• Journal of the Korean Society of Clothing and Textiles
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• v.8 no.3
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• pp.43-56
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• 1984

The purpose of this present study is not only to investigate mutual relationship between general values and clothing behaviors, but to analyize the differences in clothing behaviors in view of socio-economic backgrounds, such as professions, social classes, educational levels, monthly income, etc. For the measurement of the general values, a total of 45 questions were made use of from both part I and part II of 'The study of General Values' jointly developed by Allport-Vernon-Lindzey, while for the measurement of the clothing behaviors were used questions selected from 'The clothing variables Inventory' developed by Creekmore and from those previously used in our country for the same purpose. Data were obtained from 460 Persons and the selected sample was composed of 238 Persons from the upper class and of 222 persons from the lower class. The former class is mainly represented by government officials, doctors, company directors, professors, while the latter by factory workers, clerks, drivers. Analysis of the data in this present study reached its conclusions as follows ; 1. Among the general values valiables, the selected group in this study ranked, theoretical values' first, 'political values' 'econmic values', 'social values', aesthetic values', 'religious values' in that order, and also among the clothing behaviors variables it ranked in the following order ; economy' 'modesty' 'aesthetic' 'conformity' 'status symbol'. 2. A significant relationship between general values and clothing behaviors was found as follows ; there are negative relationships between 'theoretical values' and 'aesthetic', 'status symbol', between 'aesthetic values' and 'conformity', between 'social values' and 'status symbol', between 'political values' and 'conformity', on the one; there are positive relationships between political values' and 'status symbol', between religious values' and 'aesthetic', on the other, 3. In view of profession, it was found that a group of company directors placed the most importance upon 'status symbol', a group of factory workers upon 'economy', a group of drivers upon 'conformity' among the clothing behaviors. In light of social classes, 'economy' was given a high priority by the lower class, and 'status symbol' by the upper class, respectively. Considering educational levels, it was found that the highly educated class placed more emphasis on 'status symbol' and the lower educated class showed their preference to 'economy'. In view of monthly pay, 'conformity' was given a top priority by the middle class, and 'status symbol' by the upper class. 4. As a result of investigating the influence that one's age and marriage effect on clothing behaviors, significant differences were found among the three clothing motivations of 'aesthetic', modesty', 'status symbol'.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.15 no.6
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• pp.138-149
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• 2016

The study reviewed the effects of the variable speed limit under adverse weather conditions by using a driving simulator. The study assumed that the display of the reduced speed limit without any change of the weather condition and the display of the same speed limit under the change of the weather conditions violate the expectancy of drivers, so it brings the negative effects on the safety. The study regards drivers conformance as the index of the degree of the compliance of driver expectancy, and utilizes the cumulative probability density within the certain range of the speed including displayed speed limit as the quantitative measure of effectiveness. The study reviewed this assumptions by using a driving simulator. As the results, the cases assumed to violate the expectancy of drivers showed the negative effects on the driving behaviour of driver relatively.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.1 no.1
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• pp.70-78
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• 2002

Advanced safety vehicle (ASV) equipped with intelligent drivers advisory functions for controlling vehicle to follow the lead vehicle and/or warning drivers on forward traffic impediments according to the roadway and traffic circumstances has been recently developed and on the market internationally. Standardization processes for ASV system functions have been issued in IS0/TC204 Working Group 14 (Vehicle/Roadway Warning and Control System) since 1995. Research projects developing test and evaluation technologies for ASV in establishing safety standards and/or conformity related to the national roadway and traffic circumstances are under study internationally. In Korea, an integrated test and evaluation Program was developed for the assessment of adaptive cruise control (ACC) system under the ITS research and development projects funded by the Ministry of Construction and Transportation (MOCT). This paper demonstrates the integrated test and evaluation Programs for ACC system based on the draft international standard with related to the domestic roadway and traffic conditions. Field tests fulfilled under the scenarios based on the integrated test & evaluation programs for ACC system are discussed along with a review of earlier research work regarding international standards and the safety regulations.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.10a
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• pp.171-173
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• 2018

The poor working conditions of transit drivers not only lead to mental stress and fatigue accumulation of workers, but also to the main causes of mass transit accidents. Stress and fatigue accumulation are closely related to the vital signs because they affect the psychological and physical health. In this paper, we designed a digital garment which can measure driver's health condition by measuring electrocardiogram, pulse rate and body temperature. Also proposed a system that transmits the measured bio-signal to the smartphone app via Bluetooth and transmits the current position of the driver to the server by using the built-in GPS of the smartphone, assuming there is something wrong.

• Journal of Global Scholars of Marketing Science
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• v.20 no.1
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• pp.27-34
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• 2010

During the past 10 years, sales of luxury goods increased significantly to more than US$ 130 billion in 2007. In this industry, more than half of the revenue comes from Asia where the average income has risen significantly, and the demand for luxury products is forecast to grow rapidly. Purchasing luxury brands appears to be an intriguing social phenomenon that is profitable for companies in this region. As a newly developed country, Korea is one of the most attractive luxury markets in Asia. Currently, a total of 120 luxury fashion brands have entered the Korean market, primarily in luxury districts in Seoul where the competition is fierce. The purposes of this study are to: (1) identify antecedents of attitude toward luxury brands, (2) examine the effect of attitudes toward luxury brands on customer equity, (3) determine the impact of attitudes toward luxury brands on customer lifetime value, and (4) investigate the influence of customer equity on customer life time value. Previous studies have examined materialism, social need, experiential need, need for uniqueness, conformity, and fashion involvement as antecedents of attitude toward luxury brands. Richins and Dowson (1992) suggested that that materialism influences consumption behavior relative to quantity of goods purchased. Nueno and Quelch (1998) reported that the ownership of luxury brands conveys information related to the owner's social status, communicates an image of success and prestige, and is a determinant of purchase behavior. Experiential need is recognized as an important aspect of consumption, especially for new products developed to meet consumer demand. Since luxury goods, by definition are relatively scarce, ownership of these types of products may fulfill consumers' need for uniqueness. In this study, value equity, relationship equity, and brand equity are examined as drivers of customer equity. The sample (n = 114) was undergraduate and graduate students at two private women's universities in Seoul, Korea. Data collection was conducted using a self-administered questionnaire survey in March, 2009. Data analysis included descriptive statistics, factor analysis, reliability analysis, and regression analysis using SPSS 15.0 software. Data analysis resulted in a number of conclusions. First, experiential need and fashion involvement positively influence participants' attitude toward luxury brands. Second, attitude toward luxury brands positively influences brand equity, followed by value equity and relationship equity. However, there is no significant relationship between attitude toward luxury brand and customer lifetime value. Finally, relationship equity positively influences customer lifetime value. In conclusion, young consumers are an important potential consumer group that tries different brands to discover the ones most suitable for them. Luxury marketers that use effective marketing strategies to attract and engender loyalty among this potentially lucrative consumer group may increase customer equity and lifetime value.