• 인터넷정보학회논문지
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• 제21권1호
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• pp.111-117
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• 2020

Dessert Ateliers (DA) are small shops that sell high-end homemade desserts such as macaroons, cakes, and cookies, and their popularity is increasing according to the emergence of small luxury trends. Even though each DA sells the same kinds of desserts, they are differentiated by the personality of their pastry chef; thus, there is a need to purchase desserts online that customers cannot see and purchase offline, and thus dessert e-commerce has emerged. However, it is impossible for customers to identify all the information of each DA and clearly understand customers' preferences when buying desserts through the dessert e-commerce. When a dessert e-commerce service provides a DA recommendation service, customers can reduce the time they hesitate before making a decision. Therefore, this paper proposes two kinds of DA recommendation method: a clustering-based recommendation method that calculates the similarity between customers' content and DAs and a dynamic weighting-based recommendation method that trains the importance of decision factors considering customer preferences. Various experiments were conducted using a real-world dataset to evaluate the performance of the proposed methods and it showed satisfactory results.

• 한국컴퓨터정보학회논문지
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• 제20권2호
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• pp.197-208
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• 2015

세계적으로 유통되고 있는 가짜의약품으로 인하여 제약사들은 판매수익과 기업브랜드 이미지에 큰 피해를 입고 있는 실정이고, 불법적으로 유통된 의약품이 복용 또는 투약된 환자(소비자)들은 생명에 위협을 받을 가능성이 점점 더 높아지고 있다. 이러한 가짜의약품의 유통을 근절시키기 위하여 세계 각국에서는 의약품의 생산에서부터 소비자에게 판매될 때까지 즉 의약품 유통과정을 추적하여 가시성있는 이력관리를 할 수 있도록 RFID 및 barcode 등 IT기반의 e-Pedigree(electronic pedigree)의 법제화 및 일련번호 관리제도를 도입하고 있다. 따라서, 본 연구에서는 국내 외 의약품 관리체계를 고찰하고 RFID 기반의 e-Pedigree 적용방안을 제시함으로써 국내 제약산업의 유통합리화와 이를 통한 소비자 안전성을 제고시키는데 그 목적이 있다.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.561-573
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• 2021

Knowing how to build and maintain consumer trust is crucial for e-commerce. Despite the number of empirical studies that have explored the factors that influence consumer trust, none of them considers the relative importance of different antecedents and how they interact to influence consumer trust. Therefore, based on the integrated Decision Making Trial and Evaluation Laboratory (DEMATEL) and Interpretive Structural Modeling (ISM) approaches, we establish a hierarchical structural model, which not only demonstrates the intensity of the relationships but also identifies the interdependence among the drivers of consumer trust in E-commerce. The findings confirm that propensity to trust is the most important determinant of consumer trust. The brand-related factors and platform-related factors are prominent in the process of building trust as they influence consumer trust indirectly through propensity to trust. Geographic location, demographic variables, and high security are identified as the root causes that affect consumer trust through other trust antecedents. Furthermore, the findings of this study offer valuable insights into an important element of e-commerce and provide a useful platform for future research. More represented samples and factors are encouraged for further research to ensure research fairness and minimize consumer distrust and uncertainty.

• 경영과학
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• 제28권3호
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• pp.95-112
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• 2011

The Internet has generated a number of online review sites where dissatisfied consumers can easily articulate their opinions and comments on products or services. Little attention, however, has been directed to investigating the relationship between negative electronic word-of-mouth (eWOM) and its critical determinants that affect consumers' purchasing behaviors. This study attempts to explore the influence of the key determinants of consumers' negative eWOM behaviors, including their social relationships online. The results show that tie strength is positively associated with the proposed determinants, such as information credibility, external search efforts, and product involvement. Further, we find that perceived risk plays a mediating role in the relationship between consumers' intention to spread eWOM and its key determinants.

• 경영과학
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• 제28권3호
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• pp.125-141
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• 2011

We have recently witnessed many of global companies did not successfully adapt themselves to local markets, and finally exited the markets experiencing failures. The purpose of this study is to suggest practical glocalization strategies for global e-service companies to run their respective businesses in local markets with success. Glocalization is a terminology blending globalization and localization, meaning that global companies adapt themselves to local cultures, environment, languages, laws and regulations so as to survive and prosper in those markets while maintaining high quality of standards and processes they originally have for global competitive edge. Examining success stories as well as failure ones of global e-service companies having entered Asian markets, we provide marketing mix strategy for successful glocalization, and suggest some guidelines for prospective e-service companies wishing to enter local markets with different cultures and languages to fit themselves to new environments.

• 경영과정보연구
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• 제17권
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• pp.263-287
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• 2005

E-business might be characterized by open system through internet, fortification of relationship between the suppliers and customers in chain system of company, the collaboration among partners and the use of IT. For these characteristics, e-business companies are becoming to suffer such burdens as wide spread of global economy, industry deregulation, and the increasing number of new entrants. In this situation, e-business companies should maintain the flexible system to adapt fast changing environment. Information system planning has been the important research area for many years because of its strategic importance. Among various variables, organization and IS context have been researched for making successful ouput of ISP. In this paper, I studied the importance of flexibility in e-business environments. And further I examined the flexibility of IS, organization and ISP methodologies. The forthcoming paper, I expect to investigate the relationship between IS flexibility, organizational flexibility, ISP flexible methodologies and successful ISP.

• 보건행정학회지
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• 제11권3호
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• pp.102-120
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• 2001

This paper examines the current situation and major impacts of e-business on healthcare industry: hospital, pharmaceutical, medical device and health-related internet sectors. Of the 137 samples collected with mail survey, the utilization rate of B2C e-commerce is 31.4% and B2B is 13.1%. And 74.5% of respondents remains the first development stage which represents the simple advertisement such as the one-way information offering. The key obstacle of expansion of health care e-commerce turns out to be the illogical and outdated medical-related law and institution. Finally, policy recommendations are proposed based on the evaluation of the current policy implemented by government.

• 지식경영연구
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• 제14권1호
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• pp.1-19
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• 2013

Consumers have collected information and sought advices from other consumer through Internet. They could collect information in virtual space (online) not real world, that is Electronic Word of Mouth (eWOM). This study focused on research the factors on effect in Electronic Word-of-Mouth (eWOM) in the open market which is mediate between individuals and online stores. This is an exploratory study for research on finding factors of effect in eWOM. First of all, 5factors are selected from interview with 31 consumers. Then online surveys are conducted and 5 factors are significantly supported. This study is academically new approach on an exploratory study and it could suggest marketers to strategically manage eWOM.

• 지식경영연구
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• 제3권1호
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• pp.41-60
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• 2002

This paper defines measurement index items and weight of the index for the purpose of developing a performance measurement index that balancedly measures performance of B2B electronic commerce. The deductive research is used for the development of measurement index items and Analytic Hierarchy Process(AHP) method for the development of weight of the index. This paper has four performance measurement perspectives-finance, partners, business process and human resources, which based the existing researches of balanced performance measurement. This researchers developed eleven second level criteria and twenty-six indexes under four perspectives through the deductive method and expert interviews, weighted on the perspectives, criteria and indexes in accordance with the forms of e-marketplace-vertical and horizontal. As a result, the most important indexes are the maintenance of partners and the efficiency of operation process in the vertical e-marketplace. In the horizontal e-marketplace, the collection of partners, development and prediction processes are more important than other indexes.

• 경영과학
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• 제12권1호
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• pp.1-17
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• 1995

The success of cell manufacturing applications in FMS rests on the effective cell formation to maintain the independent relations both between machine cells and between part families. This paper presents an integrated method for concurrent formation of cells and families with no E.E (Exceptional Element) in FMS with alternative routings. To determine the maximum number of cell and family with no E.E, mathematical conditions and properties are derived. New concept of nonsimilarity is introduced for each machine and part based on machine-operation incidence matrix and part-operation incidence matrix. To concurrently form the cells and families, integer programming based mathematical models are developed. For the predetermined number of cell or family, model I is used to identify whether E.E exists or not. Model II forms cells and families considering only nonsimilarity. But model III can consider nonsimilarity and processing times. The proposed method is tested and proved by using numerical examples.