• 제목/요약/키워드: E commerce

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전자상거래 시스템의 서비스 품질 측정에 관한 연구 (A Study on QoS Measurement for Electronic Commerce Systems)

  • 김정수;서상구
    • Journal of Information Technology Applications and Management
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    • 제12권3호
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    • pp.129-150
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    • 2005
  • Due to the advance of the Internet, the electronic commerce is getting more widely used, and customer's demand for the e-Commerce service quality is rapidly increasing. On the other hand, e-Commerce companies required the Internet services whose quality is provided more reliable service to their customers. Therefore, it is very important to provide both e-Commerce companies and customers with the measurement and service quality in real-life network environment. But the research on the service quality measurement method for electronic commerce systems has been limited because ISP and e-Commerce providers seldom disclose detailed service measures such as, where and how much service delay incurred. In this paper, we construct sample e-Commerce systems and try to measure the service quality of the systems in real network environment. We have analyzed the delay zones and causes using a measurement tool. We must reflect the improvement method against delay causes. Accordingly, the customers can be experiences the better service quality. We hope that this research will be the groundwork for future research on the service quality of various types of e-Commerce systems and online services.

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The Strategy and Countermeasures of E-Commerce Development for Chinese Retailing Enterprises

  • Ju, Chunhua
    • 통상정보연구
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    • 제6권3호
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    • pp.3-18
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    • 2004
  • Chinese retailing enterprises have been facing a tough competition from foreign retail giants since China entered WTO. They must change their traditional ways of doing business and adopt new information technologies and electronic commerce in order to survive. This paper analyzes the current situation and the problems in Chinese retailing enterprises, including the cultural, the social, the technological and the environmental aspects. It gives strategies, tactics and countermeasures of E-Commerce development for Chinese retailing enterprises.

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Study on Virtual Reality and E-commerce

  • Lee, Soowook;Oh, Younghwan
    • International Journal of Advanced Culture Technology
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    • 제4권4호
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    • pp.70-74
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    • 2016
  • Electronic commerce (E-commerce) using virtual reality (VR) has the advantage of being able to purchase products without restrictions of time and location by overcoming the limitations of existing offline transactions. It is still a rudimentary but fast growing technology, and the use of E-commerce in VR is expanding. The barriers that consumers might face in utilizing E-commerce in VR is the relevance to Information and Communications Technologies (ICT) technology. Fundamentally, it requires Internet access and use through PCs or mobile devices such as smart phones. Because unlike off-line markets, it is difficult to determine the purchase patterns of customers, customer purchasing behavior analysis must be done using computer access records. In order to expand and develop E-commerce in VR in the future, learning ability should be improved through combining with artificial neural network by deep learning that is recently in the spotlight, and the ability to overcome errors need to be improved to enable use in various fields.

대중국 전자상거래 해상운송 기종점 분석 (An Analysis of Maritime E-commerce Transportation between Korea and China)

  • 신성호;정현재;이동현
    • 한국항만경제학회지
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    • 제34권3호
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    • pp.93-112
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    • 2018
  • 본 연구는 중국과의 전자상거래 교역에 해상으로 운송되는 화물의 흐름을 분석하고 지역별/품목별로 화물의 특성을 파악하여, 중국으로의 전자상거래 수출 증진 방안을 모색하고자 한다. 이를 위해 기종점 분석 및 시각화 기법을 활용하여 2015년부터 2018년 1분기까지 해상운송을 이용한 대(對)중국 전자상거래 수출입자료를 분석하였다. 분석 결과, 현재 중국과 해상특송 서비스를 제공하고 있는 인천항에서 가장 많은 대(對)중국 전자상거래 화물이 수입되고 있었으며, 평택항의 경우, 중국으로부터 수입된 전자상거래 화물이 다시 인천세관으로 운송되어 통관 절차를 거치는 비효율이 발생하고 있음도 파악할 수 있었다. 또한, 최종 배송지가 전국적으로 분포되어 있는 전자상거래 수입의 경우와는 달리, 해상을 통해 중국으로 수출되는 전자상거래 제품들은 배송대행업체 및 포워더 업체들이 밀집된 서울과 경기지역에만 국한되어 나타남을 알 수 있었다. 또한, 전자상거래 수입과는 달리, 해상을 통해 수출되는 전자상거래 품목은 주로 의류와 화장품류에 국한되어 있었으며, 수출 규모 역시 수입에 비해 적게 나타나고 있다. 해상을 통한 대(對)중국 전자상거래 수출 활성화 방안으로는 전자상거래 환적을 통해 중국으로의 수출 제품 다변화로 수출 화물량을 증가시키는 방안과 더불어, 중국과의 전자상거래 운송에 콜드체인(cold chain)을 구축하여 수출품의 다변화를 도모하는 방안이 도출되었다.

인터넷 전자상거래 환경에서의 구전효과의 선행 요인에 관한 연구 (A Study on Antecedents of WOM in the Context of Internet E-Commerce)

  • 조현;이정민
    • 한국IT서비스학회지
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    • 제12권2호
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    • pp.231-242
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    • 2013
  • E-commerce market has been increasing rapidly, which reflects the convenience and economic benefits associated with its usage. Unlike the traditional markets, WOM (Word-of-Mouth) becomes more important because e-commerce consumers can't experience the real product in the purchase decision-making process. In this regard, identifying the influencing factors to WOM of internet e-commerce site is very important. In this paper, we aim to examine the effects of perceived and individual variables on WOM in the context of internet e-commerce site. In order to analyze the antecedents, we selected perceived and individual factors such as regret tendency scale, prior knowledge and merchandise attractiveness. In addition, we examined the role of gender as dummy and moderating variable. For empirical analysis, we surveyed real users of internet e-commerce site. As a result, all antecedents showed significant influence on WOM except regret tendency scale. Among the variables, the merchandise attractiveness has top standardized coefficient. Gender plays a role as moderating variable when only interacting with regret tendency scale. The results of this research can be useful guidelines for internet e-commerce providers.

중소기업 전용 B2B 전자상거래 보증 이용기업의 생존특성에 관한 실증연구 (An Empirical Study on Survival Characteristics of Enterprises Using B2B e-commerce Guarantee for SMEs)

  • 강명수;한창희
    • 한국IT서비스학회지
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    • 제18권4호
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    • pp.151-170
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    • 2019
  • This study conducted an empirical analysis through the Kaplan-Meier method, which is mainly used for clinical experiment analysis, on the survival rate and the survival duration of small and medium-sized enterprises using B2B e-commerce guarantee provided by credit guarantee institutions for activating B2B e-commerce transactions. The variables presented in this study are analyzed by the subdivision of the survival characteristics of enterprises using B2B e-commerce guaranteee by year, enterprises attribute, representative attribute, and guarantee use amount based on the variables tested through previous studies. According to the empirical analysis, SMEs using B2B e-commerce guarantees have a higher survival rate compared to general enterprises Simply by year and have a variety of survival characteristics, and most of the variables have a significant effect except for some variables. The implication of this study is that the researches conducted on enterprises participating in B2B e-commerce for a long period of time to support the establishment of stable business environment of SMEs and the results of empirical analysis on the survival characteristics are useful information to the stakeholders of B2B e-commerce And it can contribute to enhance the survival rate of related enterprises.

온라인 커머스 서비스 혁신을 위한 비즈니스 생태계적 접근 (A Business Ecosystem Approach for E-commerce Service Innovation)

  • 권혁인;박주연;김주호
    • 한국IT서비스학회지
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    • 제20권4호
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    • pp.1-21
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    • 2021
  • At a time when the e-commerce market is experiencing accelerated growth, with advancements in information and communications technology (ICT), the problems of distribution of counterfeit products and consumer confusion caused by non-face-to-face purchases have increased. Hence, amid intensifying competition, it has become important for e-commerce companies deliver product information more efficiently, provide differentiated services, and secure credibility for consumers by reducing consumer damage from buying counterfeit products. However, even though consumer confusion and the inadvertent purchase of counterfeit products are intensifying in such a market scenario, there are no services that aim to solve such problems. This study examines the conventional e-commerce industry in South Korea through a political, economic, social, and technological (PEST) analysis, based on in-depth interviews with consumers, to derive the pain and gain points of the industry. As a result, the inherent problems of the e-commerce industry were revealed. Through a service value network perspective, services aimed at resolving such issues were derived, and the e-commerce business ecosystem needed to solve this problem was deduced. The findings revealed that the artificial intelligence-based service support platform has become a major driving force within the e-commerce innovation ecosystem by enabling a new way to create and secure value using ICT. This entails a new exchange mechanism and transaction architecture and a new organizational structure that breaks the barriers between industries.

A Study on Association between Type of E-commerce and Demographic variables

  • JEONG, Dong-Bin
    • 동아시아경상학회지
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    • 제9권3호
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    • pp.83-100
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    • 2021
  • Purpose - The purpose of this study is to comprehensively understand the recent status of domestic e-commerce market and provide useful information for the revitalization of domestic on-line economy. This study looks over the association between type of e-commerce and demographic variables for each purchase ordering and sales order business. The demographics under consideration is administrative district, occupation and business organization type and type of e-commerce is B2B, B2C and B2G to deal with. Research design, data, and methodology - From January 2017 to December 2017, about 14000 samples are extracted from all businesses with experience in purchasing or selling products or services through e-commerce. The association between the two categorical variables considered by using two major statistical techniques such as chi-square test and correspondence analysis can be quantitatively and visually detected. Result - This study shows the association between the type of e-commerce with the administrative district and the occupation is completely different, but B2B and B2C are identical for organization type, with respect to both purchase and sales orders. Conclusion - The association between the type of e-commerce with the administrative district and the occupation is completely different, but B2B and B2C are identical for organization type, with respect to both purchase and sales orders.

E-Commerce Readiness of Creative Industry During the COVID-19 Pandemic in Indonesia

  • PRIAMBODO, Ivan Triyogo;SASMOKO, Sasmoko;ABDINAGORO, Sri Bramantoro;BANDUR, Agustinus
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.865-873
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    • 2021
  • COVID-19 pandemic has brought the world into economic recession. This study aims to present an analysis of the readiness of creative e-commerce in Indonesia. Data was collected from various locations that may represent the Creative Industry in Indonesia. The quantitative method has been applied as a research approach by gathering questionnaires from 383 business owners selected using the cluster random sampling method. Based on the results of the analysis and discussion, it is concluded that E-Commerce Readiness is very important in times of uncertainty such as the COVID-19 pandemic. The level of readiness will determine the continuity and sustainability of a company or business in a volatile business environment. E-Commerce Readiness can be evaluated based on Technology Readiness, Organizational Readiness, and Environmental Readiness. Not all perspectives are taken into consideration in making decisions about the implementation or improvement of E-Commerce in the pandemic period. Technology Readiness is seen as the most significant impact on a company's ability to cope with volatility, while Environmental Constraints encourage businesses to adopt E-Commerce and take it to the next level. On the other hand, Organizational Readiness has no effect on the E-Commerce readiness of the company because the company or organization does not consider this aspect.

전자상거래 표준화 현황 및 정책 분석에 관한 연구 (A Study on the Current State and Policies for Standardization on Electronic Commerce)

  • 박윤정;임춘성;윤용기
    • Journal of Information Technology Applications and Management
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    • 제10권3호
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    • pp.23-44
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    • 2003
  • It is needed to search the electronic commerce standardization and to analysis its policies to meet the international situations strategically and forecast the technology surroundings for electronic commerce. This study aims at searching the current state of electronic commerce standardization and analyzing policies on electronic commerce by the driving subject, that is, government and private organization, major countries, and standard classifications of electronic commerce technologies such as e-documents, e-catalog, e-payment, and e-process. The government and private organizations get information for the current state and policies for standardization on electronic commerce and put them practical use to make policies and strategy applications.

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