• International Journal of Costume and Fashion
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• v.5 no.2
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• pp.68-77
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• 2005

In contemporary advertising market, one of main trends is to speak surrealistic visual language which provides 'enjoyable spectacles'. Specially, in the beginning of 21st century, there discovered more and more exhibitions and discourses about surrealism reinterpreted from the viewpoint of postmodernism. Surrealism as a creative style of expression based upon free association, has been a great inspiration for fashion ads for commercial communication as well as fashion design since its origin. However, there has been ignored the idea of analyzing surrealistic image expressed in fashion ads in spite of their flood. Accordingly, the purpose of this study is to grasp its cultural meaning through analyzing aesthetic characteristics of surrealistic image expressed in fashion ads. It will provide a better understanding of surrealistic image in fashion ads reflecting popular taste and preference directly as popular visual culture, focusing on post modern context. A case study of surrealistic fashion ads limits to TV or print commercials and digital ads as image ads stimulating visual expressions. The Results can be summarized as follows. Surrealism is an avant garde style which deconstructs the established meaning system as well as the existing formalistic order and then put them together in the frame of 'dream' and 'unconsciousness'. Defamiliarization questioning the whole edifice of representation can be adapted to. By means of paradox and metaphor, unfamiliar new visual world can be represented. The plastic characteristics of surrealistic image in fashion ads are founded as surrealistic styling of time and space, distortion of object by methods of automatism, depaysement, parody and trompe-l'oeil which bring about the deconstruction of gestalt. Aesthetic values of surrealistic fashion ads appear as dualistic representation, allegoric symbolism, fantastic romanticism. Ultimately they lead to marvelous. mysterious, humorous visual effects. Foster reinterpreted these effects of surrealism from Freud's 'Uncanny Concept'. 'Uncanny' means the phenomenon recurring to familiar being defamiliarized by repression. Surrealistic fashion ads strengthen this shocking effect more and more dramatically in company with our post modern needs for fantastic adventure and thrilling spectacle. It can be thought that surrealistic fashion ads reflects uncanny as an alternative which can relieve us of our stress and anxiety and which realize our potential desire in contemporary post industrial stage.

• Journal of The Korean Association For Science Education
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• v.16 no.2
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• pp.121-133
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• 1996

This study investigates the effect of instructional program using Nott & Wellington's" your nature of science profile" to facilitate the understanding about the nature of science for elementary preservice teachers. To do this. this study used posttest only control group design. The students in control group studied the topic by instructional program using textbook and reference book. Experimental group studied by instructional program: (1)evaluating personally one's understanding of the nature of science using Nott and Wellington's "your nature of science profile"; (2)studying the way of understanding the nature of science focusing five dimensions presented in it; (3)knowing other's understanding the nature of science; (4)discussing and evaluating reflectively the various aspect about it. Because the true understanding about the nature of science is not only to know about the method of science but also to know the target of science. We planned to evaluate the effect of instruction by such dichotomous way as evaluating simultaneously the understanding about the method of science and the target of science. Therefore the Questionnaire to evaluate the effect of instruction consisted two pairs of open-ended Questions: first pair is consisted of questions for the representation and judgement of scientific theory, second pair is consisted of questions for components and sources of scientific manipulation of the structure of science. The results of questionnaires by experimental group(n=75) and control group(n=77) are as follows: (1) Analysing responses about first pair of questions in dichotomous way, we identified four different patterns in students' understanding about scientific theory. And the instructional program using Nott & Wellington's "your nature of science profile" is not significantly effective in the distribution of patterns of understanding about scientific theory, but effective in driving out scientifically valid understanding, naturalistic realism, about scientific theory from the students having realistic aspect in representation of scientific theory; (2) Analysing responses about second pair of questions in dichotomous way, we identified five different patterns in students's understanding about structure of science. And the instructional program using Nott & Wellington's "your nature of science profile" is significantly effective in the distribution of patterns of understanding about structure of science, and effective in driving out scientifically valid understanding, dualistic-circular view or dualistic-circular view, about structure of science from the students having dualistic or dualistic aspect in components of structure of science.

• Journal of the Korean Society of Costume
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• v.52 no.2
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• pp.31-44
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• 2002

This study was intended to inquire into Check Pattern. The purpose of this study attempted to make a systematic investigation of the characteristic of the Check Pattern, the checker using vertical and horizontal lines which was the universal plastic element and inquire into it in terms of era, designers and combined work. By doing so, this study attempted to Investigate the phase of the Check Pattern in world fashion and further forecast the future of checker design applicable to the 21th century fashion. The result can be summarized as follows : 1. Mondrim's neo-plasticism has not only had a great influence on Op Art and Minimalism work but is deeply related to fashion and textile design. Mondrian used vertical and horizontal line ad the dualistic element. 2. The checker is estimated to have been used since the Etruian times, though uncertain. and largely divided into the Madras check and Scotland Check. Though the origin of the tartan representation of the Scotland check can not be accurately found out, it began to emerge in around the 13th century. 3. Check Pattern has began to be widely used with the development of the textile industry since 1826 and been used in every typical Sihoutto appearing in each era up to the present. And Check Pattern is used most designer in the world, who represent their own personality in their works. This study could find out that the checker is the element of Infinite applicability in the future. It is expected that the sophisticated and beautiful design using the chocker will be presented by many korean designer though the overall and systematic study of the checker.

• The Research Journal of the Costume Culture
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• v.18 no.5
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• pp.1031-1047
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• 2010

This study examines the conceptual characteristics of fantasy movies. It also studies the process of socio-cultural changes of the mythical images such as heroes, goddesses and the devil that have often become the centre of fantasy movie characters. This study further examines the features of each character that correspond to specific mythical images. The purpose of this research is to suggest the conceptual and aesthetic characteristics of fantasy reflected in the characters and the costumes of fantasy movies, which were released since the year 2000. The followings are the results of the research: The conceptual characteristics of fantasy reflected in the characters and the costumes of fantasy movies are summarized as representation of reality, allegory and symbols, horror, desire, deconstruction and metamorphosis, otherness and counter-cultural sentiments. The aesthetic characteristics of the costumes of fantasy movies are defined as typicality and symbolism, grotesqueness, sensuality, hybridization, and otherness. These characteristics are very interconnected. The costumes of heroic characters appearing in fantasy movies show strong side of standard while the costumes of the evil characters revealed the limit of dualistic point of worldview centered on West. Heroic characters show realistic and human side that reflects the ethos of the time. Negative characters such as the devil or witches, which were created in human imagination and emotion, become the dynamic force of fantasy movies through their deviant actions. Their clothes, with variety and hybridization, become the source of creativity expected in present society.