• Journal of Global Scholars of Marketing Science
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• v.17 no.1
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• pp.51-75
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• 2007

Dongdaemun fashion market has been successfully positioned as a main hub for non-brand fashion product distribution in Korea. One of important competitive advantages of Dongdaemun market often quoted by retail researchers is an efficiently managed network system among supply chain members. This study aimed to examine the importance of buyer-supplier relationship elements and supplier properties from buyers' perspectives (small & very small-sized fashion stores in Dongdaemun market), and to identify the determinants of the relationship length between suppliers and buyers. Survey responses of 233 stores were analyzed using EQS 6.1 for Window and SPSSWIN 10.0. The findings could be summarized as follows: First, fashion stores perceived that right delivery as the most important factor, and geographically closeness, design capability, quality, and lower price followed in order. Second, the characteristics of stores such as location, wholesaling versus retailing focusing, monthly sales, and total business length all affected the perceived importance of buyer-supplier relationship. Third, design capacity, communication, power was identified as determinants of actual relationship length with a supplier, while communication and trust were found to be determinants of future expected relationship length.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.2
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• pp.1-10
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• 2015

The purpose of the study was to analyze differences in importance of product selection criteria of retail buyers in Dongdaemum market according to price line of products, annual sales volume of the company, and work period as a retail buyer. The study defined a retail buyer as a buyer who buys apparel products in Dongdaemum market for their own stores. The questionnaire developed by the researchers was distributed to 200 retail buyers in Dongdaemun market. One hundred seventy two questionnaires were used in the final analysis. The data were analyzed by common factor analysis, ANOVA, and Tukey's test using SPSS 18.0/Windows. The results showed that product selection criteria were classified into 4 factors: fashion design, price, quality, and assortment. There were significant differences in importance of product selection criteria by retail buyers in Dongdaemum market according to price line of products and annual sales volume of the company, and work period as a retail buyer. The buyers of higher price products showed higher importance in all four factors of the product selection criteria. Also, the buyers of the company with lower annual sales volume considered price factors more important, but the buyers of the company with higher annual sales volume thought quality factor more important. Moreover, the buyer with work period of less than three years regarded price as a more important factor.

• Journal of the Korean Geographical Society
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• v.44 no.2
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• pp.161-175
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• 2009

Dongdaemun Stadium was the nation's leading modem sports facilities built in 1926 by Japanese colonists. It hosted a number of the nation's sports matches and cultural performances, filled with cultural and historic significance as a birthplace of Korea's sports. As the facility was aging, however, its functions became limited. With the so-called "restoration" of Cheonggye Stream, the stadium was reduced to a flea market, no longer used for its originally intended purposes. The Seoul Metropolitan Government demolished the stadium under the plan to develop the district into a tourism cluster dedicated to the design and fashion industries. This study takes Dongdaemun Stadium as an example to explain underlying meanings of capitalist restructuring of landscape which entails removal of modern cultural relics and redevelopment projects. Although Dongdaemun Stadium was not used in the way it had been designated to be used, it still had a value as a diachronic and synchronic record for the city. The rationale that the stadium should be tom down and reinvented as tourist attraction to reap huge financial benefits illustrates that the city government's development ideology gravitated towards public works projects. This approach may harm a place's genuine disposition or essence and create an artificially-induced placeness, undermining its historio-cultural values.

• Journal of Digital Contents Society
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• v.19 no.3
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• pp.479-487
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• 2018

Recently, with the advent of the 4th Industrial Revolution, the diversified industrial base and stable employment market have led to increased concern on the metropolis centered manufacturing. However, To enhance the added value and competitiveness of the manufacturing industry in Seoul, it is necessary to develop specialized smart-based technology and production, and to establish a collaborative system among various businesses in the areas of planning, production, and logistics. Accordingly, I planned a service that is necessary for activation of the urban manufacturing industry in Dongdaemun area of Seoul to enable designers to construct an infrastructure for direct production. The proposed content is a hands-on application that provides information to producers who want to make their own unique products with which they can buy materials from Dongdaemun, Cheonggyecheon, and Uljiro areas.

• Journal of the Economic Geographical Society of Korea
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• v.6 no.1
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• pp.45-60
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• 2003

As the process of economic globalization deepens market uncertainty and severe competition, modern companies are tend to rely on non-market, socio-economic mechanisms such as trust, collaboration, and interdependence, They are being more influenced by cultural economic mechanisms like networks, embeddedness, and placeness rather than explicit cost-reductions. This paper analyzes the characteristics of industrial clusters, the formation of social capital, and the process of institutionalization by comparing two distinctive types of clusters, say Teheran and East-Gate Valleys in Seoul, Korea. The one is mainly consisted of IT industries with increasing vertical integration supported by venture capitals and favorable business infrastructures. The other cluster has long been a traditional CBD frame of Seoul and has transformed to the most dynamic and productive area, characterized by one-stop 'R&D-production-distribution-consumption-after sales services'. The study of the developmental trajectory and key characteristics for these kinds of clusters can give us insight for the cluster theory. This paper firstly reviews the similarities and differences between the social capital in general and that of industrial clusters. It then profiles the growth of the two clusters over the past decade, and compares the current spatial and business structure of the two clusters, focusing on transactions costs, the creation and flow of information, and the local institutions. The paper concludes with some comments about the prospects and perils of the two types industrial clusters of Seoul.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.2 s.150
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• pp.221-232
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• 2006

The purposes of this paper were to identity the present condition of the imported fashion luxury brands' market arid to analyze the differences of marketing strategies according to the types of retailers. We selected 3 department stores, 5 luxury brands, 5 stores in Dongdeamun Market, and 5 internet luxury shopping malls, and conducted key informant survey to 20 experts. The brands in department stores consisted the goods according to VIPs' pre-orders, sales of the previous year, and fashion trends, and offered the differentiated customer services to VIPs. The stores in Dongdaemun Market bought the products from the parallel importers or imported the goods from the original nations of the brands by themselves. The goods in stock and steady sellers were comprised of the main portion of all products, and leather goods were dominated. The price of goods in stock was about $30\∼50\%$ lower than the normal price of department stores, but the new products' price was only about 10$\%$ lower than that of department stores. Luxury shopping malls could be classified into two types; one conducted both product buying and commission sale, and the other conducted commission sale only. In former case, however, the product buying portion was under 30$\%$. Product assortments and the price strategy were similar to the stores of Dongdeamun Market, and CRM was conducted partially.

• The Research Journal of the Costume Culture
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• v.18 no.3
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• pp.541-549
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• 2010

The purposes of this study were to examine the slacks purchases and wearing satisfaction among old-aged women who were highly dissatisfied with their bodies and fit due to physical changes and to provide some basic data needed to develop slacks patterns to meet their needs. A survey was taken among 223 old-aged women aged 60~79 living in Seoul. Using the SPSS 12.0 program, the collected data were analyzed in descriptive statistics, t-test, and crosstab. The result were as follows: the most used place for them to shop slacks was a market(including the Dongdaemun and Namdaemun market), which was followed by a department store and a discount store in the order. As for their preference for slacks according to age, those who were in their sixties most preferred straight-line slacks, while those who were in their seventies semistraight-type slacks. As for fit for each body part according to age, there were significant differences only in crotch length. Those who were in their seventies were more dissatisfied with crotch length than those who were in their sixties, feeling that crotch length was short. As for their experiences of repair after purchasing a pair of slacks, 82.5% said they had such an experience. Most of the repairs with length, waist and slacks width involved in size reduction.

• Korean Journal of Human Ecology
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• v.11 no.2
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• pp.197-209
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• 2002

The purpose of this research was to develop of measured scales for purchasing motivation of inbound tourists about fashion goods. A self-administrated questionnaire survey method was conducted among foreign tourists visited in Dongdaemun market. Data from 615 of inbound tourists were analysed by using factor analysis. As the results of the survey, 6 factors related purchasing motivation were derived; satisfaction, practicality, fashion, memory of tourism, eonomy and impromptu. The adequate indexes were shown from final models, such as RMR=.047, SMSEA =.043, CFI=.935, GFI=.956, AGFI=.937 and NFI=.888. It means that these values are appropriate to the measured scales for purchasing motivation of inbound tourists for fashion goods.

• Journal of the Korean Home Economics Association
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• v.45 no.6
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• pp.1-9
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• 2007

Even though self-confidence is a personal factor of a people, it works as behavioristic factor in consumer behavior. In this study, the influence of consumer self-confidence on clothing purchase behavior was investigated. A total of 284 data sets were analyzed after collecting questionnaires from college students in Seoul using convenient sampling method. For data analysis, chi-square test, analysis of variance, reliability test and factor analysis were performed by SPSSWIN program. The results were as followed. First, the clothing purchase places were affected by the consumers' level of self-confidence. The more confident consumers preferred internet shopping and Dongdaemun market to large-scale shops. The discount stores were selected by the less confident consumers. Second, information search was one of the main reasons to visit internet shopping mall by the more confident consumers. Third, the more confident consumers showed the higher level of clothing involvement than the less confident consumers. Finally, unplanned purchases, such as pure impulse buying and reminder buying were more likely to occur by the more confident consumers with less purchase conflicts.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.4
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• pp.598-610
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• 2009

The aim of this study was to present a flexible and satisfactory clothing design for girls aged 4 to 6 years of age, which can be worn comfortably for 3 years, during that age range. This study focuses attention on the need for well-fitting clothes in the young girls' market, and provides a basis for development of designs that can be worn for a long time, are comfortable for children to wear, and reflect preferences of both children and parents. Documentary research was executed to examine the history and changes of children's wear. Internet and market research were carried out to understand the current situation of girls' clothing in Korea. In-depth interview subjects were girls aged 4 to 6 and their guardians. Subjects were asked questions related to children's wear size and design, and measurements were taken of child subjects. Children's wear on the Internet was found to be trendy and inexpensive but of a low quality, as was children's wear at Dongdaemun market. Children's wear at department stores was of high quality and pretty, but did not consider size much and was expensive. One problem of the Korean children's wear market was lack of a unified size system. In-depth interviewees pointed out that there are not many clothes that fit their children perfectly. Problems included t-shirt, sleeve and pants length. Parents said they preferred simple and clean designs, and children interviewees all liked pink dresses and skirts. Children's physical measurements presented by Size Korea were compared and verified with measurements taken of child interviewees, and used as a basis for patterns. The study presented two designs for girls of ages 4 to 6 to wear all through that age range. A sample was made for one of the designs, and an evaluation showed very successful results.