• Title/Summary/Keyword: Distribution park strategy

Search Result 277, Processing Time 0.035 seconds

The effect of creativity, absorptive capacity and strategic orientation on the distribution strategy of foreign market entry : Focused on Game Industry (해외시장 진입전략에서 창의성과 흡수역량, 전략적 지향성이 미치는 효과에 대한 연구: 게임산업을 중심으로)

  • Park, Young-Eun
    • Review of Culture and Economy
    • /
    • v.17 no.2
    • /
    • pp.29-62
    • /
    • 2014
  • Game industry, one of cultural-content industry which is considered as a typical knowledge-based industry and creative industry, is not like the overseas expansion of traditional manufacture, and has different strategy and performance of export expansion through product or project-based strategy. Therefore, it should be approached by each content unit, and necessary to look at the factors that make their decision makings of foreign market entry vary. This study focuses on discovering creativity, absorptive capacity and strategic orientation(market orientation and innovation orientation) which affect the difference of distribution's decision making of entry into foreign market in game industry This paper examined 252 cases of online games in order to investigate creativity, absorptive capacity and strategic orientations for each foreign market and what entry type(among licensing, joint distribution, exclusive distribution) they chose according to the products developed in team level. This helps us analyze the factors affecting market orientation and innovation orientation in the perspectives of creativity and absorptive capacity in comprehensive way, and notice the phenomena which use different foreign distribution strategy though there are company incorporated abroad and their results. This study supplements the limit of the existing Resource-Based View, Resource-Dependent View, and traditional international business theories such as Transaction Cost Theory or OLI Paradigm(Eclectic Framework), and proves how company could reduce asymmetry of uncertainty and information in creative industry and whether they accomplish successful overseas expansion according to strategic orientations.

Deployment Strategy of ARGO Floats in the East Sea (동해 ARGO 플로트의 투하 전략)

  • Park, Jong Jin;Park, Jong Sook
    • Ocean and Polar Research
    • /
    • v.37 no.3
    • /
    • pp.179-188
    • /
    • 2015
  • This study was carried out to determine the optimal number of ARGO floats in the East Sea in order to maximize their applications. The dominant spatio-temporal scale, size of the domain, and the typical float lifetimes in the East Sea were taken into consideration. The mean spatial de-correlation scale of temperature on isobaric surfaces reaches about 60 km. The minimum necessary number of floats is about 82 on average in order to secure independent ARGO profiles with the de-correlation scale. Considering the float lifetimes, about 27 floats per year should be deployed to maintain the 82 ARGO float array every year. To obtain spatially uniform distribution of ARGO float data, mean residence time and dispersion rate (basin area/residence time) of ARGO floats were evaluated in each basin of the East Sea. A faster (slower) dispersion rate requires more (less) ARGO floats to maintain the spatially uniform number of floats. According to the analysis, it is likely that the optimal ratio of the number of floats for each basin is 1:2:4 corresponding to Ulleung Basin:Yamato Basin:Japan Basin. In order to maintain relatively uniform ARGO observing networks, it is necessary to establish a long-term plan for deployment strategy based on float pathways and the dispersion rate parameters estimated by using currently active ARGO float trajectory data as well as reanalysis data.

1-D Modeling of Heater Surface Temperature Distribution in EHC-based Urea-SCR System (EHC 기반 Urea-SCR 시스템 히터 표면온도 분포의 1-D 모델링)

  • Park, Sunhong;Son, Jihyun;Moon, Seoksu;Oh, Kwangchul;Jang, Sungwook;Park, Sungsuh
    • Journal of ILASS-Korea
    • /
    • v.27 no.1
    • /
    • pp.11-17
    • /
    • 2022
  • In upcoming Post Stage-V and Tier 5 regulations of construction machineries, nitrogen oxide (NOx) emissions are strictly limited in cold start conditions. In response to this, a method of improving NOx conversion efficiency has been applied by installing an electric heating catalyst (EHC) in front of conventional urea-SCR systems so that the evaporation and thermal decomposition of urea-water solution can be promoted in cold start conditions. In this strategy, the evaporation and thermal decomposition of urea-water solution and corresponding NOx conversion efficiency are governed by temperature conditions inside the EHC. Therefore, characterizing the temperature distribution in the EHC under various operating conditions is crucial for the optimized operation and control of the EHC in Urea-SCR systems. In this study, a 1-D modeling analysis was performed to predict the heater surface temperature distribution in EHC under various operating conditions. The reliability of prediction results was verified by comparing them with measurement results obtained using an infrared (IR) camera. Based on 1-D analysis results, the effects of various EHC operation parameters on the heater surface temperature distribution were analyzed and discussed.

Current Status and Future Prospect of the Kimchi Industry

  • KWON, Lee-Seung;PARK, Hyeon-Young;LEE, Se-Rin;LIM, Hyeon-Jin;KWON, Young-Eun
    • Journal of Wellbeing Management and Applied Psychology
    • /
    • v.4 no.2
    • /
    • pp.1-13
    • /
    • 2021
  • Purpose: This study analyzed the general status and conditions of the kimchi industry in Korea. The purpose of this study is to contribute to the information of a desirable kimchi market by analyzing the distribution, price, market, and consumers of kimchi based on the current status and status of the kimchi industry in Korea. Research design, data and methodology: This study basically conducted research design and analysis based on theoretical consideration and kimchi market data. Results: The conclusion of the study is that in order to globalize kimchi, it is expected that a strategy to target overseas markets with relatively low competition through a low-salt diet and premium strategy along with the image of Western health is expected. Conclusions: In Korea, small and medium-sized companies can target the B2B (Business-to-Business) market first and then target department stores or convenience stores at a stable time in the future to expand sales channels and profitability through premium or low-cost policies. Another strategy is to target overseas markets as soon as the company stabilizes through B2B. Therefore, in the kimchi industry, it is necessary to establish a sales/marketing strategy according to what position and position of one's own company in the kimchi industry.

A Study on Influencing Factors of Channel Preference (스마트 환경에서 오프라인, 온라인, 옴니채널 선호도의 영향요인에 관한 한·중 비교연구)

  • Park, Jung-Ryeol;Kwon, Sun-Dong;Park, Hyun-Jung
    • Journal of Information Technology Applications and Management
    • /
    • v.23 no.2
    • /
    • pp.239-261
    • /
    • 2016
  • Wide use of smart and high performing mobile device makes consumers use diverse distribution channels, composed of online and offline channel. Smart companies are trying to deploy omni channel. In order to successfully integrate these diverse channels, it is necessary to understand consumers' preference of channel choice. Thus, this study was focused on the influencing factors of channel preference such as price sensitivity, consumer innovativeness, time pressure, and need-for-touch. And this study compared these influencing factors between Korea and China, and drew meaningful message for e-commerce companies and offline distribution companies.

A Novel Photovoltaic Power Generation System including the Function of Shunt Active Filter

  • Park, Minwon;Seong, Nak-Gueon;Yu, In-Keun
    • KIEE International Transaction on Electrical Machinery and Energy Conversion Systems
    • /
    • v.3B no.2
    • /
    • pp.103-110
    • /
    • 2003
  • With significant development of power electronics technology, the proliferation of nonlinear loads such as static power converters has deteriorated power quality in power transmission and distribution systems. Notably, voltage harmonics resulting from current harmonics produced by the nonlinear loads have become a serious problem in many countries. Many photovoltaic power generation systems installed in building systems have harmonics that are the worst object for distribution systems as a utility interactive system, and it tends to spread out continuously. Proposed and implemented in this paper is a multi-function inverter control strategy that allows a shunt active filter function to the power inverter of the photovoltaic power generation system established on a building system. The effectiveness of the proposed system is demonstrated through the simulation of a hypothetical power system using PSCAD/EMTDC.

A Feasibility Study on the Characterization of Incipient Insulator Failure for Distribution Fault Prediction (배전선로 고장예지를 위한 애자의 고장징후 특성에 관한 연구)

  • Shin, Jeong-Hoon;Kim, Tae-Won;Park, Seong-Taek;Kim, Chang-Jong
    • Proceedings of the KIEE Conference
    • /
    • 1997.11a
    • /
    • pp.245-249
    • /
    • 1997
  • A feasibility study on the characterization of incipient insulator failure for distribution fault prediction is presented. In this study, real distribution data was collected and analyzed to isolate incipient failure signatures or parameters which were expected to show distinct behaviors before and after failure incident. Several signal analysis methods were applied to isolate the parameters and a new strategy of analysis, the event-date concept, was also applied to find a relationship between non-harmonic and high frequency signal activities and imminent insulator failures.

  • PDF

Control Method of Output of PV Generation System using Shunt Active Filter (엑티브필터를 사용한 태양광 발전시스템의 출력제어)

  • Seong, Nak-Gueon;Park, Min-Won;Yu, In-Keun
    • Proceedings of the KIEE Conference
    • /
    • 2002.04a
    • /
    • pp.225-227
    • /
    • 2002
  • In this paper, novel concept of a photovoltaic(PV) power generation system adding the function of active filter(AF) is proposed. Even PV power generation system can be treated to a harmonics source for the power distribution system, it is necessary that the function of AF system in grid connected PV power generation system. Active Filters intended for harmonic solutions are expending their functions from harmonic compensation of nonlinear loads into harmonic isolation between utilities and consumer, and harmonic damping throughout power distribution system. So, the PV system combined the function of AF system can be usefully applied in power distribution system. Here, the control strategy of PV-AF system is introduced.

  • PDF

Distribution Present Condition of Red Pepper Products in the Eastern U.S. (미국 동부 지역의 고추 제품 유통 현황)

  • Park, Jae-Bok;Ku, Kyung-Hyung;Hong, Seok-In
    • Bulletin of Food Technology
    • /
    • v.23 no.4
    • /
    • pp.584-591
    • /
    • 2010
  • 본 내용은 2010년 9월 11일부터 9월 18일까지 국내 고추주산지 지자체 고추관련 해외 고추산업 동향과 유통구조, 연구현황 등에 관한 기술정보 수집과 향후 고추가공제품 수출전략을 수립하고자 세계 최대 고추 수입국인 미국의 고추주산지 뉴멕시코주의 고추산업을 견학하고 뉴멕시코대학에서 개최되는 20회 국제고추학술대회(9월 12일~14일)에 참석하였다. 또 LA 및 볼티모어 지역 대형 미국 및 한국 식품유통업체를 방문하여 해외 고추가공제품의 유통현황과 국내산 고추조미료의 유통구조의 문제점을 조사하여 교포 및 현지인에게 적합한 고추조미료 생산기반을 구축하고 해외시장 수출증대방안을 마련하고자 하였다.

  • PDF

A Study on the Impact of Cultural Contact Service on Brand Equity

  • SHIN, Ok-Chul;PARK, Jin-Woo
    • Journal of Distribution Science
    • /
    • v.18 no.6
    • /
    • pp.15-24
    • /
    • 2020
  • Purpose: The ultimate purpose of this research is to analyze the influence of direct service experience on brand equity components and continuance intention by focusing on cultural marketing at airport, as a huge market place. Design/methodology: This study examines how the cultural contact experience of an airport's cultural marketing activities affect the brand equity components, as well as how these factors affect the continuance intention. A questionnaire survey is conducted for airport users and a total of 313 copies of the questionnaire are analyzed using a structural equation. Results: The results demonstrate that cultural contact service has a positive effect on brand awareness, brand meaning, and perceived value, and all factors of brand equity components have a positive effect on continuance intention. In addition, MTE also has a significant effect on continuance intention. Conclusions/implications: The purpose of this study was to investigate the relationship between the cultural contact and brand attachment of tourists experiencing airport cultural marketing services on the composition factors of airport brand equity. The results of this study can be used not only as basic data to help establish a cultural marketing strategy at an airport, but also as to aid establishing and implementing a long-term marketing strategy for the sustainable growth of an airport.