• Journal of Information Technology Applications and Management
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• 제10권3호
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• pp.23-44
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• 2003

It is needed to search the electronic commerce standardization and to analysis its policies to meet the international situations strategically and forecast the technology surroundings for electronic commerce. This study aims at searching the current state of electronic commerce standardization and analyzing policies on electronic commerce by the driving subject, that is, government and private organization, major countries, and standard classifications of electronic commerce technologies such as e-documents, e-catalog, e-payment, and e-process. The government and private organizations get information for the current state and policies for standardization on electronic commerce and put them practical use to make policies and strategy applications.

• 유통과학연구
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• 제20권8호
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• pp.33-46
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• 2022

Purpose: This study aims to understand the impact of e-commerce's advantage among SME's digital channel in Malaysia. To achieve the objective, this study used Technology, Organization, Environment (TOE) framework, Diffusion of Innovation (DOI) theory and Resource-Based View (RBV) theory. Research design, data and methodology: This study is quantitative method involve 195 SMEs online business in Malaysia. The integrated framework highlights the conceptual insight in multidimensional technology context (i.e. relative advantage, compatibility, and complexity); organizational context (i.e. top management support, innovation capability, branding capability, market-sensing capability, and human and organization capability); and environmental context (i.e. government support and supplier pressure). Results: The findings revealed that complexity, branding capability, human and organization capability, government support, and supplier pressure have significant positive relationship with e-commerce advantage. Meanwhile, relative advantage, compatibility, innovation capability, and market-sensing capability have significant negative relationship with e-commerce advantage. However, top management support has found no significant relationship with e-commerce advantage. Conclusions: The extended theoretical framework dimension improves existing knowledge on e-commerce advantage as well as the prospect of SMEs digital channel.

• 유통과학연구
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• 제21권6호
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• pp.1-11
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• 2023

Purpose: As a modern distribution channel, the growth of e-commerce has brought more competitive pressures on e-marketplace, making trust and loyalty become top priority. As one of many sources of trust and loyalty issues, understanding the effect of careless marketing communications on consumers' perception is critical. This study examines the effect of careless marketing communications (e.g. misspellings, incomplete information) in website on consumers' trust toward and confidence in purchasing a product from an e-commerce. Research design and methodology: An experimental research design (with two experimental studies) was used in to test the hypotheses. Study 1 employs a single-factor design and study 2 employs a 2x2, full-factorial, between-subjects design. Results: Results of the two experimental studies (Study 1, n = 60; Study 2, n = 140) demonstrate that simple mistakes significantly decrease consumers' trust toward an e-commerce and their confidence to purchase from the e-commerce. The effect is found to be significant in the case of high-involvement products; whereas no effect is found in low-involvement products. Conclusions: E-commerce relies heavily on carefully crafted marketing communications to establish consumers' trust and confidence. These studies confirm the equal importance of distribution and communication in maintaining consumers' trust and sustainability of the business.

• Journal of Korea Trade
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• 제26권5호
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• pp.56-75
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• 2022

Purpose - This study examines the influencing factors of China's cross-border e-commerce exports in the context of the current situation and trends of China's cross-border e-commerce development. Through an improved trade gravity model, it provides more in-depth research and constructive opinions on the development of cross-border e-commerce in China. In this paper, factors such as consumption gap, volume of trade frictions, number of tourists, Internet usage and trade openness are added to the formula of the traditional trade gravity model in the improved trade gravity model to examine the influencing factors on China's cross-border e-commerce exports. Design/methodology - According to the empirical analysis, China's cross-border e-commerce exports to ten countries are used as dependent variables, and consumption gap, trade friction volume, trade distance, trade openness and number of Internet users are taken as independent variables. Regression analysis is conducted through a modified gravity model to test whether the hypotheses hold. Findings - The analysis shows that the hypothesis that China's cross-border e-commerce exports are influenced by trade openness, trade distance, consumption gap between trade parties, and the number of Internet users in the importing country is supported by these four hypotheses, but not all independent variables have an impact on them. Specifically, the number of travelers, trade frictions do not have an impact on China's cross-border e-commerce. That is to say, trade friction between China and the United States and political issues such as China-India and China-Japan territorial disputes that emerged before do not affect the development of cross-border e-commerce in China. Originality/value - The analysis shows that the factors influencing China's cross-border e-commerce exports are the trade openness of the importing country, the trade distance, the number of Internet users in the importing country, and the consumption gap between the two sides of the trade. The trade openness and the number of Internet users positively contribute to China's cross-border e-commerce, while the consumption gap and trade distance are negatively related to them. And the analysis found that the Sino-US trade war and the Sino-Indian territorial disputes and other trade frictions to China's cross-border e-commerce exports did not have a substantial impact.

• Journal of Korea Trade
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• 제26권7호
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• pp.109-126
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• 2022

Purpose - Based on the relevant panel data for China and 13 of the RCEP countries from 2008-2019, this paper conducts an in-depth study on the impact of trade facilitation levels on China's cross-border e-commerce exports using the expanded trade gravity model. Design/methodology - This study constructs a trade facilitation index (TFI) system, and uses the principal component analysis method to measure the trade facilitation levels of RCEP countries in 2008-2019. This result is then introduced into the extended gravity model to explore the effect of trade facilitation in RCEP countries on China's cross-border e-commerce export. Findings - It is found that the overall trade facilitation level has a significant effect on China's cross-border e-commerce exports. Among the primary indicators, with the exception of infrastructure, the other four indicators demonstrate a significant impact. The findings show that China should strengthen its cooperation with RCEP countries in trade facilitation and cross-border e-commerce to better achieve complementary regional economic development. Originality/value - This paper has three contributions: first, this paper builds a TFI system that includes five primary indicators based on the characteristics of cross-border e-commerce. Second, we explore the impact of trade facilitation levels of RCEP countries on China's cross-border e-commerce exports, which helps to fill the gap in existing studies of the impact of cross-border e-commerce exports. Third, this paper further analyzes the impact of five primary indicators on cross-border e-commerce exports; this thus provides more targeted measures to improve trade facilitation levels.

• Journal of Korea Trade
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• 제26권7호
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• pp.185-202
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• 2022

Purpose - As overseas direct purchase transactions using e-commerce increase, the scale and scope of international trade are diversified, and the transaction volume using online platforms in e-commerce is increasing. The e-commerce market share will become more important because it is not only a medium connecting B2C, but also because it will expand the scope of trade. This study aims to reveal the factors that influence purchase intention according to Korean-Chinese consumers in e-commerce. In addition, the study has comprehensively confirmed the influence between each factor in the e-commerce environment by integrating and analyzing the characteristic factors of online information sources and platforms in one structural equation. Finally, the study confirmed that there is a significant difference in the influence relationship between Korean and Chinese consumers. Through this, the study will contribute to content production in the e-commerce market according to the target market and the expansion of the mutual entry of Korea and China. Design/methodology - This study aims to confirm the mediating effect of the details of the online information source characteristics and platform characteristics when the perceived quality affects purchase intention. It is confirmed that the factors affecting Korean and Chinese consumers differ. Findings - It was confirmed that differences exist according to the group of Korean or Chinese consumers for the entire research model. In the case of Korean consumers, the mediating factors when perceived quality affects purchase intention are expertise, reliability, entertainment, informativity, and convenience; in the case of Chinese consumers, the factors are expertise and informativity. Originality/value - This study proved that Korean and Chinese consumers cannot be regarded as having the same characteristics, and therefore, strategies aimed at each e-commerce market should be differentiated. In addition, although previous studies on online information sources and platform characteristics were not integrated, this study confirmed a significant influence relationship among the factors that could affect purchase intention in the actual e-commerce environment.

• 경영정보학연구
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• 제21권2호
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• pp.139-155
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• 2019

최근 국내 전자상거래시장은 산업전반에 전자상거래의 확산을 통해 괄목할 만한 성장을 이루고 있다. 그럼에도 우리 중소기업의 전자상거래 활용 비율은 매우 저조한 것으로 나타나고 있다. 이렇게 중소기업의 B2B 전자상거래시장 참여율이 저조한 이유는 다양한 원인이 있을 수 있으나, 중소기업이 참여하는 B2B 전자상거래시장의 특성을 고려한 실증적 성과 측정 및 평가의 부재도 주요한 원인으로 사료된다. 따라서 본 연구는 B2B 전자상거래 참여기업이라면 대부분 활용경험이 있는 공적신용보증기관이 e-Marketplace와 연계하여 제공하고 있는 전자상거래 보증 이용기업을 대상으로 B2B 전자상거래 활용효과를 분석하고자 하였다. 이를 위해 선행 연구를 통하여 도출한 14개 재무관련 항목을 이용하여 재무적 관점에서 경영성과 분석 및 가설검증을 진행하였다. 본 연구결과를 통한 시사점은 B2B 전자상거래 보증 이용기업의 재무적 관점의 실증적 성과분석이 향후 B2B 전자상거래 보증의 활성화를 위한 정책수립의 기초자료로 활용되어 중소기업의 전자상거래 확대 지원을 통해 안정적인 비즈니스 환경을 구축하는데 기여할 수 있을 것으로 기대된다.

• 방송공학회논문지
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• 제10권4호통권29호
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• pp.610-620
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• 2005

본 연구는 프로그램 연동형 T-Commerce 이용 의도에 영향을 미치는 소비자 수용 요인을 파악하기 위하여 지상파 양방향 디지털 방송에 노출된 시청자들을 대상으로 이들이 e-Commerce에 대해 지각하는 유용성 및 이용 용이성이 T-Commerce 이용 의도에 미치는 영향을 실증 분석하였다. 이 과정에서 사용자가 보유한 새로운 기술에 대한 혁신성이 유용성이나 이용 용이성과 이용 의도간의 관계를 조절하는 지에 대한 분석이 병행되었다. 분석 결과 양방향 매체를 대상으로 실시된 선행 연구들과 마찬가지로 지각된 유용성은 이용 의도에 유의한 영향을 미치는 반면 지각된 이용 용이성은 유의한 영향을 미치지 못하는 것으로 나타났다. 또한, 다른 양방향 매체들을 대상으로 실시된 기존의 연구 결과와는 달리 이용자의 혁신성이 지각된 유용성이 이용 의도에 미치는 영향을 조절하는 것으로 나타났다. 이러한 연구 결과를 통하여 T-Commerce의 시행 단계에 따라 시청자 유인 전략이 달라져야 한다는 시사점을 얻을 수 있었다.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2004년도 춘계학술대회 논문집
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• pp.365-370
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• 2004

At the present, e-commerce takes the place of existing transaction form in structure in the world trade by advancement of Information Technology and diffusion of Internet. There is no exceptions of this tendency even in industry of maritime and logistics. So, global shipping lines and logistics companies try to construct the e-Business network system for increasing their competitiveness in an are of cyber. However, in Korea, most of companies prefer "final handshake" as the traditional way of transaction to "e-commerce", because they bear a distrust in mind about the outflow of transaction information and security of settlement. So, number of companies using e-commerce is very small, and this situation causes the limited factor for activating the transaction structure of it. The rate of using e-commerce in logistics industry is lower than other industries, even more higher effectiveness is expected when they use it. Especially, it is very necessary not only e-commerce but also e-Logistics which can serve information of freight cost on cargo flow, operation cost and schedule, and tracing information of cargo. Increasing the necessity of e-Logistics, this study research the rate rf using e-Logistics focused on maritime and logistics companies, and analyze the transaction form among members of these industries for improving them. In detail, this paper examine the drivers for activating e-Logistics, and present the effective factors for a successful development of these industries.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2017년도 춘계 종합학술대회 논문집
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• pp.401-402
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• 2017

Advances in the Internet and network technology and the rapidly growing number of personal devices result in the fast growth of E-Commerce, M-Commerce. Nowadays, location-based services are widely used in E-commerce. A location-based service (LBS) is a service based on the geographical positions of mobile handheld devices such as smart phones or tablet computers. In this paper I will view the combination of the E-commerce and LBS.