• 유통과학연구
• /
• 제20권5호
• /
• pp.105-117
• /
• 2022

Purpose: This research investigates ready-to-drink (RTD) coffee. Although the RTD coffee market is growing competitively, few studies have examined behavioral re-intention or repurchase intention in the context of this industry. Therefore, the objective of this study was to explore factors affecting the behavioral re-intention to purchase RTD coffee. Research design, data and methodology: Using the theory of planned behavior (TPB) as the underpinning theoretical framework, this study hypothesized that behavioral re-intention to purchase RTD coffee is influenced by the variables of the TPB and additional variables. A mixed-method research design was applied, starting with qualitative in-depth interviews and followed by a quantitative method. Data were collected using an online survey of coffee lovers. Multiple linear regression (MLR) was used to assess the hypothesized relationships in the proposed conceptual framework. Results: The results reveal that content sensory attribute beliefs are the strongest positive predictor of behavioral re-intention in Thailand, followed by perceived utilitarian value. In contrast, price signaling was negatively related to behavioral re-intention. Conclusions: The findings can help food and beverage companies to develop new coffee product lines to gain more market share, create integrated marketing communications to build brand awareness, and manage distribution channels and the supply chain.

• 한국항행학회논문지
• /
• 제16권5호
• /
• pp.801-809
• /
• 2012

분산 제어 (DM; dispersion management)은 파장 분할 다중 (WDM; wavelength division multiplexed) 채널의 고품질 전송을 위해 광섬유의 그룹 속도 분산 (GVD; group velocity dispersion)과 비선형 효과의 상호 작용에 의해 왜곡되는 신호의 보상할 수 있는 대표적 기술이다. DM이 적용된 광전송 링크의 유연한 구성에 필요한 중계 구간 (fiber span)을 구성하는 단일 모드 광섬유 (SMF; single mode fiber)의 길이와 중계 구간 당 잉여 분산 (RDPS; residual dispersion per span)을 랜덤하게 분포시키는 구조와 인위적으로 분포시키는 구조에서의 최적 전체 잉여 분산 (NRD; net residual dispersion)의 최적치와 유효 입사 전력 범위를 도출하였다. 고려한 SMF의 길이와 RDPS 분포 패턴 모두 precompensation으로 NRD를 조절하는 경우에서는 +10 ps/nm, postcompensation으로 NRD를 조절하는 경우에서는 -10 ps/nm이 최적 NRD라는 것을 알 수 있었다. 그리고 NRD가 상기 값으로 설정된 경우 중계 구간이 증가할수록 SMF 길이를 감소시키고, RDPS를 증가시키는 인위적인 분포의 전송 링크에서의 시스템 성능이 가장 양호하여 균일한 분포의 링크에 비해 유효 입사 전력 범위가 2 dB 정도 신장되는 것을 확인하였다.

• 한국정보통신학회:학술대회논문집
• /
• 한국정보통신학회 2012년도 추계학술대회
• /
• pp.655-658
• /
• 2012

광섬유의 그룹 속도 분산 (GVD; group velocity dispersion)과 비선형 효과의 상호 작용에 의해 왜곡되는 960 Gbps 신호의 보상을 위해 분산 제어 (DM; dispersion management) 기술이 적용된 광전송 링크의 유연한 구성에 필요한 중계 구간 (fiber span)을 구성하는 단일 모드 광섬유 (SMF; single mode fiber)의 길이와 중계 구간 당 잉여 분산 (RDPS; residual dispersion per span)을 인위적으로 분포시킨 구조에서의 전체 잉여 분산 (NRD; net residual dispersion)의 최적치와 최상의 시스템 성능을 얻을 수 있는 분포 패턴을 도출하였다.

• 한국환경과학회지
• /
• 제30권3호
• /
• pp.289-293
• /
• 2021

This study was conducted to investigate the distribution of duck production in duck housing as a function of the breeding period. The items in duck production distribution included body weight, feed intake, feed conversion ratio, and average duck production. All data were based on eight cycles (June and December, 2017; February, June, August, September, and November, 2018; February, 2019) at Farm Site 1 through 7. The most optimal results in the duck production distribution were observed at Site 1 for weight gain, feed intake, and feed efficiency. This could be explained by the fact that Site 1 was well managed in environmental improvement and sustainability. Based on these data, selective alternatives to improve duck production in duck farms are recommended as follows: first, proper management and recording of litter used as a flooring material are required, and second, continuous management such as temperature, relative humidity and ventilation is needed. Lastly, it is necessary to change duck facilities by introducing environmental management techniques. Furthermore, efforts to improve the overall facilities and management of duck breeding farms through additional field studies are needed in the future.

• 한국유통학회지:유통연구
• /
• 제1권1호
• /
• pp.65-81
• /
• 1996

Despite the impressive economic growth over the past several decades, Korea's distribution sector has remained quite underdeveloped. Until recently, management of the marketing channels also has been staying at an unsophisticated level. The Korean marketing channel system is largely characterized by 1) undifferentiated channel types among the competing manufacturers, 2) dominance by the manufacturers over the other channel members, 3) high level of conflicts among the channel members, 4) inefficient marketing information system, and 5) lack of managers properly trained in channel operation and management. Currently, major change factors emerged and has begun to directly affect the Korean marketing channel system. The most salient changes surrounding the Korean marketing channel system are 1) complete opening of the marketing channels for the foreigners, 2) emergence and spread of new types of channels 3) adoption of advanced information technology by the various channel members, 4) increase in flexibility in production and supply systems, 5) shift of power toward the retailers away from the manufacturers, 6) growing trend for cooperation and alliance among the traditional marketing institutions. To these changes the manufacturers have been reacting, rather than proacting, mostly using defensive measures. The proactive measures that are recommended on behalf of the manufacturers include 1) installation of the strategic channel management system, 2) development of the skills for efficient interorganization management, 3) investing in efficient system for marketing information and logistics management, 4) more efficient management of brands, and 5) maintenance of price-competitiveness.

• 산경연구논집
• /
• 제14권12호
• /
• pp.1-9
• /
• 2023

Purpose: As China's economic development enters new normal, employee happiness degree of small and micro enterprises will take on new features. The purpose of this paper is to discover the characteristics of changes in employee happiness, and provide reference and management suggestions. Research design, data and methodology: This paper determined the factors affecting employee happiness, established a measure model of happiness, measured and analyzed employee happiness by selecting more than 1,108 employees from 30 domestic small and micro enterprises. Results: First, the overall level of happiness in small and micro enterprises is relatively low. Second, there is no significant difference in happiness perception among employees in terms of the six factors. Third, the employees of small and micro enterprises have the highest happiness in three issues, including work distribution, internal interpersonal relationships, and less institutional constraints, the happiness on the two compensation benefits and a democratic management issue is the lowest. Fourth, gender factor has no significant effect on employee happiness, while age, working years, education, position, and the nature of employment have a significant impact on happiness. Conclusions: Employee happiness of small and micro enterprises will take on new features. Some human resource management suggestions are proposed from different perspectives based on the survey results.

• Asian Journal of Business Environment
• /
• 제5권1호
• /
• pp.27-35
• /
• 2015

Purpose - The study aims to investigate the effects of ethical management on corporate image and purchase intention. Research design, data, and methodology - The study employs monthly time series data from October 2013 to November 2013, analyzing variables to verify hypotheses. These concern three questions on marketing communication, five on public interest business activities, four on donation & sponsorship, two on donation & sponsorship activities, six on corporate image, four on volunteer service, and five on demographic characteristics. Results - Hypothesis 1, "Ethical management in marketing communication, public interest business, donation & sponsorship, and volunteer service positively affects corporate image," was partially adopted with significant regression of marketing communication, public interest business activity, and donation & sponsorship. Hypothesis 2, "Ethical management such as marketing communication, public interest business, donation & sponsorship, and volunteer service positively affects purchase intention," was partially adopted with significant regression of marketing communication and public interest business. Hypothesis 3, "Corporate image positively affects purchase intention," was adopted at significant regression. Conclusions - Ethical management influenced purchase intention and corporate image.

• 유통과학연구
• /
• 제19권11호
• /
• pp.5-15
• /
• 2021

Purpose: The current study aims at knowing and testing factors supporting business and how to distribute it for resilience business in new normal era. Factors Supporting business resilience will be seen in terms of entrepreneurial competence, technology utilization and government support for business resilience through entrepreneurial spirit as an intervening variable. Research design, data, and methodology: A constructed questionnaire in direct survey and interview was conducted with 97 respondents in South Sulawesi. Partial Least Square (PLS) analysis, was utilized to analyze and verify all the data. Results: This study indicated entrepreneurial competence and utilization of technology have a positive and significant effect on entrepreneurial spirit, while government support has no significant effect on entrepreneurial spirit. This study also indicated that entrepreneurial spirit has a significant effect on business resilience. Conclusion: To increase business resilience, it is very important to have entrepreneurial skills and mastery on utilization of technology. To anticipate future crises, entrepreneurial competencies must be evenly distributed both for business owners and for all members of the organization. To institutionalize crisis management in business, it is important for SMEs in Indonesia to develop an institutionalized Business Crisis Management.

• 한국정보시스템학회지:정보시스템연구
• /
• 제11권1호
• /
• pp.29-49
• /
• 2002

Recently the paradigm of business management has changed. The businesses have restored to ERP or BPR to integrate their information system. But now they are trying to find out a new competitiveness in tacit knowledge of individuals. The creative company has come to put much weigh on the value of their employee′s "non-patternized" knowledge. And this trend has seen a development into a theory of knowledge management in which "non-patternized" knowledge, along with explicit knowledge, is also considered as a source of competitiveness. With the hypothesis that the recognition of the knowledge management and the utilization of the information technology will have influence on the integration of the integrating the information system information system into a new phase, this study carries out a research on the effects of knowledge management and information technology on management achievement. According to this study the distribution of knowledge has an effect on the integration of information system and management achievement. The asset of knowledge, however, has little effect on them. This means that the recognition of the asset of knowledge alone can't affect the management achievement, but when combined with the recognition of the distribution of knowledge, it can have influence on the management achievement. Thus, a company has to enhance the recognition of the distribution of knowledge. And with this, a company can have a business management based on management achievement and the integration of information system utilizing information technology and the recognition of knowledge management. A company has to promote it business achievement by integrating the information system utilizing information technology and recognizing knowledge management.

• ETRI Journal
• /
• 제32권5호
• /
• pp.665-675
• /
• 2010

Recent research on mobile Internet protocol television and digital right management (DRM) interconnections has focused on multimedia technologies designed to enhance content scalability and adaptive content distribution. However, due to the architectural and scalable limitations, recent systems are not flexible and securable with respect to their adaptive content distribution and protective policy management. Therefore, we propose a content protective multi-agent platform that provides secure multimedia services, correlation management, pattern-based management, and multi-source multi-use (MsMu)-based services. Our architecture, supported by DRM, lets us create a rich set of MsMu-based content protection and seamless multimedia services through the extension of one source multi-use (OsMu)-based content services. We have verified our platform, which provides scalable and securable services with a 17% lower service response time by using a testbed.