• Title/Summary/Keyword: Dual Processing Theory

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The Impact of Crisis Responsibility and Risk Perception on Communication Behavior Intention in SNS: Dual Processing Theory

  • Lee, Eun Mi
    • Asia Marketing Journal
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    • v.19 no.4
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    • pp.1-14
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    • 2018
  • Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS. This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect on cognitive risk perception and affective risk perception. In addition, cognitive risk perception had no significant effect on communication behavior whereas affective risk perception had influence on communication behavior positively. Thus, our findings may predict that the affective risk perception through crisis responsibility is more potentially important to communication behavior such as sharing information rather than cognitive risk perception. The results give insightful ideas why marketer should reduce perceived emotion caused by risk to strengthen prospective SNS users understanding of communication behavior intention.

The Repetition Effects of LDP Stimulus Words on Word Completion Tasl and Cued-Recall Task (처리깊이에 따른 학습단어의 반복제시가 단어완성검사와 단서 회상검사에 미치는 효과)

  • Kim, Mi-Ra;Lee, Man-Young
    • Korean Journal of Cognitive Science
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    • v.7 no.3
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    • pp.115-134
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    • 1996
  • The study was designed to investigate implicit and explicit memory for words with processing theory.From experiment 1 to experiment 3,in a study phase,subjects first viewed stimulus words and were required to rate likeness of words of semantic processing task and to count lines of words of perceptual processing task.In a test phase,subjects were tested by implicit word completion task and explicit cued recall task.In experiment 1,levels of processing (LOP)effects were examined.Lop effects were obtained on the explicit memory tasks but not on the implicit memory tasks.In experiment 2,repertition of perceptual processing task influenced onlu implicit memory task.In experiment 3,bepertiotion of semantic processing task affected both implicit memory task and explicit memory task.These findings suggest that repetition effect of stimulus words are explanied better in dual process theory than transfer-appropriate processing theory.

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Neo-Confucian Study on the Ministerial Fire's Theory of JuDanGe (주단계(朱丹溪) 상화론(相火論)의 성리학적(性理學的) 연구(硏究))

  • Kim, Yeong-Mok
    • Journal of Physiology & Pathology in Korean Medicine
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    • v.20 no.4
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    • pp.784-792
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    • 2006
  • The Neo-Confucian study of the thee of ministerial fire(相火論) constitute of the rule of iung jung(中正), the principal of form and use(體用) and of real nature and emotion(性情) of human and ethic mind(人心道心). The present study is to evaluate a fundamental concept of the theory of ministerial fire, which is one of traditional medical ideology in China, through the Neo-Confucianism projects to The theory of ministerial fire. The theory of ministerial fire of Judange(朱丹溪) was recognized by ontological principal of Heaven-Human being-Earth, ontological structure of Form-Use and the structure that mind consist of real nature and emotion(심統性惰). The ethic and human mind(道心人心) of Judange and constancy and transition(常變) of seven emotion have relationship in the ontological structure of Form-Use. The real nature of human Doing consisted of apriority of Heaven rule is unitary constructed by Form-Use(체용) of inactivated real nature and activated seven emotion and then activated seven emotion shows dual form of appropriate(中節) and inappropriate(不中節). Emperor's and ministerial fire(君火相火) which has a relationships of Heaven-Human being synchronization represents all kinds of fire and classified to heaven fire(天火) and human fire(人火). The emperor's fire was triggered by inactivated fire and ministerial fire(相火) was triggered by activated fire. Inactivated ministerial fires have dual form of physiological ministerial and pathological ministerial fire. Regarding the forementioned analytic thinking, it was clear that manifest processing of One's real nature and the ministerial fire undergo the same principal and logics. Since maintained One's real nature that is inactivated seven emotion and appropriated activated seven emotion, ministerial fire can be stable and keep one's health and well-being in mind and body.

Users' Status Quo Bias in the Mobile Application Context : From the Myopic Loss Aversion Perspective (근시안적 손실회피 관점에서 본 모바일 애플리케이션 사용자의 현상유지 편향에 관한 연구)

  • Park, Sang-Cheol
    • The Journal of Information Systems
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    • v.24 no.2
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    • pp.189-208
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    • 2015
  • Purpose While individuals have unique abilities for planned behavior, they also often act irrationally. In this study, we draw on myopic loss aversion perspective as a meta-theoretical lens to explain why mobile applications users have inertia from updating their applications, ultimately leading them to use current version of applications. Design/methodology/approach Based on a survey of 219 users, this study conducts its research model using partial least square analysis and also demonstrates that both subconscious triggers (habit and anxiety) of system 1 thinking and conscious triggers (sunk cost and transition cost) of system 2 thinking promotes user's inertia, thus leading to the willness to continue use current versions. Findings By grounding the research model in the combination of both status quo bias and dual information processing theory from the behavioral economics, this study provide an alternative theoretical lens to describe why mobile users hesitate to update their applications. The results of this research show that all triggers have significant impacts on inertia. This study also found that the relationship between inertia and willingness to continue to use current version was positively significant.

A Study on Visual Feedback Control of a Dual Arm Robot with Eight Joints

  • Lee, Woo-Song;Kim, Hong-Rae;Kim, Young-Tae;Jung, Dong-Yean;Han, Sung-Hyun
    • 제어로봇시스템학회:학술대회논문집
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    • 2005.06a
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    • pp.610-615
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    • 2005
  • Visual servoing is the fusion of results from many elemental areas including high-speed image processing, kinematics, dynamics, control theory, and real-time computing. It has much in common with research into active vision and structure from motion, but is quite different from the often described use of vision in hierarchical task-level robot control systems. We present a new approach to visual feedback control using image-based visual servoing with the stereo vision in this paper. In order to control the position and orientation of a robot with respect to an object, a new technique is proposed using a binocular stereo vision. The stereo vision enables us to calculate an exact image Jacobian not only at around a desired location but also at the other locations. The suggested technique can guide a robot manipulator to the desired location without giving such priori knowledge as the relative distance to the desired location or the model of an object even if the initial positioning error is large. This paper describes a model of stereo vision and how to generate feedback commands. The performance of the proposed visual servoing system is illustrated by the simulation and experimental results and compared with the case of conventional method for dual-arm robot made in Samsung Electronics Co., Ltd.

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Study on Color Coordination Simulator based on Dual Mapping Model (이중매핑모델에 의한 칼라배색 시뮬레이터 구축에 관한 연구)

  • 김돈한;정지원
    • Archives of design research
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    • v.16 no.2
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    • pp.57-66
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    • 2003
  • In order to develop color image, color simulation based on data processing techniques has been developed and applied to data interpretation tools or product design supporting systems. It has been a commonmethod to use image key words to search for data and provide color coordination samples that determine computer combination in computerized support systems until recently. However, this method does not reflect system designers and users taste or preference on making final choices of color coordination samples because the database was designed based on an assumption of standardized group that was established database from large scaled image evaluation research. In this study, we suggest a color coordination simulator that supports designer's final decision-making procedure on sample groups through the simulation of various color combination. The simulator allows communications with the system to explore a designer's color combination taste and preference, and provides a user for an efficient environment to judge the optimum result. The color coordination simulator was designed based upon Dual mapping model derived from a designer's thought process, and four steps of operations longrightarrowdefining color concept longrightarrowmaking color sample groupslongrightarrow simulation-determining ranking among final combination samples - will be assisting color design process.

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A New Dual Connective Network Resource Allocation Scheme Using Two Bargaining Solution (이중 협상 해법을 이용한 새로운 다중 접속 네트워크에서 자원 할당 기법)

  • Chon, Woo Sun;Kim, Sung Wook
    • KIPS Transactions on Computer and Communication Systems
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    • v.10 no.8
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    • pp.215-222
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    • 2021
  • In order to alleviate the limited resource problem and interference problem in cellular networks, the dual connectivity technology has been introduced with the cooperation of small cell base stations. In this paper, we design a new efficient and fair resource allocation scheme for the dual connectivity technology. Based on two different bargaining solutions - Generalizing Tempered Aspiration bargaining solution and Gupta and Livne bargaining solution, we develop a two-stage radio resource allocation method. At the first stage, radio resource is divided into two groups, such as real-time and non-real-time data services, by using the Generalizing Tempered Aspiration bargaining solution. At the second stage, the minimum request processing speeds for users in both groups are guaranteed by using the Gupta and Livne bargaining solution. These two-step approach can allocate the 5G radio resource sequentially while maximizing the network system performance. Finally, the performance evaluation confirms that the proposed scheme can get a better performance than other existing protocols in terms of overall system throughput, fairness, and communication failure rate according to an increase in service requests.

Design of Dual Network Topology and Redundant Transmitting Protocol for High Survivability of Ship Area Network (SAN) (네트워크 생존성을 고려한 선박 통신망(SAN)의 이중화 네트워크 토폴로지 및 중복 전송 프로토콜의 설계)

  • Son, Chi-Won;Shin, Jung-Hwa;Jung, Min-Young;Moon, Kyeong-Deok;Park, Jun-Hee;Lee, Kwang-Il;Tak, Sung-Woo
    • The KIPS Transactions:PartC
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    • v.17C no.1
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    • pp.119-128
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    • 2010
  • In the shipbuilding industry, due to the global trends where the number of IT (Information Technology) devices of a smart ship have been increased rapidly, the need to develop a new shipboard backbone network has recently emerged for integrating and managing the IT devices of a smart ship efficiently. A shipboard backbone network requires high survivability because it is constructed in automatic and unmanned smart ships where a failure of the backbone network can cause critical problems. The purpose of this paper thus is to study SAN (Ship Area Network) as a efficient shipboard backbone network, considering particularity of shipboard environment and requirement of high survivability. In order to do so, we designed a dual network topology that all network nodes, including the IT devices installed in a smart ship, are connected each other through dual paths, and reuding tht IT devices pnstalles supporices network survivability as well as t Iffic efficiency for the dual network topology. And then, we verified the performance of the suggested SAN by theoretical and practical analysis including the graph theory, the probability theory, implemental specifications, and computer simulations.

The Principle of Dual Semiotic Process in Animation - Within Structuralism Semiotics - (애니메이션의 이중적 기호작용 원리 - 구조주의 기호학의 관점에서 -)

  • Joo Young-Sook;Kim Chee-Yong
    • Journal of Korea Multimedia Society
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    • v.9 no.9
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    • pp.1196-1207
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    • 2006
  • In this paper, study on organization factors and algorithm of semiotics in Animation text within Roland Gerard Barthes's Structurism semiotics theory. It is possible through this approach that we can analyse the effective mechanism which delivers messages(or text) of animation, instead of plain analysis of classical semiotics. and then It will be able to keep watch on the blind viewpoint of the pure aesthetics which does not consider a social duty. In the expression of single sentence by the view of Barthes's semiotics theory, the text of animation is 'one sign has duplex role'. when it is explained another, the animation of mass media is special processing that makes conception and significance. in other words, the order of domination likely natural rule assimilate mass people to itself by the animation of mass media

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A New Generic Petri Net Model for Design and Performance Evaluation of JIT Flexible Manufacturing and Assembly

  • Seeluangsawat, Roongrat;Bohez, Erik L.J.
    • Proceedings of the IEEK Conference
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    • 2002.07b
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    • pp.963-966
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    • 2002
  • This paper presents a new generic Petri net model for design and performance evaluation of a flexible assembly system with dual kanban. The architectural design of the model is derived from a generic bill of materials and the combination of FMS and FAS concepts. Two approaches for analysis and performance evaluation of the new model base on the theory of invariant analysis and linear programming are also introduced. Finally, the effect of different processing times between FMS-FAS on the number of kanban cards is investigated.

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