• The Journal of Society for e-Business Studies
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• v.9 no.2
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• pp.109-121
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• 2004

In this paper, we propose a system that generates a new customizing information for customer with classification and analysis in detail and provides customized information to individual customers automatically. A proposed system generate preference information and preference e-mail format as analysis and calculate that e-mail open rate and mouse event information. Using generated interesting information and preference e-mail format, individual customer's interest information according to e-mail standard and format that customer prefers through agent automatically recompose and push to customer. From experiment, the designed and implemented system showed high e-mail open ratio and user's satisfaction in performance assessment.

• Journal of Korean Library and Information Science Society
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• v.26
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• pp.541-573
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• 1997

This study reviews several innovative electronic reference services that will be transformed in the age of the virtual library. This study focused on reference service via E-mail and electronic bulletin board which is regarded as the most important service in a variety of electronic reference services. Through E-mail and the electronic bulletin board, the user submits questions and the librarian responds with the answer. Though interest in using E-mail and electronic bulletin board as a basis for reference service has grown considerably in recent years, it is still in its infancy in Korea. Thus the purpose of this study is to propose a model electronic reference service system using E-mail and the electronic bulletin board for university libraries in Korea. This system consists of the following modules: electronic reference services policy, open reference service via electronic bulletin board, closed reference service via E-mail, and FAQ. This system is meant to be a guide for those considering implementing such a service.

• Journal of Intelligence and Information Systems
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• v.10 no.2
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• pp.79-89
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• 2004

Since the amount of E-mail messages has increased , we need a new technique for efficient e-mail classification. E-mail classifications are grouped into two classes: binary classification, multi-classification. The current binary classification methods are mostly spm mail classification methods which are based on rule driven, bayesian, SVM, etc. The current multi- classification methods are based on clustering which groups e-mails by similarity. In this paper, we propose a novel method for e-mail classification. It combines the automatic category generation method based on the vector model and the dynamic category hierarchy construction method. This method can multi-classify e-mail automatically and manage a large amount of e-mail efficiently. In addition, this method increases the search accuracy by dynamic reclassification of e-mails.

• Journal of Korea Multimedia Society
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• v.7 no.3
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• pp.438-449
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• 2004

More and more users are using the query e-mail according to the increment of use of internet. The operator of internet site desires the users to check the FAQ and Q＆A contents first before sending the query e-mail to the operator However the users try to get the solution for a problem easily by simply sending a query e-mail. Therefore the increment of query e-mail is inevitable, and the site operator is suffering from too heavy loads and spending too much time and cost to reply the query e-mail. In this paper, we are proposing an efficient method of classifying the query e-mail of users automatically by using a neural network. To verify the reasonability of our work, the query e-mails of KORNET are used as the test data, which is actually gathered in KT. A total of 210 learning data and 280 test data were used to test the performance of the proposed approach. From the experiments we got the encouraging result from the view point of application in real life. The proposed approach satisfied the request of users who wanted rapid response for their query e-mail.

• Journal of Korean Society of Archives and Records Management
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• v.4 no.1
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• pp.1-21
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• 2004

Records may furnish proof of a particular action, contain information that protects the rights of individuals or government, and document decisions made during the course of government business. As business in and between government agencies will increasingly be conducted through electronic messaging service, the need to manage e-mail messages and systems is the same as for other record management systems concerning the creation of, retention of, and access to public records. Therefore government agencies that use electronic mail(e-mail) have an obligation to make employee aware that e-mail messages, like paper records, must be managed according to established record management procedures. The purpose of this paper is to suggest guidelines and/or strategies on managing e-mail messages as records for agencies which must take steps in order to make, capture, maintain, dispose, store, protect, and provide access to e-mail messages. This paper discusses on the definition of e-mail messages, principles on managing e-mail message, and how to manage e-mail messages as records.

• Journal of Intelligence and Information Systems
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• v.9 no.2
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• pp.121-133
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• 2003

Due to the rapid growth of Internet, means of communication with customers in a traditional customer support environment such as telephone calls are being replaced by mainly e-mail in a Web-based customer support system. Although such a Web-based support is efficient and promises potential benefits for firms, including reduced transaction costs, reduced time, and high quality of support, there are some difficulties associated with responding to many types of customer's inbound e-mails appropriately. As many types of e-mail are received, considerable attention is being paid to methods for increasing the efficiency of managing and responding e-mails. This research proposes an intelligent system for managing customer's inbound e-mails in organizations by applying case based reasoning technique for responding to various customers' inbound e-mails more effectively. In this approach, a case is represented as a frame-typed data structure corresponding to an inbound e-mail, keywords, and its reply e-mail. In the retrieval procedure, keywords and affinity set is developed to index a case, and then the case is represented as a vector, a case vector. Also, cosines value is calculated to measure the similarity between a new inbound e-mail and the cases in the case base. In the adaptation procedure, we provide several adaptation strategies to adapt and modify the retrieved case. The strategies guide to make an outbound e-mail using product databases, databases for customer support, etc. Additionally, the Web-based system architecture is proposed to implement our methodology. The proposed methodology and system will be helpful for developing more efficient Web-based customer support.

• Proceedings of the KAIS Fall Conference
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• 2003.11a
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• pp.185-190
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• 2003

Due to the rapid growth of Internet, means of communication with customers in a traditional customer support environment such as telephone calls are being replaced by mainly e-mail in a Web-based customer support system. Although such a Web-based support is efficient and promises potential benefits for firms, including reduced transaction costs, reduced time, and high quality of support, there are some difficulties associated with responding to many types of customer’s inbound e-mails appropriately .As many types of e-mail are received, considerable attention is being paid to methods for increasing the efficiency of managing and responding e-mails. This research proposes an intelligent system for managing customer’s inbound e-mails in organizations by applying case based reasoning technique for responding to various customers' inbound e-mails more effectively. In this approach, a case is represented as a frame-typed data structure corresponding to an inbound e-mail, keywords, and its reply e-mail. In the retrieval procedure, keywords and affinity set is developed to index a case, and then the case is represented as a vector, a case vector. Also, cosines value is calculated to measure the similarity between a new inbound e-mail and the cases in the case base. In the adaptation procedure, we provide several adaptation strategies to adapt and modify the retrieved case. The strategies guide to make an outbound e-mail using product databases, databases for customer support, etc. Additionally, the Web-based system architecture is proposed to implement our methodology. The proposed methodology and system will be helpful for developing more efficient Web-based customer support.

• Information Systems Review
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• v.11 no.1
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• pp.49-67
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• 2009

E-mail marketing is the cheapest channel in target marketing. The channel works amazingly well for marketers who know how to use it. The e-mail marketers are able to integrate transactional and behavioral data to improve the targeting content of e-mail marketing campaigns. The cost in e-mail marketing is low and e-mail marketing makes no pollution. But, the e-mail response rate is lower than all the other channels. So, it is very hard for companies to increase their sales volumes, though the companies are ready to execute e-mail marketing campaigns on the side of computer systems. Marketers can send messages easily to target customers compared to other channels. But, the possibility to be read by the customers is low. Normal e-mails are continually devalued by spam mails. This study shows the influence of e-mail marketing to increase sales used by credit cards, on the basis of the real data promoted by A bank, in the Republic of Korea. The analysis on the traits of the respondent can help marketers to target customers. If additional studies on the response prediction model on the basis of traits of potential respondents are done, the targeting method to increase the effectiveness of e-mail marketing will be better structured and organized.

• Journal of the Korean Society for information Management
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• v.26 no.1
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• pp.125-145
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• 2009

E-mail became the universal communication means today that is widely used socially. It is being used as an important communication means in a problem about interchange and commerce with foreign countries as well as exchange of opinions within public agency and in relationship with other institution, corporation or organization. Also, in the trend of pointing to digital government, e-mail is becoming the primary means of contacting with the people. However, our country is not recognizing e-mail as official record yet, and is not offering any guideline for managing e-mail. E-mail is one form in electronic record, and needs to be acquired and managed as record given having been used for public service. It is essential to prescribe meta-data elements necessary for acquisition and management. Accordingly, the final purpose of this study is to offer the foundation in the e-mail record management of our country, by suggesting meta-data elements that will need to be secured when acquiring e-mail record.

• Journal of Platform Technology
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• v.9 no.2
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• pp.26-37
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• 2021

E-mail is one of the important tools for communicating with people in everyday life. With COVID-19 (Coronavirus) increasing non-face-to-face activity, security incidents through e-mail such as spam, phishing, and ransomware are increasing. E-mail security incidents are increasing as social engineering attack using human psychology rather than arising from technological weaknesses that e-mails have. Security incidents using human psychology can be prevented and defended by improving security awareness. This study empirically studies the analysis of changes in response to malicious e-mail due to improved security awareness through malicious e-mail simulations on executives and employees of domestic and foreign company. In this study, the factors of security training, top-down security management, and security issue sharing are found to be effective in safely responding to malicious e-mail. This study presents a new study by conducting empirical analysis of theoretical research on security awareness in relation to malicious e-mail responses, and results obtained from simulations in a practical setting may help security work.