• Asia Marketing Journal
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• v.21 no.4
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• pp.25-43
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• 2020

Although ready meals have recently increased their market share in the Korean food industry, a literature review found that the use of ready meals triggers feelings of guilt in homemakers. Such guilt arises as a result of several factors apparently related to consumers' health. Consequently, levels of guilt might be expected to vary depending on consumers' perceived health locus. The present study aims to examine (a) how health locus affects guilty feelings about ready-meal consumption, (b) how the effect varies in relation to the consumption of different types of ready meal, and (c) the relationship between consumers' guilty feelings and willingness to buy ready meals. Three dimensions of health locus of control (HLC) -internal HLC (IHLC), powerful-others HLC (PHLC), and chance HLC (CHLC)- were presumed to influence consumers' feelings of guilt in association with ready meals. Data were collected via an online survey, and participants were randomly assigned to either of two groups: one group was instructed to heat meals in a microwave (ready-to-heat [RTH] group, n=104) and the other cooked using a pan with additional ingredients (ready-to-cook [RTC] group, n=101). The study found that guilty feelings about consuming RTH meals increased in line with increased external HLCs, namely, PHLC and CHLC. For the RTC group, guilt increased in line with increased PHLC. IHLC had no significant effect on guilty feelings in either group. Willingness to buy ready meals decreased for both groups as consumers' feelings of guilt increased. Even RTC meals, which require more time and energy in food preparation, did not reduce guilty feelings among consumers with higher PHLC. RTC meals are preferable for consumers with higher CHLC, since their sense of greater involvement in the cooking process alleviates their feelings of guilt. Cooking with already prepared and uncooked ingredients brought fun and joy, both for the participants and their significant others. This interpretation may be developed into a strategic plan by ready-meal producers to strengthen their marketing strategy.

• The Korean Journal of Franchise Management
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• v.13 no.1
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• pp.35-46
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• 2022

Purpose: With the rapid changes in the technical development and the trend of consumption trend, the convenience store industry is facing an unprecedented competitive situation in the consumption environment where the boundary between online and offline is broken due to the stagnation of offline distribution channels and the spread of online shopping. The biggest innovation strategy of the major convenience store brands in recent years are introducing the O2O (Online to Offline) platform and presenting new products and services beyond the boundaries of online and offline to transform themselves into Omni Channel stores. The study is designed to analyze the effect of innovativeness of convenience store as a stimulus in O2O platform which customers perceive on store loyalty, the final response to external stimuli, through customer engagement with convenience store brands. Specifically, the innovativeness of convenience stores was divided into types of core activities in corporate marketing and focused on innovations in services, products(proposals), promotions and experiences. Research design, data, and methodology: Various hypotheses have been developed to achieve this research purpose. The data were collected from 1,128 questionnaires the age between 15 and 60 who had experience using retail store apps and delivery apps and were analyzed using SPSS 22.0 and SmartPLS 3.3.7 program. Measurement model analysis was carried out to assess convergent and discriminant validity. Also, common method bias was tested using the values of VIF (variance inflation factor). The hypotheses were tested using structural equation modeling with SmartPLS 3.3.7 program. Results: First, service innovation has a positive effect on cognitive engagement. Second, product, promotion and experience innovation have a positive effect on cognitive and affective engagement. Third, cognitive influences affective engagement. Finally, both cognitive and affective engagement affect store loyalty, but affective engagement has a stronger effect on store loyalty than cognitive engagement. Conclusions: All four types of innovation and cognitive engagement have a positive effect on emotional engagement, which has a stronger effect on store loyalty than cognitive engagement. Thus, while innovation can build loyalty through emotional engagement, innovation strategies must be designed and pursued with caution in terms of impact through cognitive engagement may not achieve the planned goals.

• Journal of Marine Life Science
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• v.8 no.1
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• pp.87-92
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• 2023

Microplastic particles are ubiquitous in the environment and not standardized particles of size, shape, or type. Therefore, it is very limited to establish a risk assessment framework that accurately evaluated and manage the multi-dimension of marine environment including seawater and sediment based on toxic data. In the study, we review the characteristics and effects of marine environmental microplastic and suggest risk assessment framework (draft) based on the distribution and impact of marine environmental microplastics. Although, the characteristics of environmental microplastic are very widely but the most abundant toxic data are concentrated on unique shape and type, and there are also large gaps of test organism between laboratory-exposed organisms and resident species. Great limitations with respect to toxicity data quality also exist for traditional effect assessment methods, which in reliability of the resulting risk characterizations. However, considering the fact that the international community's movement on microplastics management is gradually strengthening and the pollution level of microplastics in marine environment is increasing, further research on environmental relevant risk assessment technique should be proposed based on the characteristics of microplastics in the marine environment.

• Journal of the Korean Geotechnical Society
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• v.25 no.1
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• pp.5-19
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• 2009

Most of earthquake-induced geotechnical hazards have been caused by the site effects relating to the amplification of ground motion, which is strongly influenced by the local geologic conditions such as soil thickness or bedrock depth and soil stiffness. In this study, an integrated GIS-based information system for geotechnical data, called geotechnical information system (GTIS), was constructed to establish a regional counterplan against earthquake-induced hazards at an urban area of Daejeon, which is represented as a hub of research and development in Korea. To build the GTIS for the area concerned, pre-existing geotechnical data collections were performed across the extended area including the study area and site visits were additionally carried out to acquire surface geo-knowledge data. For practical application of the GTIS used to estimate the site effects at the area concerned, seismic zoning map of the site period was created and presented as regional synthetic strategy for earthquake-induced hazards prediction. In addition, seismic zonation for site classification according to the spatial distribution of the site period was also performed to determine the site amplification coefficients for seismic design and seismic performance evaluation at any site in the study area. Based on this case study on seismic zonations in Daejeon, it was verified that the GIS-based GTIS was very useful for the regional prediction of seismic hazards and also the decision support for seismic hazard mitigation.

• Knowledge Management Research
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• v.24 no.1
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• pp.147-172
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• 2023

This study aims to review the competitiveness of 'TVING', a Korean OTT player in Korean market. For this, this study extracts core business resources of TVING focusing on resource-based theory, and analyzes their competitiveness under VRIO framework. TVING has 4 tangible and intangible resources respectively and 1 human resource. Tangible resources of TVING are technology(recommendation, compression), content(original, exclusive, discriminative non-exclusive), production studio, and paid-subscribers. Intangible resources are content planing capability, distribution network(local, global), marketing promotion·PR, sales), brand preference. And human resource of TVING creates IP professionalism of the company. As a result of VRIO analysis, discriminative non-exclusive content, production studios, and domestic service channels are the most powerful resources of TVING to 'sustain competitive advantage'. Technology, original content, planning capability and IT professionalism bring 'temporary competitive advantage', while exclusive content, the number of paid-subscribers, global service network, and promotion capabilities are not core resources with staying in competitive rank stages. By the way, TVING has potential users for sales of KT and LGU+ thanks to partnership and M&A, but this is not effectively used at the organization level yet. The meaning of this study can be found in that this evaluated competitiveness by each resource of TVING and arranged its implications.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.6
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• pp.121-130
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• 2018

The purpose of this study is to analyze the effect of partnership type (pre-competitive, competitive, pro - competitive, non - competitive partnership) and national cultural characteristics on partnership performance. In order to analyze this, we conducted questionnaires on companies that have conducted international management and affiliated companies. A total of 223 questionnaires were sent. A total of 121 inquiries were collected from 224 survey requests. Based on this, a structured questionnaire was sent back to the staff members listed in the survey request, and a total of 98 samples were collected. The results of the empirical analysis through the questionnaire showed that the difference between the affiliation type and the national culture had a significant effect on the partnership performance. The results showed that the difference between the affiliation type and the national culture had a significant effect on the partnership performance. This could be a very meaningful implication for companies that are able to achieve successful alliances in a way that enables them to achieve successful alliances.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.30 no.1C
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• pp.65-76
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• 2010

Recent earthquake events revealed that severe seismic damages were concentrated mostly at sites composed of soil sediments rather than firm rock. This indicates that the site effects inducing the amplification of earthquake ground motion are associated mainly with the spatial distribution and dynamic properties of the soils overlying bedrock. In this study, an integrated GIS-based information system for geotechnical data was constructed to establish a regional counterplan against ground motions at a representative metropolitan area, Seoul, in Korea. To implement the GIS-based geotechnical information system for the Seoul area, existing geotechnical investigation data were collected in and around the study area and additionally a walkover site survey was carried out to acquire surface geo-knowledge data. For practical application of the geotechnical information system used to estimate the site effects at the area of interest, seismic zoning maps of geotechnical earthquake engineering parameters, such as the depth to bedrock and the site period, were created and presented as regional synthetic strategy for earthquake-induced hazards prediction. In addition, seismic zonation of site classification was also performed to determine the site amplification coefficients for seismic design at any site and administrative sub-unit in the Seoul area. Based on the case study on seismic zonations for Seoul, it was verified that the GIS-based geotechnical information system was very useful for the regional prediction of seismic hazards and also the decision support for seismic hazard mitigation particularly at the metropolitan area.

• Asia Marketing Journal
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• v.16 no.2
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• pp.39-57
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• 2014

There has been recognition of the increasing importance of cooperation as an element of marketing strategy. Such cooperation is confined to four levels based on product development, sales promotion, pricing arrangements, and place (or distribution) mechanisms as the usual marketing 4Ps mixed (Varadarajan 1986). At present, however, little is known about the nature of tie-in promotion as a cooperative sales promotion comparing three other levels. The primary goal of this study is to examine the effect of consumer - tie-in promotion relationship on loyalty. The construct of consumer - tie-in promotion relationship is based on the previous research on consumer-brand relationship. In addition, this study divides the concept of loyalty into host brand loyalty and partner brand loyalty to reflect the characteristics of tie-in promotion including program in order to determine the effect of the consumer - tie-in promotion relationship on loyalty. The results showed that the three dimensions of the consumer - tie-in promotion relationship (i.e., commitment, intimacy, and interdependence) had significantly positive effect on program loyalty. The effect of program loyalty is significantly on both host and partner brand loyalty. This study empirically tested the relationships among consumer - tie-in promotion relationship, program loyalty, host brand loyalty, and partner brand loyalty, and then compared with the difference in the suggested model for the target customers and non-target customers. As a result, for target customers, intimacy and interdependence among dimensions of consumer - tie-in promotion relationship had significantly positive influence on program loyalty. In case of non-target customers, however, commitment and interdependence among dimensions of consumer - tie-in promotion relationship had significantly positive influence on program loyalty. Also, program loyalty had significantly positive impact on host brand loyalty and partner brand loyalty in both target and non-target customers. This study has significance in that it addresses the need to identify research and academic implications by analyzing the consumer - tie-in promotion relationship to determine the relationship between tie-in promotion and loyalty, which has not been clearly described by previous studies. Furthermore, this study builds a foundation for firms and managers actively using tie-in promotion to establish tie-in promotion strategies that can maximize loyalty for both host and partner brands from the consumers' point of view.

• Korean Journal of Remote Sensing
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• v.39 no.6_3
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• pp.1679-1692
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• 2023

South Korea is a country that emits a large amount of pollutants as a result of population growth and industrial development and is also severely affected by transboundary air pollution due to its geographical location. As pollutants from both domestic and foreign sources contribute to air pollution in Korea, the location of air pollutant emission sources is crucial for understanding the movement and distribution of pollutants in the atmosphere and establishing national-level air pollution management and response strategies. Based on this background, this study aims to effectively acquire spatial information on domestic and international air pollutant emission sources, which is essential for analyzing air pollution status, by utilizing high-resolution optical satellite images and deep learning-based image segmentation models. In particular, industrial parks and quarries, which have been evaluated as contributing significantly to transboundary air pollution, were selected as the main research subjects, and images of these areas from multi-purpose satellites 3 and 3A were collected, preprocessed, and converted into input and label data for model training. As a result of training the U-Net model using this data, the overall accuracy of 0.8484 and mean Intersection over Union (mIoU) of 0.6490 were achieved, and the predicted maps showed significant results in extracting object boundaries more accurately than the label data created by course annotations.

• Journal of The Korean Association For Science Education
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• v.27 no.5
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• pp.379-393
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• 2007

The purpose of this article is to analyze the conceptual change of nine 11th graders after implementing the model-based instruction of blood circulation by multidimensional framework, and to find some implications about teaching strategies for improving conceptual understanding. The model-based instruction consisted of 4 periods: (1) introduction for inducing students' interests using an episode in the science history of blood circulation, (2) vivisectional experiment on rats, (3) visual-linguistic model instruction using the videotape of heartbeat, and (4) modeling activity on the path of blood flow. Based on the data from pre-test, post-test and interviews, we classified students' models on the path of blood flow, and investigated their ontological features and the conceptual status of blood circulation. Most students could describe the path of blood flow and the changes of substances in blood precisely after the instructions. However, the modeling activity were not sufficient to improve students' understanding of the mechanisms of the blood distribution throughout various organs and the material exchanges between blood and tissues. From the interview of 9 students, we acquired informative results about conceptual status elements that were helpful to, preventing from, or not used for students' understanding. It was also found that conceptual status of students depended on the ontological categories into which students' conceptions of blood circulation fell. The results of this study can help design the effective teaching strategy for the understanding of concept of the equilibrium category.