• 복식문화연구
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• 제27권6호
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• pp.553-568
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• 2019

This study examined motivation to use omni-channel services on mobile devices in fashion stores and the effects of such usage motivation on brand purchase intention through continuous and affective commitment. Data were collected on consumers in their 20s and 30s who experienced omni-channel services during shopping for or purchasing fashion products. An online survey asked 413 consumers to rate their brand purchase intention. Sub-levels of each variable were examined using SPSS 25.0, followed by confirmatory factor analysis using AMOS 19.0. In addition, path analysis using structural equation modeling was applied to analyze associations between variables. The statistical results were mixed. First, only two dimensions of usage motivation for omni-channel services, hedonic and relational motivation, had positive effects on continuous and affective commitment. Second, continuous commitment had a greater effect on purchase intention of brands that provided omni-channel services than it did on affective commitment. Third, of the dimensions of usage motivation, utilitarian motivation had a direct influence on purchase intention in the modified model, while social motivation did not affect service commitment and purchase intention. Finally, our findings suggest that brand loyalty can be built by encouraging service commitments through hedonic and relational motivation, based on the usability of omni-channel services.

• Journal of Electrical Engineering and Technology
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• 제8권4호
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• pp.824-831
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• 2013

Lightning electromagnetic fields are important issues for the evaluation of lightning induced overvoltage on power lines and for setting the appropriate protection level for power networks. Such electromagnetic fields are strongly dependent on lightning return stroke currents at different heights along the lightning channel. On the other hand, the ground reflection factor due to the difference between the return stroke channel impedance and the equivalent ground impedance at channel base can have an effect on the shape of the return stroke currents by entering additional reflected currents into the channel. In this paper, the effect of the ground reflection factor on the return stroke currents at different heights along a channel and the electromagnetic fields associated with the lightning channel at close distances are considered. Moreover, the behavior of the electromagnetic fields versus the reflection factor changes and the radial distance changes are considered and the results are discussed accordingly. The results illustrate that the reflection factor has a direct relationship with the values of the electromagnetic fields while this is usually ignored in earlier studies.

• 유통과학연구
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• 제19권12호
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• pp.23-32
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• 2021

Purpose: By integrating multiple separate online, offline distribution channels, omnichannel distribution has modernized and revolutionized the retailing sector. Omnichannel distribution supports firms by delivering seamless shopping experiences for customers throughout all touchpoints of the shopping journey. This paper aims at exploring the impact of channel integration quality on customer experience and patronage intentions in the omnichannel distribution context. Research design, data and methodology: An online survey was taken with 351 omnichannel experienced shoppers by utilizing the structured questionnaire. The partial least square-structural equation modeling (PLS-SEM) and Smart PLS software were employed to analyze and test proposed hypotheses. Results: The findings reveal that channel integration quality dimensions including breadth of channel-service choice, transparency of channel-service configuration, content consistency, and process consistency, play crucial roles in the customer shopping experience. The perceived compatibility has been influenced by the integrated interactions in which content consistency and process consistency. The findings also demonstrate the positive and direct impact of perceived compatibility on customer experience, and both factors have substantial effects on customers' patronage intentions. Conclusions: This study sheds light on the literature on channel integration quality, omnichannel retailing experience and customer patronage. In addition, this study provides practical implications for omnichannel retailers in enhancing customer experience and patronage.

• 유통과학연구
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• 제20권2호
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• pp.19-29
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• 2022

Purpose: Understanding the distribution channel is a foundational element of successful hotel revenue management. This study aims to assess hotel distribution network partnerships and develops a model that can be utilized to ensure hoteliers are not becoming increasingly reliant on a single channel, optimize their market exposure, and maximize their portion of the overall worth of the network. Research design, data and methodology: This study utilizes a grounded theory approach to form a theoretical model by analyzing and examining the current practice of hotel distribution management through interviews with 15 stakeholders in Indonesia, such as hoteliers, online travel agents, wholesalers, and connectivity managers. Results: Based on data analysis, we describe hotel distribution elements, revenue team, managed channels, and channel prioritization for a different type of hotel. Finally, we propose a distribution channel model that comprises hotel teams, customer types, indirect channels, and direct channels. Conclusions: The model contributes to the literature by exploring the options of distribution channels for various hotel types to support hotel revenue management practice. By utilizing our model, practitioners can have a complete picture regarding the strategic choice of the channel by considering their hotel capacity and market target.

• 한국군사과학기술학회지
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• 제25권3호
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• pp.219-230
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• 2022

In implementing a robust automatic target recognition(ATR) system with synthetic aperture radar(SAR) imagery, one of the most important issues is accurate classification of target variants, which are the same targets with different serial numbers, configurations and versions, etc. In this paper, a deep learning network with channel attention modules is proposed to cope with the recognition problem for target variants based on the previous research findings that the channel attention mechanism selectively emphasizes the useful features for target recognition. Different from other existing attention methods, this paper employs the channel attention modules without dimensionality reduction along the channel direction from which direct correspondence between feature map channels can be preserved and the features valuable for recognizing SAR target variants can be effectively derived. Experiments with the public benchmark dataset demonstrate that the proposed scheme is superior to the network with other existing channel attention modules.

• 한국정보통신학회논문지
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• 제21권12호
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• pp.2318-2324
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• 2017

차세대 암호로 대두 되고 있는 양자암호는 양자키전송 프로토콜과 양자비밀직접통신으로 나뉘어 연구되고 있다. 양자키전송 프로토콜은 사용상의 비효율성 때문에 현대암호와 병합하여 사용하거나 OTP를 포기한 형태로 사용될 수 있다. 본 고에서는 양자키전송이 아닌 직접통신을 양자암호화 하여 진행하는 알고리즘을 제안하였다. 양자비밀 직접통신을 구현하는 방식은 2채널 방식을 이용하였다. 두 채널 중 한쪽 채널에 아인슈타인의 중력장에의한 시간지연 함수를 적용하여 두 채널간 시간차를 적용하는 방식의 양자비밀직접통신 프로토콜을 설계 하였다. 제안하는 시간 지연 효과는 중력렌즈 현상을 반영한 것으로 점질량에 의한 시간지연을 제안하였다. 원심가속도를 이용한 중력 발생기는 점질량계에 포함되며 이를 이용한 시간지연은 중력계의 변화에 의한 상관관계를 보임을 알 수 있다.

• 한국통신학회논문지
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• 제28권9A호
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• pp.669-677
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• 2003

MBC(meteor burst communications)는 그 전송로의 많은 장점에도 불구하고 도통율이 수%이하로 낮다는 큰 결점이 있다. 이를 위해 큰 경제적 부담 없이 전송 채널의 도통율을 개선하는 방법으로서 참조부호 방식을 이용한 DS(direct sequence)-SS(spread spectrum)방식을 적용하였다. 이 방식은 동기신호의 포착이나 유지에 소요되는 시스템을 생략할 수가 있어서, MBC가 가지는 경제성을 만족하면서 전송채널의 도통율을 개선할 수가 있다. 이 방법으로 개선되는 효과는 수신신호가 약한 환경에서 보다 더 큰 것으로 나타나는데 시뮬레이션에 의하면 평균 버스트 길이가 50ms 인 환경에서는 처리이득이 10dB만 되어도 버스트 길이는 220%를 초과하여 160ms 가 되며 발생빈도는 3.1 배가 증가한다는 것을 알 수가 있었다.

• 한국음향학회지
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• 제16권5호
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• pp.5-11
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• 1997

본 논문에서는 다중경로 Rayleigh Fading과 다중사용자가 동시에 존재하는 채널환경에 대해 TCM (Trellis coded modulation)이 적용된 DS/SSMA(direct sequence/spread spectrum multiple access) 시스템의 성능을 분석하였다. 이를 위해 시스템의 Pairwise 오류확률을 나타내는 관계식을 유도하였다. 기존의 연구가 다중사용자 간섭만이 고려된 제한적인 환경에 대한 것임에 비해, 본 논문에서는; 다중사용자 환경과 다중결로 환경이 복합적으로 고려되었다. 분석내용의 타당성을 간접적으로 검증하기 위하여 컴퓨터 모의실험을 수행하였으며, 유도된 관계식에 의한 결과가 다중경로와 TCM의 영향을 제외한 제한적인 경우에 대해, 기존의 것과 동일하다는 것을 알 수 있었다. 또한 다중경로간섭과 다중사용자간섭 환경에서 DS/SSMA 시스템에 TCM을 적용할 경우, 부호화하지 않은 QPSK 경우에 비해 성능이 크게 향상됨을 알 수 있다.

• IEIE Transactions on Smart Processing and Computing
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• 제2권2호
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• pp.67-76
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• 2013

Under an imperfect channel estimation, a Device-to-Device (D2D) communication framework based on MIMO relay technology is presented. The model consists of a D2D pair equipped with M antennas and a relay equipped with N antennas as well as a cellular user equipped with M antennas. The outage probability under different relaying protocols (i.e. AF and DF protocol) with and without considering a direct link was derived. The actual and theoretical outage probability of the five links under different antenna numbers was emulated. The number of user antennas and channel estimation error was analyzed carefully to determine their impact on the outage probability of a system. The simulation verified the theory analyses and the results showed that MIMO relaying improves the D2D communication system performance.

• 센서학회지
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• 제25권4호
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• pp.257-263
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• 2016

Among several technologies related to human brain, Brain Computer Interface (BCI) system is one of the most notable technologies recently. Conventional BCI for direct communication between human brain and machine are discomfort because normally electroencephalograghy(EEG) signal is measured by using multichannel EEG sensor. In this study, we propose 2-channel EEG sensor-based application control system which is more convenience and low complexity to wear to get EEG signal. EEG sensor module and system algorithm used in this study are developed and designed and one of the BCI methods, Motor Imagery (MI) is implemented in the system. Experiments are consisted of accuracy measurement of MI classification and driving control test. The results show that our simple wearable system has comparable performance with studies using multi-channel EEG sensor-based system, even better performance than other studies.