• Journal of the Korean Operations Research and Management Science Society
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• v.33 no.3
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• pp.77-92
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• 2008

Commonality strategy is a popular design practice in designing a product line as it enables the firm cost saving and simplification in design, manufacturing, and distribution processes. However the issue of commonality has been mostly analyzed from a profit maximizing firm's perspective and, to our knowledge, there is no literature that deals with the issue from a different perspective. in this paper, we consider the issue of commonality strategy from a social welfare maximization perspective, and argue that commonality strategy used in designing of public goods can bring certain benefits not just for a firm but also for consumers, i.e., for society as a whole. While we assume certain cost saving in production process due to economies of scale under commonality strategy, we conceptualize two different effects of commonality strategy, utility effect due to cost saving and weighted-averaging effect, and show how these two effects interplay to determine the design of common attribute and desirability of commonality strategy. We also discuss how the implementation of commonality strategy differs under different objectives of a product line designer : social welfare and firm's profit maximization.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.323-335
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• 2005

Globalization of economy brings both opportunities and threats especially for companies in developing countries such as Korea. Globalization is an opportunity because it may expand the size of market for the company where globalization brings a threat for developing global competitiveness. If the company has already built competitive advantage in its business domain, the company can easily transfer market growth to profit improvement. However, if the company has not developed competitive advantage, globalization of economy will give a serious threat for the survivor of the company. The company might lose its own domestic market share. For the less famous brand of product or company name, international expansion is a challenging strategy. The study evaluated organizational performance of companies that try international expansion by utilizing Miles and Snow's strategy typology. We clustered organizations based on their strategy typology (prospector, analyzer, defender, and reactor) in view of the level of product diversification, new product development instances, level of localization, and autonomy of foreign subsidiary. With the strategy typology, we evaluated international strategy in view of product competitiveness, marketing strategy, human resource strategy, and organizational strategy. The regression result demonstrates that the performance of the company is significantly higher when the company employs prospector strategy. We also found out that product quality and emphasis for developed countries in international expansion are the most important factors for success.

• Journal of Information Technology Applications and Management
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• v.13 no.3
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• pp.107-127
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• 2006

Understanding characteristics of Internet businesses from cross-cultural perspective could offer valuable insights on developing business strategy and policy. This work is concerned with revealing divergence and convergence of Internet business models in their financial performance, given organizational conditions and cultural context. For this, we studied the association between organizational attributes (core activity, origination, firm age, and industry) and their effects on a firm's financial performance (gross revenue and net income). Relevant data was gathered from representative Internet firms in Korea and U.S. Data analysis indicated that there exist both similarities and differences between Korea and U.S and year 2003 and 2006. While core activities and industry types of U.S. firms has not been changed much between the periods, Korean firms show much difference. In addition, while core activities and industry type were found to have strong relationship with financial performance, age and origination of a firm weak connections with financial performance. This study is expected to provide a foundation for developing more robust and systematic research model and performing further empirical research in this area.

• Journal of Korean Society for Quality Management
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• v.28 no.3
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• pp.133-144
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• 2000

Many organizations have developed their own information systems not only for internal efficiency but also for effectiveness of external customer services. One of the most effective service tools for their customers is the use of information technology. The web technology is rapidly becoming one of the most effective tools for online customer services. In order to gain competitive edge, organizations must have effective web site planning methods for their customer service. A study on traditional information systems planning methodologies has been conducted and they are compared with web site planning techniques. Cases of web sites in order to Improve customer relationship are analyzed. finally, a new conceptual framework for web site planning strategy for e-CRM is proposed in this paper. In order to support effective web site planning, online customer contact points and online service activities are defined and classified as several stages. And, web site strategies corresponding to each customer service activities are developed and proposed, With this framework, organizations can build competitive web strategies for improving their online customer relationships, thereby increasing customer satisfaction.

• Proceedings of the Korea Information Processing Society Conference
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• 2007.05a
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• pp.506-509
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• 2007

본 논문에서는 정보통신부와 정보통신연구진흥원에서 개발하여 구축한 e-DURE시스템(정보통신부 산하/유관기관용 표준업무관리시스템)의 설계와 구현시 반영된 정보교환 및 동기화 방안을 연구하여 구체적으로 기술하였다. 정부와 산하기관의 구조와 업무처리방식을 반영하여 시스템을 설계하였고, 축적되는 데이터의 실시간 공유를 위해 Web Services와 SOAP 프로토콜을 사용하여 정보를 교환하였다. 또한, 데이터의 정확성을 향상시키기 위해 유효성 검증 모듈을 설계/개발하였으며, 패키지 및 ASP시스템에서 포털시스템으로 전송하는 데이터의 오류를 찾아내어 필터링하고 동기화해 주는 방안을 구현하였다. 본 연구를 통하여, 기관간 공유하고자 하는 데이터가 실시간으로 유통되었으며 데이터의 정확성이 유지되어 업무 프로세스의 획기적인 개선이 이루어졌다.

• Proceedings of the Korea Database Society Conference
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• 2001.11a
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• pp.60-75
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• 2001

금융산업에서 인터넷을 본격적인 영업 채널로 활용하는 비중이 높아지고 사이버금융의 확산에 따라 고객과의 거리를 좁히면서 금융기관의 수익성을 높이는 방안으로 eCRM 등 고객 맞춤화 전략이 최근 국내외에서 주목을 받고 있다. 본 논문에서는 금융정보기술의 발전 단계에 있어서 eCRM 의 위치를 살펴보며, 국민은행 인터넷뱅킹의 개발 배경과 그 유형을 논의하며, 고객의 니즈를 찾아내고 이에 맞추어 가치를 창출하는 방법으로서 개인화의 종류들을 살펴본다. 또한 원투원 마케팅의 실현 기법들과 실제로 국민은행의 eCRM 과정에서 이들이 어떻게 구현되었는지를 논의한다.

• Proceedings of the Korea Database Society Conference
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• 2000.11a
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• pp.152-159
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• 2000

본 연구는 e-행정서비스의 개념을 소개하고 실제 국내에 이를 구현하기 위한 방안을 제시한다. 이를 위해 선진 4개국의 사례를 도입기간, 시스템 체계, 시스템 범위, 도입 환경 등에 대해 살펴보고 논의한다. 본 연구에서 제안하는 e-행정서비스 실현 방안으로는 인터넷 패러다임에 부응한 추진전략의 수립, e-행정서비스 통합시스템의 구축, 정부 공개키 기반구조 체계의 정립, 다목적 스마트카드 도입, 인터넷 시대에 적응할 수 있는 행정정보화 관련 법 제도 보완, 그리고 마지막으로 인터넷 기반기술의 신속한 도입을 위한 유연한 환경 조성 등이다.

• International Commerce and Information Review
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• v.19 no.1
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• pp.99-126
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• 2017

The Indonesian e-commerce market has grown significantly due to sustained economic growth, middle class growth, rapid increase in Internet and SNS users, and increase in accessibility of mobile broadband services. In particular, consumers' online shopping through mobile and SNS has been increasing rapidly based on the expansion of the popularity of smart phone devices. This research suggested the strategies for expanding exports of Indonesia through e-commerce platform to the Korean firms, with deep analysis of the current status and features, problems, cases, and implications etc. of Indonesia's e-commerce market. As an export expansion strategy utilizing Indonesia's e-commerce platform, this study showed the Korean firms have to build a local online distribution network, establish a logistics & delivery and payment system, acquire Halal certification for Muslim market, carry out the in-depth market research, actively implement Hanryu marketing strategy, develop a creative product, set up market segmentation strategies, and develop SNS mobile marketing.

• The Journal of Information Technology
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• v.4 no.2
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• pp.83-102
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• 2001

International Courier Service can be used for on campus pick-up and delivery of small items on a pre-arranged basis or on call. Same day service is available for important items at a minimal fee. As e-commerce develops, effective procurement and delivery become even more critical success factors, offering great opportunities to the transportation and logistics Industry in an e-Commerce World. Much of the logistics industry has developed, or is developing systems to operate in the new e-market to capture new electronic tailer clients and enhance relationships with current customers. Supply chain solutions based on EC links will eventually become standard, leaving some companies behind. fresh opportunities and reduced entry barriers to new competitors via e-commerce pose a major threat to the present logistics industry. supply chain systems developers and industry consultants that subcontract physical transport of goods to contractors may encroach on traditional logistics industry business. In this paper I tried to explain various aspects of the physical distribution service through international courier service in an e-commerce world and survey the logistics strategy of international courier service companies against development of electronic commerce based on our companies, logistics strategy.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.39 no.2
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• pp.119-128
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• 2016

Use of ICT in Government has ability to improve service delivery to its citizens, and yet many developing countries have lagged behind in the implementation of e-Government. Many e-Government initiatives also failed to achieve their objectives in developing countries. This paper therefore aims to identify critical failure or success factors in Kenya, using Heeks' Factor Model. A survey questionnaire was developed and data were collected and analyzed from officials and interested citizens. The analysis results enabled to highlight seven specific success and failure factors, and their constituent elements in Kenya. The Kenyan overall e-Government implementation score belongs to the Zone of Improvement (3.52 of total 5.0), which means partial success or failure. The enablers of e-Government projects are good strategy formulation, and internal and external drive, whereas main failures of e-Government are weak ICT infrastructure. The areas for improvement are project management, design, competencies and funding. Data analysis highlights both strengths and weaknesses for each factor or variable. In particular, Kenyan government excels at the drive for change by top to bottom government officers as well as external stakeholders, while the government officers who are using e-Government are satisfied with the availability of vision, strategy and plan of e-Government implementation. Both technologies and e-transactions laws were the worst of all the variables in e-Government implementation. Two areas should be improved using immediate corrective action. In-depth study reveals that government officers and citizens can't fully use their laptop and mobile devices due to the lack of both ICT network and its operating technology, and legal system associated with the transaction of business information. Finally, the study ends up with recommendations for policy makers to shape the future of e-Government system in both developing and developed countries.