• Title/Summary/Keyword: Dissemination Network

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When Brand Activism Advertising Campaign Goes Viral: An Analysis of Always #LikeAGirl Video Networks on YouTube

  • Lee, Mina;Yoon, Hye Jin
    • International Journal of Advanced Culture Technology
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    • v.8 no.2
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    • pp.146-158
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    • 2020
  • As one of the successful brand activism ad campaigns in recent years, the current study focuses on the Always #LikeAGirl campaign that took on the issue of girls and female empowerment. As a viral video marketing campaign with YouTube as their main vehicle for campaign dissemination, this study examined how Always brand activism campaigns spread on YouTube by conducting a network analysis of YouTube video networks generated by the #LikeAGirl campaign spanning across five campaign periods. Quantifiable data (i.e., views, comments, likes, dislikes, user-generated videos) and structural network patterns show that the Always #LikeAGirl campaign was successful by both standards. Although the follow-up campaign periods were not as successful as the initial campaign, the substantial amount of views, comments, likes, and user-generated content showed that the consecutive campaigns still had impact. As shown through the network patterns, the main campaign ads were central in the diffusion of the campaign during the earlier periods but that role was passed onto the user-generated contents in the later periods. Implications of the findings and future social network analysis studies in brand advertising and brand activism campaigns are further discussed.

Ant Colony Optimization and Data Centric Routing Approach for Sensor Networks

  • Lim, Shu-Yun;Lee, Ern-Yu;Park, Su-Hyun;Lee, Hoon-Jae
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.11 no.2
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    • pp.410-415
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    • 2007
  • Recent advances in sensor network technology have open up challenges for its effective routing. Routing protocol receives most of the attention because routing protocols might differ depending on the application and network architecture. In the rapidly changing environment and dynamic nature of network formation efficient routing and energy consumption are very crucial. Sensor networks differ from the traditional networks in terms of energy consumption. Thus, data-centric technologies should be used to perform routing to yield an energy-efficient dissemination. By exploiting the advantages of both ant colony optimization techniques in network routing and the ability of data centric muting to organize data for delivery, our approach will cover features for building an efficient autonomous sensor network.

Information Networking and its Application in the Digital Era with Illustration from the University of Port Harcourt Library

  • Umeozor, Susan Nnadozie
    • International Journal of Knowledge Content Development & Technology
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    • v.9 no.2
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    • pp.33-44
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    • 2019
  • This paper discussed the factors that necessitated information networking, types of networks, benefits of information networking, library information networking and the University of Port 0Harcourt library network initiatives. Information networking is a process of communication, exchange of ideas, resource sharing and collaboration between individuals, organizations, institutions and libraries and it is facilitated by ICTs and the internet for improved accessibility. It has been brought about by information explosion, rapid advancement in information communication technologies, inadequate funding and increased demand for quality information. Networks can be classified into local, national, regional, and international networks and are formed to serve different categories of user communities. Benefits of information networking include resource sharing, on-line conferences and participation in programmes at distant centers, collaboration among scholars in different countries. Communication flow through the internet, social media, and electronic mail. Library information networking started with the interlibrary loan which has metamorphosed into library consortia in which groups of libraries partner to coordinate activities, share resources and combine expertise. The University of Port Harcourt Library network initiatives started with an e-granary (a CD ROM) and the establishment of a local area network. The library subscribes to more than 10 electronic databases. Information networking has greatly improved the sharing of resources in acquisition and dissemination of information resources since no single institution can acquire the overwhelming number of information resources in their various formats.

Restricted Multi-hop Information Lookahead Scheme for Real-Time Data Dissemination in Wireless Sensor Networks (무선 센서 망에서 실시간 데이터 전송을 위한 제한적 멀티-홉 정보 예측 기법)

  • Jung, Ju-Hyun;Oh, Seung-Min;Lee, Jeong-Cheol;Park, Ho-Sung;Yim, Yong-Bin;Kim, Sang-Ha
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.35 no.7A
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    • pp.706-714
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    • 2010
  • In wireless sensor networks, real-time data delivery schemes typically achieve a desired delivery speed by performing one-hop lookahead. Recently, to reduce the deadline miss ratio against the desired delivery speed, a study has proposed a real-time routing protocol based on proactively performing two-hop lookahead. However, the study might cause heavy message exchange overhead and high computing complexity to carry out obtainment of two-hop neighborhood speed information in the entire sensor nodes whether data are delivered or not. Moreover, although multi-hop lookahead provides the least deadline miss ratio, due to the restriction from the overhead and the complexity, the recent study merely adopts the two-hop lookahead manner. In this paper, we propose a novel real-time routing protocol that adopts on-demand neighborhood multi-hop information obtainments only around data forwarding paths. Simulation results prove that the proposed routing protocol offers better performances with respect to deadline miss ratio, total communication costs, energy efficiency, and network lifetime.

Communication Protocol to Support Mobile Sinks by Multi-hop Clusters in Wireless Sensor Networks (무선 센서 네트워크에서 멀티-홉 클러스터를 통한 이동 싱크 지원 통신 프로토콜)

  • Oh, Seung-Min;Jung, Ju-Hyun;Lee, Jeong-Cheol;Park, Ho-Sung;Yim, Yong-Bin;Kim, Sang-Ha
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.35 no.3A
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    • pp.287-295
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    • 2010
  • In wireless sensor networks(WSNs), the studies that support sink mobility without global position information exploit a Backbone-based Virtual Infrastructure (BVI) which considers one-hop clusters and a backbone-based tree. Since the clusters of a sink and a source node are connected via flooding into the infrastructure, it causes high routing cost. Although the network could reduce the number of clusters via multi-level clusters, if the source nodes exist at nearest clusters from the cluster attached by the sink and they are in different branches of the tree, the data should be delivered via detour paths on the tree. Therefore, to reduce the number of clusters, we propose a novel multi-hop cluster based communication protocol supporting sink mobility without global position information. We exploit a rendezvous cluster head for sink location service and data dissemination but the proposed protocol effectively reduces data detour via comparing cluster hops from the source. Simulation shows that the proposed protocol is superior to the existing protocols in terms of the data delivery hop counts.

Analysis on the Type of S&T Knowledge Expert Network : A Case Study of the Global Network of Korean Scientists & Engineers (과학기술 지식전문가 정책 네트워크 유형분석 : 한민족과학기술자 네트워크(KOSEN)를 중심으로)

  • Jeong, Yion-Il;Lee, Joo-Young;Yoon, Jung-Sun
    • Journal of Information Management
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    • v.36 no.4
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    • pp.199-215
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    • 2005
  • Experts participating in the knowledge expert network externalize their implicit knowledge by providing information or writing reports. Almost all the members of the network share externalized knowledge and the network facilitate the dissemination and diffusion of knowledge. Individuals reproduce another implicit knowledge by internalizing shared knowledge through the network and re-created knowledge is externalized, establishing knowledge circulation. In this paper, we analyze the expert groups of the Global Network of Korean Scientists & Engineers(KOSEN, www.kosen21.org), the Korea's No. 1 science and engineering knowledge expert community, with the application of the theory of policy network proposed by Marsh & Rhodes. According to the principal standards of policy network classification such as the number of participants, interaction among participants, consistency, distribution of resources and dependency, we categorize the KOSEN expert groups as closed policy network and opened issue network, and divide closed policy network into core community and periphery community.

Distribution and Variation Characteristic of Solar Radiation Resources in Korea (국내 태양복사 분포 및 변화특성)

  • Jo, Dok-Ki;Yun, Chang-Yeol;Kim, Kwang-Deuk;Kang, Young-Heak
    • 한국신재생에너지학회:학술대회논문집
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    • 2010.06a
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    • pp.200.1-200.1
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    • 2010
  • Solar energy is one of the most promising energy resources in the future. For the application and dissemination of solar energy technologies in various fields, reliable data sets of solar irradiation are needed for engineers, researchers, businessmen, and policy makers. Global horizontal solar radiation is needed for the use of flat plate collector, solar domestic hot water system, photovoltaic devices and passive systems like green house. In many countries, solar radiation data accumulated for more then 40 or 50 years and typical weather data are published with average of more then 30 years. In Korea, those global total radiations are measured for about 30 years. With the connections of computer network, measured data could be transmitted to the central control system at key station through Ethernet lines. The data acquisition systems are connected to be automatically controlled by the monitoring network. Global horizontal solar radiation data 16 locations were measured and averaged from 1982 to 2008.

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Identification of Key Nodes in Microblog Networks

  • Lu, Jing;Wan, Wanggen
    • ETRI Journal
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    • v.38 no.1
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    • pp.52-61
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    • 2016
  • A microblog is a service typically offered by online social networks, such as Twitter and Facebook. From the perspective of information dissemination, we define the concept behind a spreading matrix. A new WeiboRank algorithm for identification of key nodes in microblog networks is proposed, taking into account parameters such as a user's direct appeal, a user's influence region, and a user's global influence power. To investigate how measures for ranking influential users in a network correlate, we compare the relative influence ranks of the top 20 microblog users of a university network. The proposed algorithm is compared with other algorithms - PageRank, Betweeness Centrality, Closeness Centrality, Out-degree - using a new tweets propagation model - the Ignorants-Spreaders-Rejecters model. Comparison results show that key nodes obtained from the WeiboRank algorithm have a wider transmission range and better influence.

A New Sort of Study upon Devices Life Span Advancement Techniques with Wireless Sensor Communities

  • KRISHNA, KONDA HARI;NAGPAL, TAPSI;BABU, Y. SURESH
    • International Journal of Computer Science & Network Security
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    • v.22 no.7
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    • pp.51-56
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    • 2022
  • In the previous years, Wireless Sensor Networks (WSNs) have increased expanding consideration from both the clients and scientists. It is utilized as a part of different fields which incorporate ecological, social insurance, military and other business applications. Sensor hubs are battery fueled so vitality imperatives on hubs are extremely strict. At the point when battery gets released, sensor hub will get detached from remaining system. This outcomes in connection disappointment and information misfortune. In a few applications battery substitution is likewise impractical. Consequently, vitality proficient strategies ought to be outlined which will upgrade lifetime of system and precise information exchange. In this paper, diverse wellsprings of vitality dissemination are recorded trailed by vitality effective systems to improve lifetime of the system.

The Design of mBodyCloud System for Sensor Information Monitoring in the Mobile Cloud Environment

  • Park, Sungbin;Moon, Seok-Jae;Lee, Jong-Yong;Jung, Kye-Dong
    • International journal of advanced smart convergence
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    • v.5 no.1
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    • pp.1-7
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    • 2016
  • Recently, introduced a cloud computing technology to the IT industry, smart phones, it has become possible connection between mobility terminal such as a tablet PC. For dissemination and popularization of movable wireless terminal, the same operation have focused on a viable mobile cloud in various terminal. Also, it evolved Wireless Sensor Network(WSN) technology, utilizing a Body Sensor Network(BSN), which research is underway to build large Ubiquitous Sensor Network(USN). BSN is based on large-scale sensor networks, it integrates the state information of the patient's body, it has been the need to build a managed system. Also, by transferring the acquired sensor information to HIS(Hospital Information System), there is a need to frequently monitor the condition of the patient. Therefore, In this paper, possible sensor information exchange between terminals in a mobile cloud environment, by integrating the data obtained by the body sensor HIS and interoperable data DBaaS (DataBase as a Service) it will provide a base of mBodyCloud System. Therefore, to provide an integrated protocol to include the sensor data to a standard HL7(Health Level7) medical information data.