• 동아시아식생활학회지
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• 제22권1호
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• pp.133-146
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• 2012

대학교 푸드 서비스는 단체급식이나 그 외 상업급식에 비해 그 동안 주목을 받지 못하였다. 경영자 및 연구자들은 지각된 가치는 소비자 행동에 큰 영향을 미치는 것으로 인식하고 있다. 그러나 대학교 푸드 서비스에서 만족도에 영향을 주는 가치의 매개역할은 아직 확실히 증명되지 않은바 있다. 본 연구에서는 대학교 푸드 서비스의 가치, 만족도와 재방문 의사 속성들 간의 영향관계를 밝혀 고객 지향적인 대학교 푸드서비스 마케팅의 전략방안을 제시하고자 한다. 따라서 대학교 푸드 서비스의 서비스 속성이 가치에 영향을 미치는지 여부를 확인하고, 이것이 고객만족과 재방문의사를 형성하는데 있어서 매개변수로서의 역할을 증명하고자 한다. 본 연구는 국내 3개 대학의 학생들을 대상으로 진행되었으며 구조방정식모형(Structural Equation Modeling)이 적용되었다. 연구결과 대학교 푸드 서비스에서 식품, 메뉴, 편리함 등의 속성은 대학교 푸드 서비스의 가치에 긍정적인 영향을 미친다는 결과를 나타냈으며 가치는 대학교 푸드 서비스의 만족에 간접영향을 나타내는 것으로 분석되었다. 본 연구는 대학교 푸드 서비스의 가치를 통해서 만족도에 대한 가치의 매개 역할이 증가함을 알 수 있었다. 또한, 가치를 통해 증가된 만족도는 재방문의사를 도출해 낸다. 본 연구는 대학교 푸드 서비스 분야에서 고객만족을 형성함에 있어 가치의 매개역할을 증명함으로써 학문적 시사점을 기여하고 있다. 또한, 레스토랑 경영자나 마케터들에게는 대학교 푸드 서비스에 가치를 고려한 제품과 서비스 제공하는 마케팅 전략수립을 위한 기초자료로 활용될 수 있을 것으로 기대된다. 이러한 대학교 푸드 서비스에 대한 가치연구는 시장세분화, 제품차별화, 포지셔닝정책 등의 향후 연구를 도출해 내는데 의미 있는 결과를 제시할 것으로 사료된다. 또한 장기적 안목에서는 학생모집, 학생학업평가 및 대학 명성 등 전체 대학경험과 그 외 경쟁우위를 선점하기 위해서 대학교 푸드 서비스의 가치와 만족도를 증진시키는 방안이 모색되어야 할 것이다.

• 한국조리학회지
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• 제15권2호
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• pp.173-187
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• 2009

본 연구의 목적은 호텔 연회 식공간 연출에 대한 중요도와 만족도를 파악하여 호텔 연회의 효율적인 마케팅 방향을 제시하고 호텔 연회 활성화에 유용한 정보를 제공하고자 하는데 있다. 본 연구의 측정은 5점 Likert에 의해 실시되었으며, 그 연구 결과를 요약하면 다음과 같다. 호텔 연회식공간 연출에 관해 고객들은 음식의 맛(4.53점), 음식 재료의 신선도(4.50점), '실내 공간의 청결상태'(4.38점) 등이 중요하다고 인식한 반면에 '바닥의 카펫 모양'(3.68점), '미술품'(3.69점) 등에 대해서는 낮은 중요도를 나타내었다. 연회 식공간 연출에 관한 만족도는 음식재료의 신선도(3.86점), 음식의 맛(3.85점), 실내 공간의 청결 상태(3.74점), 테이블의 전체적인 청결(3.73점) 등에 대해 높은 만족도를 나타낸 반면에 미술품(3.42점), 소품 장식(3.44점), 가구와 악세사리 장식(3.45점) 등은 상대적으로 낮은 만족도를 나타내었다. IPA 결과, 음식 맛, 음식 신선도, 실내 청결, 테이블의 청결성, 연회장의 청결 상태 등은 고객들이 매우 중요하게 여기면서 현재 호텔 연회에서도 잘 지켜지고 있어 계속 유지해 주어야 할 항목으로 나타났고 실내 온도, 음식 기물, 실내 방음, 실내 색상 등은 고객들이 중요하게 여기지만 호텔의 실행도가 낮아 고객 만족도가 떨어지는 것으로 집중적으로 관리해야할 식공간 연출 속성 항목으로 나타났다.

• 한국식생활문화학회지
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• 제23권6호
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• pp.705-712
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• 2008

In this study, Jeonju bibimbap, Bulgogi, Japchae, Whangpomuk, Kimchijeyukbokkeum, and Sangseonjeon were selected as examples of take-out style Korean foods, and sensory evaluations on a 9-point hedonic scale were conducted with dining staff at UCLA. 54.5% of the respondents in this study were male and 62.7% were Hispanic/Latino, with the respondents fairly evenly split across age groups in a range of 25-54 years. In the sensory evaluation, the most acceptable items were judged as follows: Bulgogi (8.1)>Japchae (7.5)>Sangseonjeon (7.4)>Jeonjubibimbap=kimchijeyukbokkeum (7.3)>Whangpomuk (6.9). Among the 6 Korean foods (Jeonjubibimbap, Bulgogi, Japchae, Whangpomuk, Kimchijeyukbokkeum and Sangseonjeon), Bulgogi, and Saengseonjeon were the most acceptable items for the female and male respondents, respectively. All of the items were popular with the majority of the responding age groups, with the exception of the 18-24-year groups; in particular, Kimchijeyukbokkeum and Bulgogi scored relatively high on acceptability (7.0) for all respondents. Jeonjubibimbap, Japchae, Whangpomuk, and Saengseonjeon were also found to be acceptable to all respondents except for the African American respondents. We suggest that the Korean foods listed above are applicable items for quick service restaurants in the U.S. market.

• 동아시아식생활학회지
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• 제9권3호
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• pp.345-355
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• 1999

Present status of school lunch service and satisfaction on it were surveyed by questionnaires with 636 elementary school students in Inchon city. School lunch service was considered positive in 68.3% of the objectives. Most of the students thought the amount of rice and side dishes appropriate. And the ratios of students feeling the food taste fair and good were 36.6% and 56%, respectively. When dislike-foods were served, 58.3% still ate forcedly and 30.4% ate partly. Reasons for not eating up foods were dislike foods(46.7%), too much amount(20.3%), and bad taste(17.5%). Colors and appearance of foods were thought to be fair and good(93.8%). Warm foods were thought to be served warm as they should be(51.5%) and a little colder than they should be(43.5%). 65.4 percent of the students responded to be served cold foods cold enough as they should be. Dining hall was preferred as an eating place(61.4%). Half of the students occasionally washed their hands and 35.0% always did. Those in charge of teaching the table manners were teachers(59.8%), dieticians(16.9%) and principals(4.5%). Sixty-three % of the students felt the dieticians kind. Good changes resulting from the school food service were student could have balanced diet(24.4%) and enjoy eating(18.1%). For better school lunch service it is necessary to provide menu for student's preferences, facilities for maintaining food temperatures, dining halls and opportunities to wash hands prior to eating.

• 한국조리학회지
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• 제4권
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• pp.95-127
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• 1998

Recently the number of Chinese tourist in increasing. The purpose of this study is understanding of Chinese tourist's character and food culture. The tourist food service industry has become an important factor in choice tourist destination, This study is composed of six chapter as follow: Chapter Ⅰ : The purpose and the method of study Chapter Ⅱ : Change of Chinese Life Level & Environment Progress and situation of Chapter Ⅲ : Chinese Food culture and dining out trend Chapter Ⅳ : Alternatives of strategic food service environment Chapter Ⅴ : Conclusion

• 한국식품영양학회지
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• 제11권5호
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• pp.528-535
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• 1998

This study was conducted to provide some basic information for promoting efficiency in university food services. Subjects were 309 students of A, B and C university. The survey was done by questionaires, and the data were analyzed by SAS program. The quantity and nutritional values of food was evaluated as appropriate but temperature and freshness of food, use of seasonal food, variety of menu were indicated as unsatisfactory. Male students marked lower points on the price but female students gave lower scores for variety of menu and use of seasonl food. Employee hygiene fast service and neatness and kindness of workers were evaluated as appropriate but food sanitation and cleanness of dishes were indicated as unsatisfactory. A and B university students scored low marks on food sanitation. Female students scored higher marks on the employee's neatness. Arrangement of tables and chairs, location of returning utensils, location of counter use of menu board and ventilation facilities were scored as average but interior decoration and heating facilities were scored as low level. Students of a school scored low mark on the arrangement of tables, location of counter, heating facilities and interior decoration but students of B school scored low mark on the use of menu board. Calmness and comfortableness of dining hall was unsatisfactory but location of dining hall, serving time and waiting time were evaluated as appropriate. In conclusion improvements for temperature and freshness of food, use of seasonal food, variety of menu, food sanitation, cleanness of dishes, interior decoration, heating facility and resting area were indicated as necessary.

• 한국식생활문화학회지
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• 제35권1호
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• pp.79-85
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• 2020

This study aims to classify parents by considering important factors in the management of foodservice for children. An offline survey was conducted by enrolling 583 Korean parents whose children attended public or private kindergartens in Seoul. The important factors required for managing foodservice for children are meal service resources, menu management, and food allergy. Considering these factors, parents were grouped into 3 clusters: the allergy important group, environment important group, and high concern group. Evaluation of the demographic characteristics revealed a significant difference between clusters with respect to type of kindergarten. Parents perceived that a private kitchen is more required than a private dining room, and perceptions about the need for a private kitchen and dining room were significantly different among the clusters. Furthermore, the results reveal significant differences between clusters, when considering the need to support meal service. Therefore, the government needs to consider characteristics of the parent cluster if they plan to support the kindergarten foodservice. We believe that this study can be used as supportive data to establish a working policy.

• 한국식생활문화학회지
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• 제33권5호
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• pp.411-425
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• 2018

Low sodium (1,300 mg) containing menu items and recipes applicable to institutional food services were developed while maintaining taste and nutrition contents. These developed recipes were used in a total of 258 dish items, including 39 one-dish meals, 43 guk or jjigae (soups or pot stews), 59 meat or fish side-dishes, 94 vegetable side-dishes, 9 jeons (pan-fried dishes), and 14 kimchis or pickles. A total of 90 menu items using 258 dishes were categorized into one-dish menu items or Korean dining table-setting items. They were re-sorted to soup or pot stew containing or not containing items. The protein content was significantly higher in one-dish menus than in Korean dining table-setting menus (p<0.05), whereas the energy, carbohydrates, lipids, and sodium did not differ significantly between them. Menus including guk showed no significant differences in energy, carbohydrates, lipids, or sodium when compared with menus not including guk. For practical application of these developed low sodium menu items for institutional food services, education manuals for nutrition should be developed, and networks among governmental agencies, institutional food services and research institutions should be established.

• 한국조리학회지
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• 제6권2호
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• pp.157-173
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• 2000

The purpose of this study is to identify important selection attributes for customers dining at family restaurants in Seoul, and the determinant and predicting factors in customers' intentions to return. A closed-ended questionnaire was used, and a systematic sampling approach was employed to survey a sample of customers in family restaurants. The data were analyzed using factor and multiple regression analysis. A four-dimensional structure was established from 14 selection attributes. The results of the study indicated four dimensions that were significantly related to the likelihood of customers returning to the same restaurants, as follows: Food and Environment, Service and Courtesy, Price and value, and Location and promotion. The findings from this study have both theoretical and practical implications. Implications of these findings are discussed.

• 한국조리학회지
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• 제13권3호
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• pp.293-307
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• 2007

This article was to provide information enabling us to respond effectively to the well being market which has great potential of growth by studying well-being consumption behaviour according to the lifestyles of dining-out customers and to find out how their lifestyles have influence on well-being by investigating their patterns according to demographical characteristics of dining-out customers who play key role in consumption and will have great purchasing power in food service industry. First, factor analysis of variation of lifestyle, 6 factors are named conscious style, realistic style, self-regard style, health-focusing style, changeable style, and fashion-sensitive style. Second, factor analysis of well-being consumption behaviour, 5 factors over eigen 1 are selected and used in a research and they are named healthful food principle, physical health principle, mental health principle, confidence principle, and old-age planning principle. Analysis result reveals that there exists significant relationship between lifestyle and well-being consumption behaviour.