• Title/Summary/Keyword: EC(Electronic Commerce)

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A New Latent Class Model for Analysis of Purchasing and Browsing Histories on EC Sites

  • Goto, Masayuki;Mikawa, Kenta;Hirasawa, Shigeichi;Kobayashi, Manabu;Suko, Tota;Horii, Shunsuke
    • Industrial Engineering and Management Systems
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    • v.14 no.4
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    • pp.335-346
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    • 2015
  • The electronic commerce site (EC site) has become an important marketing channel where consumers can purchase many kinds of products; their access logs, including purchase records and browsing histories, are saved in the EC sites' databases. These log data can be utilized for the purpose of web marketing. The customers who purchase many product items are good customers, whereas the other customers, who do not purchase many items, must not be good customers even if they browse many items. If the attributes of good customers and those of other customers are clarified, such information is valuable as input for making a new marketing strategy. Regarding the product items, the characteristics of good items that are bought by many users are valuable information. It is necessary to construct a method to efficiently analyze such characteristics. This paper proposes a new latent class model to analyze both purchasing and browsing histories to make latent item and user clusters. By applying the proposal, an example of data analysis on an EC site is demonstrated. Through the clusters obtained by the proposed latent class model and the classification rule by the decision tree model, new findings are extracted from the data of purchasing and browsing histories.

Implementation and Design of XML Data Processing System for EC (전자상거래를 위한 XML 데이터 처리 시스템 설계 및 구현)

  • 김철원
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.7 no.4
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    • pp.750-757
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    • 2003
  • Many issues about portability and extension of system converting and exchanging information using XML standard data are being studied currently. This paper proposes design using XML processing layer for mediation between client and server to solve the development cost problem for compatibility and extension of client/server environment. This maintains mediation role for programming development between client and server and increases extension of system and portability of hetero geneous environment. This paper implements and designs XML data processing system for EC using XML DB among hetrogeneous databases. We expect cost-down by maintenance of system using this architecture for electronic commerce.

Design and implementation of shipping electronic commerce agent in distributed computing environment (분산환경하에서 해운 전자상거래 에이전트 설계 및 구현)

  • Jang, Il-Dong;Wee, Seung-Min;Kim, Si-Hwa
    • Journal of Navigation and Port Research
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    • v.26 no.1
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    • pp.78-84
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    • 2002
  • In this thesis a shipping broker agent system, which can be executed by a CORBA-based environment using the distributed object technique, CORBA is designed and implemented Nowadays, while the EC system is extensive on the web, legacy host systems have limitations and its capacity-upgrade os required. In order to solve these problems the method that distributes programs into several computer systems can reduce their loads, set low system capacity and minimize network bottleneck. In this thesis using Agent Communication Language(ACL), we propose an agent based prototype and implement an intelligent agent prototype for ships search using CORBA, which can exchange and shiare data between different systems.

e-Learning Business Models and Critical Success Factors : An Empirical Assessment of e-Learning Firms (e-Learning 비즈니스 모델과 성공요인에 관한 연구)

  • Jeong Dae Yul;Seong Haeng Nam
    • Proceedings of the Korea Association of Information Systems Conference
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    • 2004.11a
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    • pp.431-443
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    • 2004
  • Many e-Learning companies are incorporated for the last five years, but most of them are failed or merged by the other company. The main reasons are the absence of competitive strategies and recognition of critical success factors. There are many researches on the critical success factors of Information System (IS) and Electronic Commerce (EC) . We derived e-Learning success factors from the previous IS and EC researches. We classified the success factors into five dimensions, (1) contents management, (2) learner management, (3) business strategy, (4) organizational support and ability, (5) learning management system (LMS), and each dimension has 9 or more success factors measurement items. We surveyed the perceived importance of the success factors from the manager of South Korea e-Learning firms. The paper categorized the items into two or more factors for each dimension by the exploratory factor analysis. Finally, we conducted one-way ANOVA for each success factors by the business model. As a result, there is different importance level for each success factors by the business model. We concluded that each e-Learning company needs different strategies to their business model.

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A Study on the Control Agent System of P2P Business Model (P2P 비지니스 모델에서의 조정 에이전트 시스템에 관한 연구)

  • Kim, Dong-Hyun;Lee, Sung-Ju
    • Journal of the Korean Institute of Intelligent Systems
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    • v.12 no.1
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    • pp.73-79
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    • 2002
  • At present, most Electronic Commerce System is made mainstream of Server-Client Commerce. For searching goods information, we must entering the EC sites and search that s information. but, P2P(Peer to Peer) System being escape traditional structure, Server-Client, it enable information transact between users, and resolve the problem of network, add-cost of server-ensurance, etc. Also, it is possible to trade information between person to person, client to provide. In this paper, we investigate on-going p2p models and study on the p2p based control based system.

A Study on the Domestic Small Package Express Service′s Competitive Power Improvement Plan at EC Times (전자상거래 시대 국내 택배업의 경쟁력 향상 방안에 관한 연구)

  • 박영태;정종식
    • Proceedings of the Korean DIstribution Association Conference
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    • 2002.05a
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    • pp.31-59
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    • 2002
  • Recently there are many changes of logistics environment Such as integrated logistics information system, the rapid growth of the domestic and international small package express service and third party logistics with Electronic Commerce. At this time it is very important to deliver to customers the goods sold through EC speedy, accurately and safely. That is to say, the role of small package express service is very important at EC times. The bottlenecks of small package express service in the circumstances of EC are the weakness of EC operating company and small package express service provider the shortage of distribution centre and cargo terminal, the shortage of skilled man with related small package express service etc. So, I suggested that for activation of EC it is necessary to strengthen the strategic alliances, introduce GPS and use the third party logistics positively in the side of small package express service provider. And it is necessary to prepare for the settlements of traffic problems, support the introduction of integrated logistics service, logistics information system, deregulate restriction such as weight limit of vehicles in the side of the government. And to government support throughout extending nation's SOC, deregulation, support to small package express service terminal, permit to stopping & parking in downtown, abolishing a no passing zone, permit to being employed foreigner. Also this service involves ensuring that the product will arrive when wanted, and in an undamaged condition.

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The Design and Implementation of Secure-ReXpis System with Internet Environment (인터넷 환경 하에서의 Secure-ReXpis 시스템 설계 및 구현)

  • 안경림;박상필;백혜경;임병찬;박준홍;고대식
    • The Journal of Society for e-Business Studies
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    • v.6 no.3
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    • pp.101-113
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    • 2001
  • Security is very important in EC(Electronic Commerce) environment because exchanged information(that is transaction details, private data, charges data(card-no, accounts), etc) is various and is very sensitive. So, In this paper, we propose Secure-ReXpis(Reliable St excellent Xh3 Processing Infrastructure) System that transfer message and support Message Level Security(Encryption/Decryption and Digital Signature). And we implement Message Confidentiality Service, User Authentication & Message Integrity Service and Non-Repudiation Service among the various Security Services. This system support XML message format and EDI message, WEB Data and Private Format Data, etc.

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Implementation of the Integrated E-Catalog System for the efficiency of the B2B e -business (B2B e-business를 위한 차세대 통합 전자 카탈로그 시스템 개발)

  • 최옥경;한상용
    • The Journal of Society for e-Business Studies
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    • v.7 no.3
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    • pp.61-73
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    • 2002
  • Product catalog information is the most important factor to make customers purchase the product for various B2B or B2C businesses provided on the Internet. As catalog information differs from company by company, it cannot provide common criteria standard to customers to make decisions. Therefore, it is necessary to develop a platform independent system, which integrates incompatible data from each company' catalogs and manages its database. This paper describes the integrated E-catalog system made up DB module, catalog management module, and interface module. This system allows customers to view standardized product catalog information from different companies with real -time updates, and also provides extensibility, flexibility, and interoperability for the effective E-Business management.

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A Study on Accessing SQL 2000 via HTTP based XML-QL (HTTP를 이용한 XML-QL기반 데이터 접근에 관한 연구)

  • 박종락
    • Journal of Korea Society of Industrial Information Systems
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    • v.7 no.5
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    • pp.154-158
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    • 2002
  • As Electronic Commerce is expanding its area rapidly and various web applications are developed by using SQL Query Language. This paper described a method of data accessing and transformation via HTTP. Finally we expect that this paper method will useful in constructing EC system using XML and SQL 2000 sever in related fields.

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데이터 웨어하우스 구축을 위한 상향식.하향식 접근 방법에 관한 연구 - 방법론적 고찰을 통한 접근

  • 박주석;전대성;박진휘
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1998.10a
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    • pp.15-18
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    • 1998
  • Recently, domestic datawarehouse marketplaces take up the most important part of information technology investments with ERP(Enterprise Resource Planning), EC(Electronic Commerce) construction projects in spite of a business slowdown for IMF environment. Therefore, in industrial fields as finances, communications, manufactures, distributions, and so on, datawarehouse was constructed or is under construction, and datawarehouse success stories was showed around some enterprises that has constructed previously datawarehouse. This study is intended to be henceforth an index and direction for an actual proof study by discussing a study of methodology for datawarehouse construction in order to compare and analyze Top-down & Bottom-up approach for datawarehouse that has constructed in actual enterprises.

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