• Title/Summary/Keyword: Distribution Strategy

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The FRTU-Based Intelligent Fault Location Determination Strategy in Ubiquitous Based Distribution Systems

  • Ko, Yun-Seok
    • Journal of Electrical Engineering and Technology
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    • v.3 no.2
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    • pp.192-198
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    • 2008
  • This paper proposes a FRTU-based intelligent fault distance determination strategy in which each FRTU is able to avoid multiple estimations and reduce the level of estimation error by utilizing heuristic rules driven by voltage and current information collected by 1:1 communication with other FRTUs from the same zone in a ubiquitous-based distribution system. In the proposed method, each FRTU, at first, determines a fault zone and a fault path on the faulted zone based on the proposed heuristic rules which use its current data and the voltage data of its neighboring FRTUs as input data. Next, it determines the fault distance from its position based on the fault current estimated from the current data of the neighboring FRTUs. Finally, in order to prove the effectiveness of the proposed method, the diverse fault cases are simulated in several positions of the typical distribution system using the EMTP.

A Study on the Characteristics of Marketing Strategy on the SPA Brand (국내외 SPAqmfosem의 마케팅전략 특징 연구)

  • Kim, Hee-Sun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.1
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    • pp.131-150
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    • 2012
  • The purpose of this study is to provide the characteristics of marketing strategy on the SPA(Specialty store retailor of Private label Apparel) brand. This research can be used as information for the domestic SPA brand to enhance its international competitiveness. The characteristics of marketing strategy on the SPA brand are as follows. 1. One company integrate vertically the process of planning, production, promotion and distribution. 2. As using the advanced information, productions, and logistics systems, they are carried out speedy management. 3. The production strategies are focused on providing new goods of fast cycle and very diverse styles in a season, developing products that accurately reflect the general market trend and consumer demands, extending the line of goods, outsourcing of the place to reduce production costs. For high-quality goods, they are collaborating with the famous designers and developing of new and green environment materials. 4. Generally, the SPA brand emphasizes the low price strategy against the quality. 5. The promotion strategies are focused on conducting various unique and high sensible VMDs, fashion shows, star marketing, campaigns, aggressive publicity, magazine & outdoor advertisement and various events through the internet website, etc. 6. The place (distribution) strategies of SPA brand are focused on launching into global, expanding number of stores, increasing large-sized stores and diversifying the forms of store and selling.

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A Study on Omni-Channel Strategy in Fashion Industry (패션산업에서 옴니채널 전략에 관한 탐색적 연구)

  • Kim, SaeEun;Kim, MunYoung
    • Journal of the Korean Society of Costume
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    • v.67 no.1
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    • pp.40-55
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    • 2017
  • The current new distribution environment provides the consumers to shop at anytime and any places by using mobile appliances. So, the companies which run the offline-store increase the contact point with the consumer by launching not only online-store but also the mobile application (app). Moreover, they are trying to operate the Omni-channel shopping environment. In order for this research to draw the direction of 'the Omni-Channel Strategy', which is about the changed distribution environment of the domestic fashion enterprise, the following steps were performed. First of all, the term related to 'Omni-Channel' is defined. And then, Example of the 'Omni-Channel' strategy and 'O2O' business in the domestic distributior were researched. Lastly, present condition of the 'Omni-Channel' strategy case of the domestic fashion industry was researched. At the result, the online-stores usually have several brands which can not represent their identities. It is suggested that each online-store according to each brand has their own characteristic identity. And The Omni-Channel strategy of the domestic fashion enterprise that is needed the connection point connecting the on-line and off-line. It is able to allure the customer to the off-line-store.

Feasibility Test for Hydraulic Conductivity Characterization of Small Basin-Scale Aquifers Based on Geostatistical Evolution Strategy Using Naturally Imposed Hydraulic Stress (자연 수리자극을 이용한 소유역 규모 대수층 수리전도도 특성화: 지구통계 진화전략 역산해석 기법의 적용 가능성 시험)

  • Park, Eungyu
    • Journal of Soil and Groundwater Environment
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    • v.25 no.4
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    • pp.87-97
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    • 2020
  • In this study, the applicability of the geostatistical evolution strategy as an inverse analysis method of estimating hydraulic properties of small-scale basin was tested. The geostatistical evolution strategy is a type of data assimilation method that can effectively estimate aquifer hydraulic conductivity by combining a global optimization model of the evolution strategy and a local optimization model of the ensemble Kalman filtering. In the applicability test, the geometry, hydraulic boundary conditions, and the distribution of groundwater monitoring wells of Hanlim-Eup were employed. On the other hand, a synthetic hydraulic conductivity distribution was generated and used as the reference property for ease of estimation quality assessment. In the estimations, two different cases were tested where, in Case I, both groundwater levels and hydraulic conductivity measurements were assumed to be available, and only the groundwater levels were available, in Case II. In both cases, the reference and estimated hydraulic conductivity fields were found to show reasonable similarity, even though the prior information for estimation was not accurate. The ability to estimate hydraulic conductivity without accurate prior information suggests that this method can be used effectively to estimate mathematical properties in real-world cases, many of which little prior information is available for the aquifer conditions.

Profiling Approach for the Choice between Speculation and Postponement Strategy in Supply Chain Management (공급사슬관리의 예측전략과 지연전략 선택을 위한 프로파일링 접근법)

  • Kang, Sung-Wook;Kim, Gyu-Bae
    • Journal of Distribution Science
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    • v.12 no.4
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    • pp.47-54
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    • 2014
  • Purpose - The postponement strategy, which delays the form, place, and production of products as late as possible, has been widely considered as a competitive supply chain management scheme in an era of mass customization and modular manufacturing. An interesting business phenomenon is that not all manufacturing/logistics firms choose the postponement strategy. Given that postponement is a counter-measure to speculation, which has some advantages under certain environments, the current imprudent inclination toward the postponement strategy may cause firms to lose the potential of the speculation strategy, an alternative strategy in supply chain management. Building on the logistics and manufacturing literature, this study examines characteristics of two contrasting strategies, postponement and speculation, and major factors favoring each strategy. Research design, data, and methodology - We apply the profiling approach to two business cases, HP printer and LG mobile phone. The profiling approach is a method of choosing a particular strategy aligned with environmental factors. While various approaches have been used to check the fit between a business strategy and environmental factors, the literature on manufacturing strategy and logistics has commonly adopted the profiling approach. Major factors used in profiling variables are derived from the literature. Two samples, HP printer and LG mobile phone, are selected, because they represent major characteristics appropriate for each strategy. The profiling is based on data from semi-organized interviews with managers. Results - The profiling approach shows that the postponement strategy is a suitable one for HP printers. Most factors, such as product life cycle, large production volume, low-price, product value, and monetary density, support delaying end products until as late as possible. Despite some exceptions, such as delivery time and economy of scale, our analysis states that the overall profile of HP printer is favorable for the postponement strategy. On the other hand, LG mobile phone may adapt the speculation strategy. Although it has large production volume and low delivery frequency, most characteristics support the speculation strategy for this product. An interesting finding is that, despite common perception that advanced technology products such as mobile telephones favor the postponement strategy, profiling proposes the speculation strategy for this product. Conclusions - Our analysis shows that speculation is not the universal option for supply chain management, and that, when choosing a specific strategy, one should consider many factors simultaneously. A major implication of our work is to emphasize the role of environmental factors such as supply chain variables in choosing an inventory strategy, and the importance of fit rather than solely strategic orientation. A theoretical contribution is to demonstrate the benefit of the simultaneous consideration of business variables in choosing specific strategies. For practitioners, our work leads us to consider the existence and the potential of speculation as a counter-measure to postponement. In addition, the comprehensive framework in this research may be instantly used in examining a practical strategy.

A Cascaded D-STATCOM Integrated with a Distribution Transformer for Medium-voltage Reactive Power Compensation

  • Lei, Ertao;Yin, Xianggen;Chen, Yu;Lai, Jinmu
    • Journal of Power Electronics
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    • v.17 no.2
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    • pp.522-532
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    • 2017
  • This paper presents a novel integrated structure for a cascaded distribution static compensator (D-STATCOM) and distribution transformer for medium-voltage reactive power compensation. The cascaded multilevel converter is connected to a system via a group of special designed taps on the primary windings of the Dyn11 connection distribution transformer. The three-phase winding taps are symmetrically arranged and the connection point voltage can be decreased to half of the line-to-line voltage at most. Thus, the voltage stress for the D-STATCOM is reduced and a compromise between the voltage rating and the current rating can be achieved. The spare capacity of the distribution transformer can also be fully used. The working mechanism is explained in detail and a modified control strategy is proposed for reactive power compensation. Finally, both simulation and scaled-down prototype experimental results are provided to verify the feasibility and effectiveness of the proposed connection structure and control strategy.

The Effect of Counterfactual Thinking on Post-purchase Behavior of Retail Management

  • Kim, Young-Ei;Yang, Hoe-Chang
    • Journal of Distribution Science
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    • v.16 no.2
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    • pp.25-33
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    • 2018
  • Purpose - This study focused on the effect of counter-factual thinking on post-purchase behavior producing consumer regret at HMR selection and purchase. We have analyzed the factors that HMR production and distribution businesses should consider because distribution and marketing strategy reflecting consumers' demand. Research design, data, and methodology - For the purpose of carrying out this research, we conducted a direst structured questionnaire to students at 'J' college. A total of 237 valid questionnaires were collected for students and their parents at 'J' university. For the hypothesis test, exploratory factor analysis, t-test, regression and structure equation path analysis were performed. Results - The consumers who often resented HMR purchase did counter-factual thinking on post-purchase behavior were likely to do switching purchases. Counter-factual thinking on post-purchase behavior had a negative influence upon consumer's satisfaction with HMR safety and marketing characteristics. Conclusions - Consumers who had been satisfied to a certain degree might have cognitive dissonance of minor mistakes of HMR product were likely to have downward counter-factual thinking through contrast effects. Therefore, HMR producer and distribution businesses that had production, distribution and marketing strategy to satisfy consumers by raw material, freshness and safety were likely to switch to another product at one time mistake of selection, purchase and use.

An Expery System for the Diagnosis of the Fault Type and Fault Loaction In the Distribution SCADA System (배전 SCADA 기능을 이용한 고장타입.고장위치 진단 전문가 시스템)

  • Go, Yun-Seok;Sin, Deok-Ho;Sin, Hyeon-Yong;Lee, Gi-Seo
    • The Transactions of the Korean Institute of Electrical Engineers A
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    • v.48 no.11
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    • pp.1417-1423
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    • 1999
  • Distribution system can experience the diverse events instantly and permanently. Also, it can experience high impedance fault or line drop under unbalanced situation, Accordingly, it is difficulty to identify the fault location because that data collected from distribution SCADA system may include uncertainty. This paper proposes an expert system, which can infer the faulted location the quickly and exactly for the diverse events in the distribution system. The expert system utilizes distribution SCADA function and collected data, especially, the monitoring mechanism for the normal open position switches is adopted newly in order to recognize the fault type exactly. Also, automated fault location diagnosis strategy is developed in order to minimize the spreading effect of fault obtained from the error of the system operator. The proposed strategy is implemented in C language. Especially, in order to prove the effectiveness of proposed expert system, the several scenario is simulated for the given model system. The real feeders are selected as model system for the simulation.

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A Study on the Structure and Policy of Distribution Channels in China (중국의 유통경로구조와 정책에 관한 연구)

  • Lee, Sang-yoon
    • Journal of Distribution Science
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    • v.3 no.2
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    • pp.57-75
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    • 2005
  • By the research seen by examining plan which can improve at least systematization of a distribution sector, reform opening got into stride to Chinese distribution channel structure by improvement of a premodern Chinese circulation system and non-efficiency-structure. The competition means of the China distribution industry, the development direction, and the Chinese distribution channel strategy are received focusing on the 1990s, and it is going to show a way proposal.

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A Study on the Determinants of Purchasing Decision Making for Effective Branding Strategy: Focusing the Medicine Treatment in Infantile Obesity (효과적인 브랜딩 전략을 위한 소비자 구매의사 결정 요인 분석: 소아비만 치료제 유통시장을 중심으로)

  • Park, Mun-Seo;Kim, Hyung-Joon;Lee, Sang-Youn
    • Journal of Distribution Science
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    • v.9 no.3
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    • pp.55-64
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    • 2011
  • This study is important in its focus to find key clues in the marketing strategy, consumer behavior, and communication processes that define the infantile obesity market. The study, the first of its kind, surveyed a target audience, purchasing group, and housewives in their quest to determine purchasing decisions and effective branding strategy planning for the infantile obesity market. Another key component of the study was to focus on the key direct and/or indirect distribution channels for the subject market. Recently, obesity has emerged as a major social concern; some studies show that the onslaught of an adverse eating culture in Korea emanates from the prevalence of fast-food dining establishments. Obesity among children leads to adult obesity, especially if the young people's parents are overweight; notably, if either one or both of the parents are obese, the percentage of young people eventually being obese is approximately 80 to 85 percent. Because obesity is the cause of many major health concerns later in life, the struggle for a healthy life is considerably adversely affected by parents' consumer behavior. Infantile obesity, resulting in adult obesity, is also an important national economic and social issue. The sizable direct and indirect economic costs, as well as the tremendous social costs of obesity, cannot be overstated. Effective food branding and advertising centered on food preferences and dietary behaviors, especially to children, creates an effective marketing effort that, ultimately, leads to positive results. Thus, the purpose of this study is to demonstrate that the treatment of childhood obesity in Korea, through the activation of a brand and retail market, can effectively solve social and economic problems that result from infantile and childhood obesity. In this study, obesity markets and distribution channels in the purchase decision-making factors determining factor based on it effective inspection and branding strategies and brand marketing communications strategy proposed measures contribute to the obesity drug market and further enable the childhood obesity problem is intended to assist in solving.

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