• Title/Summary/Keyword: Dynamic profile

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Design of Serendipity Service Based on Near Field Communication Technology (NFC 기반 세렌디피티 시스템 설계)

  • Lee, Kyoung-Jun;Hong, Sung-Woo
    • Journal of Intelligence and Information Systems
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    • v.17 no.4
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    • pp.293-304
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    • 2011
  • The world of ubiquitous computing is one in which we will be surrounded by an ever-richer set of networked devices and services. Especially, mobile phone now becomes one of the key issues in ubiquitous computing environments. Mobile phones have been infecting our normal lives more thoroughly, and are the fastest technology in human history that has been adapted to people. In Korea, the number of mobile phones registered to the telecom company, is more than the population of the country. Last year, the numbers of mobile phone sold are many times more than the number of personal computer sold. The new advanced technology of mobile phone is now becoming the most concern on every field of technologies. The mix of wireless communication technology (wifi) and mobile phone (smart phone) has made a new world of ubiquitous computing and people can always access to the network anywhere, in high speed, and easily. In such a world, people cannot expect to have available to us specific applications that allow them to accomplish every conceivable combination of information that they might wish. They are willing to have information they want at easy way, and fast way, compared to the world we had before, where we had to have a desktop, cable connection, limited application, and limited speed to achieve what they want. Instead, now people can believe that many of their interactions will be through highly generic tools that allow end-user discovery, configuration, interconnection, and control of the devices around them. Serendipity is an application of the architecture that will help people to solve a concern of achieving their information. The word 'serendipity', introduced to scientific fields in eighteenth century, is the meaning of making new discoveries by accidents and sagacity. By combining to the field of ubiquitous computing and smart phone, it will change the way of achieving the information. Serendipity may enable professional practitioners to function more effectively in the unpredictable, dynamic environment that informs the reality of information seeking. This paper designs the Serendipity Service based on NFC (Near Field Communication) technology. When users of NFC smart phone get information and services by touching the NFC tags, serendipity service will be core services which will give an unexpected but valuable finding. This paper proposes the architecture, scenario and the interface of serendipity service using tag touch data, serendipity cases, serendipity rule base and user profile.

A Study on Experimental Analysis of Dynamic properites for Structure and its Application (구조물 동특성의 실험적 해석과 응용기술에 관한 연구 (기계식 주차설비 진동제어))

  • 이홍기;박상규
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 1993.04a
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    • pp.40-45
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    • 1993
  • 일반적으로 건물 구조물에 전달되는 기계진동을 감소시키기 위해서 기계와 기초사이에 유연한 방진소자를 삽입하여 기계가진력(exciting force)의 전달 률을 줄인다. 또한 구조물의 고유진동수와 진동원의 가진주파수가 일치할 경 우, 가진주파수를 변화시키거나, 구조물의 동특성을 변화시키는 방법을 사용 한다. 어떠한 방안을 선택하든 효과적이고 정량적인 방진 시스템을 구성하고 구조물의 정확한 진동상태를 예측하기 위해서는 진동원의 가진특성과 구조 물의 동특성에 대한 정보가 요구된다. 일반적으로 방진설계를 위해 필요한 진동원의 가진특성은 제조회사의 사양이나 측정을 통하여 비교적 쉽게 얻을 수 있다. 복합재료, 다양한 경계조건, 복잡한 대형구조물등은 수치해석을 이 용하여 해석적인 방법으로 동특성을 구할 경우, 신뢰성 있는 정보를 얻기에 는 많은 노력이 요구된다. 더우기 현장에서 발생하는 진동문제는 대부분 복 잡하고 시간적으로 시급히 해결해야 하기 때문에 효율적인 절차를 구성하여 구조물의 동특성을 해석하는 방법을 사용할 필요가 있다. 구조물의 동특성은 실험적인 방법을 통하여 구하고 그 외의 필요한 계산들은 해석을 통하여 얻 는 것이 효율적일 수 있다. 실험적 동특성해석은 입력하중에 대한 응답의 크 기와 위상 비를 주파수별로 나타내는 전달함수를 측정하는 방법으로서 가진 장치 및 여러 측정/분석 장비가 필요하며, 철교, 교량, 건물의 철골 및 콘크 리트 슬라브등 다양한 중대형의 구조물을 Signal/Noise비가 좋도록 가진 시 켜야 할 필요성이 있다. 본 연구에서는 이러한 실험적 방법의 현장 적응성과 신뢰성을 확보하기 위해 대형충격기(large impact hammer, max, peak force 약 10000N, time duration 약 20ms)를 제작하고 실험/분석 시스템 및 구조물 의 진동제어를 위한 절차를 Fig.1과 같이 구성하고 이를 철근콘크리트 건물 에 설치한 기계식 주차설비의 진동제어에 적용하였다.force response simulation)를 수행하여 임의의 좌표 공간에 대한 진동수준을 해석적으로 예측할 뿐만 아니라 구조물의 진동제어 를 위한 동적인자를 변경시킬 수 있는 정보를 제공하며 장비를 방진할 경우 신뢰성 있는 전달률을 결정할 수 있다. 실험적으로 철교, 교량이나 건물의 철골구조 및 2층 바닥 등 대,중형의 복잡한 구조물에 대항 동특성을 나타내 는 모빌리티를 결정할 경우 충격 가진 실험이 사용되는 실험장비 측면에서 나 실험을 수행하는 과정이 대체적으로 간편하다. 그러나 이 경우 대상 구조 물을 충분히 가진시킬수 있는 용량의 대형 충격기(large impact hammer)가 필요하게 된다. 이러한 동적실험은 약 길이 61m, 폭 16m의 4경간 교량에 대 하여 동적실험을 수행하여 가능성을 확인하였다. 여기서는 실험실 수준의 평 판모델을 제작하고 실제 현장에서 이루어질 수 있는 진동제어 구조물에 대 한 동적실험 및 FRS를 수행하는 과정과 동일하게 따름으로써 실제 발생할 수 있는 오차나 error를 실험실내의 차원에서 파악하여 진동원을 있는 구조 물에 대한 진동제어기술을 보유하고자 한다. 이용한 해마의 부피측정은 해마경화증 환자의 진단에 있어 육안적인 MR 진단이 어려운 제한된 경우에만 실제적 도움을 줄 수 있는 보조적인 방법으로 생각된다.ofile whereas relaxivity at high field is not affected by τS. On the other hand, the change in τV does not affect low field profile but strongly in fluences on both inflection fie이 and the maximum relaxivity value. The results shows a fluences on both inflection field and the maximum relaxivity value. The results shows

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Experimental Vibration Analysis of Vehicle Body-Engine Systems by Transfer Function Synthesis Method (전달함수합성법에 의한 차체-엔진계의 실험적 진동해석)

  • 정의봉;안세진;김원영
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 1995.10a
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    • pp.289-295
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    • 1995
  • 구조물의 동적부하에 대한 동적변형 응답을 정확히 예측하고, Over Design이나 Under Design이 아닌 합리적인 설계방안의 개발은 중요한 과제이다. 동적강도해석이나 소음 승차감과 같은 진동 및 충격에 기인하는 제반 문제를 복잡한 구조물을 대상으로 합리적으로 처리하기 위한 Dynamic Design Analysis는 높은 신뢰성의 추구와 더불어 필요불가결한 기술이 되고 있다. 동적해석 방법으로는 현재 유한요소법이 널리 사용되고 있으며 여러 종류의 범용 프로그램들이 보급되어 있는 실정이다. 그러나 특히 동적문제에 있어서는 형상이나 거동이 복잡한 구조물의 경우, 또는 차량의 차체와 같이 많은 장착물이 부착된 경우에는 유한요소법의 적용이 곤란하여, 지금까지 대처할 수 있는 유용한 방법이 없었다. 따라서 비교적 용이하고 간단하게 적용가능한 진동실험을 기초로 한 구조물의 동적 응답해석 및 설계 방안의 개발이 필요하다. 본 연구에서는 진동시험으로 얻어진 부분구조물의 응답특성과 결합특성으로부터 결합 후의 응답특성을 예측할 수 있는 방법을 전달함수합성이론을 기초로하여 프로그래밍 package화 한다. 그리고 평판구조물에 대하여 진동시험과 컴퓨터 시뮬레이션을 통하여 개발된 방법의 타당성을 검증한다. 또한 실제 차량에서 차체만의 진동시험과 엔진의 자유진동시험에 의한 시험데이터로부터 차체와 엔진이 마운트 결합된 후의 진동특성을 예측한다. 진동시험시에 입력과 출력에 노이즈가 필연적으로 혼입되어 주파수응답함수의 크기(magnitude)와 위상(phase)을 왜곡시킨다. 특히 위상의 왜곡은 복소수연산을 하는 전달함수합성법의 결과에 중요한 영향을 미치게 된다. 본 연구에서는 데이타 획득시 입력과 출력의 시간지연으로 생기는 위상왜곡을 보정하는 방법을 제시하고, 그 개선 정도를 조사한다.는 소견의 확실도로서 가능성을 표현한 것이다. 예를 들면, 진동진폭 스펙트럼상에 2X 성분이 상당히 크게 나타나 정렬불량의 가능성이 0.7 정도라고 판정하는 것 등은 이러한 수치적진리치를 이용하는 방법이다. 그러나 상기의 수치적 표현만으로는 확실도를 한개의 수치로서 대표하게 하는 것은 진단의 정밀도에 문제가 있을 것으로 생각된다. 따라서 언어적진리치가 도입되어 [상당히 확실], [확실], [약간 확실] 등의 언어적인 표현을 이용하여 애매성을 표현하게 되었다. 본 논문에서는 간이진단 결과로부터 추출된 애매한 진단결과중에서 가장 가능성이 높은 이상원인을 복수로 선정하고, 여러 종류의 수치화할 수 없는 언어적(linguistic)인 정보ㄷㄹ을 if-then 형식의 퍼지추론으로 종합하는 회전기계의 이상진단을 위한 정밀진단 알고리즘을 제안하고 그 유용성을 검토한다. 존재하여도 모우드 변수들을 항상 정확하게 구할 수 있으며, 또한 알고리즘의 안정성이 보장된 것이다.. 여기서는 실험실 수준의 평 판모델을 제작하고 실제 현장에서 이루어질 수 있는 진동제어 구조물에 대 한 동적실험 및 FRS를 수행하는 과정과 동일하게 따름으로써 실제 발생할 수 있는 오차나 error를 실험실내의 차원에서 파악하여 진동원을 있는 구조 물에 대한 진동제어기술을 보유하고자 한다. 이용한 해마의 부피측정은 해마경화증 환자의 진단에 있어 육안적인 MR 진단이 어려운 제한된 경우에만 실제적 도움을 줄 수 있는 보조적인 방법으로 생각된다.ofile whereas relaxivity at high field is not affected by τS. On the other hand, the change in τV does not affect low field profile but strongly in fluences on bot

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Evaluation of Surface Emission and Internal Movement of Water in Japanese Larch Lumber (낙엽송재 내 수분의 내부이동 및 표면방사 평가)

  • Han, Yeongjung;Eom, Changdeuk;Kim, Se Jong;Kang, Wook;Park, Joo Saeng;Park, Moon Jae;Yeo, Hwanmyeong
    • Journal of the Korean Wood Science and Technology
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    • v.35 no.4
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    • pp.1-8
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    • 2007
  • Japanese larch specimens with dimension of 2.5 (radial direction) ${\times}$ 2.5 (tangential direction) ${\times}$ 2.5 cm (longitudinal direction) were prepared to determine 3 different directional internal moisture movement coefficients and surface emission coefficients along the radial-, the tangential-, and the tangential-direction. 4 sides of each cubic specimen were wrapped with paraffin tape and rubber tape, leaving open the 2 opposite surfaces of interest, to provide one dimensional moisture movement during drying. The coefficients were determined at three different temperatures, 70, 50 and $30^{\circ}C$ and at two different relative humidities, 30 and 60%. Internal moisture movement coefficients inclusive of flow of free water and diffusion of bound water and water vapor were increased in the high temperature condition. The internal moisture movement coefficient in the longitudinal direction was about six times of those in transverse directions with radial value being 20% greater than the tangential. Surface emission coefficients were increased with temperature and decreased with surface moisture content. Using this results, moisture content (MC) profile and quantities of moisture evaporating in Japanese larch lumber could be predicted in dynamic drying situations.

Determination of an Effective Wedge Angle by Combination of Two Arbitrary Universal Wedge Fields in Radiation Therapy of Cancer Patients with Megavoltage Photon Beams

  • Shamsi, Azin;Birgani, Mohammad Javad Tahmasebi;Behrooz, Mohammad Ali;Arvandi, Sholeh;Fatahiasl, Jafar;Maskny, Reza;Abdalvand, Neda
    • Asian Pacific Journal of Cancer Prevention
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    • v.17 no.1
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    • pp.197-200
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    • 2016
  • Background: Wedge filters are commonly used in radiation oncology for eliminating hot spots and creating a uniform dose distribution in optimizing isodose curves in the target volume for clinical aspects. These are some limited standard physical wedges ($15^{\circ}$, $30^{\circ}$, $45^{\circ}$, $60^{\circ}$),or creating an arbitrary wedge angle, like motorized wedge or dynamic wedge,${\ldots}$ The new formulation is presented by the combination of wedge fields for determining an arbitrary effective wedge angles. The isodose curves also are derived for these wedges. Materials and Methods: we performed the dosimetry of Varian Clinac 2100C/D with Scanditronix Wellhofer water blue phantom, CU500E, OmniPro - Accept software and 0.13cc ionization chamber for 6Mv photon beam in depth of 10cm (reference depth) for universal physical wedges ($15^{\circ}$, $30^{\circ}$, $45^{\circ}$, and $60^{\circ}$) and reference field $10.10cm^2$. By combining the isodose curve standard wedge fields with compatible weighting dose for each field, the effective isodose curve is calculated for any wedge angle. Results: The relation between a given effective wedge angle and the weighting of each combining wedge fields was derived. A good agreement was found between the measured and calculated wedge angles and the maximum deviation did not exceed $3^{\circ}$. The difference between the measured and calculated data decreased when the combined wedge angles were closer. The results are in agreement with the motorized single wedge appliance in the literature. Conclusions: This technique showed that the effective wedge angle that is obtained from this method is adequate for clinical applications and the motorized wedge formalism is a special case of this consideration.

An Electrochemical Evaluation on the Crevice Corrosion of 430 Stainless Steel with Variation of Crevice Wide by Micro Capillary Tubing Method (Micro Capillary Tube 방법을 이용한 430 스테인레스강 틈의 폭변화에 따른 틈부식의 전기화학적 평가)

  • Na, Eun-Young
    • Journal of the Korean Electrochemical Society
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    • v.6 no.4
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    • pp.250-254
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    • 2003
  • In this study, the IR drop theory was adopted to explain the initiation of crevice corrosion in the framework of IR drop in crevice electrolyte. Furthermore, the electrochemical polarization was measured to study the mechanism of crevice corrosion for type STS430 stainless steel. lest method adopts under condition that the size of specimen is $10\times20\times5mm,\;in\;1N\;H_2SO_4+0.1N\;NaCl$ solution, and the artificial crevice gap sizes are three kinds, the Micro capillary tube size is inner diameter 0.04 mm, outer diameter 0.08 mm. Crevice corrosion is measured under the applied voltage of passivation potential -200mV/SCE, resulted from anodic potentio-dynamic polarization to the external surface along the crevice. The potential difference was measured by depth profile by Micro capillary tube which inserted in the crevice. The obtained results of this study showed that 1) As artificial crevice gap size became narrow, the current density was increased, whereas no crevice corrosion was found in the crevice gap size $3\times0.5\times16mm\;in\;1N\;H_2SO_4+0.1N\;NaCl\;solution\;at\;20^{\circ}C$ 2) potential of the crevice was about from -220 to -358mV which is lower than that of external surface potential of -200mV The results so far confirmes that the potential drop(so-called IR drop) in the crevice is one of the major mechanisms the process of crevice corrosion for 430 stainless steel.

Data Qualification of Optical Emission Spectroscopy Spectra in Resist/Nitride/Oxide Etch: Coupon vs. Whole Wafer Etching

  • Kang, Dong-Hyun;Pak, Soo-Kyung;Park, George O.;Hong, Sang-Jeen
    • Proceedings of the Korean Vacuum Society Conference
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    • 2012.02a
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    • pp.433-433
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    • 2012
  • As the requirement in patterning geometry continuously shrinks down, the termination of etch process at the exact time became crucial for the success in nano patterning technology. By virtue of real-time optical emission spectroscopy (OES), etch end point detection (EPD) technique continuously develops; however, it also faced with difficulty in low open ratio etching, typically in self aligned contact (SAC) and one cylinder contact (OCS), because of very small amount of optical emission from by-product gas species in the bulk plasma glow discharge. In developing etching process, one may observe that coupon test is being performed. It consumes costs and time for preparing the patterned sample wafers every test in priority, so the coupon wafer test instead of the whole patterned wafer is beneficial for testing and developing etch process condition. We also can observe that etch open area is varied with the number of coupons on a dummy wafer. However, this can be a misleading in OES study. If the coupon wafer test are monitored using OES, we can conjecture the endpoint by experienced method, but considering by data, the materials for residual area by being etched open area are needed to consider. In this research, we compare and analysis the OES data for coupon wafer test results for monitoring about the conditions that the areas except the patterns on the coupon wafers for real-time process monitoring. In this research, we compared two cases, first one is etching the coupon wafers attached on the carrier wafer that is covered by the photoresist, and other case is etching the coupon wafers on the chuck. For comparing the emission intensity, we chose the four chemical species (SiF2, N2, CO, CN), and for comparing the etched profile, measured by scanning electron microscope (SEM). In addition, we adopted the Dynamic Time Warping (DTW) algorithm for analyzing the chose OES data patterns, and analysis the covariance and coefficient for statistical method. After the result, coupon wafers are over-etched for without carrier wafer groups, while with carrier wafer groups are under-etched. And the CN emission intensity has significant difference compare with OES raw data. Based on these results, it necessary to reasonable analysis of the OES data to adopt the pre-data processing and algorithms, and the result will influence the reliability for relation of coupon wafer test and whole wafer test.

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Erosion and Recovery of Coastal Dunes after Tropical Storms (태풍의 통과로 인한 해안사구 지형의 침식과 회복)

  • Choi, Kwang Hee;Jung, Pil Mo;Kim, Yoonmi;Suh, Min Hwan
    • Journal of The Geomorphological Association of Korea
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    • v.19 no.1
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    • pp.17-27
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    • 2012
  • Coastal dunes help stabilize the coastal landscape and protect the hinterland through dynamic interaction with sand beaches. Sometimes dune erosion occurs during the tropical cyclones, while dune recovery may naturally follow after the event. As the typhoon Kompasu passed through the Korean Peninsula early-September in 2010, it caused a rise in water in association with the storm, wave run-ups, and heavy rains in coastal areas. As the result, coastal dunes along the west coast of Korea were severely damaged during the storm. However, the degree and extent of erosion and recovery of dunes were found to be related with the condition of beach-dune systems including gradients of foreshore and front slope of the dune, sediment supply, vegetation, wind activity, and human interferences. Some dunes retreated landward more and more after the erosional event, while others recovered its original profile by aeolian transport processes mainly during the winter season. Vegetated dunes with pine trees were less recovered after the erosion than grass-covered dunes. In addition, dunes with artificial defense were more eroded and less recovered than those without hard constructions. According to the observation after the severe storm, it is likely that the sand transport process is critical to the dune recovery. Therefore, the interactions between beach and dune must be properly evaluated from a geomorphological perspective for the effective management of coastal dunes, including natural recovery after the erosion by storm events.

Establishment of the large-scale longitudinal multi-omics dataset in COVID-19 patients: data profile and biospecimen

  • Jo, Hye-Yeong;Kim, Sang Cheol;Ahn, Do-hwan;Lee, Siyoung;Chang, Se-Hyun;Jung, So-Young;Kim, Young-Jin;Kim, Eugene;Kim, Jung-Eun;Kim, Yeon-Sook;Park, Woong-Yang;Cho, Nam-Hyuk;Park, Donghyun;Lee, Ju-Hee;Park, Hyun-Young
    • BMB Reports
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    • v.55 no.9
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    • pp.465-471
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    • 2022
  • Understanding and monitoring virus-mediated infections has gained importance since the global outbreak of the coronavirus disease 2019 (COVID-19) pandemic. Studies of high-throughput omics-based immune profiling of COVID-19 patients can help manage the current pandemic and future virus-mediated pandemics. Although COVID-19 is being studied since past 2 years, detailed mechanisms of the initial induction of dynamic immune responses or the molecular mechanisms that characterize disease progression remains unclear. This study involved comprehensively collected biospecimens and longitudinal multi-omics data of 300 COVID-19 patients and 120 healthy controls, including whole genome sequencing (WGS), single-cell RNA sequencing combined with T cell receptor (TCR) and B cell receptor (BCR) sequencing (scRNA(+scTCR/BCR)-seq), bulk BCR and TCR sequencing (bulk TCR/BCR-seq), and cytokine profiling. Clinical data were also collected from hospitalized COVID-19 patients, and HLA typing, laboratory characteristics, and COVID-19 viral genome sequencing were performed during the initial diagnosis. The entire set of biospecimens and multi-omics data generated in this project can be accessed by researchers from the National Biobank of Korea with prior approval. This distribution of large-scale multi-omics data of COVID-19 patients can facilitate the understanding of biological crosstalk involved in COVID-19 infection and contribute to the development of potential methodologies for its diagnosis and treatment.

The Effect of Mobile Advertising Platform through Big Data Analytics: Focusing on Advertising, and Media Characteristics (빅데이터 분석을 통한 모바일 광고플랫폼의 광고효과 연구: 광고특성, 매체특성을 중심으로)

  • Bae, Seong Deok;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.24 no.2
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    • pp.37-57
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    • 2018
  • With the spread of smart phones, interest in mobile media is on the increase as useful media recently. Mobile media is assessed as having differentiated advantages from existing media in that not only can they provide consumers with desired information anytime and anywhere but also real-time interaction is possible in them. So far, studies on mobile advertising were mostly researches analyzing satisfaction with, and acceptance of, mobile advertising based on survey, researches focusing on the factors affecting acceptance of mobile advertising messages and researches verifying the effect of mobile advertising on brand recall, advertising attitude and brand attitude through experiments. Most of the domestic mobile advertising studies related to advertisement effect and advertisement attitude have been conducted through experiments and surveys. The advertising effectiveness measure of the mobile ad used the attitude of the advertisement, purchase intention, etc. To date, there have been few studies on the effects of mobile advertising on actual advertising data to prove the characteristics of the advertising platform and to prove the relationship between the factors influencing the advertising effect and the factors. In order to explore advertising effect of mobile advertising platform currently commercialized, this study defined advertising characteristics and media characteristics from the perspective of advertiser, advertising platform and publisher and analyzed the influence of each characteristic on advertising effect. As the advertisement characteristics, we classified advertisement format classified by bar type and floating type, and advertisement material classified by image and text. We defined advertisement characteristics of advertisement platform as Hedonic and Utilitarian media characteristics. As a dependent variable, we use CTR, which is the ratio of response (click) to ad exposure. The theoretical background and the analysis of the mobile advertising business, the hypothesis that the advertisement effect is different according to the advertisement specification, the advertisement material, In the ad standard, bar ads are classified as static framing, Floating ads can be categorized as dynamic framing, and the hypothetical definition of floating advertisements, which are high-profile dynamic framing ads, is highly responsive. In advertising, images with high salience are defined to have higher ad response than text. In the media characteristics classified as practical / hedonic type, it is defined that the hedonic type media has a more relaxed tendency than the practical media, and there is a high possibility of receiving various information because there is no clear target. In addition, image material and hedonic media are defined to be highly effective in the interaction between advertisement specification and advertisement material, advertisement specifications and media characteristics, and advertisement material and media characteristics. As the result of regression analysis on each characteristic, material standard, which is a characteristic of mobile advertisement, and media characteristics separated into 'Hedonic' and 'Utilitarian' had significant influence on advertisement effect and mutual interaction effect was also confirmed. In the mobile advertising standard, the advertising effect of the floating advertisement is higher than that of the bar advertisement, Floating ads were more effective than text ads for image ads. In addition, it was confirmed that the advertising effect is higher in the practical media than the hedonic media. The research was carried out with the big data collected from the mobile advertising platform, and it was possible to grasp the advertising effect of the measure index standard which is used in the practical work which could not be grasped in the previous research. In other words, the study was conducted using the CTR, which is a measure of the effectiveness of the advertisement used in the online advertisement and the mobile advertisement, which are not dependent on the attitude of the ad, the attitude of the brand, and the purchase intention. This study suggests that CTR is used as a dependent variable of advertising effect based on actual data of mobile ad platform accumulated over a long period of time. The results of this study is expected to contribute to establishment of optimum advertisement strategy such as creation of advertising materials and planning of media which suit advertised products at the time of mobile advertisement.