• Journal of the Korean Society of Clothing and Textiles
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• v.9 no.3
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• pp.27-34
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• 1985

The purpose of this study was to investigate the relationship between four aspects of clothing behavior and perceptual orientation, and between those and job satisfaction of white-collar men. Those aspects of clothing behavior included: clothing conformity, clothing satisfaction, status symbol and occupation symbol. Perceptual orientation was measured with Choi's Perceptual Orientation Scale and job satisfaction, with some items of Miller's The Attitude Toward Any Occupation Scale. Clothing comformity and clothing satisfaction were measured with Kahng's, lung's, Koh's and Lee's questionaire. Status symbol was measured with Koh's and Lee's questionaire, and occupation symbol items were prepared for this study. The questionaire in this study were administered to 323 white-collar workers in Seoul. The statistical methods utilized Pearson'a product moment correlation, one-way ANOVA test, Duncan's multiple range test and multiple regression analysis. The results obtained from this study were : 1. Perceptual orientation was positively correlated to clothing satisfaction, and negatively correlated to status symbol. 2. Job satisfaction was positively correlated to clothing satisfaction and clothing comformity. 3. Clothing conformity, clothing satisfaction and job satisfaction showed significant differences according to occupation.

• Journal of the Korean Home Economics Association
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• v.24 no.2
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• pp.113-122
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• 1986

The purpose of this study was to investigate the relationship between personality and color preference, thereby to suggest a personality profile on the basis of colors selected for children's preference. Materias used to determine the degree of color preference were 24 color papers which were developed and described in a previous research by Lee & Lee. The Instrument used ot determine children's personality was Burks' Behavior Rating Scales-Preschool and Kindergarten Edition. Subjects wee 70 3-, 4- and 5- year old children attending the Y Child Development research institute. Data were analyzed with SPSS using mainly F-test and Duncan's Multiple Range Test. Results showed that among 24 colors used, white, violet, sapphire, sky blue, blue, green yellow, pink, green, red, gold, purple, van dyke brown, blue, green, silver were found to be significantly related to persionality. Judging from this results, white and violet seemed to be most predictive colors to personality. Personality aspects significantly related to specific colors were discussed and a profile of personality based on color preference were developed.

• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.167-178
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• 2005

The purpose of this study is to research male consumers' shopping behavior according to their fashion consciousness. For the purpose, the data collected were analyzed by factor analysis, one-way ANOVA, Duncan's multiple range test X2-test, and Pearson's correlation. The results of the study are as follows: 1. Male consumers' fashion consciousness were classified into 4 groups-Impulse Buying Consciousness Group, Brand Consciousness Group, Style Consciousness Group, and Fashion Indifference Group-by the following 6 factors: Impulse Buying Consciousness, Brand Consciousness, Style Consciousness, Trend Consciousness, Price Consciousness, Consumption Expenditure Consciousness. 2. There were significant differences existed among each group according to clothing purchase behavior, shopping orientation, and use of information sources. 3. There were a relationship among male consumers' fashion consciousness, their use of information sources, and their shopping behavior including clothing shopping orientation.

• The International Journal of Costume Culture
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• v.2 no.1
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• pp.77-86
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• 1999

This study was designed to identify the information sources of reference used by male college students. Theoretical framework is based upon social comparison theory, reference group theory, and Kotler's model of personal and non-personal sources of reference. The subjects were 287 male college students. The questionnaire were distributed to the school area and the commercial area such as Shinchon, Myung-Dong, and Apkujung-Dong in Seoul. Means, standard deviation, frequency, T-test, one-way ANOVA, and Duncan's multiple range test were applied for the analyses of data. The result of hyporthesis 1 showed that male college student utilize personal and non-personal sources of reference indiscriminately. The result of hypothesis 2 showed that male college students consult the socially high-proximal group such as a girl friend(a lover) and mother most actively. The result of hypothesis 3 found that male college students use position media most actively, especially in-store displays, followed by print media and broadcast media.

• Korean Journal of Human Ecology
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• v.6 no.1
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• pp.57-66
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• 2003

The purpose of this study was to investigate the housewives' characteristics of household work management. to classify the household work manager styles and to investigate the relationship between the household work manager styles and the family life satisfaction. The data used for statistical analysis is 352 housewives. The data were analyzed by using SPSSWIN Program, $x^2$-test, one-way ANOVA With Duncan's Multiple Range test and t-test were utilized to test null hypotheses. The major findings of this study were as follows : Human centered household work management was more popular than task centered. Family life satisfaction was significantly different depending on the household work manager style. The idel style was concluded as the most desirable manager style.

• Journal of the Korean Home Economics Association
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• v.34 no.4
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• pp.245-256
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• 1996

The purpose of this study were 1) to understand clothing involvement and body cathexis of elderly women, 2) to examine differences between store atmosphere factor on clothing involvement and body cathexis, 3) to find out its relationship with clothing involvement and body cathexis. Data were collected by questionnaire of 248 elderly women. Frequency, factor analysis, Chi-square, t-test, F-test, F-test, correlation and Duncan's multiple range test were used in data analysis. As a result, 1) clothing involvement of elderly women were classified with importance, fashion and interest, symbolism factor and there was significant differences with display, comfort, interior, convenience factor. 2) Elderly women were not satisfied with their body sufficiently and there was significant differences only display factor(store location, show window, display). 3) Clothing involvement was significant differences variables were found in relationship to body cathexis except income. 4) There was positive correlation between clothing involvement and body cathexis. The higher body cathexis, the more interest clothing.

• Journal of Families and Better Life
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• v.25 no.6
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• pp.71-82
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• 2007

On this research we investigated variables affecting university students' time management and verify relationship between the time management and life satisfaction. 438 students at Korea National Open University in Seoul were questioned through questionnaires composed of 47 questions. Data was analyzed by t-test, one-way ANOVA, Duncan's multiple range test and Person's correlation. The variables affecting time management were religion(those who believe in organized religion vs. those who do not), individual income, family income, teaming experiences for time management and reading books related to time management. fender, age, marriage status and occupation didn't affect the time management of students. The relationships between time management and life satisfaction showed a little positive relation. Some proposals for future researches and practices are given.

• Journal of the Korean Society of Costume
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• v.26
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• pp.211-220
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• 1995

The purpose of this study was to examine the relationships between the interest of apparel ad-vertising direct mail(DM) and the consumers' characteristics ; like their marital state, age, educational level, expenses on clothing purchase, and rigidity. Samples were 243 women(24∼35 years of age) in the Seoul, Korea. The data were analyzed using t-test, one-way ANOVA, Duncan's multiple range test, and discriminant analysis. The results of the study were the followings. 1. The department store sent out the most ap-parel advertising DM and the most common dis-tribution method was carrying the DM with the newspapers, 2/3 consumers paid attention to the contents of the apparel advertising DM with 'some interests'. 2. Jackets and pants were the most purchased items after seeing the apparel advertising DM. 3. The interest in the contents of the apparel advertising DM varied according to the consumers' marital state ad the expenses on cloth-ing purchase. 4. Rigidity, age, educational level, and the clothing purchase expenses contributed to discriminant the interesting or uninteresting group in DM. The accuracy rate of the predicting the groups by the 4 variables was 60.91%.

• The International Journal of Costume Culture
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• v.9 no.1
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• pp.60-76
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• 2006

This study aimed to investigate buying behaviors of cosmetics for female university students in Korea, China, and Japan as related to their lifestyles. For data analysis, a survey was conducted to total 12,000 females university students in 4-year university in Seoul, Tokyo, and Beijing from March 11 to April 14 in 2002. A total of 1,165 were collected and 1,127 were finally used in the analysis (361 in Korea, 381 in China, and 385 in Japan). Data were analyzed by factor analysis, cluster analysis, frequency analysis, Cronbach's a, t-test and Duncan's Multiple Range test by using SPSS statistics package. The lifestyle segmentations identified 5 groups for Korea, 5 groups for China and 2 groups for Japan. Segments in each country showed significant differences in selected variables, the satisfaction with cosmetics and in places to purchase cosmetics.

• Journal of Families and Better Life
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• v.9 no.2
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• pp.253-265
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• 1991

The purpose of this study was to investigate conflict management in family purchase behavior of urbanite by applying a systems approach. For this purpose, 230 questionnaire were distributed to the married men and women in Seoul. The 216 data were analyzed by Frequency, Percentile, Mean, t-test, ANOVA, Duncan's Multiple Range Test. The result were as follows. 1) According to the type of goods, the level of marital conflict in purchase decision making had differences significantly 2) According to the type of goods and the level of conflict, conflict management had differences significantly. 3) According to the level of conflict and the basic environmental characteristics, purchase management satisfaction had differences significantly. Through these results, the applicability of systems approach to family purchase behavior was shown． Family purchase behavior could be understood in environmental suprasystem, with considering the relationship of subsystem's components.