• Asian Journal of Business Environment
• /
• 제8권4호
• /
• pp.5-15
• /
• 2018

Purpose - The research aimed to reveal real decisional behavioral of management institutes in India for social media marketing usage, and analyses of empirical elements of social media consumption pattern. Research design, data, and methodology - The investigation was based around a research methodology using quantitative analysis with appropriate statistical techniques on random surveys of consumers, detailed exploratory and confirmatory factor analyses are applied to assess the empirical validity of the model and multiple regression employed using R studio edition to validate the reliability of the developed models. Results - A new conceptual framework is proposed - the management institutions decision model, providing a tool for effective and more focused decision-making strategies for developing better utilization techniques for social media. Management institutions have different requirements based upon objectives and resources available. The evidence suggests that the administrators need to be more aware of consumer indicators when targeting and designing social media marketing strategy. Conclusions - The research was based on samples and not the entire population of target consumers, providing limitations. As an inferential statistical method was chosen, the results might be susceptible to inaccuracy. The model developed from different age users, thereby providing rich perspectives into social media usage pattern.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권10호
• /
• pp.501-511
• /
• 2020

As more consumers are interested in sustainability issues and evaluate brands based on their social responsibility issues involved, firms are using social media platforms in order to communicate with consumers about Corporate Social Responsibility (CSR) activities. However, the current literature focuses mostly on factors drive engagement of promotional messages, while little evidence was found in the literature on how to design effective CSR messages on social media to engage consumers. Using over 3,000 branded posts on Facebook and Twitter, this research explores factors that help CSR messages become more engaging in social media. The results show that, on average, CSR messages had a negative significant effect on consumer engagement. However, CSR messages became more engaging when designed with emotional appeals, longer texts, and a hashtag. While marginal, CSR messages with informational appeals and humor undermined the effect of CSR messages on engagement. Finally, we explore different types of CSR messages by their beneficiary scope and the role of brands in the message and discuss what message contents drive more engagement in social media. This research contributes to the academic literature and managers by providing new insights on how to design CSR messages for effective communications in social media.

• 한국콘텐츠학회논문지
• /
• 제12권8호
• /
• pp.123-135
• /
• 2012

콘텐츠의 디지털화와 네트워크의 광대역화로 인한 다매체 다채널 환경은 광고시장에도 많은 변화를 초래하고 있다. 콘텐츠 유통 윈도우로서의 플랫폼은 증가하고 있지만 이를 장악하는 미디어는 제작능력과 자본능력을 보유한 소수의 매체라는 점에서 증가하는 플랫폼을 통한 추가 광고의 수익은 대부분 이들 거대 독점 미디어에 쏠려 있는 것이 현실이다. 여기에 미디어렙 법안이 국회 본회의를 통과하면서 일부 미디어에 편중된 광고시장의 쏠림현상이 가속화될 전망이다. 이와 같은 현실에서 다양한 장르와 실험적인 도전으로 새로운 콘텐츠 제작과 유통의 성장이 예견되고 있는 유료방송시장이 직접적인 영향권에 놓일 전망이다. 따라서 본 연구는 유료방송광고시장의 확대를 위한 방법론과 대안을 제시하고자 한다. 연구의 결과, 간접광고와 가상광고, 광고금지 품목에 대한 개선방안이 제시되었고, 기업과 정부 차원에서 광고시장 확대를 위한 방법론이 제시되었다.

• 대한기계학회논문집B
• /
• 제26권8호
• /
• pp.1102-1114
• /
• 2002

An electret filter is composed of permanently charged electret fibers and is widely used in applications requiring high collection efficiency and low-pressure drop. In this work, the collection efficiency of the filter media used in manufacturing cabin air filters was investigated by using poly-disperse particles when submicron particles were loaded. Long-term experiments were conducted by applying two different charging states, which were spray electrification and charge equilibrium by bipolar ionization. In order to investigate the effect of particle loading in filter media, NaCl particles were generated from 0.1% and 1% solutions by an atomizer. Liquid DOS particles were used to evaluate the effect of liquid particles on the collection efficiency of an electret filter. The results show significant effect of charge amount and size distribution of loading particles on the collection performance of a filter media in submicron region. Smaller particles loaded in electret fibers cause a more rapid degradation in collection efficiency and have lower minimum efficiency with time. The pressure drop of a filter media do rarely increase when the collection efficiency decreases to the minimum value. For the larger particles charged by spray electrification, which have charge amounts more than that of Boltzmann equilibrium charge distribution, the pressure drop of a filter media slowly increases in comparison with that of equilibrium charged particles. For DOS particles it is shown that the charging level of an electret filter severely decreases and the collection efficiency is below 10% in some particle size range.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제14권7호
• /
• pp.3018-3038
• /
• 2020

In the stereoscopic or multiview display, the depth video illustrates visual distances between objects and camera. To promote the computational efficiency of depth video encoder, we exploit the intra prediction of depth videos under Versatile Video Coding (VVC) and observe a diverse distribution of intra prediction modes with different coding unit sizes. We propose a hybrid scheme to further boost fast depth video coding. In the first stage, we adaptively predict the HADamard (HAD) costs of intra prediction modes and initialize a candidate list according to the HAD costs. Then, the candidate list is further improved by considering the probability distribution of candidate modes with different CU sizes. Finally, early termination of CU splitting is performed at each CU depth level based on the Bayesian theorem. Our proposed method is incorporated into VVC intra prediction for fast coding of depth videos. Experiments with 7 standard sequences and 4 Quantization parameters (Qps) validate the efficiency of our method.

• 한국축산식품학회지
• /
• 제36권1호
• /
• pp.8-13
• /
• 2016

This study investigated the effect of soy protein hydrolysates (SPH) prepared by varying subcritical media on the physicochemical properties of pork patties. For resource of SPH, two different soybean species (Glycine max Merr.) of Daewonkong (DWK) and Saedanbaek (SDB) were selected. SPH was prepared by subcritical processing at 190℃ and 25 MPa under three different of media (water, 20% ethanol and 50% ethanol). Solubility and free amino group content revealed that water was better to yield larger amount of SPH than ethanol/water mixtures, regardless of species. Molecular weight (Mw) distribution of SPH was also similar between two species, while slightly different Mw distribution was obtained by subcritical media. For pork patty application, 50% ethanol treatment showed clear red color comparing to control after 14 d of storage. In addition, ethanol treatment had better oxidative stability than control and water treatment based on thiobarbituric acid-reactive substances (TBARS) analysis. For eating quality, although 20% ethanol treatment in SDB showed slightly higher cooking loss than control, generally addition of SPH did not affect the water-binding properties and hardness of pork patties. Consequently, the present study indicated that 50% ethanol was the best subcritical media to produce SPH possessing antioxidant activity, and the SPH produced from DWK exhibited better antioxidant activity than that produced SDB.

• 디지털융복합연구
• /
• 제11권9호
• /
• pp.21-27
• /
• 2013

디지털 미디어 환경이 도래하면서 정보의 유통방식이 변화되었고, 이에 따라 인터넷을 통해 유통되는 개인정보를 보호하기 위해 '잊혀질 권리'를 법제화할 필요성이 점점 커지고 있다. 하지만 개인정보 보호를 지나치게 강조할 경우 인터넷산업의 발전이 저해되고, 언론자유나 알권리를 비롯한 헌법적 권리를 침해할 우려가 있다. 따라서 잊혀질 권리의 적용 범위를 보다 명확하게 규정할 필요가 있다. 첫째, 개인정보에 대한 권리는 개인정보자기결정권과 사회적 인격상에 관한 자기결정권으로 구분된다. 전자의 경우에는 잊혀질 권리가 적용되지만 후자의 경우에는 개인정보의 보호가치와 활용가치를 비교해서 판단해야 한다. 둘째, 디지털 미디어 환경에서는 과거의 언론보도가 인터넷을 통해 반복적으로 유통되면서 새로운 피해를 낳고 있다. 하지만 과거의 언론보도는 일정한 시간이 지나면 일종의 역사적 기록물이 되기 때문에 잊혀질 권리를 그대로 적용할 수는 없다. 따라서 디지털 미디어 환경에 적합한 새로운 방안을 모색해야 한다.

• 한국방송∙미디어공학회:학술대회논문집
• /
• 한국방송공학회 2010년도 하계학술대회
• /
• pp.112-115
• /
• 2010

본 논문은 그림 1과 같은 네트워크 환경에서 두 송신단이 LT code를 오류정정 부호로 사용할 때, 두 송신단이 생성하는 인코딩 심볼과 수신단이 수신하는 인코딩 심볼들의 degree distribution의 관계에 대해 다룬다. LT code를 복호하기 위해 belief propagation 방법을 사용했을 때, 수신단이 받은 인코딩 심볼들의 degree distribution은 robust soliton distribution(RSD)을 따를 때, overhead 대비 가장 높은 확률로 복호에 성공한다. 하지만 그림 1과 같은 네트워크 환경에서, 두 송신단 모두 RSD에 따라 인코딩 심볼을 생성하여 송신하면, 수신단에서 수신한 심볼은 RSD를 따르지 않는다. 본 논문은 한 송신단($S_1$) 이 생성하는 인코딩 심볼의 degree distribution을 알 때, 수신단에서의 인코딩 심볼의 분포가 근사적으로 RSD를 따르도록 하는 또 다른 송신단($S_2$)에서의 degree distribution을 구하는 방법을 제시한다.

• 유통과학연구
• /
• 제15권10호
• /
• pp.81-92
• /
• 2017

Purpose - One of the main objectives of this paper is to identify the most effective type of social media and to analyze the priority of blogs by their informational attributes in the aspect of their impacts on word-of-mouth intention(WOM) in on-line markets. Research design, data, and methodology - We set 'attitude' variable in the middle to see if there is mediating effects between blog information and word-of-mouth intention. We conducted a survey by questionnaire and received 206 answers. Employing the OLS statistical methods through the SPSS package, we tested our hypotheses. Results - Some of the main results are the followings. First, blog, micro-blog, and profile-based services showed significant effects on WOM, while Internet community and mini-homepages are not significant. Second, blog has positive impacts on WOM. Third, attitude has perfect mediating effects between blog and WOM. Fourth, in terms of effects on WOM, interactivity shows the first priority and reliability and usability follows. Finally, attitude has a more significant effect for users of 3 types of blog compared with those of 2 types. Conclusions - In this paper, we analyzed the effects of social network services by type and identified the priority among various attributes of information contained in blogs. It would provide businesses with viable strategic options to establish public relations in their sales promotion.

• 한국항행학회논문지
• /
• 제15권3호
• /
• pp.364-371
• /
• 2011

P2P 분산 모바일 네트워크 환경에서 스트리밍 미디어 서비스의 QoS는 혼잡, 지연, 간섭 등과 같은 오버헤드에 많은 영향을 받는다. 미디어 객체의 중요도는 시간에 따라 변하기 때문이다. 본 논문에서는 이러한 문제를 해결하기 위하여 새로운 퍼지 유사도 기반의 멀티-레벨 스트리밍 기법 FSMS+를 제안하며, 제안된 기법은 오버헤드로 인하여 발생되는 스트리밍 서비스의 성능 저하를 최소화한다. 이를 위해서 퍼지 유사도 기반의 적합도 기법을 적용하며, 이것은 오버헤드가 최소인 스트리밍 미디어 객체를 동적으로 스트림할 수 있게 한다. 시뮬레이션 결과 제안된 기법은 거리 기반 기법, 디스크 캐싱 기법, 그리고 프리픽스 기법과 비교할 때 재전송율, 혼잡 제어율, 그리고 지연율의 성능이 보다 우수함을 보인다.