• Journal of Information Technology Applications and Management
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• v.15 no.3
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• pp.127-152
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• 2008

This study sought to explore how SMEs are utilizing EC. Drawing on existing research on IT and EC related field, this study presented the framework of EC utilization level and analyzed its affecting factors in the point of organizational perspectives; strategy and competency. The impact of EC utilization on firm performance was also examined by employing BSC. Structural equation model was applied to test the relationships among the theoretical constructs with data from 171 SMEs. The results showed that the rate of EC utilization in SMEs is growing quite rapidly. However, manufacturing related firms still remain at a lower level compared to service related firms. As for the two affecting factors of EC utilization level, it was found that the level of EC utilization appeared to be driven not by strategy but by competency. This result implicates that EC utilization in SMEs doesn't reach to strategic purpose yet, while it is dependent on firm's competency. As far as the impact of EC utilization on firm performance, the study showed that the level of EC utilization has significant relationship with all perspectives performance indicators of BSC. This study can provide the managers with current EC utilization pattern and the guidelines as to where to put the efforts in the EC utilization and how to get an effective EC utilization strategy in the future.

• Management & Information Systems Review
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• v.21
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• pp.271-297
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• 2007

Since B2C EC websites not only become a valuable channel for selling goods to customers and for communicating with the potential clients, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of website must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of B2C EC website contribution of firm performance exist, the functionality of B2C EC website has been decided voluntarily from its business experience. Hence, there has been a call for a rigorous empirical studies to examine the function level of an B2C EC website application. The purpose of this study is to examine the relationship between the function level of B2C EC website and its performance considering the characteristics of B2C EC strategy as moderating variable. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that four factors(price, product recognition, reliability enhancement, and purchase confidence) affect positive effects on the performance of shopping mall, and the characteristics of B2C EC strategy can be considered as a significant moderating variable between price factor and the performance of shopping mall.

• Proceedings of the Korea Database Society Conference
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• 1999.10a
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• pp.69-91
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• 1999

EC의 도입이 국가 및 기업의 국제경쟁력향상을 확보하기 위한 필연적인 해결책이라는 인식하에서, EC의 경쟁력 향상을 위한 유형별 전략모형을 제시함으로서 EC 도입전략의 가이드라인 제공을 목적으로 한다. 구체적으로는 1) Developing strategically classified models and Modeling the structured service of EC to verify the models. (중략)

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.1 no.1
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• pp.58-69
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• 2002

Most of the traffic accidents are a rear-end collision and a clash generated in the signalized intersection on the local roads. So, it is demanded that the high-quality of signal control and dilemma zone control. According to the cases generated by foreign countries, we established the strategies which are composed of Volume-Density Control, strategy of the dilemma zone control using R-detector (microwave detector) In Japan and EC-DC Control. MOEs(Measure of effectiveness) are car numbers in the dilemma zone , max-out probability in the safe side and the average stopping delay in the progress side. We choose a signalized intersection in rural highway to analyze the effect of the strategies and practiced an on-the-spot survey. The result of the survey is applied to the basic data in the simulator. Consequently, strategy of the dilemma zone control using R-detector(microwave detector) in Japan is the best effective in the safe side and EC-DC control is the best in the progress side. Based on the result, we developed the effective strategy of the signal control . This strategy is composed of the strategy of Japan and the detector on the stopping line used in the EC-DC control. On the result of the analysis, new strategy is the best effective in two sides.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.171-174
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• 2001

This study investigates the differences in critical dimensions which impact on operations and strategy in Internet EC of service related intangible product. For this purpose, services are newly classified by two selected dimensions such as 1)the proportion of substitute by on-line, and 2)the needs of interaction and customization. Secondly, on the classification of services, the differences of 1) customer needs of geographical accessibility, 2) needs of cooperation with off-line functions, and 3) customer purchase intention in Internet EC are tested among classified groups. Finally, implementations on operations and strategy in Internet EC are suggested, based on the results of analysis. Data are collected by the survey on the customer groups, and analyzed by statistical method, such as mean score plot, cluster analysis, and analysis of variance.

• Journal of Information Technology Applications and Management
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• v.13 no.2
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• pp.99-113
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• 2006

It is hardly achieved Electronic Commerce (EC) activation if there isn't any performance in spite of the estimation that EC would improve whole economic efficiency. Therefore, there should be a need for the research whether implementation and utilization of EC really improve companies' business performance. The primary purpose of this study is to investigate the level of EC utilization in Small and medium sized enterprises (SMEs) and analyze its effect on business performance in terms of BSC. The results indicate that EC utilization in various fields of business and the use of information created through EC are significantly related to higher business performance, but EC volume is not. This study examines facing problems of SMEs in utilizing EC as well.

• Proceedings of the Korea Database Society Conference
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• 2000.11a
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• pp.142-151
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• 2000

전자상거래 시장의 폭발적인 성장에도 불구하고 전자상거래 업체들은 날로 치열해 지는 글로벌 시장경쟁 하에서 성공적인 기업으로 성장 발전해 나가기 위해서는 효과적인 사업전략을 구사하고 기업 고유의 차별적 경쟁우위를 확보해야 할 필요성이 대두되고 있다. 이를 위해서는 기업 경쟁전략 및 업무 부문별 실천전략 수립과 구체적인 제품 및 서비스의 제공전략 등이 종합적인 차원에서 일관성 있게 수립되어야 한다. 본 논문은 이와 같은 연구의 필요성 인식 하에서 EC의 기본적인 사업전략 수립 프레임워크와 기능부문별 전략(특히 마케팅 전략)을 종합적으로 검토하는 것을 연구 목적으로 삼고자 한다. 이를 위하여 본 연구는 첫째, Porter의 본원적 전략에 취급상품의 범위 및 경쟁전략을 독립변수로 추가하여 EC 전략을 제시하고자 한다. 본 연구에서 제시하는 EC 전략의 횡축은 총체적 비용우위 전략, 차별화 전략을, 종축은 포터의 집중화 (Focus) 전략에 대한 구분의 형태이다. 둘째, EC의 마케팅전략은 기존의 4P전략에 근거하여 수익획득방식, 상품취급방식, 운영방식, 광고홍보방식으로 구분하여 제시한다. 궁극적으로 EC전략에 따른 EC 마케팅전략의 차이를 분석함으로써 종합적인 EC 전략의 수립이 가능할 것으로 판단된다.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2003.11a
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• pp.109-131
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• 2003

This Study intends to find the impact of industry type on the relationship between Electronic Commerce(EC) implementation and performance. For this purpose, empirical study of domestic small and medium enterprises(SMEs) is carried out to test the relationship between EC implementation and EC performance and the moderating effect of industry type on the relationship between them. Previous empirical studies on EC mostly focused on the adoption of EC by business firms, and also have been carried out with the data from big enterprises. More often than not, the results obtained from the large business firms are used to provide the guidelines for SMEs. SMEs are, however, different from large business firms in many aspects, and need to be studied on their own. Empirical test shows that there are differences between manufacturing industry and service industry in utilizing EC and in achieving EC performance. The results of data analysis indicate that the industry type of SMEs is moderating the relationship between EC implementation variables(EC type, EC strategy, EC formality and EC character) and EC performance variables(EC utilization, EC satisfaction and EC usefulness).

• The Journal of the Korea Contents Association
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• v.2 no.3
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• pp.41-58
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• 2002

The purpose of this study was to examine the influence Of external environmental context, organizational context, and technical context on adoption and diffusion of B2B EC using innovation framework In this study, factors distinguishing non-adoption companies of B2B EC from adoption companies of B2B EC were customer-supplier power, perceived benefits, top management support, organizational strategy and organizational characteristics. The results of this research weight various B2B EC adoption factors in terms of their strategic importance.

• Information Systems Review
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• v.1 no.2
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• pp.137-152
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• 1999