• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.2
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• pp.209-224
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• 2010

This study is focus on consumer innovativeness. The purpose of this study is to explore variable that affect users' perceived value of mobile advertising and actual response intension to analyze relationship among variables. We built research new model based on the Technology Acceptance Model(TAM) and the Ducoffe's model(1996). The result of this study can be summarized as below. First, consumer innovativeness had a positive effect on convenience, the entertaining element and informativeness. Second, credibility and convenience had a positive effect on mobile advertising value. Third, Mobile advertising value had a positive effect on actual response intention to mobile advertising. As shown in the result of this study, the relation between perceived value of mobile advertising and actual response intention, depending on innovativeness in accordance with mobile advertising characters elements.

• Journal of Digital Convergence
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• v.7 no.4
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• pp.169-180
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• 2009

IT governance implies a system in which all stakeholders with a given organization, including the board, internal customers, and related areas such as finance provide the necessary input into their decision-making process. However, the concepts of IT governance are broad and ambiguous, so IT governance is eventually needed multi-criteria decision making. This paper presents a hierarchical structure to better understand the relationship between control structure and the complexity of collective behavior with respect to IT governance and proposes a corresponding fuzzy model for analyzing IT governance complexity based on an extensive literature review. The results of this study are expected to provide a clearer understanding of how the concerns of IT governance behave and how they interact and form the collective behavior of the entire system.

• Korean Journal of Remote Sensing
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• v.6 no.1
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• pp.39-47
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• 1990

The first Marine Observation Satellite(MOS) was launched by National Space Development Agency of Japan on February 19, 1987, and it is equipped with three sensons covering visible, infrared, and microwave region. One of them is Visible and Thermal Infrared Radiometer(VTIR) whose main objective is to detect the Sea Surface Temperature(SST). The objective of this study was to process the MOS data using Cray-2 supercomputer, and to assess the SST in the Yellow Sea. In order to implement this objective, the linear regression model between the ground truth data and the corresponding digital number of VTIR in MOS was used to establish the relationship. After testing the significance of the regression model, the SST map of the whole Yellow Sea was derived based on the model. The digital SST map representing the study area showed certain pattern about the SST of Yellow Sea in March and April. In conclusion, the VTIR data in MOS is also useful in investigating SST which provides the information about the Yellow Sea water current in the spring.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.26 no.1B
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• pp.7-14
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• 2006

The radar relationship was estimated for the selected rainfall event at Yeongchun station within Chungjudam basin where the discharge record was the range of from 1,000 CMS to 9,000 CMS. By calibrating the rainfall coefficient parameter estimated by radar relationship in small hydrology basin, rainfall with the topography properties was calculated. Three different rainfall estimation methods were compared:(1) radar relationship method (2) Thiessen method (3) Isohyetal method (4) Inverse distance method. Basin model was built by applying HEC-GeoHMS which uses digital elevation model to extract hydrological characteristic and generate river network. The proposed basin model was used as an input to HEC-HMS to build a runoff model. The runoff estimation model applying radar data showed the good result. It is proposed that the radar data would produce more rapid and accurate runoff forecasting especially in the case of the partially concentrated rainfall due to the atmospheric change. The proposed radar relationship could efficiently estimate the rainfall on the study area(Chungjudam basin).

• The Journal of Information Systems
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• v.17 no.3
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• pp.79-109
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• 2008

Cyworld was successful where others have foiled because of its unique and profitable business model that relies on the purchase of digital items and its ability to mimic and recreate aspects of face-to-face interpersonal relationships among the members of the online community. The purpose of this study is to understand how the needs for self-presentation and needs for affiliation influence digital item purchase intention, and to analyze the moderating roles of gender and purchase experience in those relationships. Based on the theoretical framework including self-presentation theory and theory of affiliation, we developed the research model and proposed ten hypotheses. A survey was conducted with 225 members of Cyworld. The research model and the related hypotheses were tested using Amos. As the result of the analysis, eight hypotheses out of ten hypotheses were supported. In particular, digital item purchase intention in virtual world was found to be affected by both members' needs for self-presentation and needs for affiliation. We also found that the needs for self-presentation is significantly influenced by innovativeness of members, self-efficacy, and group norm. Also, needs for affiliation is significantly affected by self-efficacy, group norm and perceived value. Furthermore, the results indicate that 1) moderating effects of gender on those relationship is supported; and 2) moderating effects of purchase experience is partially identified. This study provides several implications for academic community and practitioners to understand why the community members pay real money for their digital items as well as how the sales of digital items can be increased in online communities. Some study limitations and future research directions are also discussed.

• Journal of Korea Society of Digital Industry and Information Management
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• v.5 no.4
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• pp.199-211
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• 2009

The purpose of this study is to elicit influential factors on accepting IPTV services and define the casual relationship between the factors, and "user satisfaction", "re-use intention", "stranger recommendation intention", in an attempt to provide useful guidelines to IPTV carriers, contents providers and equipment makers for their forming IPTV service models and marketing strategies. For this end, the theoretical background of this study has been brought from relevant literature, and theoretical study models have been established by logical reasoning of the interrelation among diverse components. Then, the established models have been analyzed by using statistical packages "SPSS(12.0), LISREL(8.72)". Finally theoretical and practical significance and future study direction have been suggested. To make sure of effective validity of IPTV service adoption models above, empirical studies should be made continuously. And then vertical and horizontal studies at a specific point would show ever-changing causal relationship, helping to promote financial outcome of relevant companies and organizations.

• Journal of Korea Society of Digital Industry and Information Management
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• v.20 no.2
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• pp.159-174
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• 2024

Recently, as demand for delivery services has increased rapidly due to COVID-19, the food service O2O(Online to Offline) platform has also grown significantly. This study aimed to verify the influencing factors on continuance use intention of O2O platform using the Information Service Success Model and Post Acceptance Model. An online survey was conducted on 379 consumers who used the food service O2O platform in the past six months, and the collected survey was analyzed using SPSS 26.0 and AMOS 24.0. As a result of the verification, in the influence relationship between the Information Service Success Model and Post Acceptance Model, system quality was found to have an effect on perceived usefulness, but information quality and service quality were rejected for perceived usefulness and were partially adopted, The rest were all found to have a significant effect. In the moderating effect according to the amount used, the intention to continue using was stronger when the group who spent more than 30,000 won was satisfied. These results support previous research on O2O platforms and provide academic implications as well as practical implications for practitioners in the food service industry.

• Transactions of the Korean Society of Machine Tool Engineers
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• v.16 no.5
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• pp.101-107
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• 2007

Assembly is mentioned as important process saving time and cost where we produce the machine with many parts relationships. In this study, parts assembly relationship is analysed for assembly information of micro milling machine which have been developing for research. Liaison diagram, datum flow chain and assembly tree are applied to discuss assembly characteristics of micro milling machine model. We can find out the characteristics of micro machine assembly and discuss about facility of assembly. Some analysis in this paper about micro milling machine will give a useful tools for assembly. We knew that the predicted results from analysis in this study are alignment and clearance among the parts. The 3D model of micro machine which is studied in this paper is not a complete model. Main parts of a micro milling machine are used and presented.

• Journal of Distribution Science
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• v.18 no.6
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• pp.83-91
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• 2020

Purpose: Research on the behavior of using digital banking services plays an important role for banks in the context of increasingly competitive banks, not only for domestic banks but also for foreign banks. Along with the development of science and technology brings new approaches to banking industry, digital banking increases the effectiveness of banking activities. Besides, information safety brings different feeling about digital banking system. Therefore, this research evaluates the relationship between Information safety and Intention to use banking services in Vietnam. Research design, data and methodology: With 329 Vietnamese customers using digital banking, reliability test, and structural equation model (SEM) analysis method. Results: the research shows that information safety has directly effects on perceived ease of use (PU), perceived risk (RIS) of customers to digital banking services. Perceived trust (TRU) has a negative impact on RIS. Perceived of usefulness (PEU) has a positive impact on attitude towards service (ATT), and RIS has a negative impact on ATT. RIS, PEU, ATT, convenience and enterprise image have positive effects on intention to use digital banking service. Conclusions: From the research results, the authors also propose some recommendations to enhance the intention to use digital banking services in Vietnam.

• Journal of The Korean Digital Architecture Interior Association
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• v.12 no.1
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• pp.61-70
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• 2012

A construction project is very costly and takes a long time to make investment and yield profit. For this reason, financial institutions are cautious about financing construction projects. Meanwhile, a construction company needs financing from financial institutions to cover a large expense of a construction project. Thus, there is likely to be a close correlation between financing conditions and business operation of a construction company. To examine the relationship, variables were identified that are related to insolvency of a construction company and changes in financing conditions. The analysis period is between the second quarter of 2001 and the fourth quarter of 2010. Data was retrieved from TS2000 established by Korea Listed Companies Association (KLCA), Statistics Office, and Construction Economy Research Institute of Korea (CERIK). In terms of methodology, VECM (Vector Error Correction Model) was used to analyze dynamic relationship between changes in financing conditions and insolvency of a construction company based on the identified variables. The hypothesis was that changes in financing conditions would significantly affect business of a construction company, but, the analysis did not find a close relation between the two factors. However, it was shown that poor business of a construction company affects financing conditions adversely.