• 경영과정보연구
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• 제1권
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• pp.293-307
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• 1997

This paper addresses the critical factors of customer satisfaction between department store which is characterized as a good service quality and discount store which has a competitive advantage on price dimension. The result showed that overall satisfaction of department store was slightly higher than that of discount store. Also, it was found that only service quality was a good indicator as a customer satisfaction of department store. However, overall satisfaction of discount store was significantly affected by both price and service quality. The study contributes to our understanding of how department store and discount store develop KSFs(key success factors) of customer satisfaction.

• 한국의류학회지
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• 제32권3호
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• pp.385-394
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• 2008

The purpose of this study was to investigate the influential variables of impulse buying for jewelry. A survey questionnaire was developed from previous researches. Data were obtained from female consumers who have purchased jewelry products living in Busan. The results showed that impulse buying of jewelry was influenced by shopping orientation, consumption value, store attributes, store types, and demographic variables. The impulse-buyers of jewelry were more likely to be recreational and fashion-oriented shoppers and to have store/brand loyalty than unimpulse-buyers. Additionally, they perceived importantly the uniqueness, newness or fashionability of jewelry, kindness of salesperson, store atmosphere, various design and assortment, and special sales of the jewelry store. They were more likely to patronize the department store and franchise store to purchase jewelry products. They also tended to spend more for jewelry and more frequently visit the jewelry store. Findings should provide the informations to assist marketers and researchers in their understandings of the jewelry market.

• 마케팅과학연구
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• 제8권
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• pp.89-110
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• 2001

본 연구는 의류점포 유형별 점포애고행동에 대한 소비자 특성 및 관련 변인들의 관계를 알아봄으로써 관련 업체들의 효율적 마케팅 전략수립에 기여하고자 하는데 그 목적이 있다. 이를 위해 부산시내 거주하는 성인여성들을 대상으로 설문지를 이용하여 자료를 분석한 결 과 의류점포에 대한 애고행동으로 점포를 유형화하여 5개 유형이 분류되었으며 의류점포유 형에 따라 애고행동에 직접적으로 영향을 미치는 소비자 특성 및 관련변인들이 다르다는 것을 알 수 있었다.

• 한국의류산업학회지
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• 제18권5호
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• pp.617-624
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• 2016

The purposes of this study was to investigate impacts of loyalty program value on store loyalty through customer satisfaction and switching barrier. This study suggests some basis about the direction guidance for successful store-running marketing activities and beauty service related researches. A total of 986 usable questionnaires were obtained from female adults of Busan. Data were analyzed by frequency analysis, correlation analysis, factor analysis using SPSS for Window 22.0 and confirmatory factor analysis and structural equation model analysis by AMOS 22.0. The results suggested that, loyalty program value benefits(hedonic benefits and utilitarian benefits) had positive effect on customer satisfaction, and loyalty program value costs(hedonic costs and utilitarian costs) had oppositive effect on customer satisfaction. The impact of hedonic benefits of the loyalty program values was the largest. Customer satisfaction and switching barrier directly affect store loyalty. The customer satisfaction affected the store loyalty indirectly but the direct effect was bigger.

• 한국의류학회지
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• 제19권5호
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• pp.774-789
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• 1995

The purposes of this study was to demonstrate the influence of fashion life-style, self-image and situational factors on consumer's apparel store choice for satisfaction of varied needs and high efficiency of marketing activity. A questionnaire was developed to measure research subjects based on theoretical study empirically. The questionnaire was administered to 270 women aged between 20 and 30 in Seoul. The results analyzed by factor analysis, cluster analysis, x2-test and oneway-anova. The results of empirical studies were summarized as follows: 1. Segmented groups of fashion life-style were classified practical/planning group, fashion- leader group, and shopping-oriented group. And store types which were prefered by those groups were department store/shopping center. 2. Segmented groups of self-image were classified actual-seeking group, modernity group and confidence group. And store types which were prefered by those groups were department store/shopping center. The Forecast of store choice on the base of self.image was showed that customers choose the store incongruous with self-image. But when it was analyzed each actual store choice. The Choice of high frequancy was congruous with self-image except for a specialty store/brand named outlet. 3. The significant differences could be found in choice of the store under particular purchase situations and especially at department stores and specialty store, their preference tended to be stronger as the degree of the store's involvement was hightened, but in the case of the generalization stores and the permanent discount stores, even though the degree of that involvement was low, their preference showed the same tendency.

• 한국의류학회지
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• 제30권9_10호
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• pp.1333-1343
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• 2006

Consumers seek the pleasure, fun and satisfaction in shopping. Retailing environments of apparel products are rapidly changing than ever before. One of there changes are offered apparel products with entertainment service, such as theaters, restaurants and so on. The purpose of this study was to investigate the effects of entertainment service, shopping orientation and emotion on impulse buying behavior in department stores an shopping malls. A self-administrated questionaire was developed based on the results of previous researches and pre-test. Data were obtained from shoppers(N=684) randomly selected in department stores and shopping malls located in Seoul and Busan. Data were analyzed by factor analysis, t-test, cross analysis, and path analysis. The results showed that; impulse buying behavior was directly or indirectly affected by shopping orientation in both of two store types. In department stores, consumers were affected to make a good mood by entertainment service while, in the shopping malls, consumers were influenced directly by entertainment service to be a good mood and to purchase impulsively apparel products. Therefore, the impulse buying behavior was influenced differently by entertainment service in store types. From the retailer's perspective, they give insights into the development of strategies utilized to marketing planning of entertainment service in each store types.

• 마케팅과학연구
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• 제15권2호
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• pp.49-69
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• 2005

본 연구에서는 점포이미지, 유통업체상표이미지, 구매의도간의 인과관계를 규명해보는 건으로 부산지역의 전국유통업체와 지역유통업체의 비교를 통해 이루어졌다. 본 연구의 목적은 첫째, 점포이미지가 유통업체이미지에 미치는 영향을 규명하고자 하였다. 둘째, 점포별 점포이미지가 유통업체이미지에 미치는 영향의 차이를 조사하였다. 마지막으로, 점포이미지와 유통업체상표이미지가 유통업체상표구매의도에 미치는 영향을 규명하였다. 연구 결과 유통업체상표이미지에 있어 점포이미지는 긍정적인 영향을 미치는 것으로 나타났다. 특히 점포별로 점포이미지가 유통업체상표이미지에 미치는 영향은 차이가 남을 알 수 있었다 또한, 점포이미지와 유통업체상표이미지가 유통업체상표 구매의도에 유의한 영향을 미치는 것으로 났으며 점포이미지의 영향보다는 유통업체상표이미지의 영향이 구매의도에 더 크게 작용하고 있었다. 연구결과를 토대로 유통업체는 점포이미지의 개선을 통해 유통업상표에 대한 인식을 형성하는 것이 바람직하다고 할 수 있으며, 특히, 점포속성들중에서 특정요소를 부각시킴으로써 유통업체상표를 관리할 필요성을제시하였다.

• 한국유통학회지:유통연구
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• 제13권1호
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• pp.61-77
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• 2008

본 연구는 소비자가 처음으로 접하는 신규 패션 브랜드에 대해 적용시키는 평가기준을 밝히는데 그 목적이 있다. 브랜드 평가기준에 대한 연구로서 다음의 세가지 논점을 강조함으로써 선행연구와 구별되는 차별점을 가진다. 첫 번째로는 본 연구가 개별 제품이나 점포를 포함하는 패션브랜드 수준에 대한 통합적인 평가기준을 밝힌다는 점이다. 두 번째로는 이미 형성된 태도에 의해 영향을 받는 기존 브랜드에 대한 평가기준이 아닌 새로운 브랜드에 대한 최초의 평가기준을 밝히며 본 연구에서의 "신규 브랜드"는 소비자가 처음으로 점포내를 둘러보고 충분한 직접적 정보를 바탕으로 평가를 한다는 점에서 소비자의 관점에서의 새로운 브랜드로 조작적 정의가 되고 있다는 점이다. 마지막으로 전국적으로 유통되는 대부분의 패션 브랜드가 백화점 내에 입점되는 국내의 현실을 고려하여 소비자가 지각하는 백화점과의 관제의 질과 입점되어 있는 신규 패션 브랜드 평가와의 관련성을 분석하였다 오백 삼십 칠 명의 여성 소비자에 대한 온라인 조사를 통해 신규 패션브랜드를 평가하는 평가기준 요인 (상품 파워, 점포 내 커뮤니케이션, 브랜드 및 회사 이미지, 판매원, VMD, 구색의 다양성)을 도출하고 이들이 브랜드 태도에 미치는 영향을 회귀모형을 통해 검증하였다. 또한 백화점 관제질의 차이에 따른 신규브랜드 평가 기준과 브랜드 태도의 관련성도 분석하였다.

• 유통과학연구
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• 제14권4호
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• pp.117-125
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• 2016

Purpose - As consumers' needs for purchasing fresh and safe food have been bigger in Korea, their interest in local food is also growing recently. So, the number of local food stores has been increased from 3 in 2012 to 103 in 2015. Local food stores should operate a business responding consumers' needs in order that local food stores are not to be a one-time fad. Therefore, the purpose of this study is to analyze the characteristics of consumers who use a local food store and provide helpful implications to design a strategy for sustainable growth of local food store. Research design, data, and methodology - In this study, Probit model was used for empirical analysis in order to examine the effect of purchase choice attributes of agricultural products, consumer's satisfaction, and their demographic factors upon the intention to use a local food store. After estimating coefficients of the probit model, marginal effects were calculated as a standard normal, and cumulative distribution is differentiated with respect to explanatory variables. To collect the data, questionnaire survey was carried out with the consumers using the local food store (Youngjin Nonghyup near to Jeonju city located in Jeollabuk-do). Result - The data analysis found that the more consumers are satisfied with local food store, the higher intention they have to use the local food store. In addition, it was known that the factors related to quality of agricultural products and shopping convenience among the purchase choice attributes have a considerable impact on the purchase intention of a local food store. In demographic factors, income was turned out to be an important factor affecting purchase intention of local food. Such a result supports the hypothesis that high income consumers are likely to purchase local food, which is based on the inference that consumers who have a high income tend to pursue wellbeing life. Futhermore, information delivery, through a reputable media source among general factors, was known to play an important role in forming an intention to purchase local food. According to the analysis of marginal effects, probability of purchase intention of a local food store is increased by 11.4%, if a monthly average income of a household is above 4.5 million Won(Korean currency). If purchasing satisfaction with local food stores is high, the probability of purchase intention would be increased by 24.1%. Likewise, such a probability goes up by 8.7%, 5.8%, respectively as an increasing one unit of quality of agricultural products and shopping convenience of local food stores, respectively. Conclusion - For attaining sustainable growth in a local food store, it is considered necessarily to establish a proper store operation system to meet consumers' needs, especially for quality and shopping convenience of local food. Moreover, as it was found that appropriate communication through media source has a positive effect on the intention to use local food store, PR activity seems to be necessary to expand the consumers' demands for local foods.

• 경영과정보연구
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• 제31권1호
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• pp.65-88
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• 2012

지난 선행연구에서 고객만족이 중요하게 다루어졌던 이유는 고객만족을 통한 재구매 및 충성도 확보가 가능하기 때문이다. 다른 소매점포 유형과 차별화를 시도하는 백화점의 경우에도 고객만족은 고객충성도를 제고하기 위한 필수적인 요소이다. 지난 선행연구들이 백화점의 고객만족을 설명하기 위해 단순히 마케팅믹스 요인에 대해서만 접근했다면, 본 연구는 백화점의 차별적인 서비스 요인이 마케팅 믹스와 더불어 고객만족에 어떤 영향을 미치는지를 살펴보는 것이다. 연구의 결과, 입지(유통)요인과 촉진요인은 고객만족에 통계적으로 유의하게 긍정적인 영향을 미치는 것으로 나타났다. 마케팅 믹스의 나머지 제품과 가격의 경우에는 통계적으로 그 영향의 정도를 확인할 수 없었다. 무엇보다도 본 연구에서 추가적으로 고려했던 서비스 요인은 강력하게 고객만족에 긍정적인 영향을 미치는 것으로 나타났다. 그러므로, 백화점의 경우에는 마케팅 전략을 수립함에 있어 마케팅 믹스뿐만 아니라 다양한 서비스 요인에 대해 고려할 필요가 있다고 말할 수 있다.