• Title/Summary/Keyword: Direct mail

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Trends of the Unaddress Mail Service and Technology (홍보우편 서비스 및 기술 동향)

  • Na, D.G.;Lee, H.G.;Jung, H.;Park, J.H.
    • Electronics and Telecommunications Trends
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    • v.25 no.4
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    • pp.83-92
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    • 2010
  • 인터넷과 모바일의 활성화로 지속적으로 우편물량이 감소하고 있는 현 상황에서 우편 사업자들은 새로운 수요를 창출하고자 많은 노력을 하고 있다. 신규 시장을 만들기 위한 노력의 일환으로 고객의 주소를 보유하고 있는 선진 해외 우정사업자들은 상품 또는 서비스의 판매를 위한 기업의 전통적인 마케팅 방법인 Direct Mail(DM)에 지리정보(GIS) 기반의 고객관리기법(gCRM)을 접목한 홍보우편 서비스를 도입하고 있다. 본 고에서는 홍보우편을 위한 one-stop 서비스를 제공하고 있는 미국, 캐나다, 독일의 홍보우편 서비스 동향을 살펴보고, 국내 우정사업에 적용하고자 하는 홍보우편 마케팅 기법과 고객주소, GIS, gCRM 등이 결합된 홍보우편 서비스 시스템을 위한 요소기술들을 살펴보고자 한다.

Direct Load Control Using Priority Based Dynamic Programming (우선순위기반 동적 프로그래밍을 이용한 직접부하제어)

  • Kim, Tae-Hyun;Lee, Seung-Youn;Shin, Myong-Chul;Cha, Jae-Sang;Suh, Hee-Seok;Kim, Jong-Boo;Choi, Sang-Yul
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.18 no.6
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    • pp.78-83
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    • 2004
  • Currently used DLC(Direct Load Control) algorithm is only focused on ON/OFF load control not concerning about reliving participated customer's inconvenience and load priority. Therefore, that is a major obstacle to attract customer participating in demand response program. To overcome the above defects, the authors represent direct load control algorithm using priority based dynamic programming. the proposed algorithm is that participant customer send E-mail to DLC center about priority of load before executing DLC, then DLC algorithm decide which load to be OFF by using priority and off time constraint of the load. By using dynamic programming based on the order of priority for DLC algorithm it is possible to maximize participating customer's satisfaction and it will help to attract more customer's participating in demand response program.

A Study on the Effective Countermeasure of SPAM : Focused on Policy Suggestion (불법스팸 방지를 위한 개선방안 : 정책적 제안을 중심으로)

  • Sohn, Jong-Mo;Lim, Hyo-Chang
    • Journal of Industrial Convergence
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    • v.19 no.6
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    • pp.37-47
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    • 2021
  • Today, people share information and communicate with others using various information and communication media such as e-mail, smartphones, SNS, etc. However, it is being used in malicious attacks to send a large amount of illegal spam or to use it for fraud by using illegally collected personal information and devices that are vulnerable to security. Illegal spam, smishing, and fraudulent mail(SCAM) cause a lot of direct and indirect damage to companies and users, including not only social costs such as mental fatigue, but also unnecessary consumption of IT infrastructure resources and economic losses. Although there are regulations related to spam, violators of the law are still on the rise by circumventing the law, and victims are constantly occurring, so it is necessary to review what the problem is. This study examined domestic and foreign spam-related regulations and spam-related response activities, identified problems, and suggested improvement countermeasures. Through this study, it was intended to suggest directions for improving spam-related systems in order to block illegal spam and prevent fraudulent damage.

Design and Implementation of Call Object Management mechanism for Customer Channel integration of Customer Relationship Management Environment (CRM 환경의 고객 채널 통합을 위한 콜 객체 관리 메저니즘 설계 및 구현)

  • Han, Yun-Ki;Koo, Yong-Wan
    • Journal of KIISE:Computing Practices and Letters
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    • v.13 no.7
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    • pp.520-533
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    • 2007
  • The CRM(Customer Relationship Management) is the business strategy model for higher profits and competitive power of the enterprise in a new business environment. The large-scale customer response service technique uses internet, e-mail, SMS (Short Message Service), Telephony service, DM(Direct Mail) by customer channel point. Recently, business model diversify for new contract and retaining existing customer to the effort for a profitable model of business. This paper is based on Avaya PDS(Predictive Dialing System) model for CRM bond center. If the number of "available" agents are less than the number of inbound channels, then there may be real-time response problems in PDS system implemented. The Organization cannot afford to have many agents in available mode because of the high cost of manpower. This paper provides two contributions to the study. First, we present Call Object Management Mechanism of Customer Channel integration for reduce outbound consulting and reduce CallBack data in the PDS. Second, we design and implement the proposed system. Our simulation results show analysis of old model and proposed model. The proposed model can be efficiently used in Large-scale CRM.

Measures for Activating Cyber Agricultural Consulting (사이버 농업 컨설팅 활력화 방안)

  • Oh, Dae-Min;Choi, Young-Chang
    • Journal of Agricultural Extension & Community Development
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    • v.7 no.2
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    • pp.289-293
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    • 2000
  • The way society works in the 21st century differs from that of 20th century, since the people are brought-up to speed regarding current technologies. The www.aflos.pe.kr site and direct e-mailing system were very useful in delivering floricultural information to extension educators, producers, and variety of individuals. The author’s one year experience indicated that extension educators and farmers are receptive to internet technologies, and extension educators have increased the knowledge base of their clientele by responding through direct e-mails. The internet and direct e-mailing systems were popular and powerful way of transferring floricultural information, especially agricultural extension manpower were limited because of localization of extension educators by changing national status to local governments and decreased number of extension educators through government restructuring. The direct e-mailing to approximately 503 individuals resulted about $1{\sim}3%$ responses and the number of phone calls, however virus protection software for e-mail, internet, file servers and desktops to provide the integrated real-time detection of viruses were needed. For more effective operation of direct e-mailing in the future, more specified target groups and specialized organization such as perennials, bulbs, flowering potted plants. and cut flowers. At the same time, things that have worked for last century should not be replaced with new technology, specifically, the value in one-on-one meetings should not be replaced, but rather serve as a supplement.

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Demand Forecasting of Direct Mail Considering the Changes of Market Environments (시장환경 변화를 고려한 국내 다량우편물 물량예측)

  • Lee, Deok-Ju;Kim, Gi-Hong;An, Jae-Gyeong;Kim, Jong-Hwa;Lee, Seong-Jun
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.05a
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    • pp.784-793
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    • 2005
  • 본 연구에서는 국내 다량우편물 시장의 물량 현황을 고찰하고, 시계열자료를 이용한 물량예측을 목적으로 한다. 특히 다량우편물 수요를 예측함에 있어서 우편 물량의 변화가 경기 변화에 많은 영향을 받는다는 사실과 통상우편의 이메일 대체 현상이 우편 물량 변화에 영향을 미칠 것이라는 판단 하에, 이러한 우편시장 환경의 변화를 고려한 우편 물량 예측을 시도해 보고자 한다.

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The Effect of Costs of Coupon on Consumer Satisfaction (쿠폰 종류에 따른 쿠폰이용비용과 소비자 만족에 관한 연구)

  • 김소연;여정성
    • Journal of the Korean Home Economics Association
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    • v.42 no.7
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    • pp.73-88
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    • 2004
  • The purpose of this study was to understand how consumers perceive the costs of couponing by coupon types and to suggest ways in which coupons should be developed to contribute to consumers' welfare. Costs/benefits of coupons as the most close antecedent variable included the following 8 constructs: searching costs, clipping costs, storing costs, extra expenses, substitution costs, pressure of holding, uncomfortable feelings, and regrets. Since it was hypothesized that the cost of couponing differs by coupon type, four coupon-types were examined: homepage coupon, E-mail coupon, DM coupon, and newspaper/magazine coupon. Data for this research were collected through 732 responses to a self-administered survey of consumers who had used all four types of coupons requesting participation from members of Internet survey firm. The conclusions of this research can be summarized as follows: (1) Women preferred off-line coupons but men preferred on-line coupons. In addition, consumers in Seoul were more familiar and satisfied with on-line coupons than consumers in other regions. (2) Among constructs of costs, consumers perceived regrets, pressure of holding, and substitution costs highly. Differently from previous studies, consumers perceived searching costs and clipping costs to be less important than other costs. (3) Storing costs, pressure of holding, and uncomfortable feelings were higher in off-line coupons, whereas clipping costs, extra expenses, and substitution costs were higher in on-line coupons. (4) In general, most constructs of costs in using homepage and newspaper/magazine coupons were higher than those of E-mail and DM coupons. (5) Cost perception was negatively related to coupon satisfaction at coupon, except newspaper/magazine coupon which was the least satisfactory coupon, regardless of costs (6) Consumers were more satisfied with direct-distribution coupons such as E-mail and DM coupons than public-distribution coupons such as homepage and newspaper/magazine coupons.

Modeling and Simulation of Firewall System and Security Functions of Operating System for Network Security (네트워크 보안을 위한 침입차단 시스템과 운영체제 보안 기능 모델링 및 시뮬레이션)

  • 김태헌;이원영;김형종;김홍근;조대호
    • Journal of the Korea Society for Simulation
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    • v.11 no.2
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    • pp.1-16
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    • 2002
  • The need for network security is being increasing due to the development of information communication and internet technology. In this paper, firewall models, operating system models and other network component models are constructed. Each model is defined by basic or compound model, referencing DEVS formalism. These models and the simulation environment are implemented with MODSIM III, a general purpose, modular, block-structured high-level programming language which provides direct support for object-oriented programming and discrete-event simulation. In this simulation environment with representative attacks, the following three attacks are generated, SYN flooding and Smurf attack as an attack type of denial of service, Mail bomb attack as an attack type of e-mail. The simulation is performed with the models that exploited various security policies against these attacks. The results of this study show that the modeling method of packet filtering system, proxy system, unix and windows NT operating system. In addition, the results of the simulation show that the analysis of security performance according to various security policies, and the analysis of correlation between availability and confidentiality according to security empowerment.

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Geomorphologic Nash Model with Variable Width Function

  • Thuy, Nguyen Thi Phuong;Kim, Joo-Cheol;Jung, Kwansue
    • Proceedings of the Korea Water Resources Association Conference
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    • 2015.05a
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    • pp.212-212
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    • 2015
  • So far, geomorphologic dispersion due to the heterogeneity characteristics of flow paths in a basin has been demonstrated as a major factor affecting to the hydrologic response function of a catchment. This effect has considered by many previous studies taking into account flow path length factors, especially in the application of width function. Based upon the analysis of topographic index, another important geomorphologic factor extracted from DEM data, this work presents a new factor named saturation to evaluate its effects to the formation of the well-known instantaneous unit hydrograph (IUH) in Nash model and drainage structure in a river basin. First, the geomorphologic parameters corresponding to different saturation conditions are computed from DEM data with the support of GIS software. Then, in the combination of hydrologic and geomorphologic data, effective rainfall in each saturation degree and the Nash parameters are calculated using excel. Finally, the verification process with direct runoff data is conducted using Fortran programming. This process is applied to five sub-watersheds in Bocheong catchment ($485.21km^2$) in Korea where the necessary data are available and believable. The results from this approach will improve researchers and students'understandings about the relationship between rainfall and runoff and its relation with drainage structure within a catchment.

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Perception of Organizational Support to Lecturers' Research Motivation: The Case of Vietnam

  • NGUYEN, Thanh Do;BUI, Thi Hong Viet;NGUYEN, Thi Le Thuy;TRAN, Manh Dung;TRAN, Thi Kim Nhung
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.657-666
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    • 2021
  • The aim of this study is to test the direct relationship and the indirect relationship of the perceived organizational support to lecturers' research motivation through "expectation" factor (belief in ability). The subject of the study is lecturers who are teaching and researching in the fields of economic, management and business administration at universities in Vietnam. The questionnaires were directly sent to lecturers at scientific conferences, sent out via e-mail and Facebook, the questionnaires were designed on google docs and directly sent to the lecturers. The detailed sample includes 475 respondents. The results of a quantitative analysis with a research sample of 475 lecturers in economics universities in Vietnam show that it is impossible to separate between lecturers' research ability and motivation. Lecturers with increased expectation (in terms of capability) also have increased research motivation, and vice versa. At the same time, the research also affirms the role of perceived organizational support, which not only has a direct positive impact on research motivation, but also increases expectation, thus, indirectly influence research motivation. This suggests that the solution for managers who want to improve research motivation by having measures to increase the expectation for the lecturers through various forms of organizational support.