• Title/Summary/Keyword: Distribution strategies

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Effects of ground motion scaling on nonlinear higher mode building response

  • Wood, R.L.;Hutchinson, T.C.
    • Earthquakes and Structures
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    • v.3 no.6
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    • pp.869-887
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    • 2012
  • Ground motion scaling techniques are actively debated in the earthquake engineering community. Considerations such as what amplitude, over what period range and to what target spectrum are amongst the questions of practical importance. In this paper, the effect of various ground motion scaling approaches are explored using three reinforced concrete prototypical building models of 8, 12 and 20 stories designed to respond nonlinearly under a design level earthquake event in the seismically active Southern California region. Twenty-one recorded earthquake motions are selected using a probabilistic seismic hazard analysis and subsequently scaled using four different strategies. These motions are subsequently compared to spectrally compatible motions. The nonlinear response of a planar frameidealized building is evaluated in terms of plasticity distribution, floor level acceleration and uncorrelated acceleration amplification ratio distributions; and interstory drift distributions. The most pronounced response variability observed in association with the scaling method is the extent of higher mode participation in the nonlinear demands.

The Effects of Marketing Culture on Service Quality, Customer Satisfaction and Customer Loyalty in Distribution Service Firms (유통서비스 조직의 마케팅문화가 서비스품질, 고객만족 그리고 고객충성도에 미치는 영향에 관한 연구)

  • Park, Jong-Oh;Jang, Chung-Seok
    • Management & Information Systems Review
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    • v.23
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    • pp.99-134
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    • 2007
  • In recent years there has been much emphasis on the need for service firms to develop an organizational culture which facilitates the successful implementation of marketing activities. This study examines the relationship among marketing culture, service quality, customer satisfaction, and customer loyalty in fast food service firms. The results of empirical analysis can be summarized by the following: First, marketing culture(employee service quality, interpersonal relationships, selling task, organization, internal communications, innovativeness) had a significant direct effect on service quality. Second, marketing culture(employee service quality, selling task, internal communications) had a significant direct effect on customer satisfaction. It had also a positive, significant indirect effect on customer satisfaction through service quality. Third, service quality had a significant indirect effect on customer loyalty through customer satisfaction. Therefore, the results of the study provide the practical implication for establishment of service firms' marketing strategies, related to marketing culture.

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A Substitute Habitat Planning for 'Kaloula borealis' Based on Wetlands (습지를 기반으로 하는 맹꽁이 대체서식처 조성 계획)

  • Jung, Young Sun;Park, Mi Ok;Koo, Bon Hak
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.16 no.1
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    • pp.1-15
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    • 2013
  • This study was carried out to make a plan and design the substitute habitat for Kaloula borealis by pre-proposed planning model for wildlife based on wetlands. The habitat characteristics and distribution status in study area, Shingi village in Gunpo, Gyeonggi Province, were surveyed and restoration strategies of habitats including conservation, enhancement were established by conservation value assessment, and the substitute habitat needed to replace was selected. One of three potential substitute habitats in the same watershed to the original habitat was selected by suitable site assessment. And finally the substitute habitat for Kaloula borealis was planned by the planning indices, and some adults and tadpoles were captured and released into built substitute.

Dynamics of Heterogeneous Warfare

  • Park, Kyung-Soo
    • Journal of the Korean Statistical Society
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    • v.6 no.1
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    • pp.65-76
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    • 1977
  • The relative importance of single-shot kill probabilities, rates of fire, weapon allocation strategies, and the size of initial force in warfare between two force with heterogeneous multiple weapon systems are considered by examining their effect on a natural measure of effectiveness, the expected number of survivors. Attrition equations are derived via stochastic formulation to represent the mean course of battle having an underlying probability distribution. It is assumed that each side uses indirect area fires. Level of intelligence activities are reflected in the availability of spontaneous information on the current enemy status. Depending on the availability of the information on the current enemy status, each participatory unit may follow 1) a prescribed attack pattern (fraction of the available units assigned to various enemy targets) or 2) an adaptive attack pattern depending on the enemy status at that time. Conditions for possible stalemate are discussed.

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Using the MCDM of the Innovative Product Value Chain to Promote New Product Design

  • Liao, Shih-Chung
    • Asian Journal of Business Environment
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    • v.4 no.3
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    • pp.27-37
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    • 2014
  • Purpose - In the past, designs for traditional products have usually focused on historic techniques. However, this tradition of using historic techniques has now been replaced by the trend of using the innovative design concept. Research design, data, and methodology - To measure future market trends and quality requirements, we apply the results of the questionnaires and analyze them with various experimental processes and a design methodology. In this way, we gauge the impact of the innovative product value chain on the promotion of new products. Results - Accompanied with an innovative product value chain, the product can stimulate the development of enterprise management, which has become the main issue in social and economic development in every developed country, and can facilitate the progress of enterprise management throughout the enterprise. Conclusions - Customer demand should be emphasized as the primary means to solve design problems, to design optimal solutions, to create differentiation with competitors, and to pursue optimal marketing strategies.

Strategies of Implementing Internet Logistics System in Internet Trade Environment (인터넷무역(貿易) 환경(環境)에서 인터넷 물류(物流)시스템의 구현(具現) 전략(戰略))

  • Song, Gye-Eui
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.14
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    • pp.75-102
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    • 2000
  • At present, on increasing to use a computer network and internet network, Internet Trade has been rapidly created and developed in international Electronic Commerce. However, Internet Trade has not been continued to grow up without supporting by a efficient Logistics System. Because it is very important to delivery contract commodities to consumer with speedy, accurate, steady, convenient services. International Logistics System is consisted of demand forecasting, order processing, packing, labeling, shipping documentation and consumer service into three distant phases of transaction, distribution and payment. International Logistics System can be done more efficiently and effectively by using Internet Logistics System. Therefore it is very important to implementing a efficient Internet Logistics System.

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A Study on the Effect of Trust on Customer Participation in Digital Environment : Focused on the Online Travel Market (디지털 환경에서 신뢰가 고객참여에 미치는 영향 연구 : 온라인 여행시장을 중심으로)

  • Son, Won-Mog;Hong, Seong-Tae;Kim, Moon-Joo;Yoon, Moon-Gil
    • Korean Management Science Review
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    • v.26 no.2
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    • pp.1-18
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    • 2009
  • Recent market environment shows a new relationship between customer and company. You can easily observe customers take initiatives to get involved in the marketing activities such as product development, pricing and distribution etc. Despite the fact there are a lot of marketing activities initiated by customers in the online travel market, customer participation has been given little attention in the academic literature. Our research is grounded in the well-known commitment-trust theory of relationship marketing, originally proposed by Morgan and Hunt(1994). According to the theory, trust is central to successful relationship marketing. This study explores the effect of trust on customer participation in the online travel market. Consequently, this study suggests some managerial implications for marketing strategies in response to customer initiative In the marketing activities on the online travel market.

Distributed Mobility Management Strategy with Pointer Forwarding Technique

  • Wie, Sunghong;Jang, Jaeshin
    • Journal of information and communication convergence engineering
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    • v.13 no.4
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    • pp.248-256
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    • 2015
  • With the dramatic increase in mobile traffic in recent years, some of the limitations of mobility management frameworks have magnified. The current centralized mobility management (CMM) strategy has various problems, such as a suboptimal routing path, low scalability, signaling overhead, and a single point of failure. To overcome these weaknesses in the CMM strategy, the Internet Engineering Task Force has been discussing distributed mobility management (DMM) strategies. The fundamental concept of a DMM strategy is to distribute the mobility anchors closer to the users. While the distribution of mobility anchors results in low-cost traffic delivery, it increases the signaling cost. To reduce this higher signaling cost, we propose a new DMM strategy applying the pointer forwarding technique. The proposed strategy keeps the existing tunnels and extends the traffic path as much as possible. In this paper, we analyze the performance of the pointer forwarding-DMM strategy and discuss its pros and cons.

Teukyakmeip System and Department Stores in Korea

  • Kim, Seong-Soo;Kim, Seung-Mi;Jung, Myung-Hee;Youn, Myoung-Kil;Kim, Dong-Ho
    • Asian Journal of Business Environment
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    • v.4 no.2
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    • pp.23-29
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    • 2014
  • Purpose - This study aims to find ways to create win-win market strategies for department stores, vendors, and customers by studying the operation of the Teukyakmeip system-the distinctive trade system of Korean department stores-and preceding cases. Research design, data, and methodology - We simultaneously examined various materials, analyzed preceding research, and interviewed department store managers (the parties to the Teukyakmeip transaction). Results - We examined whether the Teukyakmeip transactions are really beneficial to department stores, but unfavorable to vendors. Significant results emerge including figures and tables. Conclusions - Department stores will implement and develop the system to advance the win-win partnership by minimizing errors and drawbacks from the system.

An Examination on Fashion Jewelry Brand Industry's Situation and Its Implications (패션 주얼리 브랜드산업(産業)의 현황(現況)과 시사점(時事點)에 관(關)한 연구(硏究))

  • Lee, Seung-Hee
    • Journal of Fashion Business
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    • v.9 no.2
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    • pp.131-142
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    • 2005
  • The purpose d this study was to examine situations of fashion jewelry brand industry and to find out the problems in Korean jewelry market. Based on literature review, this paper tried to define jewelry first, and to investigate recent the recent situations or status of fashion jewelry markets. The fashion jewelry brand markets were able to be classified into 2 categories such as off-line retailing and on-line retailing including internet shopping and home shopping. As the result, the most problem was the definition of the fashion jewelry. Also our fashion jewelry markets had some serious problems such as complex distribution structure or lack d technical experts. Based on these results, fashion jewelry marketing strategies would be suggested.