• Asia pacific journal of information systems
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• 제18권2호
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• pp.41-72
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• 2008

The purpose of this study is the investigation of the effects of user participation, network effect, social influence, and usefulness on stickiness and continued use on Internet communities. In this research, stickiness refers to repeat visit and visit duration to an Internet community. Continued use means the willingness to continue to use an Internet community in the future. Internet community-based companies can earn money through selling the digital contents such as game, music, and avatar, advertizing on internet site, or offering an affiliate marketing. For such money making, stickiness and continued use of Internet users is much more important than the number of Internet users. We tried to answer following three questions. Fist, what is the effects of user participation on stickiness and continued use on Internet communities? Second, by what is user participation formed? Third, are network effect, social influence, and usefulness that was significant at prior research about technology acceptance model(TAM) still significant on internet communities? In this study, user participation, network effect, social influence, and usefulness are independent variables, stickiness is mediating variable, and continued use is dependent variable. Among independent variables, we are focused on user participation. User participation means that Internet user participates in the development of Internet community site (called mini-hompy or blog in Korea). User participation was studied from 1970 to 1997 at the research area of information system. But since 1997 when Internet started to spread to the public, user participation has hardly been studied. Given the importance of user participation at the success of Internet-based companies, it is very meaningful to study the research topic of user participation. To test the proposed model, we used a data set generated from the survey. The survey instrument was designed on the basis of a comprehensive literature review and interviews of experts, and was refined through several rounds of pretests, revisions, and pilot tests. The respondents of survey were the undergraduates and the graduate students who mainly used Internet communities. Data analysis was conducted using 217 respondents(response rate, 97.7 percent). We used structural equation modeling(SEM) implemented in partial least square(PLS). We chose PLS for two reason. First, our model has formative constructs. PLS uses components-based algorithm and can estimated formative constructs. Second, PLS is more appropriate when the research model is in an early stage of development. A review of the literature suggests that empirical tests of user participation is still sparse. The test of model was executed in the order of three research questions. First user participation had the direct effects on stickiness(${\beta}$=0.150, p<0.01) and continued use (${\beta}$=0.119, p<0.05). And user participation, as a partial mediation model, had a indirect effect on continued use mediated through stickiness (${\beta}$=0.007, p<0.05). Second, optional participation and prosuming participation significantly formed user participation. Optional participation, with a path magnitude as high as 0.986 (p<0.001), is a key determinant for the strength of user participation. Third, Network effect (${\beta}$=0.236, p<0.001). social influence (${\beta}$=0.135, p<0.05), and usefulness (${\beta}$=0.343, p<0.001) had directly significant impacts on stickiness. But network effect and social influence, as a full mediation model, had both indirectly significant impacts on continued use mediated through stickiness (${\beta}$=0.11, p<0.001, and ${\beta}$=0.063, p<0.05, respectively). Compared with this result, usefulness, as a partial mediation model, had a direct impact on continued use and a indirect impact on continued use mediated through stickiness. This study has three contributions. First this is the first empirical study showing that user participation is the significant driver of continued use. The researchers of information system have hardly studies user participation since late 1990s. And the researchers of marketing have studied a few lately. Second, this study enhanced the understanding of user participation. Up to recently, user participation has been studied from the bipolar viewpoint of participation v.s non-participation. Also, even the study on participation has been studied from the point of limited optional participation. But, this study proved the existence of prosuming participation to design and produce products or services, besides optional participation. And this study empirically proved that optional participation and prosuming participation were the key determinant for user participation. Third, our study compliments traditional studies of TAM. According prior literature about of TAM, the constructs of network effect, social influence, and usefulness had effects on the technology adoption. This study proved that these constructs still are significant on Internet communities.

• 한국산림과학회지
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• 제33권1호
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• pp.33-58
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• 1977

수피(樹皮)는 원목(原木) 체적(體積)의 10~20%를 차지하고 있으며 일반적(一般的)을 운반(運搬), 제거(除去), 처리(處理)에 따른 비용에 비(比)해 효용가치(効用價値)는 적다. 뿐만아니라 세계적(世界的)인 임산자원(林産資源)의 부족(不足)에 따른 전수체이용화(全樹體利用化)의 개념이 점고(漸高)되면서부터 수피(樹皮)의 이용(利用)에 관심(關心)을 가지게 되었다. 본연구(本硏究)는 수피(樹皮)에 대(對)한 연구(硏究)가 전무(全無)한 국내(國內)의 실적(實積)에 비추어 국내주요(國內主要) 수종(樹種) 수피(樹皮)는 소나무속(屬), 사시나무속(屬), 참나무속(屬)을 대상(對象)으로 수피(樹皮)의 물리기계적(物理機械的) 성질(性質)을 구명(究明)하고 수피(樹皮)의 가능(可能)한 이용(利用) 책을 위한 기본적 성질을 밝히고자 하였다. 본(本) 연구(硏究)에서 사용(使用)한 공시수피(共試樹皮)는 서울대학교(大學校) 농과대학(農科大學) 부속연습림(附屬演習林)과 임업시험장(林業試驗場) 중부지장(中部支場) 부근에서 벌채이용(伐採利用)이 적령기(適齡期)에 달(達)하고 포고직경(胞高直徑)이 동급(同級)인 건전하고 정상적(正常的)으로 생장(生長)하는 입목(立木)의 흉고직경 부위(部位)에서 수종별(樹種別) 20주(株)씩 $200cm^2$로 채취(採取)하였다. 물리적(物理的) 성질(性質)로는 수피(樹皮) 전건비중(全乾比重), 내피(內皮) 및 외피(外皮)의 생수피(生樹皮) 함수량(含水量), 섬유포화점(纖維飽和點), 수분이력곡선(水分履歷曲線), 전수축율(全收縮率), 흡수량(吸收量), 비열(比熱), 습윤열(濕潤熱), 열전도도(熱傳導道), 열확산(熱擴散), 시차열분석(示差熱分析) 및 발열량(發熱量)을 측정(測定) 연구(硏究)하였다. 다음 기계적(機械的) 성질(性質)로는 곡강도(曲强度)와 압축강도(壓縮强度)를 측정연구(測定硏究)하였으며 본(本) 연구(硏究)에서 얻은 결론(結論)은 다음과 같다. 1. 전건비중(全乾比重)은 같은 개체(個體) 내(內)에 있어서도 목질부(木質部)와 수피간(樹皮間)에 차이(差異)가 있을 뿐아니라 수피(樹皮)에 있어서도 내피(內皮)와 외피간(外皮間)의 차이(差異)가 있다. 2. 수피(樹皮)의 전건비중(全乾比重)이 목질부(木質部) 비중(比重)보다 높은 사실(事實)은 수피내(樹皮內)의 사부섬유(篩部纖維) 및 보강세포(保强細胞)가 많이 있다는 해부적(解剖的)인 구조적(構造的) 특징(特徵)에 기인(基因)한다. 3. 전건비중(全乾比重)에 있어서 잣나무를 제외하고는 내피비중(內皮比重)이 외피비중(外皮比重)보다 높았으며 이는 내피(內皮)보다 높은 수축율(收縮率)에 기인(基因)한다. 4. 수피내(樹皮內)의 해부적(解剖的) 구조(構造)에 있어서 사요소(篩要素)의 구성비율(構成比率)이 높을수록 함수율(含水率)은 높아지고 후막조직(厚膜組織)과 주피조직(周皮組織)이 많으면 많을수록 함수율(含水率)은 떨어진다. 5. 수피(樹皮)의 섬유포화점(纖維飽和點)을 습윤열측정(濕潤熱測定)에 의(依)하여 구(求)할 수 있는 가능성(可能性)을 제시(提示)하였으며 그 결과(結果) 소나무에서는 26~28%사이에 상수리나무에서는 24~28%사이에 있는 것으로 나타났으나 이에 대(對)한 것은 금후연구(今後硏究)에 의(依)하여 더 밝혀져야 할 것이다. 6. 수피(樹皮)의 수축율(收縮率)은 목질부(木質部)와는 달리 경단방향(經斷方向)에서 제일 높고 수축방향(樹縮方向)에서 제일 낮았으나 졸참나무와 굴참나무에서는 열외(列外)이었다. 7. 수피(樹皮)의 비열(比熱)은 목질부(木質部)와 같고 습윤열(濕潤熱)은 목질부(木質部)보다 다소 높았다. 열전도도(熱傳導度)는 목재(木材)보다 낮으며 전건수피비중(全乾樹皮比重)과 수증기비중(水蒸氣比重)을 알고 열전도도(熱傳導度)를 계산할 수 있는 다음과 같은 회귀방정식(回歸方程式)을 유도(誘導)하였고 이 방정식(方程式)에 의(依)하여 얻어진 열전도도(熱傳導度) 수치는$(0.8{\sim}1.6){\times}10^{-4}cal/cm{\cdot}sec{\cdot}deg$이었다. $$K=4.631+11.408{\rho}d+7.628{\rho}m$$ 8. 수피(樹皮)의 열확산(熱擴散)은 $(8.03{\sim}4.46){\times}10^{-4}cm^2/sec$이며 시차열분석(示差熱分析)의 결과(結果)에 의(依)하면 발열량(發熱量)은 발열반응(發熱反應)이 시작(始作)되기 전(前)까지는 목질부(木質部)가 높고 발열반응(發熱反應)이 시작(始作)되면서부터는 수피(樹皮)가 목질부(木質部)보다 상회(上廻)하였다. 9. 경단방향(經斷方向)의 수피곡강도(樹皮曲强度)는 수피비중(樹皮比重)에 비례(比例)하고 회귀식(回歸式)은 M=243.78x-12.02(F=31.41)이었고 압축강도(壓縮强度)는 목질부(木質部)와는 달리 경단방향(經斷方向)이 가장 높고, 경단방향(經斷方向), 수축방향순(樹軸方向順)으로 적어졌다.

• Asia pacific journal of information systems
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• 제20권3호
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• pp.139-166
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• 2010

The supply chain management (SCM) systems have emerged as strong managerial tools for manufacturing firms in enhancing competitive strength. Despite of large investments in the SCM systems, many companies are not fully realizing the promised benefits from the systems. A review of literature on adoption, implementation and success factor of IOS (inter-organization systems), EDI (electronic data interchange) systems, shows that this issue has been examined from multiple theoretic perspectives. And many researchers have attempted to identify the factors which influence the success of system implementation. However, the existing studies have two drawbacks in revealing the determinants of systems implementation success. First, previous researches raise questions as to the appropriateness of research subjects selected. Most SCM systems are operating in the form of private industrial networks, where the participants of the systems consist of two distinct groups: focus companies and vendors. The focus companies are the primary actors in developing and operating the systems, while vendors are passive participants which are connected to the system in order to supply raw materials and parts to the focus companies. Under the circumstance, there are three ways in selecting the research subjects; focus companies only, vendors only, or two parties grouped together. It is hard to find researches that use the focus companies exclusively as the subjects probably due to the insufficient sample size for statistic analysis. Most researches have been conducted using the data collected from both groups. We argue that the SCM success factors cannot be correctly indentified in this case. The focus companies and the vendors are in different positions in many areas regarding the system implementation: firm size, managerial resources, bargaining power, organizational maturity, and etc. There are no obvious reasons to believe that the success factors of the two groups are identical. Grouping the two groups also raises questions on measuring the system success. The benefits from utilizing the systems may not be commonly distributed to the two groups. One group's benefits might be realized at the expenses of the other group considering the situation where vendors participating in SCM systems are under continuous pressures from the focus companies with respect to prices, quality, and delivery time. Therefore, by combining the system outcomes of both groups we cannot measure the system benefits obtained by each group correctly. Second, the measures of system success adopted in the previous researches have shortcoming in measuring the SCM success. User satisfaction, system utilization, and user attitudes toward the systems are most commonly used success measures in the existing studies. These measures have been developed as proxy variables in the studies of decision support systems (DSS) where the contribution of the systems to the organization performance is very difficult to measure. Unlike the DSS, the SCM systems have more specific goals, such as cost saving, inventory reduction, quality improvement, rapid time, and higher customer service. We maintain that more specific measures can be developed instead of proxy variables in order to measure the system benefits correctly. The purpose of this study is to find the determinants of SCM systems success in the perspective of vendor companies. In developing the research model, we have focused on selecting the success factors appropriate for the vendors through reviewing past researches and on developing more accurate success measures. The variables can be classified into following: technological, organizational, and environmental factors on the basis of TOE (Technology-Organization-Environment) framework. The model consists of three independent variables (competition intensity, top management support, and information system maturity), one mediating variable (collaboration), one moderating variable (government support), and a dependent variable (system success). The systems success measures have been developed to reflect the operational benefits of the SCM systems; improvement in planning and analysis capabilities, faster throughput, cost reduction, task integration, and improved product and customer service. The model has been validated using the survey data collected from 122 vendors participating in the SCM systems in Korea. To test for mediation, one should estimate the hierarchical regression analysis on the collaboration. And moderating effect analysis should estimate the moderated multiple regression, examines the effect of the government support. The result shows that information system maturity and top management support are the most important determinants of SCM system success. Supply chain technologies that standardize data formats and enhance information sharing may be adopted by supply chain leader organization because of the influence of focal company in the private industrial networks in order to streamline transactions and improve inter-organization communication. Specially, the need to develop and sustain an information system maturity will provide the focus and purpose to successfully overcome information system obstacles and resistance to innovation diffusion within the supply chain network organization. The support of top management will help focus efforts toward the realization of inter-organizational benefits and lend credibility to functional managers responsible for its implementation. The active involvement, vision, and direction of high level executives provide the impetus needed to sustain the implementation of SCM. The quality of collaboration relationships also is positively related to outcome variable. Collaboration variable is found to have a mediation effect between on influencing factors and implementation success. Higher levels of inter-organizational collaboration behaviors such as shared planning and flexibility in coordinating activities were found to be strongly linked to the vendors trust in the supply chain network. Government support moderates the effect of the IS maturity, competitive intensity, top management support on collaboration and implementation success of SCM. In general, the vendor companies face substantially greater risks in SCM implementation than the larger companies do because of severe constraints on financial and human resources and limited education on SCM systems. Besides resources, Vendors generally lack computer experience and do not have sufficient internal SCM expertise. For these reasons, government supports may establish requirements for firms doing business with the government or provide incentives to adopt, implementation SCM or practices. Government support provides significant improvements in implementation success of SCM when IS maturity, competitive intensity, top management support and collaboration are low. The environmental characteristic of competition intensity has no direct effect on vendor perspective of SCM system success. But, vendors facing above average competition intensity will have a greater need for changing technology. This suggests that companies trying to implement SCM systems should set up compatible supply chain networks and a high-quality collaboration relationship for implementation and performance.

• 만화애니메이션 연구
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• 통권30호
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• pp.169-199
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• 2013

만화에서의 다양한 연출은 웹툰의 대중화와 함께 세로 스크롤 연출이 기존의 출판만화의 페이지 연출과 대립하는 양상을 보이며 새로운 장르를 구축해냈다. 많은 출판만화의 연구가 페이지를 위시한 컷 연출에 초점을 두고 있지만, 웹툰에는 페이지의 개념이 없다. 대중 지향의 만화는 시대의 변화에 따라 구심점이 지면에서 컴퓨터 모니터로 옮겨가며 매체의 특성 또한 달라졌으며, 매체는 점점 다원화되고 있다. 스마트폰의 유행으로 인한 모바일의 강세, 공교육에서의 태블릿 PC의 보급화 전망과 같이, 만화는 급변하는 매체환경에 속해있다. 이러한 상황에서도 만화의 변하지 않는 중요한 정체성중의 하나를 꼽자면 그림과 텍스트의 조합이 만들어 내는 연출이다. 이 논문에서는 허영만의 작품을 중심으로 만화 의태어인 효과태가 가진 상징어적인 특성과 효용가치를 분석하였다. 효과태는 단지 소리뿐만이 아니라 모양, 느낌, 상태 등을 전달하며 문학적 상상구조를 발동시킴으로써 함축적 특성을 가진다. 현대국어의 장점인 다양한 언어 표현과 자모체계는 미세한 어감과 정서의 차이점을 느끼게 해주며 직접 경험과 간접 경험을 통한 기억을 떠올려서 뉘앙스화하기 때문이다. 이러한 특징들로 인해서 허영만의 대표작들은 상업성과 작가성을 동시에 지니고 오랜 세월동안 대중과의 소통을 해왔으며 한국적인 만화의 소양을 풍부하게 가지고 있다. 허영만의 만화에 나타난 효과태의 특징은 만화의 표현과 전달에 있어서 일반적인 기대 이상으로 효과태가 미치는 영향이 크다는 것을 알 수가 있다. 피수용자인 독자는 그림과 글 사이에서 적극적으로 지적인 추리를 하면서 그 과정 자체를 즐기며, 그러한 과정에 대사 텍스트 이상으로 상상력을 자극하는 장치가 효과태이며, 효과태는 상징적 구조를 장점으로 하는 독자의 능동적 참여 장치이다.

• 근관절건강학회지
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• 제8권1호
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• pp.122-140
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• 2001

The aims of this study were to understand and to predict the determinent factors affecting the exercise behaviors and physical fitness by testing the Pender's revised health promotion model, and to help the patients with rheumatoid arthritis and osteoarthritis perform the continous exercise program, and to help them maximize the physical effect such as muscle strength, endurance, and functional status and mental effects including self efficacy and quality of life, and improve the physical and mental well being, and to provide a basis for the nursing intervention strategies. Of the selected variables in this study, the endogenous variables included the physical fitness, exercise score, exercise participation, perceived benefits of action, perceived barriers of action to exercise, activity-related affect(depression) and perceived self-efficacy, interpersonal influences(family support), situational factors(duration of arthritis, fatigue) and the exogenous variables included personal sociocultural factor(education level), personal biologic factor(body mass index), personal psychologic factor(perceived health status) and prior related behavior factors(previous participation in exercise, life-style). We analyzed the clinical records of 208 patients with rheumatoid arthritis and degenerative arthritis who visited the outpatient clinics at H university hospital in Seoul. Data were composed of self reported qustionnaire and good of fitness score which were obtained by padalling the ergometer of bicycle for 9 minutes. SPSS Win 8.0 and Window LISREL 8.12a were used for statistical analysis. Of 75 hypothetical paths that influence on physical fitness, exercise participation, exercise score, perceived benefits of action, perceived barriers of action to exercise, activity-related affect(depression) and perceived self-efficacy, interpersonal influences(family support), situational factors(duration of arthritis, fatigue), 40 were supported. The physical fitness was directly influenced by life-style, perceived health status, education level, family support, fatigue, which explained 12% of physical fitness. The exercise participation were directly influenced by life-style, education level, past exercise behavior, perceived benefits of action, perceived barriers of action, depression and duration of arthritis, which explained 47% of exercise participation. Exercise score were directly affected by perceived self efficacy. BMI, life-style, past exercise behavior, perceived benefits of action, family support, perceived health status. perceived barriers of action, and fatigue, which explained 70%. Perceived benefits of action was directly influenced by BMI, life-style, which explained 39%. Perceived barriers of action were directly influeced by past exercise behavior, perceived health status, which explained 7%. Perceived self efficacy were directly influeced by level of education, perceived health status, life-style, which explained 57%. Depression were directly influeced by past exercise behavior, BMI, life-style, which explained 27%. Family support were directly influeced by life-style, perceived health status, which explained 29%. Fatigue were directly influeced by BMI, life-style, perceived health status. which explained 41%. Duration of arthritis were directly influeced by life-style, past exercise behavior, BMI, which explained 6%. In conclusion, important variables for physical fitness were life-style, and variable affecting exercise participation were life-style. Perceived self-efficacy of exercise was a significant predictor of exercise score. BMI, Life-style, perceived benefits of action, family support, past exercise behavior showed direct effects on perceived self-efficacy. Therefore, disease related factor should be minimized for physical performance and well being in nursing intervention for patients with rheumatoid arthritis, and plans to promote and continue exercise should be seeked to reduce disability. In addition, Exercise program should be planned and performed by the exact evaluation of exercise according to the ability of the patients and the contents to improve the importance of exercise and self efficacy in self control program, dedicated educational program should be involved. This study suggest that the methods to reduce the disease related factors, the importance of daily life-style, recognition of benefit of exercise, and educational program to promote self efficacy should be considered in the exercise behavior promotion and nursing intervention for continous performance. The significance of this study is also thought to provide patients with chronic arthritis the specific data for maximal physical and mental well being through exercise, chronic therapeutic procedure, daily adaptation and confrontation in nursing intervention.

• 마케팅과학연구
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• 제18권4호
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• pp.119-155
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• 2008

최근 많은 기업들이 치열한 경쟁에서 생존하기 위해 개별 고객들에게 초점을 맞춘 전사적이고 체계적인 고객관계관리에 전력을 기울이고 있다. 수익성 높은 대부분 기업들의 성공비결은 복합적이겠지만, 고객지향적 사고에의 신속한 적응이 중요한 부분을 차지하고 있다. 고객관계관리 기법 및 운용철학은 고객을 올바르게 이해하는데서 그치지 않고 고객행동을 사전적으로 예측하여 고객요구에 부응한 제품과 서비스를 제공하는 것만이 치열한 경쟁환경에서 생존함과 동시에 거듭된 성장을 이루는 유일한 해결책임을 강조한다. 고객관계관리는 데이터베이스마케팅과 같은 조직내 실무자 중심의 관점과 접근이 아니라 최고경영자의 마케팅 관점의 경영철학 구현을 통한 전사적이고 조직적인 참여가 이루어져야 한다. 그럼에도 불구하고 많은 기업들이 고객관계관리 기법을 도입하고 구축하는 과정에서 이러한 점을 간과해 왔으며 그 결과, 고객관계관리를 통해 수익성을 높인 기업이 있는 반면에 고객관계관리에 엄청난 비용만을 투입하고 별다른 성과를 거두지 못한 기업들도 다수이다. 본 연구는 CRM구축 및 실행과정에서의 성공요인을 기존 연구와 달리 마케팅적 관점에서 발견해 내고 있다. 시장지향성과 고객지향성이라는 마케팅 철학에서부터 고객정 보지향성과 핵심고객지향이라는 실무적 개념까지 포함해서 마케팅적인 관점에서의 성공적 CRM구축을 위한 선행요인을 발견하고, 이러한 요인들이 마케팅관점의 관계품질과 실무적인 CRM성과에 어떤 영향을 미치는지를 분석함과 동시에 관계품질과 CRM성과 간의 관계의 강도까지 실증적으로 분석해 보았다. 경험적 분석 결과 본 연구에서 구축한 마케팅관점의 CRM선행요인들 중에서 일부 요인을 제외하고는 대체적으로 관계품질 및 CRM성과를 높이는데 상당한 기여를 하고 있음이 확인되었으며, 영향관계의 정도에는 어느 정도 차이가 있음이 확인되었다. 또한 관계품질과 CRM성과 및 세부적 개념구성요인들 간에 매우 높은 정(+)의 관계가 존재함을 확인했다. 이는 CRM의 최종 성과를 달성하기 위해서 CRM구축 및 실행이후에 고객만족과 고객신뢰라는 개념적 연결고리를 강화함과 동시에 이러한 관계품질이 고객유지와 고객점유 정도의 향상으로 이어지도록 하는 창조적 전술개발이 요구됨을 의미한다. CRM을 구축 및 실행하는 대부분의 기업들이 조급하게 재무적인 성과를 기대하는 경향이 있는데, CRM은 마케팅철학을 포함하는 장기적인 경영활동임을 주지해야 한다. 기존의 많은 연구들이 취하고 있는 연구맥락에 근거해서 기술적인 시스템만을 갖추었다고 하여 단기적인 성과를 바라는 것은 오히려 비용의 낭비만을 초래 할 수 있음에 주목해야 한다. 본 연구결과를 바탕으로 CRM의 성공적 구축을 통해 관계품질을 강화하는 것에 대한 전략적 통찰을 제공함과 동시에 실질적인 CRM성과를 달성하기 위한 마케팅 관점의 연결구조를 어떻게 효율적으로 강화할 수 있을 것인가에 대한 학술적이고 실무적인 시사점을 도출했다.