• Title/Summary/Keyword: DreamWorks

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A Study on the storytelling strategy of Animation Studio using Mythology - Based on the comparative analysis of Disney and Dream Works (신화를 활용한 애니메이션 스튜디오의 스토리텔링 전략 -디즈니<미녀와 야수>와 드림웍스<슈렉>의 비교분석을 중심으로)

  • Lee, Hye-Won
    • Cartoon and Animation Studies
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    • s.49
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    • pp.25-52
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    • 2017
  • As the expansion of the cultural industry expands, various competitive structures are formed and the methodologies for producing commercial success are being discussed. Among them, Hollywood studios use political relationships and apply ideologies that can produce the best interests. Also, they use a structure that can convey this ideology, which is a mythology. The myth has satisfied the public for a ling time. Campbell suggested that strategies come from the myth, and the ideology emerged as a result of what mythology has to do with existing powers. Disney and Dream Works use the mythology and combine their own values into ideology. Disney and Dream Works choose conflicting ideologies in a different growth background. If Disney is recognized as an educational animation by the ruling class, Dream Works are supported by the public for their actions against Disney. Disney has conservative and patriotic personality, Dream Works is more liberal and progressive. Disney's structure came out first, and Dream Works parodied it. So we can compare Disney and Dream Works with similar myths to create a storytelling structure that embodies ideology. As a result, Disney and Dream Works have been choosing the 9 stages the key of Ideology form the 17 stages of the mythology and reduced them to the introduction, growth and completion. In the first units of the introduction, Disney dealt with the subject of social leaders who sacrificed to the ruling class and Dream Works hinted at the overthrow of the ruling class through the irony. If Disney had deployed colored races in the main characters, Dream Works used a variety of races from the main characters to others. In the second units of growth, Disney organized the process of accepting the value of the ruling class, and Dream Works showed the individual values, not the values of society. In the third units completion, Disney showed the main character who live in the world of the ruling class rebuilded, and Dream Works removed the ruling class and went back to the Individual life. Through the structure of Disney and DreamWorks, we learned how to utilize the mythical structures that transform according to ideologies. The right way to organize works will require the strategic approach to storytelling.

Research on the Creative Style of DreamWorks' Animated Film Script (드림웍스 애니메이션 영화 시나리오의 창작 스타일에 관한 연구)

  • Yan, Liu
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.1
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    • pp.97-106
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    • 2020
  • The mainstream of cinema animated film in today's world is the animated film produced by film companies such as Disney, DreamWorks, and 20th Century Fox. These animated films are influenced by Hollywood blockbusters, high cost, and big-budget, which have brought a gorgeous and splendid audio-visual feast to the global audience. DreamWorks Studios founded in 1994 has become noted in just over ten years. It has produced many high-quality animated works which are well-known all over the world. This achievement is no doubt inseparable from its superior external animation industry environment, and benefited from the American animation industry which commercially operated for almost 100 years. However, in addition to these external environmental factors, DreamWorks' achievements have also come from the extraordinary and superior creation of the animated film scripts, strong narrative script ensures the logic and appeal of animated films. This article takes Kung Fu Panda series, Shrek series, The Prince of Egypt, The Croods, Chicken Run, Megamind and other representative films produced by DreamWorks as key analysis object, using Jean Baudrillard's simulation and imaging theory, Syd Field's screenwriting skills, and Hegel's aesthetic point of view, explores the Creative Style of DreamWorks' Animated Film Script which contains the following four aspects. The script is exaggerated and novel, and the subject matter is rich and targeted. The script creation is very imaginative and can fully express the visual beauty. The structure of the story is well controlled, the space comes from reality but full of imagination. The characters have distinctive personality and the dialogue is moderated but forceful.

Re-interpretation of Jeju Oreum image using artificial intelligence (인공지능(AI)을 활용한 제주 오름 이미지의 재해석)

  • Kang, Myo-seon;Yang, So-hee;Park, Jin-woo;Jwa, Dong-hun;Kim, Mincheol
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.05a
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    • pp.252-254
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    • 2022
  • The purpose of this study is to show the works of Jeju artists and ways to contribute to the Jeju tourism industry, with the research background in that it has recently continued to accept the works of Jeju contemporary artists and draws active works. As a measure to achieve this research purpose, the Deep Dream Generator software was judged to be an effective method for promoting this study. As a specific research process, we will use the Deep Dream Generator to synthesize each of the works of Jeju artists and works of famous foreign artists provided by Deep Dream Generators with their own photos of Jeju Oreum and display the results, and attempt to reinterpret Jeju Oreum using artificial intelligence. In addition, it is expected to revitalize Jeju's art works and tourism by seeking ways to use the results in Jeju tourism products.

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Is "Southern Literature" Alive?: Machine Dream's Incomplete Memories and Their Materiality (미국'남부문학'은 현존하는가?-『머쉰 드림』에 나타난 미완성의 기억과 기억의 물질성)

  • Yu, Jeboon
    • Journal of English Language & Literature
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    • v.59 no.4
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    • pp.545-567
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    • 2013
  • Keeping in mind the hybridity and plurality of Southern Literature, this paper discusses the traits of Southern literature in Jayne Ann Phillips's first novel, Machine Dream. The novel's frequent use of memory and oral reconstruction of a family history accompanied by the feeling of loss in the process of depicting the South's past typically signifies "The Southern" which reminds us of the works of William Faulkner, Katherine Ann Porter, and Eudora Welty. Nevertheless, Phillips's South is more fragmented and her narrative is more evasive and varied than any of her Southern predecessors. The South of the twentieth century from the period of Depression until 1972 is reconstructed differently depending on memories and desires of the four members of Hampson family in this novel, either as a place of nostalgia or as the place of trauma or as the place to survive only in memory. The oxymoronic title of the novel, "machine dreams" signifies that dream and memory of the South cannot remain independent in its epistemological entity but exist as a mixture of materiality of every day life in the modern South. The hybridity of this dream and of the South is what defines itself as Southern. Yet Phillips retains feeling of loss and lament enough to create a modern Southern novel rooted in Southern Literature. Thus, the title itself works an antinomic signifier of both the presence and absence of the dream of the South and of Southern Literature.

YANG, Jung-Ung: A Global Stylist of the Theatrical Aesthetics (공감각적 미장센의 글로벌 무대미학: 연출가 양정웅)

  • Jang, Eunsoo
    • Journal of Korean Theatre Studies Association
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    • no.48
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    • pp.359-384
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    • 2012
  • The purpose of this study was to explore the theatrical aesthetics of the performances which was produced by the theater director, Yang Jung-Ung. Yang has been one of the most influential directors working in Korea in the last 15 years. He has put up performances all over the world with the theater members from his company called Yohangza, which was founded by him in 1997, and working as the director, portrayed his style of the theatrical aesthetics through the works of its plays and musical products. In 2012, this company performed A Midsummer Night's Dream at Shakespeare's Globe Theatre. A Midsummer Night's Dream was invited to be staged at the Barbican Center in 2006. In the same year, it received the grand prize and the Audience Choice award at the Gdansk International Shakespeare Festival in Poland. The musical products like A Good Woman from Seoul and the modern Opera Wozeck are representative works of Yohangza, which are known for a unique way of exploring the meaning of life. The 2009 plays Hamlet and Peer Gynt represent Yohangza's simpler yet more insightful theatrical style. Peer Gynt, which debuted at the LG Art Center, made headlines for its innovative staging. It received the grand prix, Best Director and Best Stage Art awards at the 2009 Korea Theater Awards. Yohangza's plays show two-side "image-based" works. The company drastically reduced verbal lines and enriched the plays with Korean sentiment and aesthetics, but their scripts contained many poetic lines full of overtones. They showed a theatrical mise-en-scene of images, energetic dance, songs in chorus and percussion. For example, Korean sentiments were subtly blended into the two Shakespeare's plays, A Midsummer Night's Dream and Twelfth Nights. Their performance combines music, mime, song and dance to create an exhilarating adaptation of Shakespeare's inventive and glittering comedy. In addition, the style of Yohangza Theatre Company is a collision of the past and the present: a reworking of existing Korean styles and themes infused with contemporary elements and full of unique exploration in the plays.