• Title/Summary/Keyword: Distribution strategies

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Strategies for the Development of Watermelon Industry Using Unstructured Big Data Analysis

  • LEE, Seung-In;SON, Chansoo;SHIM, Joonyong;LEE, Hyerim;LEE, Hye-Jin;CHO, Yongbeen
    • The Journal of Industrial Distribution & Business
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    • v.12 no.1
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    • pp.47-62
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    • 2021
  • Purpose: Our purpose in this study was to examine the strategies for the development of watermelon industry using unstructured big data analysis. That is, this study was to look the change of issues and consumer's perception about watermelon using big data and social network analysis and to investigate ways to strengthen the competitiveness of watermelon industry based on that. Methodology: For this purpose, the data was collected from Naver (blog, news) and Daum (blog, news) by TEXTOM 4.5 and the analysis period was set from 2015 to 2016 and from 2017-2018 and from 2019-2020 in order to understand change of issues and consumer's perception about watermelon or watermelon industry. For the data analysis, TEXTOM 4.5 was used to conduct key word frequency analysis, word cloud analysis and extraction of metrics data. UCINET 6.0 and NetDraw function of UCINET 6.0 were utilized to find the connection structure of words and to visualize the network relations, and to make a cluster of words. Results: The keywords related to the watermelon extracted such as 'the stalk end of a watermelon', 'E-mart', 'Haman', 'Gochang', and 'Lotte Mart' (news: 015-2016), 'apple watermelon', 'Haman', 'E-mart', 'Gochang', and' Mudeungsan watermelon' (news: 2017-2018), 'E-mart', 'apple watermelon', 'household', 'chobok', and 'donation' (news: 2019-2020), 'watermelon salad', 'taste', 'the heat', 'baby', and 'effect' (blog: 2015-2016), 'taste', 'watermelon juice', 'method', 'watermelon salad', and 'baby' (blog: 2017-2018), 'taste', 'effect', 'watermelon juice', 'method', and 'apple watermelon' (blog: 2019-2020) and the results from frequency and TF-IDF analysis presented. And in CONCOR analysis, appeared as four types, respectively. Conclusions: Based on the results, the authors discussed the strategies and policies for boosting the watermelon industry and limitations of this study and future research directions. The results of this study will help prioritize strategies and policies for boosting the consumption of the watermelon and contribute to improving the competitiveness of watermelon industry in Korea. Also, it is expected that this study will be used as a very important basis for agricultural big data studies to be conducted in the future and this study will offer watermelon producers and policy-makers practical points helpful in crafting tailor-made marketing strategies.

전자산업의 서비스부품에 대한 국제로지스틱스 연구

  • 김태현
    • Journal of Distribution Research
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    • v.1 no.2
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    • pp.141-172
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    • 1996
  • This study is to investigate global logistics strategies of Korean electronics companies. in terms of service parts. According to the survey, Korean electronics companies were pursuing multi-level global logistics network such as global, continental, national, regional and service center echelon for improving the efficiency of service parts global logistics. Especially there was a tendency of developing new continental distribution centers. And the companies were exploiting efficiency through inventory control by multi-level echelon, demand forecasting by the product life cycle and supply and service lead time management. But there were some insufficient factors for the efficiency of global logistics operation at the construction of worldwide real time logistics information system and pursuit of the efficiency on the whole network including subcontractors. For the future competitive advantage of the Korean electronics companies, the following are suggested: 1) the establishment of arranged logistics channel adjusting each company's global strategy, 2) the construction of worldwide real time logistics information system, 3) the reengineering of all logistics procedures such as order processing, shipping, inventory control, etc., 4) the enhancement of the ratio of the supply from the external companies and the internal manufacturing subsidiaries at each continent, 5) and the pursuit of operational internalization of external subcontractors.

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A Study on Consumer Value and Corporate Social Responsibility Distribution Activities

  • Lee, Jae-Min
    • Journal of Distribution Science
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    • v.17 no.4
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    • pp.17-26
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    • 2019
  • Purpose - Today's companies concentrate intensively on building consumer value and corporate reputation for continuing growth and advancement in an ever-changing global business management environment. This research intended to study the correlation between consumer value and corporate social responsibility (CSR) activities in building corporate reputation with consumers. Research design, data, and methodology - Online and offline surveys were conducted among male and female adults across Korea. Surveys were conducted for three weeks from August 21, 2018 to September 8, 2018. The samples consisted of 350 offline and 112 online surveys, and a combined total of 462 samples was used for final analysis. Result - Higher consumer value means a greater chance that consumers will select that company's products over those of competitors. For competitive advantage purposes, companies use various consumer management strategies to bolster consumer value and corporate reputation with consumers. Conclusions - Brand assets are subject to ethical responsibility, which is a dimension of corporate social responsibility. Of note, one relevant finding about brand assets (similar to findings in previous research) is the existence of confusion about brand recognition and brand image as perceived by customers.

Case Study on the "Clicks and Mortar" Strategies of the Three Major Department Stores in Korea (백화점 3사의 온-오프라인 통합전략 사례 연구)

  • 최인혁;이영렬
    • Journal of Distribution Research
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    • v.9 no.1
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    • pp.1-24
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    • 2004
  • As the dot-com companies realize the importance of the traditional business operations such as product distribution and sourcing, the task of balancing business strategy and operations between electronic commerce and"bricks St mortar"channels is an ongoing challenge. However, there are no generic recipes for formulating business strategy that optimally bridges the physical and virtual operations. In order to provide some guidelines, this study examines the big 3 retailers in Korea, and their"clicks & mortar"strategy, assessing how the activities of each channel are integrated to achieve the synergy effect. This study analyzes the differences in the pattern of integration among the three retailers and traces the causes of those differences. It also figures out the relationship between the degree of integration and performance variables such as growth and cost. Finally. it defines the essential constraints on the process of integration along with managerial implications.

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A Study on the Marketing Strategy of Environment-friendly Agricultural Products (친환경.유기농산물 생산.유통.소비시장 현황 분석 -가격경쟁력 제고 방안을 중심으로-)

  • Hwang, Jae-Hyun
    • Korean Journal of Organic Agriculture
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    • v.17 no.3
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    • pp.327-345
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    • 2009
  • Environment-friendly agricultural products market has been experiencing various change through the quantitative growth in Korea. The food safety is considered seriously and the interest of the consumer is increasing about environment-friendly agricultural products and organic agricultural products. Environment-friendly agricultural products is encouraged in the link of the counter-measure which follows in the market opening. This research aims at making shorter the distance between the productive person and the consumer and to improve the income for organic farm and the price competitiveness for Environment-friendly agricultural products through the present condition analysis for organic produce's production, distribution and consumption market. To solve the problems above, the development of strategies for the establishment of distribution system for the organic produce's stable supply and the improvement of price competitiveness, the establishment of the cooperating system on the produce's demand and supply, the improvement of consumer's reliability by reinforcement with connectivity and transparency of the process, and the vitalization of regional economy and the exchange of rural and city area are needed.

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Discriminatory Projection of Camouflaged Texture Through Line Masks

  • Bhajantri, Nagappa;Pradeep, Kumar R.;Nagabhushan, P.
    • Journal of Information Processing Systems
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    • v.9 no.4
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    • pp.660-677
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    • 2013
  • The blending of defective texture with the ambience texture results in camouflage. The gray value or color distribution pattern of the camouflaged images fails to reflect considerable deviations between the camouflaged object and the sublimating background demands improved strategies for texture analysis. In this research, we propose the implementation of an initial enhancement of the image that employs line masks, which could result in a better discrimination of the camouflaged portion. Finally, the gray value distribution patterns are analyzed in the enhanced image, to fix the camouflaged portions.

Strategies of Caffeine Loading into Silk Fibroin Film for Weight Loss Patch

  • Yun, Na Kyong;Lee, Ki Hoon
    • International Journal of Industrial Entomology and Biomaterials
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    • v.27 no.2
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    • pp.312-316
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    • 2013
  • Caffeine is a thermogenic agent that can be used in weight loss products. In order to achieve a sustained release of caffeine, silk fibroin (SF) film was uses as carrier. It has been shown that the loading method of caffeine into SF film affected the uniform distribution of caffeine in the SF film. When caffeine was added directly into SF solution, gelation has been occurred immediately and prevented the uniform distribution of caffeine. On the other hand, caffeine was dissolved in methanol in order to load the caffeine in SF film and crystallize the SF film at the same time. However, due to the fast evaporation of methanol, caffeine was recrystallized on the surface of SF film rather than penetrating into the film. Finally, caffeine was loaded into pre-crystallized SF film and uniform distribution of caffeine could be achieved. There was an initial burst of caffeine during the first 15 min, but after that a sustained release was achieved.

Family, State, and Community Sources of Income Stability (가족.국가.공동체의 소득 안정화 효과 분석)

  • Hong, Kyung-Zoon
    • Korean Journal of Social Welfare
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    • v.54
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    • pp.321-345
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    • 2003
  • Aggregate income stability depends heavily on labor market institutions that stabilize or de-stabilize earnings. But, with the expansion of sate welfare programmes, public income transfers are also important sources of income stability for individual and families. Moreover, income stability is determinant factor of individual and family well being, there are another strategies of income stability in society. Family-based and community-based strategies are particularly important. Accordingly, the distribution of income stability in a given society depends on such institutional arrangements as market, family, state, and community. The purpose of this study is to analyse the income stabilizing role of family, state, and community. I found that stabilizing effect of the family and community was very strong in Korea. When institutional features of labor market and the state leave individuals exposed to market risk, they may be respond by relying more on family-based or community-based strategies of income stabilization. But, I can't deny the possibility of an inadequacy of these strategies in according to the rapid changes of family structures and informal networks. Therefore, state-based strategies of income stabilization should be more strengthened in Korea.

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A Structural Analysis of Developing Strategies for Activation in Gunsan Free Trade Zone (군산자유무역지대 활성화를 위한 개발방향 구조분석에 관한 연구)

  • Yeo, Ki-Tae
    • Journal of Navigation and Port Research
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    • v.27 no.5
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    • pp.569-576
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    • 2003
  • Although the Free Trade Zone(FTZ) are actually competing with various strategies, the definition and structural understanding of activation strategies are not known very much Therefore this study has launched from this fact, and has the objective of obtaining the structural model for activation strategies in Gunsan FTZ, and understanding the components of activation in these region The process began by abstracting the components that composed the success factors in FTZ through recent research, and grouping it by the most core components. Also, by using the FSM(Fuzzy Structural Modeling) method to understand the structure of the grouped components, and the structural model for activation of FTZ was able to obtain as the result. When analyzing the obtained structural model, expansion of tax reduction, flexibility of law systems and good business environment came out to be the most important component groups, and especially flexibility of law systems and good business environment were the most effective component that effected all the other components overall.

Current CRM Adoption in Korean Apparel Industry (국내 의류업체의 CRM 도입현황)

  • Ko, Eun-Ju
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.1 s.149
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    • pp.1-11
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    • 2006
  • The purpose of this study was to analyze the current CRM situation in Korean apparel industry. Specifically, research purposes were 1) to examine the concepts and benefits of CRM, 2) to examine CRM strategies, 3) to analyze CRM system(i.e., customer relationship management service, customer segmentation criteria, DB management system), and 4) to analyze the potential problems and CRM adoption plan. The subjects for this research were thirty CRM managers in Korean apparel firms classified by the company type(woman's wear, man's wear, casual wear, children's wear, retailer) interviewed from December 2003 to March 1004. The results of this study were as follows: First, the concept of CRM represented the prime customer relationship, continuous consideration, and customer management system. The benefits of CRM reflected re-sales, improvement of profit share, and acquisition of customer's data base. Second, concerning the CRM strategies, most companies focused on persistent customer management through mileage program, membership cards and also implemented product strategies such as demand forecasting, customization based on customer data analysis. We also found that industry preferred to use pricing strategies, for example, segmentation of customer through discrepancies of price in which customers are provided by discount and gift voucher services. Regarding distribution strategy, channel diversification, localized service, and convenient delivery system were used. As promotion strategies, they chose celebrating customers' personal events and promoting cultural events and issuing coupons. Third, regarding CRM system, information service was the most frequently adopted, important and highly beneficial category. Also POS/web-POS, homepage were main sources of information. RFM is the mostly commonly used customer segmentation criteria. Fourth, potential problems in CRM adoption were lack of CRM knowledge and performance measurement of CRM. Future CRM adoption plan included CRM education and development of CRM performance measures.