• Title/Summary/Keyword: E-commerce industry

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The Impact of Generation Z's Consumer Characteristics on the E-commerce Industry (Z세대의 소비 특성이 이커머스 산업에 미치는 영향)

  • Kim Ye Eun;Seung In Kim
    • Industry Promotion Research
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    • v.9 no.3
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    • pp.129-138
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    • 2024
  • This study investigates the impact of Generation Z's consumer characteristics on the E-commerce industry using data from 60 respondents through an online survey. Generation Z, accustomed to the digital environment and quickly adopting new technologies, is noted as a strong consumer group. The study results indicate that value-driven and digital-friendly consumption significantly impact E-commerce usage. This suggests that E-commerce companies should enhance the digital experience and emphasize social responsibility and ethical values in their marketing strategies. These findings provide foundational data for effectively analyzing and responding to Generation Z's consumer characteristics in the E-commerce market.

A Study on the Development Strategy of Logistics System in E-Commerce in China

  • OH, Moon-Kap;YOUN, Myoung-Kil
    • The Journal of Economics, Marketing and Management
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    • v.7 no.4
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    • pp.1-5
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    • 2019
  • Purpose - Along with the rapid growth of the economics and IT industry, E-commerce appears as the next potential area of world economics. For this no-entity shops commerce style, logistics is crucial for the success of E-commerce. Research design, data and methodology - In this paper, Dangdang.com, the largest online marketplace in China, is studied and a conceptual model is present, to develop a practical way to develop the logistics system in E-commerce situation. Results - This research finds that following 4 factors are critical success factors for E-commerce logistics: 1) logistics centres are very important to control the inventory management; 2) keep good cooperation with third-party logistics (3PL) can guarantee good quality shipping service and also can reduce delivery costs; 3) build strong information system; 4) quick response system also needed for an efficient logistics system. When E-commerce firms are developing their logistics systems, they should pay more attention to these 4 critical success factors. Conclusions - In summary, successful 3PL management is vital for competing regionally and globally throughout the logistics value chain. We see information system as an enabler in logistics management to get the right products to the right place in the right quantity at the right time and to provide quality services to satisfy the customer's needs.

IoT-ENABLED MANUFACTURING SYNCHRONIZATION FOR E-COMMERCE

  • Alkhunaizan, Abdulmohsin Suliman
    • International Journal of Computer Science & Network Security
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    • v.21 no.6
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    • pp.269-274
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    • 2021
  • Businesses and manufacturing have benefited from the evolution of digital information technology. The introduction of e-commerce has changed the way companies are conducted, and the manufacturing industry is using emerging technologies to automate and synchronize production processes in order to increase productivity and profitability. The results of the study show that incorporating the internet into e-commerce has transformed the process, making it one of the most advanced and high users of digital technology. E-commerce has advanced by leaps and bounds, allowing products and services to flow electronically with minimal delays. Manufacturing has benefited from the implementation of IoT, which has increased the productivity of production processes and is gradually becoming a major beneficiary of modern computer technology.

The Antecedents of Switching Cost and its Effect on Customer Loyalty in Digital Music Service Industry (온라인 음악서비스 산업에서 전환비용의 선행요인 및 전환비용이 고객충성도에 미치는 영향)

  • Kang, Sung-Min;Uhm, Gi-Heon
    • Asia pacific journal of information systems
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    • v.20 no.2
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    • pp.157-180
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    • 2010
  • Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.

Operation Strategy for Electronic Commerce Promotion Base on Common Mechanic Industry (ASP기반으로 한 기계산업체간의 성공적 전자상거래 구축을 위한 전략연구)

  • Jeong, Sei-Hyun
    • Journal of Information Technology Services
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    • v.1 no.1
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    • pp.81-117
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    • 2002
  • The generalization of Internet use has been spreaded all over the world and impacted company to introduce intranet and extranet for their operation which dealt with electronic commerce. For these reason, endeavor of implementation of web site system is promotioned and enhanced the possibility of adaptation range for the view of company. Dramatic competition which company faced with the use of internet and request from all over the world made company brought company to various and different type of level. It is necessary to develop website system with experty knowledge to satisfy customer needs. To deal with this situation, works from the level of government should proposed to spread whole country business which propelled through kyungnam mechanic industry information promotion center. With strategic proposal concerning district characteristics to adapt electronic commerce successfully, information promotion should performed. Support of government is needed continuously to realize infra of ASP composed of 4,877 mechanic industry company. It might be possible to deal with international rapid change with cooperation of company and government related department.

An Exploratory Study on the Framework to Classify Social Commerce Models

  • Cho, Nam-Jae;Lee, Hyung-Ju;Oh, Seung-Hee
    • Journal of Information Technology Applications and Management
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    • v.19 no.1
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    • pp.25-36
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    • 2012
  • Social Commerce recently attracted the attention of academic and industry researchers. Social Commerce aims to make a transactional environment which is beneficial to three parties-social commerce service provider, buyer and seller by way of using the platform of SNS. As Social Commerce is a new technology issue, there is no existing conceptual framework, e.g. appropriate classification the business types, that help to understand the nature of Social Commerce. This study suggests one classification framework and tries to verify whether it works.

A Study on the Factors Affecting E-logistics Systems in the Chinese Logistics Industry

  • Yu, Liu;Bae, Jung-Han
    • International Commerce and Information Review
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    • v.2 no.1
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    • pp.25-48
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    • 2009
  • With the rapid growth of e-logistics in the global logistics industry, it is important to gain further insight into this growing segment of Chinese logistics industry. The current situation in China consists of many small and medium-sized logistics firms. Furthermore, e-logistics is still relatively undeveloped in the majority of the Chinese logistics companies and presently there are still many problems unresolved. This paper attempted to review the concepts and theoretical background of e-logistics systems from previous studies. After acknowledging the essential issues related to e-logistics systems, a research model based on the theory acceptance model was designed and tested. The key factors to the e-logistics system (reliability, maintainability, software, facility and transportation) were validated through the modeling and testing process. Included in the modelling and testing process are other related factors of e-logistics process, logistics information system and added value as dependent variables in this model. The results of this study confirm that the e-logistics Process is affected by transportation, while maintainability and software factors influence logistics information system. reliability, maintainability, facility and transportation are significant factors associated with added value. This research aimed to provide theoretical and practical contribution to Chinese logistics companies and to give some insights into e-logistics system as a whole. The paper also provided some useful theoretical implication and practical guidelines for the development of e-logistics system in the chinese logistics industry.

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A Study on the Factors Affecting E-logistics Systems in the Chinese Logistics Industry

  • Yu, Liu;Bae, Jung-Han
    • International Commerce and Information Review
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    • v.11 no.2
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    • pp.3-26
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    • 2009
  • With the rapid growth of e-logistics in the global logistics industry, it is important to gain further insight into this growing segment of Chinese logistics industry. The current situation in China consists of many small and medium-sized logistics firms. Furthermore, e-logistics is still relatively undeveloped in the majority of the Chinese logistics companies and presently there are still many problems unresolved. This paper attempted to review the concepts and theoretical background of e-logistics systems from previous studies. After acknowledging the essential issues related to e-logistics systems, a research model based on the theory acceptance model was designed and tested. The key factors to the e-logistics system (reliability, maintainability, software, facility and transportation) were validated through the modeling and testing process. Included in the modelling and testing process are other related factors of e-logistics process, logistics information system and added value as dependent variables in this model. The results of this study confirm that the e-logistics Process is affected by transportation, while maintainability and software factors influence logistics information system. reliability, maintainability, facility and transportation are significant factors associated with added value. This research aimed to provide theoretical and practical contribution to Chinese logistics companies and to give some insights into e-logistics system as a whole. The paper also provided some useful theoretical implication and practical guidelines for the development of e-logistics system in the chinese logistics industry.

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