• Asia pacific journal of information systems
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• 제25권2호
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• pp.370-402
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• 2015

The dynamic capabilities of social media are changing the nature of contemporary news by allowing users to communicate and create content, deliver and share newsworthy information, and consume news. News organizations engage with social media because this computer-mediated tool provides an alternative platform for delivering news and connecting with global audiences. This role of social media is conceptualized as its complementarity. However, when mass user-generated-content is constantly shared with other users, more users are attracted to indulge in news-seeking activities on social media. This phenomenon potentially fulfills users' news requirements on social media, which is contrary to what news companies envisioned when they began engaging with social media. This dichotomous role of social media, providing complementarity and showing the potential for becoming a superior news medium, is conceptualized as its competing-complementarity. This paper offers preliminary evidence of competing-complementarity by analyzing the news consumption of individuals. Such consumption is explained through the theoretical perspective of punctuated equilibrium by conceptualizing news consumption as a deep structure radically impacted by a disruptive technology. Although social media benefit news organizations, its competing potential poses serious challenges to their monopolistic controls on news production, distribution, readership, and revenue generation.

• Asian Journal of Business Environment
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• 제8권3호
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• pp.5-12
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• 2018

Purpose - The purpose of current paper is to identify features of advertisements at social media that generate the ad-click and to further identify if these advertisements lead to purchase. If no purchase is made, then reasons for not making purchase are identified. Users' purchase experience after users clicked at advertisements are also studied. Research design, data, and methodology - Research design followed is exploratory research, where various factors leading to ad-clicks and generating purchase at social media platform were explored. Raw data was gathered by means of survey among a sample of 185 respondents in India using online structured questionnaire. GLM model and multinomial regression were used to analyze the data. Results - Several factors including endorsement by friends, advertisement aesthetics, product reviews, and aggressive pricing played major role in generating ad-clicks. Major impediment to purchase on were product misrepresentation in advertisement, false discounts, and site security. Female users clicked more on social media advertisements and made more purchases compared to their male counterpart. Conclusions - Social media advertisements have significant positive effect on buying behavior of online customers. Transactions culminating from social media ad-click generated significant positive experience for social media users. Thus, social media can be effective marketing tool.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2002년도 ITC-CSCC -3
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• pp.1363-1366
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• 2002

The studies of multi-hop wireless networks are active as the new communication media, which does not require any fixed communication infrastructure. One of application of the networks is local information distribution service, which is useful far daily activities in certain geographically restricted region or community within a radius of several kilometers. In this paper, MID-Net, which is the network enabling such distribution service, and effective information distribution algorithm MCMS are proposed. The behavior of the MID-Net is characterized by the waiting time function, three types of the functions are proposed in this paper.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.523-531
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• 2021

This study aims to examine the role of social media marketing on the performance of micro-, small and medium-sized enterprises (MSMEs) during the COVID-19 pandemic. This research method uses a quantitative approach and the analytical tool used is Structural Equation Modeling (SEM) based on Partial Least Square. The sampling technique used purposive sampling and the sample in this study was MSMEs who use social media for marketing. The social media used are Facebook, Instagram, and Whatsapp. The number of samples in this study was 254 MSMEs. Data collection used online questionnaires. The research findings show that the use of social media marketing is influenced by compatibility, perceived usefulness, and perceived ease-of-use. The results of this study indicate that the use of social media for marketing has a positive effect on the performance of MSMEs, especially in increasing sales, customer relationships, productivity, and creativity. This means that the better the management of social media for marketing, the better the performance of MSMEs will be. The theoretical contribution to this research is built on the TAM and UTAUT theories and their impact on social media marketing on MSMEs in developing countries that are living through the COVID-19 pandemic.

• 한국항공우주학회지
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• 제32권5호
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• pp.41-49
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• 2004

연료전지의 박막면은 공기판에 비해 변형이 쉬운 재질로 이루어져 있다. 박막면의 구조적 변형에 따라 채널 단면의 형상이 바뀔 수 있고, 채널의 형상이 변하면 유통특성은 크게 달라질 수 있다. 연료전지의 공기판을 설계할 때에 유동 특성은 성능을 좌우하는 중요한 요소이다. 설계된 공기판의 검증을 위해서는 유동 특성을 파악하고, 유동 특성이 효율적인 성능을 갖기 위한 조건을 만족시키는가를 알아보아야 한다. 본 연구에서는 공기판의 유동 특성을 파악하기 위해 유동해석을 수행하였고, 동일한 조건에서의 실험을 수행하여 해석결과를 검증하였다. 그리고 박막면의 구조적 변형에 의한 유동 특성의 변화를 알아보기 위하여 박막면과 공기판의 구조해석을 수행한 결과를 이용하여 박막면의 구조적 변형을 고려한 유동해석을 수행하여 박막면의 구조적 변형을 고려하지 않은 유동해석의 결과와 그 특성을 비교하였다. 그 결과 상당한 차이가 발생함을 알 수 있었다. 연료전지의 설계를 위해 해석 및 실험시 구조변형이 고려되어야 함을 규명할 수 있다.

• 유통과학연구
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• 제18권4호
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• pp.61-72
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• 2020

Purpose: Usage of leisure-sport social media would lengthen and strengthen the effects of positive event experiences on WOM behavior. This study is to examine the extent to which leisure sport social media use has the moderating potential to enhance the direction of the relationship between post-event emotions and event WOM behavior. Research design, data and methodology: A running event located in a major metropolitan area in the southeastern United States was selected. Participants of the running events completed the survey. Descriptive analysis and correlations between primary variables of interest were conducted. To examine interactions within the context of moderated regression, a hierarchical regression analysis was employed. Results: The results confirmed direct effects of a sense of achievement and event satisfaction on event WOM intention, supporting H 1 and H2. In specific, result revealed that the amount of time spending on social media for running content moderated the effect of a sense of achievement on event WOM intention, supporting H3, however, H4 was rejected. Conclusions: There are managerial implications of these results, particularly which pertain to how organizers may be able to use perceived benefits (i.e., a sense of achievement and satisfaction) and social media to increase positive WOM intention.

• 한국수정란이식학회지
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• 제17권3호
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• pp.239-249
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• 2002

Embryos derived from pig oocytes matured in mSOF are able to develop to blastocysts after IVF. Experiment 1 evaluated the effects of two maturation media (TCM-199 vs mSOF) on maturation rate, fertilization parameters, including penetration, polyspermy, male pronuclear formation, and the mean number of sperm penetrated per oocyte. Experiment 2 and Experiments 3 examined the effects of two maturation media on zona pellucida solubility and cortical granule distribution by transmissible electron microscopy, respectively. Experiment 4 assessed the effects of two maturation media on the in vitro embryo cleavage rate and development to blastocyst. Lastly, experiment 5 examined the cell number of blastocyst. An effect of media (P<0.05) was detected for mSOF on the mean number of sperm per oocyte. In TCM group, zona digestion time (196.5$\pm$15.5 vs 131.6$\pm$20.1 before IVF, 397.5$\pm$30.3s vs 185.3$\pm$16.4s after IVF, p<0.05) was higher in TCM-199 group. No significant effects of media was observed on cortical granule distribution between two groups by TEM. An effect (P<0.05) was observed on embryo development to blastocyst (16% vs 8%) but not on cleavage rates. No significant effects of media was observed on total cell number of blastocyst. We found that the high mean number of sperm penetrated per oocyte and the weaker zona pellucida on the basis of the digestion time was shown in pig oocytes matured in mSOF, however, porcine oocyte maturation with supplemented synthetic oviduct fluid medium (mSOF) resulted in blastocyst cell numbers comparable to those observed with Tissue Culture Medium 199.

• 한국방송∙미디어공학회:학술대회논문집
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• 한국방송공학회 2002년도 방송기술 국제워크샵
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• pp.85-93
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• 2002

• 한국IT서비스학회지
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• 제12권3호
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• pp.127-149
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• 2013

Is the social web environment in which production, distribution and consumption of information occurs from users an environment where manifestation of collective intelligence is easily made? Or is the social web environment a condition that incites people to depend on the groupthink due to biased information? It is important to conduct empirical studies on the possibility of social media as a tool of collective intelligence under the situation where conflicting opinions prevail. However, most of the existing studies related to this were limited to an exploratory research rather than an empirical research. In this regard, this study attempted to examine if the social media can perform a part as a platform of the collective intelligence empirically. Based on the experimental results, it can be safely said that the communication methods of social media showed its usefulness in both 'intellectual capacity of the group' and 'problem-solving skill of the group.'

• 한국멀티미디어학회논문지
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• 제20권6호
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• pp.918-926
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• 2017

Various types of media services are emerging due to the development of Internet and digital media production and distribution technologies. Various DRM technologies are being developed to prevent illegal copying of media contents and to protect the rights of content creators. There is a problem that the DRM provider and the content service provider must provide services in a mutually dependent manner through individual contracts. In this paper, we propose a cloud-based DRM market system which can be used only by content service providers when necessary for various DRM. The DRM market system is expected to show the effect of service activation for related small and medium sized companies by providing an interface that satisfies the requirements of DRM providers and contents service providers by using multi DRM technology.