치 평가: 가정용수 대 비가정용수 (Economic Valuation of the Municipal Water: Residential and Non-residential Uses)

  • 구세주;유승훈
    • 한국수자원학회논문집
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    • 제43권11호
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    • pp.957-965
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    • 2010
  • 국민들의 삶의 질과 직접적으로 연관되어 있는 생활용수의 수요 관리 및 공급을 위한 적절한 투자 등 합리적인 정책을 수립, 시행하기 위해서는 생활용수의 경제적 가치에 관한 정확하고 객관적인 정보가 필요하다. 본 연구에서는 수요함수 접근법을 이용하여 16개 시도의 생활용수의 소비자 잉여 및 경제적 가치를 추정하였다. 분석결과, 2009년 전국의 생활용수의 $m^3$당 소비자 잉여와 경제적 가치는 각각 1,180.7원과 1,812.8원으로 추정되었으며 시도별 1,082.7원에서 3,268.6원의 범위를 갖는 것으로 나타났다. 또한 지역에 상관없이 비가정용수의 경제적 가치가 가정용수의 경제적 가치를 초과하였고, 수돗물의 가격에 비해 생활용수의 경제적 가치는 매우 높은 것으로 나타났다. 본 연구결과는 생활용수 공급의 경제적 편익에 대한 정보로 활용될 수 있으며 더 나아가 수도요금 산정의 배경자료로도 참고할 수 있을 것이다.

나노기술의 경제적 가치분석 : 이차전지 산업을 중심으로 (An Analysis for Economic Value of Nano-Technologies : Focused on Secondary Batteries)

  • 배성훈;임정선;신광민;윤진선;강상규;이솔희;김민관;이정우;김준현;신민수;한창희
    • 산업경영시스템학회지
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    • 제38권1호
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    • pp.131-142
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    • 2015
  • It is difficult to make an accurate estimate of the economic value and effects on societal economy of Nano-technologies. This research measures an economic value of Nano-technologies quantitatively and analyzes its influences on societal economy. This paper chooses some major industries as analysis targets and adapts the DEFRA comparative methodology model which has been developed in the UK and recommended by OECD. For this reason, some industries which are in range of economic value assessment were investigated and related data were collected. Also, the economic value and societal influences of Nano-technologies were calculated, through the procedure of the model. In addition, this study conducts a questionnaire to experts for the validity of measurement results and procedures. This paper suggests a guideline for economic value and effects on societal economy of Nano-technologies assessments through quantitative Defra comparative methodologies.

주파수 공용통신 용도 주파수의 경제적 가치 측정 (Estimating the Economic Value of Radio Spectrum for Trunked Radio System)

  • 변희섭;연권흠;김용규
    • 한국전자파학회논문지
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    • 제30권5호
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    • pp.356-364
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    • 2019
  • 최근 정부는 주파수의 효율적 이용을 위하여 이용자에게 주파수의 경제적 가치를 부과하겠다는 정책을 발표한 바있다. 이에 따라 다양한 용도의 주파수에 대한 경제적 가치를 측정하려는 시도가 있을 것으로 예상된다. 이러한 측면에서 본 연구는 주파수 공용통신 용도의 주파수의 경제적 가치를 최소비용대안 방식으로 측정하고자 하였다. 이 경우, 주파수의 가치는 해당 주파수가 주어지지 않을 경우 다른 방법으로 동 서비스를 제공하는데 들어가는 비용으로 측정할 수 있으며, 주파수 공용통신의 경우 이는 LTE 망을 통하여 제공하는데 소요되는 비용이 된다. 즉, TRS 용 주파수의 가치를 LTE 망 이용대가, 설비투자비용, 단말기 보조금, 보상금 등의 합계로 추정해 보았다. 본 연구의 결과는 향후 다른 용도의 주파수 이용대가 산정에도 시사점을 제공할 수 있을 것으로 기대된다.

Valuation of Unpaid Care Work Through a Comparison of Economic Measures in Korea: Focus on Mean Earning Approach and a Generalist Approach

  • An, Mi-Young
    • International Journal of Human Ecology
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    • 제9권2호
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    • pp.1-11
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    • 2008
  • This paper examines the value of unpaid care work using the 2004 time use survey and compared them to economic measures such as GDP, tax revenue, value of paid work, government expenditure on care-related personnel expenditure and remuneration of paid care workers. It employs the mean earnings approach and generalist approach. It finds that the value of unpaid care work (compared to GDP) is between 18% and 29% using different approaches. The value of care of household members and for others in the community (person care) is between 5% and 8%. Furthermore, the value of unpaid care work is greater than that of direct tax regardless of the approach used. In addition, the value of person care is estimated at between 22% and 35% of the total value of the paid economy. The value of unpaid care work far exceeds the value of government expenditure on care-related personnel and the remuneration of paid care workers. This research suggests that unpaid care work (mostly conducted by women) should be recognized as part of production activities. This is because caring and household maintenance activities are necessary for individual well-being but also it contributes to the national economic competitiveness particularly through human resource development.

기업의 IT투자가 주식수익률 및 경제적 영업권에 미치는 영향 (The Influence of the Corporate IT Investments on Stock Return and Economic Goodwill)

  • 유성용;김동헌
    • 경영과정보연구
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    • 제27권
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    • pp.31-52
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    • 2008
  • Intangible Assets are more important determinants of firm value than others in a digital information-based economy(Lev, 2001). Prior research reveals that investments in intangible assets such as R&D and advertising expenditures are associated with firm value. This paper examines the effects of the corporate investments in the information technologies(IT) on stock return and economic goodwill. The sample consists of 152 firms listed on the Korean stock market in 2002. To test hypothesis We employed multiple regression models. Results are as follows; First, IT environment, IT process, and IT human resource are positively associated with firm's IT value. Second, firm's IT value is positively correlated with firm's economic goodwill. Third, firm's IT value is positively correlated with firm's stock return. These results suggest that the investments related with IT are effective in cultivating firm's value and Stock investors can make the best use of firm's announcements related with IT value. Thus the authorities concerned need to expand the public announcements related IT value.

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노후준비서비스의 경제적 가치 분석 (An Analysis of Economic Value of the Old-age Preparation Service)

  • 안경애;이해춘
    • 보건행정학회지
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    • 제28권1호
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    • pp.77-86
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    • 2018
  • Background: The purpose of this study is to emphasize the importance and necessity of the government's old-age preparation service by measuring the economic value of the old-age service and the policy direction and policy implications of the government's old-age preparation service project. Methods: Contingent Valuation Method (CVM) was used as an analytical method. CV methodology was used to calculate the Willingness to pay (WTP) for old-age preparation service and its value was estimated and the economic benefit of the project was estimated. Results: As a result of the analysis, the average monthly payment amount for the old service was calculated as 5,100 won, and the annual average payment amount was estimated to be 61,197.1 won. Conclusion: The present value of the benefit for 10 years with the discount rate of 5.5% is 484,651 won. Based on the value of peruser benefit, the total benefit value calculation result of the old-age preparation service considering the Willingness to pay for the next 10 years shows that the total benefit value of the old service, which occurs during the period from 2016 to 2025(10 years) was estimated at 415.1 billion won. As a result of calculating the benefit for each scenario, the present value of basic service is higher in all scenarios than the linked service.

CVM에 의한 유류유출 해양환경 복원기술 가치측정에 관한 연구 (The Study on the Value of Restoration Technology for the Marine Environmental Damage Caused by Oil Spill Using CVM)

  • 홍성표;조상섭;권석재;백민희
    • Ocean and Polar Research
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    • 제33권1호
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    • pp.77-83
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    • 2011
  • In this study we examined the economic value of restoration technology for oil spill using contingent value methods. One and one half approach to questionnaires can be taken when analyzing tax payer situations as well as single bound approach. The results of the empirical analysis suggest three conclusions. First, the economic value of the restoration technology considered are estimated to be between 8,439 won to 11,867 won per month. Second, the WTP is estimated differently depending on the approaches, OOHB and SB, and the degrees of difference are very sensitive to the model specifications. This empirical result supports the argument for using interval for the economic value when using CVM. Third, the empirical results may provide useful input to policy authorities attempting to estimate the economic justification of the R&D investment for developing an ocean environmental restoration technology.

연근해어업 어선감척사업으로 인한 생산성 및 투자 효과에 관한 연구 (A Study on the Economic Values and Productivity Attained through a Reduction in Fishing Vessels Engaged in Coastal and Offshore Fisheries)

  • 최종두
    • Ocean and Polar Research
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    • 제36권4호
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    • pp.343-351
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    • 2014
  • The purpose of this study is to estimate the economic value and productivity achieved through a reduction in fishing vessels engaged in coastal and offshore fisheries. We found that the value of increasing catch by types in offshore and coastal fisheries was about 17,338 billion won. To examine the economic value, a cost-benefit analysis was applied. This is based on the total cost of vessel reduction (4,576 billion won) assumed to be invested equally each year for five years. BCR and NPV with a discount rate (5.5%) were used to compare the profit of fishery activities in offshore and coastal areas. The model results showed that the NPV and BCR in offshore and coastal fisheries was 5,522 billion won and 2.340 respectively.