• 제목/요약/키워드: E-commerce distribution

검색결과 246건 처리시간 0.026초

A Study of E-commerce-based Capabilities of Small Firms with Cloud Computing Techniques

  • Zhou, Xuesong;Kim, Kyung-Tae
    • Journal of Information Technology Applications and Management
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    • 제27권4호
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    • pp.21-36
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    • 2020
  • E-commerce represents the acquisition and sale, or the transmission of funds or data through an electronic platform. E-commerce is a paradigm shift that influences marketers and customers to improve current market processes. The significant challenges in e-commerce are the accuracy and performance factors during a business transaction, which has been substantially enhanced using Cloud Computing Techniques (CCT). The growth of e-commerce management has been increased due to massive internet penetration, and particularly small and emerging companies are increasingly using this alternative as a differentiated business model. E-commerce has significant environmental impacts and highly utilized in today's market scenario. Further, the replacement has not been thoroughly explored. Current research has been carried out to describe the e-commerce scenario to analyze market trends. This study further discusses the essential variables to the performance of market models for e-commerce. For example, e-procurement of products/services, electronic supply chain management, e-distribution and selling support (supplier connections, e-fulfilment) and online e-auctions (transactional) can represent important e-commerce capabilities, which can contribute to marketing strategy implementation effectiveness, resulting in higher export performance.

A Panel Analysis on the Cross Border E-commerce Trade: Evidence from ASEAN Countries

  • HE, Yugang;WANG, Jingnan
    • The Journal of Asian Finance, Economics and Business
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    • 제6권2호
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    • pp.95-104
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    • 2019
  • Along with the economic globalization and network generalization, this provides a good opportunity to the development of cross-border e-commerce trade. Based on this background, this paper sets ASEAN countries as an example to exploit the determinants of cross-border e-commerce trade including the export and the import, respectively. The panel data from the year of 1998 to 2016 will be employed to estimate the relationship between cross-border e-commerce trade and relevant variables under the dynamic ordinary least squares and the error correction model. The findings of this paper show that there is a long-run relationship between cross-border e-commerce trade and relevant variables. Generally speaking, the GDP(+) and real exchange rate(-export & +import) have an effect on cross-border e-commerce trade. However, the population (+) and the terms of trade (-) only have an effect on cross-border e-commerce import. The empirical evidences show that the GDP and the real exchange rate always affect the development of cross-border e-commerce trade. Therefore, all ASEAN countries should try their best to develop the economic growth and focus on the exchange rate regime so as to meet the need of cross-border e-commerce trade development.

Uncertainty Avoidance, Individualism and the Readiness of Business-to-Consumer E-commerce

  • XU, Jun;CHENG, Chen
    • The Journal of Asian Finance, Economics and Business
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    • 제8권1호
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    • pp.791-801
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    • 2021
  • This study aims to test whether and to what extend national culture affects the readiness of business-to-consumer (B2C) e-commerce across the world. We regress two sets of data at national level: (1) the ratings of two main dimensions of Hofstede's national culture framework, uncertainty avoidance and individualism, and (2) UTCTAD B2C e-commerce index value. A sample of 83 countries was tested in this study. Several control variables at national level are included in our regression model. We find that these two cultural dimensions have an effect on the readiness of B2C e-commerce in various ways. We find that countries with high individualism score have high index value of B2C e-commerce development. We discuss the implications of these findings for B2C e-commerce developing strategies. We then call for designing relative policies with full consideration on national culture to promote the development of B2C e-commerce. In addition, we identify the limitations of the study and propose recommendations for future research. This study is the first one to use UNCTAD data on B2C e-commerce to explore the relationships between two dimensions of Hofstede's national culture and the readiness of B2C e-commerce and adds to the knowledge of literature in this research field.

항공사 유통경로에 대한 e-비즈니스 파급효과 (e-Business Impacts on Distribution Channel in Airlines)

  • 윤덕영;이휘영;김기웅;윤문길
    • 경영과학
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    • 제22권1호
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    • pp.149-165
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    • 2005
  • From the growth of internet technology, many e-commerce principles have been Introduced In airline industry. The computer reservation systems(CRS) has been considered as the first real-time business application and the earliest examples of e-commerce. in airlines, the early e-business activity was to build the web site for providing flight Information to customers. Recently, many airlines are expanding the capability of the web site for selling tickets on the web to make use of the cheaper distribution channel. In this paper, we focus on the impacts of airline e-business being implemented in airline distribution channels. Using the conjoint analysis, we suggest a model for estimating the change of market sales for each distribution channel. With the empirical survey, we can find some implications on the e-business strategy and the effective internet marketing tools for airlines.

항공사 유통경로에 대한 e-비즈니스 파급효과 (e-Business Impacts on Distribution Channel in Airlines)

  • 윤문길;윤덕영;이휘영
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2004년도 추계학술대회 및 정기총회
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    • pp.99-115
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    • 2004
  • From the growth of Internet technology, many e-commerce principles have been introduced in airline industry. The computer reservation systems(CRS) is the first real-time business application and considered as the earliest examples of e-commerce. In airlines, the early e-business activity was to build the web site for providing flight information to customers. Recently, many airlines are expanding the capability of the web site for selling tickets on the web to make use of the cheaper distribution channel. In this paper, we focus on the impacts of airline e-business being implemented in airline distribution channels. Using the conjoint analysis, we suggest a model for estimating the change of market sales for each distribution channel. With the empirical survey, we can find some implications on the e-business strategy and the effective internet marketing tools for airlines.

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A Study on the Introduction of E-commerce and the Revitalization of the Korean Traditional Market

  • Soo-Wook, Lee
    • International Journal of Advanced Culture Technology
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    • 제10권4호
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    • pp.255-260
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    • 2022
  • It is true that traditional markets have become a great foundation for changes in today's production and distribution. However, with the development of science and information communication gradually, the perspective of distribution has been newly developed. In particular, the digital economy system and the pursuit of perfect competition in the global era have placed a great burden on the traditional market. Accordingly, the government has made numerous efforts to revitalize traditional markets, which has led to the present day. However, the change in production, distribution, and transactional perspectives of newly introduced e-commerce in the position of not being able to deviate from the characteristics of the traditional market, that is, the traditional market, poses another major crisis. Therefore, while maintaining the tradition of the traditional market, the introduction of a new method of electronic trading has a good advantage to become an advanced market, but it has not pursued major changes due to fundamental management methods and small-scale operation. Therefore, I believe that it is urgent to introduce and apply new e-commerce to secure transitional competitiveness in order for the traditional market to be reborn and to pursue change and development into a new advanced market.

Design and Implementation of an e-Catalog using XML

  • Liu Yi Wen;Geum Jin-Gwon;Kang Byeong-Do;Kwon Young-Jik
    • 한국산업정보학회:학술대회논문집
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    • 한국산업정보학회 2006년도 춘계 국제학술대회 논문집
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    • pp.229-234
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    • 2006
  • E-commerce and business information systems are being introduced in most of enterprises with the development of internet recently. Meanwhile the introduction of enterprise portal concepts and the enterprise informatization provide a necessary premise for insuring a competitive power. Therefore, it became necessary to research on the project of reusing the data of e-commerce. In this paper, we make a domestic maker the subject and implement a XML based electronic catalog(e-catalog) system for electronic commerce(e-commerce) based on web. The implemented XML based e-catalog system can reduce time and expenses needed for making, keeping and distribution in paper catalog systems. It also can correct the data reuse problems in the e-catalog systems implemented by HTML. Exchanging and reusing data used in e-commerce is essential to the integration between business information systems and points to the enterprise portal.

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온라인 커머스 서비스 혁신을 위한 비즈니스 생태계적 접근 (A Business Ecosystem Approach for E-commerce Service Innovation)

  • 권혁인;박주연;김주호
    • 한국IT서비스학회지
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    • 제20권4호
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    • pp.1-21
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    • 2021
  • At a time when the e-commerce market is experiencing accelerated growth, with advancements in information and communications technology (ICT), the problems of distribution of counterfeit products and consumer confusion caused by non-face-to-face purchases have increased. Hence, amid intensifying competition, it has become important for e-commerce companies deliver product information more efficiently, provide differentiated services, and secure credibility for consumers by reducing consumer damage from buying counterfeit products. However, even though consumer confusion and the inadvertent purchase of counterfeit products are intensifying in such a market scenario, there are no services that aim to solve such problems. This study examines the conventional e-commerce industry in South Korea through a political, economic, social, and technological (PEST) analysis, based on in-depth interviews with consumers, to derive the pain and gain points of the industry. As a result, the inherent problems of the e-commerce industry were revealed. Through a service value network perspective, services aimed at resolving such issues were derived, and the e-commerce business ecosystem needed to solve this problem was deduced. The findings revealed that the artificial intelligence-based service support platform has become a major driving force within the e-commerce innovation ecosystem by enabling a new way to create and secure value using ICT. This entails a new exchange mechanism and transaction architecture and a new organizational structure that breaks the barriers between industries.

E-Commerce Readiness of Creative Industry During the COVID-19 Pandemic in Indonesia

  • PRIAMBODO, Ivan Triyogo;SASMOKO, Sasmoko;ABDINAGORO, Sri Bramantoro;BANDUR, Agustinus
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.865-873
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    • 2021
  • COVID-19 pandemic has brought the world into economic recession. This study aims to present an analysis of the readiness of creative e-commerce in Indonesia. Data was collected from various locations that may represent the Creative Industry in Indonesia. The quantitative method has been applied as a research approach by gathering questionnaires from 383 business owners selected using the cluster random sampling method. Based on the results of the analysis and discussion, it is concluded that E-Commerce Readiness is very important in times of uncertainty such as the COVID-19 pandemic. The level of readiness will determine the continuity and sustainability of a company or business in a volatile business environment. E-Commerce Readiness can be evaluated based on Technology Readiness, Organizational Readiness, and Environmental Readiness. Not all perspectives are taken into consideration in making decisions about the implementation or improvement of E-Commerce in the pandemic period. Technology Readiness is seen as the most significant impact on a company's ability to cope with volatility, while Environmental Constraints encourage businesses to adopt E-Commerce and take it to the next level. On the other hand, Organizational Readiness has no effect on the E-Commerce readiness of the company because the company or organization does not consider this aspect.