• 한국산학기술학회논문지
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• 제13권4호
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• pp.1609-1618
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• 2012

최근 스마트폰 이용은 전자상거래 시장에 새로운 변화를 가져오고 있다. 이 연구에서는 스마트 폰을 이용한 앱 쇼핑몰 이용자의 e-서비스품질과 관련 개념의 관계를 밝히려는 목적에서 연구되었다. 연구결과 앱 쇼핑몰의 e-서비스품질 차원은 사용편의성, 디자인, 고객서비스, 연결성, 보안성 등으로 확인되었다. 그리고 e-서비스품질과 고객만족, 구매의도간 영향관계도 밀접하다. 앞으로 앱 쇼핑몰 경영자는 스마트폰 이용자가 보다 쉽게 접근할 수 있는 쇼핑몰 개발과 서비스개발에 중점을 두어야 한다. 특히 e-서비스품질 항목의 관리를 통하여 고객만족을 가져오고 이를 바탕으로 재구매 고객을 늘리려는 노력에 관심을 기울여야 한다.

• 한국병원경영학회지
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• 제8권1호
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• pp.24-41
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• 2003

This study was conducted to investigate the determinants of e-mail use and its effects on the organizational effectiveness of hospital administrative workers. Data were collected from 147 administrative workers at 2 university hospitals in Seoul using self-administered questionnaires and analyzed using t-test, ANOVA, and multiple regression analysis. The major findings of the study are as follows: 1. There are significant differences in the use of e-mail for business purpose in terms of the gender, age, status, and education level. Workers who are men, over 30s, high status, and highly educated were more likely to use the e-mail. As for the private use, there are significant differences only in terms of the age level. 2. The more job characteristics need to use e-mail, the more workers have computer skills, and the more favorable the organizational culture is to using the e-mail, the more frequently the workers use the e-mail for both business and private purposes. 3. Job characteristics and personal computer skills have significant positive effects on the use of e-mail for business purpose. However, for the private purpose, only personal computer skills have a significant effect on the use of e-mail. 4. The level of the e-mail use for the business purpose has a significant effect on the work productivity, communication, and job satisfaction, while the level of the e-mail use for the private purpose has a significant effect only on the communication and job satisfaction. The implications for hospital administrators and suggestions for further research are discussed.

• 디지털융복합연구
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• 제18권1호
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• pp.369-377
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• 2020

본 연구의 목적은 한국과 중국의 이러닝 품질과 학습자의 이용동기가 이러닝 만족도에 미치는 영향력을 밝히는데 있다. 또한 두 국가 간 학습자들의 만족도에 영향을 미치는 요인을 비교 분석해 봄으로서 효과적인 이러닝 활용 방안을 제시하고자 하였다. 본 연구는 경상북도에 소재한 Y대학과 K대학의 한국인 대학생과 중국 허난성에 소재한 A대학의 중국인 대학생을 대상으로 설문조사를 실시하였다. 그 결과 한국인 대학생은 학습시간, 학습공간, 학습과정, 유용성 그리고 이러닝 정보 품질, 서비스 품질이 이러닝 만족도에 영향을 미치는 것으로 나타났다. 중국인 대학생은 학습시간, 학습과정 그리고 이러닝 시스템 품질, 정보 품질, 서비스 품질이 이러닝 만족도에 영향을 미치는 것으로 나타났다. 그 중 서비스 품질은 두 국가 모두 이러닝 만족도에 영향을 미치는 중요한 요인으로 나타났지만, 요인별 평균 점수는 매우 낮게 나타났다. 향후 서비스 품질을 개선할 방안에 대해서 논의하였다.

• Asia Pacific Journal of Business Review
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• 제2권1호
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• pp.69-85
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• 2017

Electronic commerce (e-commerce) has seen as the potential to improve profitability and productivity in many areas as well as gaining notable attention in many countries. Despite, there has been some uncertainty about the e-commerce impacts for developing countries. The sufficient basic infrastructural deficiency, socio-political, economic and the lack of government public ICT policies have formed the significant barriers to the adoption and e-commerce growth in developing countries. Even though there are many researchers have found the common barriers to e-commerce in the developing nations, all business models targeting those countries are not equally successful. Small companies' persistence failed to challenge the e-commerce barriers in Cambodia because the firms didn't know the correct business model to succeed in this country online market. Therefore, this study will discuss the existing barriers which lead to limit e-commerce growth in Cambodia and the suggested solutions with the suitable business model for the e-commerce business in the country too.

• 정보기술과데이타베이스저널
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• 제8권2호
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• pp.1-15
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• 2001

In trying to bring about online CRM(customer relationship management), companies have paid much attention to eCRM. The key of eCRM is a recommendation system, which is being used by E-commerce sites to find products to purchase. To maintain a constant flow of marketing information and feedback it is important to staying in touch with customers. In this respect, eCRM becomes a serious business tool for sales activities. In this article we present tee case of Kookmin Internet banking eCRM welch is one of the first examples of implementing eCRM in commercial web site in Korea. We examine how Kookmin Internet banking develops eCRM and how it provides customized services to customers. We also explore the role of eCRM in Internet banking and the level of personalization technology used in Kookmin eCRM case.

• International Journal of Costume and Fashion
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• 제12권2호
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• pp.1-14
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• 2012

To date most of the research concerning e-service quality in the context of online apparel settings has had a female or a generalized for gender and age focus. To expand the scope of understanding of online consumers, this study focuses on the key dimensions of e-service quality which affect male Generation Y consumers' e-satisfaction which in turn may affect their e-loyalty. A convenience sample of male college students was recruited from a Korean university. The findings of this study showed that privacy, personalization, efficiency, and website design were the key dimensions that have significant positive relationships with e-satisfaction. The positive relationship between e-satisfaction and e-loyalty was also confirmed. Managerial implications and suggestions for further research are further discussed.

• Asia pacific journal of information systems
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• 제11권3호
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• pp.185-208
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• 2001

A growing number of firms are competitively entering into e-business because they see the high potential of e-business growth as an opportunity. The positive expectation of e-business market leads most firms to go into e-business, but it is not clarified what kinds of benefits firms gain through e-business. In this paper, we examine whether firms' economic benefits are related to e-business activities. For this purpose, we employ event study methodology and assess the cumulative abnormal returns for 782 e-business initiatives made by firms listed in Korean capital markets. The well-known "Dot Com Effect" is empirically verified through this study. The results of this study indicate that the e-business potential is highly evaluated in the capital market, and e-business firms are expected to create significant benefits in the future period.

• 유통과학연구
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• 제18권8호
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• pp.75-87
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• 2020

Purpose: This study uses the protection motivation theory and information processing theory to discuss the high number of fraud phenomenon in Indonesia which causes worries to the internet users. The second problem is the large amount of information transparency in e-commerce which actually hinders the users in making decisions so it causes a negative behavior pattern, namely discontinue usage intention. Design/methodology: Therefore, this research hopes to provide insight to the online or e-commerce business community, especially for Tokopedia, to develop its business from understanding the factors influencing consumer attitude when shopping online. The sample are students from Universitas Indonesia, Institut Teknologi Bandung, Institut Pertanian Bogor, Universitas Gadjah Mada and Institut Teknologi Surabaya, with total 900 respondents. Result: The results of this research indicate that ubiquitous connectivity (UC) variable significantly affects variables such as the privacy concern (PC), information transparency (IT) and information overload (IO). PC and IO variables also significantly affect Discontinue Usage Intention (DUI). Conclusion: This study gives a new perspective that despite the phenomenon, the millennial generation especially are not entirely concerned about the privacy concern, however, this study clearly shows that the privacy issue in the digital word continues to be something that needs to be cared for.

• 한국건설관리학회논문집
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• 제5권2호
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• pp.144-152
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• 2004

Defining value as a measure of how well the project value objectives are met, Value Management Process (VMP) is considered to be any management effort or process that can proactively pursue one or more project objectives (i.e., security/safety, cost effectiveness, schedule optimization, and risk containment). The collection of 44 VMPs has been established based on a rigorous effort conducted by Construction Industry Institute (CII). Because varying circumstances on each project determine the level of suitability, it is crucial to identify which VMP should be implemented on a particular project. The current VMP selection process is primarily based on human intuition. The main objective of this paper is to provide a systematic method to facilitate the usage of VMPs on a particular project. This paper identified and quantified the selection principles (i.e., targeted value objectives, timing of initiation, project characteristics, and relative impact). The data collected from industry practitioners and VMP experts characterized each VMP in terms of the magnitude of benefit. An automated selection tool by Visual Basic Application (VBA) on MS Excel TM, was developed and proved its validity. As a pioneering study, this paper provides a comprehensive and structured knowledge on the subject of VMPs. From the industry's perspective, the automated selection tool, the premier of this study, contributes the facilitation of the VMP implementations in the construction industry thereby maximizing the potential benefits to a particular project.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.507-515
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• 2021

Knowledge-Worker Productivity (KWP) has been influenced by Knowledge Management Process (KMP); however, past studies derived inconsistent findings of the relationship between the two variables. Additionally, the effect of KMP on KWP in the context of universities in Sri Lanka has not been adequately studied. Therefore, this present study aims to fill that gap by examining KMP elements' effect, namely knowledge creation, knowledge sharing, and usage on KWP, specifically the timeliness, proficiency, and independence of employees. This study also examines the role of employee engagements (i.e., intellectual, social, and affective) in mediating the effect of KMP on KWP. The questionnaire survey method was utilized to collect data from relevant university employees, i.e., lecturers, senior lecturers, and professors, whereby 264 valid responses were used in the analysis. The associations between KMP, Employee Engagement, and KWP were analyzed using the path analysis and bootstrapping methods. The outcomes demonstrated positive correlations between all three variables. Employee Engagement was shown to have a partial mediating effect on the KMP-KWP association. The general conclusion is that KWP is influenced by its capacity to increase employee engagement via KMP.