• 복식문화연구
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• 제21권3호
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• pp.361-375
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• 2013

This study investigates the effects of sociocultural influences of appearance(parental influence, media influence, peer influence) on body dissatisfaction and appearance enhancement behaviors(clothing selection, skin care, make-up, hair care, weight management). For data collection, a questionnaire was administrated to 562 female college students in Gwangju, Chonnam area and Chonbuk area, Korea, from May 23 to June 10, 2011. To analysis the data, descriptive statistical analysis, factor analysis, regression analysis, and path analysis were conducted. The results were as follows. First, the overall effects of sociocultural influences of appearance on body enhancement behavior turned out to have positive effects. Second, overall sociocultural influences of appearance had positive effects on body dissatisfaction. Third, the overall effects of body dissatisfaction on appearance enhancement behavior did not appear to be statistically significant. Forth, the effects that sociocultural influences of appearance on appearance enhancement behavior mediated body dissatisfaction appeared to be insignificant.

• 대한가정학회지
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• 제42권2호
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• pp.83-98
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• 2004

The purpose of this study was to investigate the effects of body image, body dissatisfaction, and drive for slimness, as mediated by self-esteem and depression, on eating disorder behavior according to gender The subjects of this study were 243 male and 323 female university students from Chungbuk National university in Cheonju. On the basis of previous literature, the theoretical model was specified and estimated for the adequacy of statistical fit for male and female students separately. The proposed theoretical model was supported by the data and fitted adequately. As expected, body image, body dissatisfaction, and desire for thinness had a direct effect on self-esteem for female students. However, whereas body image and body dissatisfaction directly influenced on male students' self-esteem, while desire for gaining weight had no direct effect. Eating disorder behavior in female students was predicted by body dissatisfaction, body image, and self-esteem. For male students, desire for gaining weight and self-esteem strongly predicted eating disorder behavior. The results indicate that the influence of body image, body dissatisfaction, and desire for thinness on eating disorder behavior can be mediated not by depression but by self-esteem.

• Human Ecology Research
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• 제52권4호
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• pp.429-441
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• 2014

The use of smartphones has grown rapidly over a short period of time, particularly for commuting news search, smart banking, and social networking services, and has had a significant impact on the pattern of contemporary life. Further, a wide range of applications are downloaded on to smartphones. This has also led a considerable number of complaints regarding these applications. In this study, we focus on the levels of dissatisfaction that users experience with smartphone applications and their effects on consumer complaint behavior along with the moderating effects of the complaint handling process and attribution. The aim of this study is to verify whether the following hypothesis--2 (low/high dissatisfaction level of smartphone applications)${\times}2$ (poor/excellent complaint handling process)${\times}2$ (internal/external consumer attribution)--is in accordance with the betweengroup design to build a factorial design experiment. The results of this study are as follows. First, the consumer's tendency to complain significantly influenced their dissatisfaction level. Second, consumer complaint behavior is modulated by the complaint handling process. Third, the external-attribution tendency of consumers was found to lead to more dissatisfaction than the tendency for internal attribution.

• 한국생활과학회지
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• 제11권4호
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• pp.401-413
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• 2002

The purpose of this study was to survey the high school girls' alteration of school uniforms concerned about both size satisfaction and dissatisfaction and to improve the size of school uniforms. The subjects were 1,007 girls attending high schools in Cheju. The questionnaire survey was done from July 8th to Sep. 21th, 2001. According to the survey, 67.3 percentile of the interviewed girls alterated their uniforms. It was appeared that they alterated skirts more than blouses as a way of shortening. The main reason of alteration is ill-fitting uniforms, most of girls had a positive idea to alterate uniforms. Dissatisfaction of uniforms is mainly caused by the large size not by the small size. It was appeared that dissatisfaction rate of skirt was higher than that of blouse. The large part of dissatisfaction was appeared on waist circumference of blouse and hem circumference of skirt. The girls who experienced alterating the part of uniforms such as waist circumference of skirt, skirt length and hem circumference had high satisfaction rate. And a result of analyzing the level of satisfaction with uniforms-size-satisfaction/dissatisfaction showed the significant differences in fashion, factors-aesthetics and factors-activity of skirt and blouse.

• 한국의류학회지
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• 제20권1호
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• pp.142-156
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• 1996

The purposes of this study were to examine the reason, = of clothing discard and to investigate the influences of demographic and clothing variables on the clothing discard behavior Data were collected from 610 women who lived in Seoul and Kwangjoo. By means of factor analysis, 6 general factors of clothing discard reason.; were extracted The 6 factors were named as dissatisfaction with appropriateness, physically worn out, dissatisfaction with clothing quality, fashion change, boredom, inconvinience. Among the five clothing items (suits or one pieces, jackets, jumpers, shirts or blouses, skirts or pants), there existed differences in the reason factors of clothing discard The relationships between clothing discard behavior (reason factors of clothing discard, peviods of clothing utilization) and variables like user's age, degrees of satisfaction with clothing, clothing items were also examined. There existed significant differences among the age groups and the groups classified by clothing satisfaction degrees in the reason factors of clothing discard and in the Periods of clothing utilization. Periods of clothing utilization were also differed by the clothing items. As user's a age grew older, periods of clothing utilization increased and the rates of clothing discard because of dissatisfaction with appropriateness, and dissatisfaction with clothing quality, boredom, inconvinience factors were decreased. As the degrees of satisfaction with clothes increased, the periods of clothing utilization also increased and the rates of clothing discard because of dissatisfaction with appropriateness, and dissatisfaction with clothing quality, inconvinience factors decreased. And the rates of clothing discard because of physically worn out factor increased.

• 한국조리학회지
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• 제13권2호
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• pp.12-21
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• 2007

The purpose of this study was to examine the effect of subjective norms on customers' intention to engage in voice of dissatisfaction responses, the effect of subjective norms on attitude, and the mediating effect of attitude on the relationships between subjective norms and customers' intention to engage in voice of dissatisfaction responses. The simple regression analysis is used in order to estimate the effects of subjective norms on customers' intention to engage in voice of dissatisfaction responses and attitude. The mediated regression analysis is used in order to estimate the mediating role of attitude of the effect of subjective norms on customers' intention to engage in voice of dissatisfaction responses. Results of the study demonstrated that the inclusion of perceived behavioral control did significantly improve the predictability of the voice of dissatisfaction response intentions. Furthermore, the mediating analysis indicated that the influence of subjective norms was mediated by mediator. In the contests of voice behavior, the effect of subjective norms on intention was mediated by attitude.

• 수산해양교육연구
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• 제28권4호
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• pp.1171-1181
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• 2016

The purpose of this study was to verify the formation of satisfaction and dissatisfaction of water leisure tourism participants in Busan area using qualitative study method approach. Research participants were selected 6 water leisure tourism participants by reputational sampling method. Six participants who usually participated in water leisure tourism were selected as research participants. The data for this study included participants' observation and in-depth interview. This study categorized the coding paradigm which was presented by using the findings derived from water leisure tourism background. The results based on in-depth interview were as follows. First, water leisure tourism participants recognized environmental satisfaction of environmentally safe pleasure. Second, water leisure tourism participants recognized social satisfaction of change for leisure recognition. Third, water leisure tourism participants recognized facilities and program satisfaction of clearness and systematic programs. Fourth, water leisure tourism participants recognized instructor satisfaction of kindness and professional. Fifth, water leisure tourism participants recognized safety dissatisfaction of safety ignorance. Sixth, water leisure tourism participants recognized amenities dissatisfaction of lacking convenience. Seventh, water leisure tourism participants recognized accessibility dissatisfaction of public transportations.

• 한국의류학회지
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• 제43권4호
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• pp.549-561
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• 2019

This study investigated the impact of appearance pressure from celebrities' social media upon internalization of mesomorphic ideal and muscularity dissatisfaction and the moderating role of time spent on social media in the relationships among variables in a sample of young Korean men (N=247). Those men who regularly participate in physical activities more than three times a week were included in our sample. Structural equation modeling analysis revealed that celebrities' social media pressure directly influenced both internalization and muscularity dissatisfaction, and internalization predicted muscularity dissatisfaction. A significant mediating effect of internalization in the relationships between celebrities' social media pressure and muscularity dissatisfaction was found. However, the moderating effect of time spent on social media was not found. The present results highlight the significant and negative effects of celebrities' social media on male's body image perception. By comparing the results of this study to previous studies, we can anticipate that the effects of social media on users' body image concerns can differ between male and female in the matter of time spent on social media. Implications of the study results and suggestions for future studies are discussed.

• 한국의류산업학회지
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• 제24권2호
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• pp.183-194
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• 2022

This study aims to understand the consumers' negative responses to communication failure of chatbots caused by their imperfections. Specifically, this study examines 1) the relationship among chatbot's communication failure, dissatisfaction, negative behavior (complaint, negative word-of-mouth (nWOM), and inertia); 2) the moderating effect of technostress on the relationship between chatbot's communication failure and dissatisfaction; 3) the differences in the negative responses between the generation MZ and the previous generations. Data were collected via an online survey. First, the participants interacted with the chatbot developed for this survey, to experience the chatbot's communication failure. Thereafter, they responded to a questionnaire. PLS-SEM was conducted using the R software environment to test the hypotheses. This study empirically identified that chatbot's communication failure positively affected dissatisfaction. In addition, the customers who were more dissatisfied with the chatbot's communication failures were more likely to complain than engage in nWOM. Compared to the generation MZ, chatbot's communication failure caused a higher level of dissatisfaction in previous generations. The results suggest that online shopping malls should carefully introduce an improved chatbot service after minimizing its communication failure rate. The chatbot developers of online shopping malls targeting middle-aged and elderly consumers should strive to develop and implement strategies to further alleviate consumers' dissatisfaction in the situation of chatbot's communication failure.

• 한국유통학회지:유통연구
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• 제11권2호
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• pp.59-79
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• 2006

고객불만에 대한 대응은 고객과의 관계를 형성하고자 하는 기업목표 달성에 매우 중요한 요소가 된다. 인터넷 상거래 상장에서, 다양한 대안 그리고 낮은 전환 비용 등의 특성 때문에 고객불만에 대한 효과적인 대처는 오프라인 시장에 비해서 그 중요성이 더욱 강조되고 있다. 본 연구에서는 인터넷 쇼핑몰의 불평처리를 경험한 고객들을 대상으로 1) 불만 (상품관련, 쇼핑몰관련)이 쇼핑몰과 고객간의 관계형성에 미치는 부정적인 영향에 대해 확인하고, 2) 불평처리의 세 가지 공정성(분배적, 절차적, 상호적) 지각이 불만과 신뢰 및 결속몰입간의 관계에 어떠한 조절효과를 갖는지 검증하였다. 상품관련 불만과 결속과의 관계를 제외하고, 대체적으로 불만은 신뢰와 결속에 부정적인 영향을 미치는 것으로 나타났다. 조절효과에서는 분배적 공정성이 확보된 경우 불만과 신뢰 및 결속의 부정적 관계가 대체적으로 완화되었으며, 절차적 공정성의 확보는 상품관련 불만이 신뢰와 결속에 미치는 부정적 관계를 상호적 공정성의 확보는 불만과 신뢰의 부정적 관계를 완화하는 것으로 나타났다.