• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.288-290
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• 2015

As well as companies such as Samsung Electronics and Hyundai Motor, which subject the summit of the International Conference on the UN personnel areemphasis on Moving Identity strongly appealing the goals and vision of the future for the current organization in the community and stakeholders. It is also an important part that how to relate Dynamic Branding in promotion and advertising method. In this paper, we are designing and producing ACM SIGCHI 2015 Conference opening animation utilizing Moving Identity Design concept as a promotional movie in Dynamic Branding perspective.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.7
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• pp.591-601
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• 2021

This study examined the effect of branding capability on business performance moderated by learning capability. This study was conducted with small- and medium-sized enterprises (SMEs) of coffee cafes in the ex-Besuki region, East Java, Indonesia, covering four regencies located around coffee-producing areas with geographical indication (GI) certification. 150 managers of coffee cafe were sampled using the census technique. Data were collected by questionnaires distributed to the coffee cafe managers. The data were then analyzed by using simple regression analysis, Moderation Regression Analysis (MRA) and Moderated MultiGroup Analysis (MMA). The results showed that learning capability positively and significantly affect business performance, and learning capability moderated/enhanced the effect of branding capability on business performance. The findings of this study suggest that branding capability and learning capability play a crucial role in the performance of coffee cafe business especially in the dynamic environment. Coffee cafe managers need to take concrete steps to improve their branding capability and learning capability and they also need to improve their ability to interact with their environment and be committed in managing the coffee cafe. Therefore, it is imperative that the role of branding capability and learning capability be optimized in order to improve the business performance of the coffee cafe.