• 경영과정보연구
• /
• 제34권3호
• /
• pp.141-160
• /
• 2015

USNs, NFC, M2M에서 확장된 사물인터넷은 새로운 컨버전스 기술로써 주요 이슈가 되고 있다. 사물인터넷은 인간의 개입 없이 센싱 네트워크와 프로세싱 간에 공동으로 지능형 연결을 구축할 수 있는 네트워킹으로 정의된다. 본 연구의 목적은 사물인터넷이 물류 산업에 기여하는 것과 미래 사회에 대한 변화를 예측하는 것이다. 실제 세계 시장의 리더가 되기 위해서는 물류 산업의 사물인터넷 개발을 더 많이 요구하고 새로운 서비스 창조와 차별화된 시장을 위한 전략이 필요하다. 그러므로 물류 산업의 세계 리더가 되기 위해서는 다른 것들 보다 사물인터넷 표준화, 사생활 보호, 보안문제 등이 중요하다는 것을 알 수 있다. 따라서, 본 연구에서는 물류 산업의 사물인터넷 개발을 위해서 고객편의를 높이도록 노력하고 소비자의 수요를 잘 고려하여 차별화된 사물인터넷 물류 서비스를 제공할 수 있게 하여야 한다는 것을 보여주고자 함이 본 논문의 목적이며, 이를 위해 국내외 사례를 분석하고자 한다.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권12호
• /
• pp.465-474
• /
• 2020

This study investigates how financial resources and entrepreneurial orientation (EO) may influence the performance of small- and medium-sized enterprises (SMEs) in the United Arab Emirates (UAE). Twenty-seven interviews were conducted and evaluated using the method of GABEK® (A GAnzheitliche BEwältigung von Komplexität - holistic processing of complexity). The research demonstrated that access to financial resources has significantly mediated EO's effect on the SMEs' performance. The study found that financial autonomy, enhanced through both personal financing and availability of external finance sources, plays a central role in supporting the EO dimension of autonomy and enhancing the SMEs' performance. In particular, the other EO dimension of risk-taking is stymied by lack of funds with which to take commercial and market opportunities. However, when an innovation strategy is pursued and adopted, access to finance can be facilitated, either through financial institutions or through other governmental funding programs attracting high potential innovators. Furthermore, financial barriers, difficulties accessing bank financing, and legal issues have a detrimental impact on SMEs' growth. The study has implications for policy-makers in the UAE, specifically in terms of sending a signal for lending institutions to consider strategies that provide access to affordable financial services to satisfy SMEs' needs.

• 유통과학연구
• /
• 제5권2호
• /
• pp.35-53
• /
• 2007

최근 급격한 경제 환경의 변화는 기업의 경영전략에도 많은 영향을 미치고 있다. '2000년 이후로 기업들은 앞 다투어 기업전략의 최적의 솔루션으로 IT와 CRM기법을 도입하였다. 하지만 기업경영자들이 의도한 바와는 달리 IT와 CRM 전략도입에 따른 성과에 미흡하고 심한 경우 IT와 CRM 전략기법은 실패로 돌아갔다고 한다. 따라서 본 연구는 CRM 전략도입에 따른 CRM 성과에 미치는 영향 요인이 무엇인지에 대한 모형을 설정하여 실증분석하고 있다. CRM 성과에 영향을 미치는 핵심 요인은 IT 프로세스, 최고경영자의 CRM에 대한 몰입, 고객지향성을 설정하였다. 실증분석 결과, 기업의 IT 프로세스와 최고경영자의 CRM에 대한 몰입이 CRM 성과에 영향을 미치는 것으로 분석되었다. 반면, CRM 성과에 긍정적인 영향을 미칠 것이라고 설정하였던 고객지향성은 영향을 미치지 않는 것으로 분석되었다. 하지만 본 연구의 모형에서 설정한 인과관계의 방향성은 일치하는 것으로 분석되었다. 끝으로 본 연구가 갖는 전략적 의미와 미래 연구를 위한 제언을 제시하였다.

• 한국의상디자인학회지
• /
• 제10권1호
• /
• pp.145-159
• /
• 2008

This study has examined the shift in fashion styles in Korea by analyzing trends in fashion environment and fashion image by seasons in Korea to understand the domestic fashion flow from 2000 to 2006. Since 2000, with the well-being trend, polarization of consumption, preference in luxury orientation, and digital revolution, consumers became individualized and detail oriented. They also became smart consumers equipped with information and knowledge in making choice and purchasing products suiting their taste. To satisfy the consumer trend, fashion market also saw changes such as expansion of advanced distribution, totalization of brands, growing of on-line shopping mall, expansion of outdoor-wear market, and formation of masstage(mass+prestage) market. Fashion images in domestic women's wear since 2000 are analyzed as classic, elegant, minimalism, romantic, bohemian & vintage, ethnic, glam, girlish, kidult, sportive, femiculine, military, and lingerie image. Classic, romantic, and bohemian & vintage are the images that were popular throughout 2000 to 2006. Fashion images of domestic women's wear showed changes in three periods: Sportive image was popular in FW 2002; military image in SS 2003 to SS 2005; and femiculine, glam, and minimalism images in FW 2005 to FW 2006. Through information and detail-oriented emotion, the wide-ranging acceptance of global trends, the consumer tendency towards purchasing products quickly and conveniently, the speedy supply of trendy products both on-line and in-store, and the evolution of the fashion market towards providing one-stop shopping and a cultural space, different fashion images have all emerged at the same time in Korea. It looks like this phenomenon is set to continue for a while.

• 패션비즈니스
• /
• 제21권1호
• /
• pp.88-98
• /
• 2017

This study intended to investigate correlations between the consumption tendency, determination factors of the distribution of Korean cosmetics, and purchasing patterns of Korean cosmetics. This study investigated characteristics and differences between each factor by analyzing consumption tendency, determination factors of distribution channels, and purchasing patterns of Korean cosmetics of adult women in their 20 ~ 50s who have used Korean cosmetics and reside in Beijing, China. It also, investigated the effect of the shopping propensity of consumers on determination factors of the distribution channels and purchasing patterns of Korean cosmetics. According to the results of our investigation, it was identified that 'pleasure-seeking tendency' and 'brand-seeking tendency' have postive effects on 'service', and 'pleasure-seeking tendency', 'brand-seeking tendency', and 'rational purchasing propensity' have positive effects on 'professionalism'. In regards to the effect of shopping propensity on purchasing patterns of Korean cosmetics, it was identified that 'brand-seeking tendency' has a positive effect on 'planned purchasing behavior', 'brand reputation seeking behavior', and 'dedicated purchasing behavior'. It was verified that 'rational purchasing propensity' has positive effect on 'planned purchasing behavior', 'pleasure-seeking tendency' and 'trend-seeking tendency' on 'brand reputation seeking behavior', and 'trend-seeking tendency' on 'dedicated purchasing behavior'. This study is expected to provide basic data for Korean cosmetics brands to use for improving the marketing of products entering the Chinese market by using appropriate distribution channels. These channels are determined through identifying the correlation of each factor consumption tendency of Chinese women, determination factors of the distribution channels Korean cosmetics, and purchasing patterns of Korean cosmetics.

• 유통과학연구
• /
• 제3권2호
• /
• pp.121-142
• /
• 2005

We're living in a world of one global village. The globalization of business is acceleration as more companies cross national borders to find customers, materials and money. Many foreign companies and organizations are doing their business aggressively in Korea and many Korean companies and rushing into foreign market. When people communicate for business with someone from another culture, there could be difficult communication barriers to overcome resulting from differences in their values, beliefs, norms for behavior, expectations, attitudes and so on. To do successfully business, we need to understand culture background and communication style that is different from nation, race, language. Communication barriers stemming from cultural differences may vary. Largely, they can be divided into value system, non-verbal communication, and perception process. Value system can be divided into individualism versus group orientation, avoidance of uncertainty degree, power distance, and high- context culture versus low-context culture. Also non-verbal communication method and perception process may play decisive roles in communication effectiveness. Especially nonverbal communication barriers which sometimes play more important roles than the verbal parts are composed of eye contact, gesture, kinesics, proxemics, chronemics, paralanguage and language of color Cross-cultural communication affect business situation. I expect that if we understand cultural background, and then we overcome cross-cultural communication barriers. To overcome and to adapt inter-cultural business, we need to develope curriculum on the cross-cultural education which I will study in the next paper.

• 유통과학연구
• /
• 제18권5호
• /
• pp.83-88
• /
• 2020

Purpose of the research: In response to the increasing number of selling centers, this paper examines factors that influence the voluntary participation in selling centers. The goal of this study is to enable organizations to meet changing market conditions, which require interdisciplinary collaboration during sales projects. This paper also discusses potential problems which may occure during the implementation of these factors in practice. Research design and methodology: The research method consists of a qualitative cross-sectional study with N=12 interviewees. All interviewees are current or former selling center participants. During the interview sessions, semi-structured face-to-face interviews were used, which were evaluated using a qualitative content analysis. In addition, a frequency analysis was applied to evaluate the number of mentions per factor. Research results: In total, five factors were raised in order to improve the framework conditions of voluntary participation. These factors are performance incentives, transparency, availability of resources, goal orientation, as well as collegiality and affiliation. Major conclusions: The identified factors are also under discussion in the existing literature. Knowing about factors that generate voluntary participation in selling centers pays off particularly in improving the probability of completion of sales projects in which buying centers and selling centers are working together.

• 디자인학연구
• /
• 제13권2호
• /
• pp.55-63
• /
• 2000

95년 통계청(한국은행, KDI통계자료)의 자료를 보면, 우리나라 귀금속 장신구시장이 약 2조 8000억 원 규모로 보고되었는데, 이는 86년부터 95년까지 10년 간 년 평균 15.3%의 성장세를 나타내고 있으며 G.N.P 대비 0.78% 의 점유율을 보이고 있다. 이러한 귀금속 장신구 산업은 높은 성장 가능성을 가지고 있음에도 불구하고 산업의 구조적인 취약성으로 불법 거래의 만연, 보석의 품질 등급의 왜곡(다이아몬드의 경우 감정 기관에 따른 가격 차이, 금의 경우 금의 품위 조작 등)등의 문제를 낳고 있으며, 유통 업체의 영세성 등으로 우리나라 귀금속 장신구 산업 시장은 미국이나 일본 선진국에 비해 아직은 초기 단계라고 할 수 있다. 따라서 고부가가치 사업의 하나인 귀금속 장신구 산업을 발전시키기 위해서는 귀금속 장신구 업체의 유통 구조개선과 제품의 제작기법 및 새로운 디자인의 개발 등이 요구되며, 또한 귀금속 장신구 산업의 중요성과 국가 경제 기여도 및 업계의 장기 발전 전망에 대한 정확한 인식이 업계 전반에 확산되게 함으로서 귀금속 장신구 산업의 발전을 이루어 나갈 수 있을 것으로 확신한다.

• 마케팅과학연구
• /
• 제12권
• /
• pp.29-57
• /
• 2003

대형 백화점들의 다점포화전략, 할인점의 증가, 무점포업태의 성장 등으로 지방 백화점 고객들이 점포 전환을 용이하게 할 수 있는 유통환경이 조성되고 있다. 따라서 그동안 제한된 경쟁상황에서 영업활동을 해 온 지방 백화점들은 고객전환행동에 대한 폭넓은 이해를 필요로 하고 있다. 본 연구는 지방 독점백화점 고객들의 전환행동 특성파악을 위해 선행연구를 검토한 후 유통환경의 급격한 변화속에서 고객들의 전환행동 특성을 불만즉요인, 전환장벽, 전환의도, 고객육특성(쇼핑향유성향, 다양성추구성향, 경쟁에의 노출정도, 인구통계특성)의 관계를 중심으로 파악해 보았다. 그 결과 불만족요인 평가는 고객의 특성(쇼핑향유성향, 경쟁에의 노출정도)에 따라 차이가 있으며, 전환장벽 인식은 고객의 특성(경쟁에의 노출정도, 인구통계특성) 및 불만족요인 평가에 따라 차이가 있고 예상경쟁자로의 전환의도는 고객의 특성(쇼핑향유성향, 경쟁에의 노출정도, 인구통계특성) 및 전환장벽 인식에 따라 차이가 있는 것으로 나타났다. 따라서 경쟁자의 시장진입을 눈앞에 두고 있는 지방 독점백화점의 전환관리는 고객특성 파악과 고객불만족을 감소시키려는 노력을 중심으로 이루어져야 할 것으로 보인다.

• 한국생활과학회지
• /
• 제22권2호
• /
• pp.267-282
• /
• 2013

This study analyzed the effect of consumer value and unethicality on the type of consumer complaint behaviors. Despite the obvious importance of the research on consumer complaint behaviors focused on consumer's inherent personality, there is relatively little work done. The purpose of this study is to analyze the determinants of consumer complaint behaviors in order to improve consumers' well-being and develop the market condition. The 1,050 respondents are finally analyzed using the descriptive statistics, factor analysis, and multinominal logit model. Consumer value and unethicality are significant effect on the type of consumer complaint behaviors such as no action, private action only, public action only, and both private and action. The orientation of achievement and pleasure among consumers' value is associated with the higher level of complaint behaviors compared with no action. In terms of consumers' unethicality, no harm unethicality is associated with the types of each consumer complaint behavior except no action. On the other hand, both proactive and passive unethicality increase the possibility of no action. The policy implications of the consumer education are suggested as well as the directions of customer management strategies in the business sector.