• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.57-67
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• 2019

The way people read news is changing, from print to screen. In this study, we aimed to understand the impact of the use of infographics in news on readers. According to a study conducted by Reuters Research Institute at the University of Oxford in 2017, the proportion of online consumers of news is steadily increasing, with over 51 per cent of Americans receiving news via social media. Additionally, newspaper subscription rates are rapidly declining. According to previous studies, the understanding of text information is higher in print media than on screen. Therefore, to compensate for the weaknesses in the understanding of online news, online news media are providing infographic news services to deliver good news. Therefore, this study attempted to understand the impact of using infographics in the news. To this end, three experiments were conducted. The findings from the study indicate that the use of infographics in news has a positive effect on users in terms of the variables measured, including cognitive effect and acceptance of news. As compared with print news, on-screen news was not as effective in terms of comprehension. However, we propose interactive infographics to enhance communication effect along with improved design.

• (The) Korean Journal of Advertising
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• v.27 no.3
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• pp.113-139
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• 2016

The purpose of this study was to investigate perception of media characteristics inorder to provide a theoretical background for the media mix strategy. Considering the qualitative-vale of each medium, this study conducted a survey consisting of 60 academic and advertising industry experts to examine how they perceive and evaluate the characteristics of TV, radio, newspaper, OOH, Internet, mobile, and digital signage in terms of media effectiveness. The results, first, show that 'media engagement', 'effective reach', and 'behavioral targeting' are three most important indices to assess the media effectiveness. Second, the Internet was best evaluated in its various aspects according to the MAIX model, which gauges the effectiveness of each advertising medium. The study also proved that each advertising medium has unique advantages so that each medium should adopt a strategic positioning to differentiate it from other media. As such, this study provides meaningful evidences to understand the various characteristics and competitive value of advertising media and useful guidelines for media planning.

• The Korean Journal of Applied Statistics
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• v.34 no.3
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• pp.295-308
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• 2021

In recent years, as many people post their interests on social media or store documents in digital form due to the development of the internet and computer technologies, the amount of text data generated has exploded. Accordingly, the demand for technology to create valuable information from numerous document data is also increasing. In this study, through statistical techniques, we investigate how the meanings of Korean words change over time by using the presidential speech records and newspaper articles public data. Using this, we present a strategy that can be utilized in the study of the synchronic change of Hangeul. The purpose of this study is to deviate from the study of the theoretical language phenomenon of Hangeul, which was studied by the intuition of existing linguists or native speakers, to derive numerical values through public documents that can be used by anyone, and to explain the phenomenon of changes in the meaning of words.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.277-284
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• 2020

Text mining is a representative method of big data analysis that extracts meaningful information from unstructured and large amounts of text data. Social media such as Twitter generates hundreds of thousands of data per second and acts as a one-person media that instantly and directly expresses public opinions and ideas. The traditional media are delivering informations, criticizing society, and forming public opinions. For this, we compare the responses of SNS with the responses of media on the issue of the termination of the Korea-Japan GSOMIA (General Security of Military Information Agreement), one of the domestic issues in the second half of 2019. Data collected from 201,728 tweets and 20,698 newspaper articles were analyzed by sentiment analysis, association keyword analysis, and cluster analysis. As a result, SNS tends to respond positively to this issue, and the media tends to react negatively. In association keyword analysis, SNS shows positive views on domestic issues such as "destruction, decision, we," while the media shows negative views on external issues such as "disappointment, regret, concern". SNS is faster and more powerful than media when studying or creating social trends and opinions, rather than the function of information delivery. This can complement the role of the media that reflects public perception.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.463-470
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• 2016

This experimental research as media effect study explores the effect of the current documentary that deals with radioactive contamination widely spread by fukushima nuclear accident on political and social recognition of domestic audience. Proceeding studies about media effect dealt mainly with news contents of TV, newspaper and internet. However studies on the effect of current documentary as non news contents on audience that provide us with profound information by various subjects are very few. Especially it is difficult to find studies about disaster documentary dealing with radioactive contamination having much effect on global environment. Accordingly this research implemented experimental study to find out the effect of current documentary that deals with radioactive contamination by fukushima nuclear accident on political and social recognition of audience. This research found that subjects exposed to the current documentary considered outdated nuclear power plant more seriously, supporting the opposition party more positively, claiming shutdown of outdated nuclear power plant, and opposing additive construction of nuclear power plant than subjects not exposed to the current documentary.

• Journal of Digital Convergence
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• v.17 no.8
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• pp.15-26
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• 2019

This study was to explore the domestic research trends, and education and operation cases concerned with Korean colleges in the fourth industrial revolution era. It was conducted through the analysis of 114 academic papers registered to the Korea Research Foundation, the newspaper articles, and the main 4-year university homepage from 2016 to April 2019. The results was as follows. Research papers have been increasing since 2016; research were conducted by humanities and social sciences as well as engineering academics interesting in research topics such as technologies, curriculum, and teaching and learning by mainly using quantitative research, literature research. As for the college education, reorganization of the undergraduate and majors centered on the science and engineering field, teaching and learning related with learner's participation and performance, and provide efficient academic affairs management and career guidance using Chatbot or Cloud computing. Industry-academia cooperation was focuses on the field of science and engineering. In future research, it is necessary to explore the research on college students' career and employment, the research on academic affairs management and infrastructure, the relational research considering the variables among college students and faculties, and the qualitative and mixed method approach.

• Journal of Digital Convergence
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• v.19 no.5
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• pp.343-352
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• 2021

The purpose of this article is to study the negative factors reflected in the will and the factors of well aging as an alternative. The survey data was 36 wills published in the media such as newspapers and broadcasting between 2008 and 2020. As a result, various aspects of negative factors were found in youth wills between the ages of 13 and 34. In middle-aged wills between the ages of 35 and 49, female was not found. The negative factors in the socio-economic aspects were remarkable in the wills of adulthood between the ages of 50 and 64. All the writers of wills over the age of 65 were women, and their writings were strongly linked to the spiritual side. In view of these results, the will explored in this study can paradoxically become a proposal for a complete life. The will is a record with the potential of well aging. Sources of the suicide note included daily newspaper, broadcasting and local media. This study analyse the age and gender and the negative factors reflected in the will, by using the physical aspect, the mental aspect, and the socio-economic aspect as the methodology. In addition, the frequency of words and expressions exposed in the will were analyzed and keywords were created in word cloud.

• Korean journal of communication and information
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• v.73
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• pp.56-91
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• 2015

This study examined changes in the independent production environment in the perspectives from flexible specialization of labor and media routines since January 2011, when comprehensive programming television channels (JTBC, MBN, Channel A, TV Chosun) emerged in Korea. In-depth interviews were conducted with thirteen individuals, including producers from independent production companies, broadcast writers, and individuals involved with these TV channels. The interview results indicated that a flexible specialization production system had been established by the comprehensive programming channels. This means that they were heavily dependent on independent producers, except in relations to their own news programs. Moreover, it was identified that the production of diverse programs could be difficult due to absurd contract practices such as those related to TV ratings and performance systems. Second, these channels have implemented some positive changes such as the payment of higher production costs and an incentive system, compared to terrestrial TV stations. However, the incentive system also helps to aggravate internal competition in the channel and also instigate contract competitions among independent companies, which can eventually result in the channels for holding exclusive rights to certain content and, hence, unfair business practices. Third, as a result of the newspaper and broadcast cross-owenership system of the comprehensive programming channels, hierarchical independent production practices can be established under the influence of newspaper proprietors and executives or managers who have previously worked for newspapers. Lastly, as a result of interviews with independent producers and individuals involved with the TV channels concerning the awareness of comprehensive programming channels, it could not be ascertained whether it is difficult to produce programs dealing with diverse items and genres, because programming autonomy has been distorted by capital or the advertisement market. In this circumstance, it is not surprising that some comprehensive programming channels mentioned that they prioritize profit and performance in programming. In conclusion, it is absolutely imperative that complementary and legal measures be implemented institutionally in order to redress the existing systematic dysfunctional routines in the independent productions of the comprehensive programming TV channels in Korea.

• Korean journal of communication and information
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• v.76
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• pp.151-182
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• 2016

The right to be forgotten (RTBF) has been a population notion to address privacy issues associated with the digitalization of information and the dissemination of such information over the global digital network. In May 2014, the European Court of Justice (ECJ) laid down a landmark RTBF decision to grant individuals the right to be de-listed from search results. ECJ's RTBF decision sparked an increased interest in RTBF in South Korea. Academic and non-academic commentators have provided a mistaken or outstretched interpretation of RTBF in claiming that removal of news articles should be read into RTBF in Korean law. Moreover, the Press Arbitration Commission of Korea (PAC) has proposed revising the Press Arbitration Act (PAA) to allow the alleged victims of news reporting to request the deletion of news stories. This article examines the notion of RTBF from its origin to the latest development abroad and also critically explores Korean laws regulation freedom of expression to evaluate if Korea needs the proposed PAA revision.