• Title/Summary/Keyword: Digital promotion policy

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Effects of Emotional Labor, Depression and Self - Efficacy on Health Promotion Behavior of Taxi Driving Workers (택시운전근로자의 감정노동, 우울과 자기효능감에 따른 건강증진행위 영향요인)

  • Suh, Hae-Joo;Kim, Ja-Sook;Kim, Ja-Ok;Kim, Hack-Sun;Cho, In-Young;Kim, Hye-suk
    • Journal of Digital Convergence
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    • v.15 no.8
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    • pp.489-500
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    • 2017
  • The purpose of this study is to investigate the factors affecting health promotion behavior according to emotional labor, depression, and self - efficacy of taxi drivers. Study participants were 102 Taxi drivers in urban areas, and the data were collected through self-reported structured questionnaire. According to the results, among the variables related to Health promotion behaviors, Meaningful positive correlations were found among Health promotion behaviors and Emotional Labor, Depression, Self-efficacy, but Emotional Labor and Depression, Self-efficacy and Health promotion behaviors showed positive correlations. Emotional Labor and Self-efficacy, Emotional Labor and Health promotion behaviors, Depression and Self-efficacy, Depression and Health promotion behaviors showed negative correlations. In addition, the factors such as spouse, Emotional Labor, Self-efficacy explained Health promotion behaviors 57%. Based on the findings from the study, in order for taxi drivers to improve health promotion behaviors education program should be made with strategies increasing Self-efficacy and decreasing Emotional labor.

Analysis on elements of policy changes in character industry (캐릭터산업의 정책변인연구)

  • Han, Chang-Wan
    • Cartoon and Animation Studies
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    • s.33
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    • pp.597-616
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    • 2013
  • Character industry is not only knowledge-based industry chiefly with copyrights but also motive power for creative economy to take a role functionally over the fields of industries because it has industrial characteristic as complement product to promote sale value in manufacturing industry and service industry and increase profit on sales. Since 2003, the national policy related to character has aimed to maximize effect among connected industries, extend its business abroad, enforce copyrights through the improvement of marketing system, develop industrial infrastructure through raising quality of character products. With the result of this policy, the successful cases of connected contents have been crystallized and domestic character industry has stepped up methodically since 2007. It is needed to reset the scales of character industry and industrial stats because there are more know-how of self industry promotion and more related characters through strategy of market departmentalization starting with cartoon, animation, games, novels, movies and musicals. Especially, The Korea government set our target for 'Global Top Five Character Power' since 2009 and has started to carry out to find global star characters, support to establish network among connected industries, diversify promotion channels, and develop licensing business. Particularly, since 2013, There have been prospered the indoor character theme park with time management just like character experimental marketing or Kids cafes using characters, the demand market of digital character focusing on SNS emoticon, and the performance market for character musical consistently. Moreover, The domestic and foreign illegal black markets on off-line have been enlarged, so we need another policy alternative. To prepare for the era of exploding character demand market and diversifying platform, it is needed to set up a solid strategy that is required the elements of policy changes in character industry to vitalize character industry and support new character design and connected contents. the following shows that the elements of policy changes related to the existing policy, the current position of market. Nowadays, the elements of policy changes in domestic character industry are that variety of consumers in the digital character market according to platform diversification, Convergence contents of character goods for the Korean waves, legalization of the illegal black contents market, and controling the tendency of consumers in departmentalized market. This can help find the policy issue entirely deferent with the existing character powers like US, Japan or Europe. In its final analysis, the alternatives are the promotion of models with contract copyrights of domestic and foreign connected contents, the diversification of profit models of platform economy, the additive development of target market related to enlarging the Korean waves, and the strategy of character market for the age-specific tendency according to developing character demand market.

A Study on the Education Needs for Health Promotion and Chronic Disease Management for Well-Aging (웰에이징을 위한 건강증진 및 만성질환 관리 교육요구도 조사)

  • Lim, HyoNam;Kim, Yong-Ha;Lee, Chong-Hyung;Song, Hyeon-Dong;Hwang, Hey-Jeong;Kim, Kwang-Hwan
    • Journal of Digital Convergence
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    • v.19 no.4
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    • pp.205-215
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    • 2021
  • This study was conducted to provide basic data to establish health promotion and chronic disease management education programs and educational plans for well-aging by investigating the educational needs for health promotion and chronic disease management by life cycle. This is a descriptive correlation research study, and collected and analyzed through a structured questionnaire targeting 330 adults over 19 years of age registered at Gallup Korea. The results of the study were perceived health status 3.11 points (SD=.72), health promotion behavior 2.27 points (SD=.47), and health-related quality of life 0.92 points (SD=.10). Health-related quality of life was found to have a positive correlation with perceived health status (r=.472, p<.001) and health promotion behavior (r=.122, p<.026). The priority of educational needs and contents for health promotion and chronic disease management was the highest in chronic disease management. There was a significant difference according to the life cycle (p=0.001), and it was found that the mature stage was more likely to be aware of the level of knowledge, the need for education, and the willingness to participate in education compared to the youth. Through the results of this study, it is necessary to develop a comprehensive customized program that is subdivided according to the life cycle when developing health promotion and chronic disease management education programs for well-aging.

Production of Content for Regional Sources of the Convergence Industrialization -Based on Agricultural Management Entities of the Sixth Industrialization in Chungcheongnam-do- (향토자원의 융복합산업화를 위한 콘텐츠 제작 -충청남도 농업 6차산업화 경영체를 중심으로-)

  • Kang, Keoung-Shim
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.483-490
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    • 2015
  • The purpose of this study was to systematically organize the information for the regional resources from the agricultural management entities of convergence industry in Chungcheongnam-do. The target was the Sixth Agricultural Industry Association in Chungcheongnam-do; total 70 kinds of resources were investigated. The content was organized by name of regional source, introduction, photo, company and product information, feature of product, introduction of experience program, and etc., containing the value and meaning of products in stories of the regional sources and images. The material was organized in order of grains, fruits and vegetables, marine products, livestock, Korean sauces Kimchi, fermented broth concentrates, beverages tea, and other. It was saved as pdf file to distribute to the members; it may be utilized for online promotion, product promotion in exhibition festival sales promotion, posts for bulletin board hall, and etc. but also for promotional material in overseas marketing after translating to each language.

Converged Influencing Factors of Health Promotion Behaviors, Menopausal Symptoms and Wisdom in the Middle-Aged Women on Health Conservation (중년여성의 건강증진행위, 갱년기증상, 지혜가 건강보존에 미치는 융합적 영향요인)

  • Lee, Hyea-Kyung;Shin, Eun-Hee;Kim, Yeon-Kyung
    • Journal of Digital Convergence
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    • v.14 no.11
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    • pp.597-605
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    • 2016
  • This study aimed to examine the multiple factors to affect the health conservation in the middle aged women. The subjects were 143 middle aged women from 40 to 59 years old and the data collection period was from June 1 to 25, 2016. The data was analyzed by descriptive statistics, t-test, ANOVA, Pearson's correlation coefficients, and stepwise multiple regression. We found a significantly positive association between health conservation and health promotion behaviors among middle-aged women. However, menopausal symptoms and wisdom were not significantly associated with health conservation. Stepwise multiple regression analysis was performed to analyze the most correlation variables were health enhancement behaviors with 12.5% and existence of spouse with 3.2%. This study provides more ensured fundamental data for the health conservation and enhancement in the middle aged women.

Policy Implications from Development of Cultural Content Distribution through Digitalization - Focused on Game Industry - (디지털화에 따른 문화콘텐츠유통의 발전과 정책적 시사점 -게임산업을 중심으로 -)

  • Lee, Byung-Min
    • Journal of Korea Game Society
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    • v.6 no.2
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    • pp.33-44
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    • 2006
  • This article examines cultural content distribution system, particularly of game industry based on the development of digital technology. In this period of convergence and fusion, some phenomenon leads the cultural content distribution system change like value transfer from platform to content. In relation to it, especially in the game industry, three types of distribution is categorized by the industrial structure (offline, online, mobile game) through the case studies and it is expected to be evolve into a base for development of distribution integration model in the future. In conclusion, the article suggest the policy subject for the promotion of cultural content that hold so much competitiveness for long-lasting development by the improvement of distribution structure, blowing off the conflict between companies and publishers, and global business, etc.

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A Study on China's One Belt, One Road Policy and South Korea's Measures for Facilitating Tourist Visits from China (중국의 일대일로(一带一路) 정책을 활용한 방한관광콘텐츠 전략)

  • Jung, In-Suk
    • Journal of Digital Contents Society
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    • v.19 no.6
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    • pp.1145-1150
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    • 2018
  • In order to realize the new diplomatic development for the establishment of 'Asia Fate Community', Xi Jinping has adopted a "One Road, One Belt" policy. Based on five core philosophies, One Road, One Belt with neighboring countries has been established to full-sided cooperation and mutual benefit relations. In this paper, I would like to suggest some suggestions on how to use China's One Road, One Belt policy and Korea's Eurasian Initiative in Development strategy of tourism contents. First, The bridge role of Korean companies should lead to the development of tourism contents. Second, the promotion of tourism contents development for Chinese individual tourists should lead to another tourism contents. Third, we need to find ways to win joint orders with local companies in China so that they can lead to tourism contents. Fourth, seeking active use of workers and international students living in Korea. Fifth, the development of tourism contents based on cooperative relationship with North Korea.

A Study on the Internet Defamation Policy and Law - Focusing on the Communications Decency Act of 1996 and the Brodie Case (인터넷 명예훼손 방지를 위한 정책과 법안에 관한 연구 - 미국의 통신품위법과 Brodie 사건을 중심으로)

  • Bae, Sung-Ho
    • Journal of Digital Convergence
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    • v.10 no.8
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    • pp.29-37
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    • 2012
  • Defamation is one of the most frequently occurring daily legal violation because it can easily be done by words. In the internet generation with flooding internet forum websites and social network services, internet defamation is becoming one of the most serious problems in many leading IT countries including Korea and the United States. Being such a critical issue that can lead to a suicide, Korean policy makers has undertaken efforts to prevent the internet defamation by defining the liabilities of internet users and internet service providers. Many of the policies and laws including "the Telecommunication Information Usage Promotion and Security Protection Act of 2007" are modeled after that of the United States. Thus, the study aims to explore American defamation law and internet defamation law analyzing "the Communications Decency Act of 1996" and a recently decided precedent, "Brodie" case, in Maryland state court.

An Analysis of the proliferation Case of TOPCIT(Test of Practical Competency in ICT) and policy implications (ICT 실무능력 평가 모델(TOPCIT)의 확산사례 분석 및 정책적 시사점)

  • Lee, Hyun Seek;Seo, Young Wook
    • Journal of Digital Convergence
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    • v.16 no.5
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    • pp.1-12
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    • 2018
  • In this study, we introduce the background and model for the Test of Practical Competency in ICT(TOPCIT), which is designed to diagnose and assess the competency of ICT industry related workers and software(SW) developers, and also attempt to derive meaningful policy implications for developing a global level of ICT SW competency evaluation system across the different cases in domestic and foreign countries with regard to the application and dissemination of the TOPCIT. First, we analyze the test results from surveys conducted a preliminary test (or a pilot test) for the process of global dissemination of the TOPCIT in 2015. Then, we attempt to compare the results with the domestic test results. The findings show that the average score between domestic and foreign test takers was similar, but in the highest score group, the number of domestic test takers was relatively higher than the number of foreign test takers. Moreover, the average score can be varied by the language ability, especially fluent in English, of test takers. Therefore, the findings suggest that the localization is one of the key components for building upon the global TOPCIT system.

The Case Study on the Rural Social Economy in Japan and Korea (일본과 우리나라 농촌 사회적 경제에 대한 사례 연구)

  • Kim, Ok-Hee
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.405-418
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    • 2020
  • The purpose of this case study was to analyze the promotion background, development process, business content and organizations of rural social enterprises in Japan and Korea, to examine the similarities and differences of the two countries in social purpose, independence of management, creation of regional economic cycle and administrative role, and to present policy tasks for development of social economy and social enterprise in rural area. the Policy tasks are as follows; construction of community-based social economy, social financial support strengthening, the empowerment of rural social enterprises and the efficient management of internet shopping mall for increase in sales.