• 한국전자거래학회지
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• 제17권4호
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• pp.95-115
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• 2012

혁신제품의 하나인 전자책(e-Book)은 기존도서와 기술적 특성을 결합한 혁신적인 컨버전스 제품으로 매우 빠른 성장이 기대되고 있다. 그러나 향후 전자책의 지속 성장을 위해서는 사용자 저항감을 최대한 감소시키는 것이 매우 중요한 요소가 된다. 사용자 저항은 신기술에 대한 사용자들의 지속적 성장의 장애요소로서 제시되어 왔으며 다양한 제품과 관련된 사용자 저항 연구들이 제시되어 왔다. 그러나 전자책과 관련된 사용자 저항 형성 과정과 선행 요인에 대한 연구는 많지 않다. 본연구의 목적은 전자책에 대한 사용자 저항감을 혁신기술 특성과 사용자 특성의 관점으로 구분하여 사용자 저항감에 미치는 요인들을 확인하고 사용자 저항감의 형성과정을 확인하는 것이다. 본 연구에서는, 혁신특성에 대한 요인으로 시용성, 불확실성, 복잡성, 적합성을 도출하였으며 사용자 특성으로 사회적 규범과 자기효능감을 활용하였다. 연구 결과, 시용성, 불확실성, 복잡성은 각각 지각된 가치와 전환비용에 영향을 미치는 변수로 제시되었으며 사회적 규범, 지각적 가치, 자기효능감의 관계를 확인하였다. 또한 자기효능감, 지각된 가치는 사용자 저항의 감소에 영향을 주었다.

• 한국의류학회지
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• 제33권5호
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• pp.782-792
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• 2009

The purpose of this research were 1) to identify the distribution of customer equity about sports fashion brands, 2) to identify the dimensions of fashion brand attributes influencing customer satisfaction and customer equity, and 3) to investigate relationships among sports fashion attributes, customer satisfaction and customer equity. Survey questionnaire was used to collect data and 900 responses were used for the data analysis. Descriptive statistics(i.e., frequency, percentage), factor analysis and multiple regression analysis were used for the data analysis. The results of this study were as following. First, 67.4%(i.e., outdoor sports brands) of customer equity distributes under 1 million won while 61.3%(i.e., general sports brand) and 54.3%(i.e., golf brands) distributes. Second, the sportswear brand dimensions consist of 6 factors, product quality value, convenience value, perceived value, unique brand image, trust relationship, and personalized relationship. Third, the higher the product quality value, perceived value, unique brand image, and trust relationship were, the higher customer satisfaction was. Fourth, the higher customer satisfaction was, the higher customer equity was.

• 산경연구논집
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• 제9권4호
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• pp.43-52
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• 2018

Purpose - The purpose of this article is to examine the effects of perceived value, satisfaction, and continued use intention of e-service Quality of taxi-booking apps. Research design, data, and methodology - The questionnaire was created to examine every relevant variables to practical and theoretical implications. The pilot survey was conducted for 15 days from April 7^th to April 21^st in 2016. Their total numbers were 354 surveys. But 330 copies were used for the analysis except 24 of them. To make a more effective analysis, several analysis tools and analysis programmes were used, such as IBM SPSS and AMOS. Results - The results are as follows. First, all variables of e-service quality except safety make influences on perceived value. Second, e-service quality except safety makes influences on satisfaction. Third, perceived value makes influence on satisfaction and on intention of continued use. Fourth, satisfaction makes influence on intention of continued use. Conclusions - First, 5 variables are very limited. more valuable variables are need to test with this model. Second, this study was conducted only in China. So there may be possible to the representatives. To use this model for better analysis and application abroad, more characteristics and strategic factors should be considered like the local culture of a particular country, attributes for different environment etc.

• 한국지하수토양환경학회지:지하수토양환경
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• 제26권3호
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• pp.37-49
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• 2021

There is domestic Soil Contamination Warning Standard (SCWS) as remediation standard concentration of contaminated soils. No risk should be observed at soil concentration less than SCWS. Therefore, SCWS was evaluated to confirm the risk assessment. Background Concentration of Soil (BGC) and target remediation concentration were also assessed. The results show that Excess Cancer Risk (ECR) of SCWS was the highest in the groundwater intake pathway (Adult: 6.27E-04, Child: 2.81E-04). Total Cancer Risk (TCR) was 7.76E-04 and 4.30E-04 for adult and child, exceeding reference value (10^-6). Hazard Quotient (Non-Carcinogenic Risk, HQ) was the highest in the indoor air inhalation pathway (Adult: 3.64E+03, Child: 8.74E+02). Hazard Index (Total Non-Carcinogenic Risk, HI) exceeded reference value 1. ECR of the BGC was the highest in the groundwater intake pathway (Adult: 1.71E-04, Child: 7.67E-05). TCR was 2.12E-04 for adults and 1.17E-04 for children, exceeding the reference value (10^-6). HQ was the highest in groundwater intake pathway (Adult: 4.10E-01, Child: 1.84E-01). HI was lower than reference value 1 (Adult: 4.78E-01, Child: 2.50E-01). The heavy metal affecting ECR was Arsenic (As). The remediation-concentration of As was 7.14 mg/kg which is higher than BGC (6.83 mg/kg). TCR of As should be less than reference value (10^-6), but it was higher for all of SCWS, BGC and target remediation concentration. Therefore, it is suggested that risk assessment factors should be re-evaluated to fit domestic environmental settings and SCWS should be induced to satisfy the risk assessment.

• The Journal of Asian Finance, Economics and Business
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• 제5권4호
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• pp.107-116
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• 2018

The aim of this study is to delve deeper into the online brand community study. This study tests (a) the effects of online brand community on its outcomes, (b) the impact of value creation practice construct as a whole, (c) the effects of value creating practice construct on the two types of loyalty, loyalty toward the brand and the community. Participants of this study (N=353) are members of four types of online brand communities (e.g., business-to-consumer virtual product support community, firm-hosted online community, user-generated online community, peer-to-peer problem-solving community, and social media based brand community). Data were collected online using Amazon Mechanical Turk from April 10, 2016 to May 10, 2016. The data were analyzed through structural equations modeling using AMOS 20. The three community markers (e.g., consciousness of kind, rituals and traditions, and moral responsibility) and the four value creation practices (e.g., social networking, impression management, community engagement, and brand use) are proved to be significant indicators of online brand community and value creation practice constructs, respectively. Test results showed that strong and effective online brand communities generate value creation practices, and value creation practices enhance brand loyalty. The mediating effects of community loyalty between value creation practices and brand loyalty were revealed.

• 한국조리학회지
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• 제24권1호
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• pp.82-95
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• 2018

The purpose of this study is to investigate the relationship between experiential value, customer loyalty and eating out tendency of dessert $caf{\acute{e}}$ in college students. This survey was conducted for college students who have used dessert $caf{\acute{e}}$ mainly in college areas where dessert cafes are concentrated in Seoul. The survey was conducted on August 17, 2017 to 28 August. A total of 250 copies of the questionnaires were distributed and 208 copies of valid data were used for the analysis. The results of the analysis are as follows. First, emotional experience value and service experience value were found to affect customer loyalty, and cognitive experience value did not affect customer loyalty. Second, the economic and health seeking type showed a positive(+) moderating effect between emotional experience value and customer loyalty, and negative(-) moderating effect between cognitive experiential value and customer loyalty. Next, atmosphere seeking type showed a moderating effect between service experience value and customer loyalty, and the eating out seeking type showed a moderating effect between emotional experience value and customer loyalty. Finally, convenience seeking type showed positive(+) moderating effect between cognitive experiential value and customer loyalty, and negative(-) moderating effect between service experience value and customer loyalty. Based on the results of this study, the dessert cafe operator can grasp the experience value of college students in order to secure college students who are using dessert cafe as loyal customers. In particular, the relationship between experience value and customer loyalty, it is expected to provide useful data for constructing a specific positioning strategy according to each segment market.

• 한국의류학회지
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• 제33권11호
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• pp.1744-1754
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• 2009

This study identifies the main factors of internet clothing shopping motivation and analyzes their effect on customer e-loyalty among Korean and Chinese college students. Data were collected from 300 Koreans and 300 Chinese college students. The survey was statistically analyzed through an exploratory and confirmatory factor analysis, T-test, and structural equation modeling. The factors of clothing shopping motivations were identified as merchandising characteristics, shopping convenience, value price, and hedonic pleasure. Chinese students had stronger motivations for value price and hedonic pleasure; Koreans had stronger motivations for merchandising characteristics. The structural equation model showed that the shopping motivations for merchandising characteristics, shopping convenience, and hedonic pleasure had significant effects on e-loyalty for Chinese students and the motivations for value price had significant effects on e-loyalty for Korean students. The conclusion shows a strategic direction for entering the Chinese e-market.

• 한국식품과학회지
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• 제31권5호
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• pp.1289-1294
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• 1999

마른 오징어를 실험실에서 직접 제조한 후 3종(투명, 흰색, 검정색)의 포장재에 포장하여 직사광선이 조사되는 상온조건(6월${\sim}$7월)에서 50일간 저장중 마른 오징어의 품질변화를 측정하였다. 저장 기간중 수분 함량 및 수분활성도의 변화는 극히 미미한 것으로 측정되었으며 총균수의 변화도 거의 변화가 없는 것으로 측정되어 수분 함량 및 미생물에 의한 마른 오징어의 품질변화가 거의 없는 것으로 생각되었다. 직시 색차계를 이용하여 저장중 마른 오징어의 색택 변화를 측정하였을 때 흰색, 검정색의 유색 포장재로 포장한 처리구의 경우 L값이 투명 포장재에 비하여 높게 측정되었으며 ${\Delta}E$값의 경우도 유사한 경향을 나타내었다. ${\Delta}E$ 값의 경우 저장 초기에 급속하게 증가하였으며 그 이후로는 완만하게 증가하는 경향이었다. TBA value를 측정하였을 경우 저장 초기에 급속하게 증가하였으며 그 이후로는 완만하게 감소하는 경향을 나타내어 마른 오징어의 갈색화는 저장 초기의 지질산화에 의해 진행되는 것으로 판단되었다. 또한 3종의 포장재에 대한 자외선 투과 실험 결과 흰색, 검정색의 포장재가 자외선 차단 효과가 있는 것으로 나타나 마른 오징어의 포장시 투명 포장재 보다는 유색포장재를 사용하는 것이 지질산화에 의한 갈변현상을 어느정도 억제할 수 있는 방법이라고 생각되었다.

• 한국컴퓨터정보학회지
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• 제9권2호
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• pp.9-18
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• 2002

적합한 비즈니스 모델을 수립하고 운영하는 것은 치열한 경쟁환경 속에서 생존을 하기 위한 핵심적 절차이며, 비즈니스 모델을 통하여 기업은 이익을 창출할 수 있기 때문이다. 기업이 경쟁우위를 차지하거나 유지하는 것은 기업이 가치체계 내에서 어떻게 위치하느냐에 따라 달라지기도 하는데, 본 연구에서는 인력, 비용, 그리고 시간 둥의 제약으로 인하여 이룰 수 없었던 가치사슬의 통합과 재구축을 B2E관계, 제휴 등을 통하여 달성하고자 한다. 이에 따라, B2E모델, 제휴프로그램 등을 분석한 후 제휴 B2E 모델을 제안하고자 한다. 제안한 모델은 모 기업과 고용기업간 상호 이익이 보상되는 상호 보완적인 기능모듈을 갖는 프레임이다.

• 한국의류산업학회지
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• 제12권3호
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• pp.327-337
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• 2010

The current study investigates e-CRM, Shopping-mall Image, Perceived Value, Immersion, Satisfaction, Purchase Intention in the Fashion e-Commerce. The e-CRM(Customer Relationship Management) was applied to see the effect on the relation quality toward the fashion shopping-mall via relation performance. To fulfill the study objectives, a total of 521 questionnaires(Korean 278 vs, American 243) were conducted to the customers with first-hand experience with fashion merchandise in Internet shopping-mall. The judgement sampling method was employed on sample population ages from 20s to 40s over two month period. The result showed that purchase intention of an individual differs by consumer type and different factors affect purchase intention of the fashion merchandise for each consumer type.