• 유통과학연구
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• 제19권10호
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• pp.17-22
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• 2021

Purpose: Covid-19 has caused an unprecedented situation for the tourism industry with slumping demand during the outbreak and many uncertainties about tourist behavior in the post-pandemic. This study is aimed to discover the distribution in the behavior of tourists in Vietnam, whose government has taken serious and early actions towards the health crisis and among the earliest to reopen the economy. Research design, data, and methodology: We adopted a mixed-method approach - combining qualitative interviews with quantitative research using a questionnaire survey. Through the form of the online survey through social networking channels: Facebook, Gmail. The study received 261 valid responses for analysis. Multivariate analysis techniques were used: descriptive statistics, exploratory factor analysis (EFA). Results: From the data and result of EFA, the result showed that the distribution of tourist behavior could be grouped into four main factors, including (1) the general impacts, (2) travel-related behaviors; (3) attitudes and preferences regarding modes of tours and destinations; (4) awareness of safety and hygiene. Conclusions: These results highlighted the importance of the theory of perceived risks in explaining the travelers' prudent decisions. In addition, this study provides practical implications for policymakers and various stakeholders of Vietnam's tourism industry in formulating the recovery strategy.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.959-969
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• 2021

This study aims to develop new constructs and indicators for sharia destination image, and then examine its effects on perceived value, tourist satisfaction, and post-visit behaviour. Furthermore, it analyses the mediating role of perceived value and tourist satisfaction on relationship between sharia destination image and post-visit behaviour. The population were domestic and Malaysian Muslim tourists who visited Aceh during the study period. The sampling was carried out in two stages. The first stage involved selecting most visited districts. The second stage involved randomly selecting tourists who visit during the study period in the districts. Data was collected using a structured questionnaire with a Likert scale. Also, a total of 270 questionnaires were distributed to domestic and Malaysian tourists in Aceh. Cluster sampling was used to determine the sample area, and purposive sampling technique was used to determine the study sample. Furthermore, the data analysis technique is Structural Equation Modelling. The results showed that the sharia destination image has a significant effect on perceived value. Meanwhile, the perceived value significantly influenced tourist satisfaction and post-visit behaviour. In addition, the perceived value and tourist satisfaction can mediate the effects of sharia destination image, which has no direct effect on post-visit behaviour.

• 유통과학연구
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• 제15권10호
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• pp.51-63
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• 2017

Purpose - The current study examines the shopping behavior of Chinese tourists who purchase Korean cosmetics when visiting Korea, based on expectancy-disconfirmation of shopping satisfaction and brand attitude toward Korean cosmetics. A moderating effect of consumer conformity on the relationships between cosmetics selection factors and two dimensions of disconfirmation - expectation and performance is also examined. Research design, data, and methodology - We conducted a survey with 250 Chinese tourists who visited Jeju, Korea and had purchased Korean cosmetics during their stay. Excluding 43 respondents' inputs because of incomplete answers and missing values, 207 responses were used in the final analysis. All hypotheses were tested using structural equation model (SEM). Results - We found that the Chinese tourist expectations had positive impact on their satisfaction, and the factors for cosmetic selection had a positive effect on shopping satisfaction and brand attitude. A moderating effect of consumer conformity was found to be significant. Conclusions - Given the significantly increased demand for Korean cosmetics from Chinese tourists, Korean cosmetics firms need to better understand cosmetics selection attributes and preference of Chinese tourists, which can provide a guideline to develop retail stores and distribution outlets for Chinese tourists.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.151-159
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• 2020

This study aims to determine the factors influencing the community behavior in improving competitive rural tourism as well as understanding the role of economic literacy in mediating socio-economic indicators and rural competitive advantage. This research followed an explanatory research to examine the relationship between variables including socio-economic variables and rural tourism competitive advantage. The data was gathered by conducting observations and interviews with tourism businesses, stakeholders, and the local village government, and related agencies as respondents. Furthermore, the data were analyzed following inductive and descriptive statistics. The findings indicated that, from all variables used, solely the environmental impact variable did not affect economic literacy and the competitive advantage of rural tourism. The moderating variables showed that the economic literacy mediates the economic impact on rural tourism competitive advantage. In addition, socio-cultural impacts on rural competitive advantage tourism, and the stakeholder involvement affects rural competitive advantage tourism. However, economic literacy failed in mediating between environmental impacts on rural competitive advantage tourism. This is due to the increasing understanding of the economy of the community around the tourist attractions it will increase the business around the tourist attractions that have an impact on environmental damage around the tourist attractions.

• 유통과학연구
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• 제22권2호
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• pp.83-93
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• 2024

Purpose: Although many studies have addressed destination marketing concepts, the relationship between beach tourists' memorable tourism experience (MTE), revisit intention and electronic word of mouth (eWOM) remains unknown. To address this issue, the authors established a model to investigate the effects of MTE's dimensions on revisit intention and eWOM. Research design, data and methodology: Drawing on 581 questionnaires from domestic beach tourists in Vietnam, a quantitative study approach was administered to empirically analyze a partial least squares path model in PLS-SEM. Results: The findings revealed that four dimensions of MTE including hedonism, local culture, meaningfulness and involvement have positive influence on beach tourists' revisit intention. Besides, meaningfulness and knowledge directly affect eWOM. It is worth noting that beach tourists' revisit intention significantly and directly influence their eWOM. The findings also confirm the indirect effects of hedonism, local culture, meaningfulness and involvement on eWOM through the mediating role of revisit intention. Conclusions: This study will be important to determine beach tourists' behavior through each dimension of MTE. This study also emphasizes on the direct effect of beach tourists' revisit intention on eWOM, as well as confirms its mediating role in the relation between MTE and eWOM. The findings will assist policymakers and destination marketers with strategies and effective future actions.

• 한국의류산업학회지
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• 제20권4호
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• pp.379-388
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• 2018

The Hawaiian shirt, also known as the Aloha shirt, is a short-sleeved, colorful shirt with traditional Polynesian designs (e.g., hibiscus, fish) originating in Hawai'i. The shirt was selected for study because it is a unique garment that originated in the Hawaiian Islands in the late $19^{th}$ and $20^{th}$ centuries and marketed as a tourist product but was eventually adopted as appropriate residential clothing by the $mid-20^{th}$ century, however with different aesthetic details. Today, it is assumed by Hawaiian Island residents that tourists demonstrate poor taste when selecting a Hawaiian shirt. The purposes of this study are to examine the validity of the assumption that tourist taste and resident taste in Hawaiian shirts are different and to investigate the current Hawaiian shirt market change. For this study, 555 questionnaires were obtained from tourists and residents, and 10 Hawaiian shirt retailers/wholesalers participated in in-depth interviews. The results indicated that differences do exist between tourists' and residents' preferences for print designs and colorway. The market change of Hawaiian shirts was also recognizable in that an increasing number of tourists select Hawaiian shirts similar to resident customers, as part of their routine lives rather than as holiday or vacation garments. Other differences in Hawaiian shirt shopping behavior included the findings that tourists consider fabrication less important than resident customers who consider fabrication more (i.e., cotton 100%). By using both quantitative and qualitative methods, this study contributes to the fashion design and marketing field as well as help manufacturers and retailers with their merchandise and distribution plans.

• 한국경제지리학회지
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• 제5권1호
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• pp.105-119
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• 2002

본 연구는 1980년대 말부터 새로운 관광 및 여가활동 공간으로서 그 중요성을 더해가고 있는 자연휴양림의 성격을 규명하고, 그 형성과정 및 공간분포를 분석하고자 한다. 이를 위해 그 동안 자연휴양림의 개념을 둘러싸고 전개된 논의를 체계적으로 정리${\cdot}$분석하고, 현재 운영되고 있는 자연휴양림의 형성과정을 시${\cdot}$공간 측면에서 분석하고자 한다. 분석 결과를 보면, 자연휴양림의 성격은 자연지향적 산림이자 휴양과 자연교육, 산림생산과 산주의 소득 기능을 수행하는 산림으로 정의할 수 있으며, 그 형성과정에 영향을 주는 변수로는 노동시간 단축에 따른 여가활동 변화와 관광형태 변화, 그리고 공간분포에 영향을 주는 변수로서 산림의 분포와 소유관계, 시장과의 접근성 등 공간이 갖고 있는 자연적${\cdot}$사회적 요인임이 밝혀졌다.

• 유통과학연구
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• 제4권2호
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• pp.81-106
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• 2006

본 연구에서는 관광객의 가치유형에 따라 온천리조트 선택행동에 어떠한 차이가 있는지를 분석하는데 첫 번째 세부 목적이 있다. 두 번째 세부목적으로 온천리조트 방문자의 선택행동특성에 관해 살펴보려고 한다. 세 번째 세부목적으로는 온천리조트 방문자의 만족도와 재방문, 추천의사에 대한 분석을 하는데 있다. 네 번째 세부목적으로는 다양한 온천리조트 방문자의 가치를 분석하는데 유용한 자료가 될 수 있으며, 온천리조트의 방문자 가치에 따른 선택행동특성을 분석하여 온천지역 관광상품의 개발과 유통 온천지역 경제의 활성화 방안과 온천지역 호텔의 경영수익의 극대화 그리고 온천지역 방문객의 욕구 만족을 통한 휴양, 요양의 극적인 효과를 유발함을 연구의 세부목적으로 한다. 온천리조트 방문자의 가치와 방문자의 선택행동특성에 관하여 문헌조사를 통하여 이론적 고찰을 하였고 실증분석을 하기 위하여 설문조사를 하였는데 우리나라에 개발된 온천 중에서 많은 방문자가 찾고 있는 중부권의 경기, 충청지역을 그 대상으로 하였다. 분석은 SPSS Windows Version 10.0의 Factor Analysis Routine을 이용 조사대상자들의 인구통계적 특성을 파악하기 위하여 빈도분석을 이용행태를 알아보기 위해 방문경험, 선택영향자, 방문기간, 이용 숙박시설 형태, 동행자, 등의 내용에 대해 빈도분석을 실시했다. 이용동기(기술통계분석)와 방문자의 선택속성 중요도 평가(기술통계분석), 개인적 가치 중요도평가(기술통계분석) 정보탐색경로 분석(기술통계분석), 이용동기/선택속성/개인적 가치에 대한 요인화를 위하여 요인분석을 하였다. 온천리조트 방문자의 개인적 가치와 이용 동기와의 관계 그리고 관광지 선택행동에 있어서 서로 중요한 상관관계가 있으며 온천리조트 방문자의 개인적 가치와 구매 후 행동의 관계, 온천리조트 방문자의 선택속성과 구매 후 행동의 관계에 있어서도 중요한 상관관계가 있음이 밝혀졌다. 따라서 온천리조트의 경영자나 개발자들은 방문자의 개인적 가치를 충분히 검토한 후 계획을 수립하여야 할 것이다.