• 제목/요약/키워드: Digital University

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Systematic Approach to Involving the Tools of Digital Marketing as a Guarantee of the International Business Development

  • Chernenko, Oksana;Kovalchuk, Svitlana;Perevozova, Iryna;Fayvishenko, Diana;Zaburmekha, Yevgena
    • International Journal of Computer Science & Network Security
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    • 제22권2호
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    • pp.311-317
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    • 2022
  • The research is devoted to the substantiation of the system approach to the involvement of digital marketing tools as a guarantee of international business development. It is proved that digital marketing, as a type of marketing based on the use of digital technologies allows to make a profit, to promote the brand, as well as goods and services in the market. The digital marketing toolkit system is a set of elements with existing relationships that ensure the effectiveness of the entire digital marketing, which in total is greater than its individual components. The implementation of a systems approach involves the implementation of the philosophy of digital marketing in general, its functions in the form of systems analysis, formation of strategic development goals and entry and promotion in the international market, preparation and implementation of tactical and strategic development plans.The use of such digital marketing tools as: content marketing, social media marketing, Email-marketing, targeted advertising, contextual advertising, media advertising, Search Engine Optimization, affiliate programs and the company's website is analyzed in detail.

Development of Creative Economy Innovation and Digital Entrepreneurial Ability for Distribution Strategy by using Design Thinking

  • Siwaporn NAKUDOM;Sor sirichai NAKUDOM;Panita WANNAPIROON
    • 유통과학연구
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    • 제21권4호
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    • pp.11-20
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    • 2023
  • Purpose: 1) develop a learning model involving design thinking to develop creative economy innovation and the characteristics of digital entrepreneurs. 2) evaluate the impact of design thinking on creative economy innovation 3) evaluate the impact of design thinking on digital entrepreneurial ability. Research design, data and methodology: 1) develop a learning model involving design thinking in order to develop creative economy innovation and the characteristics of digital entrepreneurs. 2) Evaluating creative economy innovation involving design thinking. 3) Assessing the characteristics of digital entrepreneurs based on design concepts. Results: 1) the development of a learning model involving design thinking to develop creative economy innovation and digital entrepreneurial competency 2) The students who studied using the learning model involving a design thinking process had the highest overall scores in terms of creative economy innovation 3) The scores for the assessment of digital entrepreneurial activity for the students who studied by using the design thinking learning model were at a high level. Conclusions: The development of the design thinking learning model can encourage students to be able to develop creative economy innovations and to empower digital entrepreneurs' ability for distribution strategy. Educational institutions that would like to succeed in developing creative economy innovative and digital entrepreneurship characteristics with the support of design thinking.

강원특별자치도에 거주하는 성인의 디지털 구강건강 문해력과 디지털 기기 활용도의 관련성 (Relationship between digital oral health literacy and digital device utilization among adults in Gangwon-do)

  • 박찬영;김남희;오재우
    • 한국치위생학회지
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    • 제24권2호
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    • pp.149-162
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    • 2024
  • Objectives: This study aimed to identify the level of digital oral health literacy among Korean adults in Gangwon-do. Methods: A survey was conducted through face-to-face interviews with adults aged 30-89 residing in Gangwon-do, South Korea. The independent variables were socio-demographic characteristics, including gender, age, education level, income, and occupation. The dependent variable was digital oral health literacy. The statistical analysis included Independent t-test, one-way ANOVA, Pearson correlation analysis, and multiple linear regression analysis, all performed using the SPSS 27.0 software program. Results: The elderly and those with poor socioeconomic status (p<0.001) had lower average scores due to poor digital oral health literacy. The ease of searching for oral health information and the utilization of digital devices to search for information on oral health displayed a significant relationship (r=0.730, p<0.001). To develop the use of digital devices, simplifying the search for oral information (p<0.001) is essential. Conclusions: All socio-demographic characteristics, except gender, displayed a correlation with the level of digital oral health literacy. Both environmental and individual aspects of the respondents' living conditions must be considered to improve digital oral health literacy.

A Case Study of Digital Transformation: Focusing on the Financial Sector in South Korea and Overseas

  • Eunchan Kim;Minjae Kim;Yeunwoong Kyung
    • Asia pacific journal of information systems
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    • 제32권3호
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    • pp.537-563
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    • 2022
  • This study investigates the adoption and application of digital transformation in the financial sector and analyzes the process and outcomes of digitization and digitalization in the field of the finance industry of South Korea and overseas, in order to seek both managerial and strategic implications for successful implementation of digital transformation in the future. The findings show that, for successful digital transformation, it is necessary to maximize active and systematic use of advanced online and digital technologies that form the basis of business and create an open, horizontal organizational culture and communication system to equally share and distribute advanced technologies and competencies through the entire organization. Furthermore, this study also discovers the legitimacy to concentrate the organizational competencies and know-how in providing technical training for members, expanding customer experience, and improving customer satisfaction services to contribute to improving the quality of life for members of the organization and creating and improving social and public infrastructures, instead of using digital transformation only to improve productivity of organizations or firms. As such, it is necessary to concentrate corporate competencies in establishing and supplying digital transformation that is not just human-centered but also has productivity, innovativeness, and reliability at the same time.

온톨로지 기반 디지털 휴먼모델의 작업 적응성 제고 방안 연구 (Research on Ontology-based Task Adaptability Improvement for Digital Human Model)

  • 강수호;손미애
    • 한국CDE학회논문집
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    • 제17권2호
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    • pp.79-90
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    • 2012
  • In digital virtual manufacturing simulation, Digital Human widely used to optimal workplace design, enhancing worker safety in the workplace, and improving product quality. However, the case of ergonomics simulation solutions to support digital human modeling, Optimal DHM (Digital Human Model) data needed to develop and perform DHM will collect information related to the production process. So simulation developer has burden of collecting information. In this study, to overcome the limitations of existing solutions, we proposed the ADAGIO(Automated Digital humAn model development for General assembly usIng Ontology) framework. The ADAGIO framework was developed for DHM ontology to support optimal deployment of digital virtual environment and in order to ensure consistency of simulation components that are required for simulation modeling was made of a library.

Exploring New System of China Digital Media Design Related Undergraduate Education

  • Jiang, Zheng-Qing;Lee, Dong-Hun
    • International Journal of Contents
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    • 제6권1호
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    • pp.35-40
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    • 2010
  • In recent years, China Digital Media Design related undergraduate education has developed into great dimensions while producing a lot of problems. Now cause of rapid development, Disciplinary Location, Training Objectives and Curriculum require study. Firstly, the paper points out the scope and general process of Digital Media Design through an analysis of properties of digital media industry. Secondly, the paper studies the current status of Digital Media Design-related undergraduate education from the policy of Chinese Ministry of Education and the practice of representative universities. Through questionnaire survey of Digital Media Designers from Beijing, Shanghai and Guangzhou, the paper points out the problems of China Digital Media Design related undergraduate education. Finally, paper brings forward the right direction of new system of China Digital Media Design related undergraduate education.

디지털 문화콘텐츠 인력양성 방안에 관한 연구: 충남지역을 중심으로 (A Study on Nurturing Human Resources for Digital Cultural Contents: in the Case of Chung-Nam Province)

  • 정해용
    • 디지털산업정보학회논문지
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    • 제6권4호
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    • pp.199-216
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    • 2010
  • The objectives of this study are to provide advices and methods for cultivating labor in the digital cultural contents industry in the Chung-Nam Province. For the purpose of this study, review of theoretical and practical literature, identifying the present status of affairs, and three times FGI and surveys were executed. The results of research show a lack of professional labor in the digital cultural contents industry; even so most of laborers want to get a job in or around the Seoul region. To activate digital cultural contents in the local area, a development model for the Chung-Nam digital cultural contents industry was introduced and four strategies were also suggested. The nurture of a professional skilled labor force through a strategically designed joint relationship between university and companies in the digital cultural contents industry was found to be quite necessary. In this way, the need for specialized training and education in the university classroom can be supported.

포렌식 전문가의 양성을 위한 교과과정 설계에 관한 연구 (A Study on Curriculum Design for Educating Digital Forensic Experts)

  • 최명길
    • Journal of Information Technology Applications and Management
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    • 제30권6호
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    • pp.113-142
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    • 2023
  • As society becomes more digital, the need for digital forensics experts are gradually increasing. It is necessary to establish a training policy that reflects the special characteristics of digital forensics personnel. Although there are fragmented policies for digital forensics-related systems and human resources training in academia, it is an urgently necessary to establish a systematic and long-term policy to foster digital forensics experts. This study suggests curriculum of digital forensic based on the importance ranking among forensic subjects. The importance ranking can be decided by forensic experts. This study can be used as policy data to foster diverse talent that can effectively meet the increasing demand for digital forensics talent. The systematic curriculum proposed in this study is a practical curriculum at the undergraduate level and can be suitable for university level

Brazilian young dental practitioners' use and acceptance of digital radiographic examinations

  • Rovaris, Karla;de Faria Vasconcelos, Karla;do Nascimento, Eduarda Helena Leandro;Oliveira, Matheus Lima;Freitas, Deborah Queiroz;Haiter-Neto, Francisco
    • Imaging Science in Dentistry
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    • 제46권4호
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    • pp.239-244
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    • 2016
  • Purpose: The aim of this study was to investigate the use and acceptance of digital radiographic examinations by Brazilian dental practitioners in daily practice and to evaluate the advances that have occurred over the past 5 years. Materials and Methods: Dental practitioners enrolled in extension courses at the Piracicaba Dental School, University of Campinas, Brazil, responded to a self­administered questionnaire in the years 2011 and 2015. They were asked about sociodemographic factors and their knowledge and use of digital radiographic examinations. Descriptive analysis was performed, as well as the chi-square and Fisher exact tests, with a significance level of 5% (${\alpha}=0.05$). results: A total of 181 participants responded to the questionnaire in the years 2011 and 2015. Most of the respondents worked in private practice, had graduated within the last 5 years, and were between 20 and 30 years old. In 2011, 55.6% of respondents reported having ever used digital radiographic examinations, while in 2015 this number increased significantly to 85.4% (p<.0001), out of which 71.4% preferred it to conventional images. Moreover, 21.4% of respondents reported having used digital radiographic examinations for more than 3 years. A significant increase in use of intraoral digital radiography (p = 0.0316) was observed in 2015. In both years, image quality and high cost were indicated, respectively, as the main advantage and disadvantage of digital radiographic examinations. conclusion: This study showed that digital radiology has become more common in Brazil over the past 5 years. Most of the Brazilian dental practitioners evaluated in 2015 used digital radiographic examinations.

대학 정보자원의 디지털 연속성 보장을 위한 실행 방안 (Implementation Plan to Ensure Digital Continuity of University Information Resources)

  • 전보배;설문원
    • 한국기록관리학회지
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    • 제21권1호
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    • pp.141-161
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    • 2021
  • 이 연구는 기록관리 환경이 디지털 기반으로 변화되어 가는 상황에서 대학 정보자원의 디지털 연속성 보장을 위한 실행 방안을 제안하기 위한 것이다. 이를 위해 국외 영국 TNA와 호주 NAA의 디지털 연속성 정책 사례를 조사·분석하고, 대학의 디지털 연속성 보장을 위한 정책개발에 필요한 시사점을 다음과 같이 도출하였다. 대학은 디지털 연속성 보장을 위해 디지털 자원의 '자산(asset)'적 가치를 파악하고 이용가능성 보장을 위한 선행 분석과 대응(위험관리 등) 체계를 갖추며, 대학 전 영역에 걸친 협업 체계를 조성해야 한다. 또한 대학의 정보자원에 적용가능한 실행 방안을 제안하기 위해 영국 TNA에서 제시한 디지털 연속성 보장 프로세스 4단계를 대학 사례에 적용해보았다.