• Title/Summary/Keyword: Digital University

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Features and Tendencies of the Digital Marketing Use in the Activation of the International Business Activity

  • Zhygalkevych, Zhanna;Zalizniuk, Viktoriia;Smerichevskyi, Serhii;Zabashtanska, Tetiana;Zatsarynin, Serhii;Tulchynskiy, Rostislav
    • International Journal of Computer Science & Network Security
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    • v.22 no.1
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    • pp.77-84
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    • 2022
  • The study highlights the features and trends of digital marketing for international business. To achieve these goals, the authors used a systematic approach that allows a comprehensive approach to the object of study, as well as used general and specific methods of scientific knowledge on the application of digital marketing for international business. The dynamics of the number of users of social networks in the world is analyzed, which allowed us to conclude about the steady trend of increasing the number of users of the Internet and social networks, as well as the time spent by users on social networks. The study of the dynamics of the number of users of social networks provides increased efficiency in the use of digital marketing tools to enhance international business. The most effective digital marketing tools for international business, including artificial intelligence, conversational marketing, chatbots, personalization, video marketing, live shopping, social media stories, interactive content, omnic marketing, augmented reality and technology immersion, native advertising, green marketing and mobile commerce.

Comparison of digital PCR platforms using the molecular marker

  • Cherl-Joon Lee;Wonseok Shin;Minsik Song;Seung-Shick Shin;Yujun Park;Kornsorn Srikulnath;Dong Hee Kim;Kyudong Han
    • Genomics & Informatics
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    • v.21 no.2
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    • pp.24.1-24.7
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    • 2023
  • Assays of clinical diagnosis and species identification using molecular markers are performed according to a quantitative method in consideration of sensitivity, cost, speed, convenience, and specificity. However, typical polymerase chain reaction (PCR) assay is difficult to quantify and have various limitations. In addition, to perform quantitative analysis with the quantitative real-time PCR (qRT-PCR) equipment, a standard curve or normalization using reference genes is essential. Within the last a decade, previous studies have reported that the digital PCR (dPCR) assay, a third-generation PCR, can be applied in various fields by overcoming the shortcomings of typical PCR and qRT-PCR assays. We selected Stilla Naica System (Stilla Technologies), Droplet Digital PCR Technology (Bio-Rad), and Lab on an Array Digital Real-Time PCR analyzer system (OPTOLANE) for comparative analysis among the various droplet digital PCR platforms currently in use commercially. Our previous study discovered a molecular marker that can distinguish Hanwoo species (Korean native cattle) using Hanwoo-specific genomic structural variation. Here, we report the pros and cons of the operation of each dPCR platform from various perspectives using this species identification marker. In conclusion, we hope that this study will help researchers to select suitable dPCR platforms according to their purpose and resources.

ARTIVELOP: Storytelling Serious Game to Deliver Gaslighting Experience (ARTIVELOP: 가스라이팅 경험 전달을 위한 스토리텔링 기능성 게임)

  • Yoo, Hyeseung;Park, Juhui;Kim, Seohee;Jang, Huijeong;Park, Sui;Choi, Joingin
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2022.07a
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    • pp.607-608
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    • 2022
  • 현재 가스라이팅이 중요한 사회적 문제로 대두되고 있으며 이에 대한 정확한 개념을 아는 사람이 많지 않다. 가스라이팅은 데이트 폭력 및 다른 심각한 범죄로 번질 가능성을 가지고 있다. 따라서 본 논문에서는 가스라이팅의 위험성을 알리기 위해 몰입할 수 있는 스토리텔링 기능성 게임 콘텐츠로 가스라이팅 간접 체험을 제공하고자 한다. 기능성 게임은 단지 즐기기 위한 게임이 아닌 재미와 그 이상의 정보를 전달하는 게임이다. 유저들에게 끊임없는 동기의 제공과 문제 전체를 파악하는 능력과 실제로 경험하기 힘든 부분을 간접 체험으로 제공하는 기능성 게임의 특성을 통해 주제를 전달하고자 한다.

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Study on the Digital Storytelling Types and Characteristics of Fashion Designer Brands (패션 디자이너 브랜드의 디지털 스토리텔링 유형과 특성)

  • Hong, Yun Jung;Kim, Young In
    • Journal of the Korean Society of Costume
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    • v.63 no.8
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    • pp.43-57
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    • 2013
  • The purpose of this research is to systemize the fashion digital storytelling by analyzing the communication method and its elements, and extracting the characteristics and processes of digital storytelling. Based on the previous study on the characteristics and types of storytelling the following things have been researched: 1) the process of digital storytelling in the communication process, 2) the concept and the feature of the academia of digital storytelling 3) storytelling in the document research. On the groundwork of the document research, we were able to sort out the various types, and formed a system of the features in the fashion digital storytelling cases, mainly in the four collections (Milan, Paris, London, New York) from 2000's to recent years of 2010. The types of fashion digital storytelling are episode type, narrative type, and creative type. The characteristics of each of the types are as follows. Firstly, the episode type communicates through the digital media based on the information or fact of the fashion designer brand. Secondly, narrative type communicates with the consumers using previous literature or an existing idea of the original cultural form that is rearranged in digital story expressed by the digital media. Lastly, creative type makes the designer's and consumer's susceptibility and creativity communicate through the newly made story, which expresses the unique originality of the designer. It seems that the cases and studies of using the fashion digital storytelling will increase because of its short history and lack of the case study. Fashion designer brands will show their brand image using the digital storytelling because they are able to better express originality, creativity and imagination of the fashion designer, which were factors that could not be conveyed through fashion alone.

Analysis on the Contents of Digital-related Studies in the Field of Costume (복식분야 디지털 관련 연구 논문의 내용 분석)

  • Eum, Jungsun;Kim, Yunhee;Yoo, Youngsun
    • Journal of the Korean Society of Costume
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    • v.66 no.6
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    • pp.135-148
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    • 2016
  • This study aimed to understand whether or not academic outcomes in digital studies shown in detailed field of costume were generated appropriately according to the development of digital technology by analyzing contents of studies in the digital-related studies, which were conducted with a background of the digital age. First, as a result of frequency of digital-related theses by the age of 'Internet Age(1994-2000)', 'Digital Age(2000-2009)', and 'Smart Life Age(After 2010)', which were classified according to the digital environmental changes, the number of theses increased drastically based on the transition point of each age. Second, representative keywords that appeared in each age included 'digital' and 'Internet' in the Internet Age, and 'digital', 'smart', 'Internet', '3D', and 'wearable' were shown in the 'Digital Age' and 'Smart Life Age'. Third, results of analysis according to the field of costume show that relevant studies were conducted in three fields of marketing/information, clothing construction and fashion design in the Internet Age, whereas the Digital Age produced relevant studies in all fields, and Smart Life Age was characterized by increase in studies in the field of fashion design and clothing construction. Fourth, results of analysis according to the contents of study show that relevant studies in the Internet Age were shown only in two subjects of 'preliminary study and trend of study' and 'studies using technical programs', and 'preliminary study and trend of study' decreased, but relevant studies in other fields of subject increased in the Smart Life Age. As shown above, relevant studies appeared as various subjects in many different detailed fields of costume in costume studies according to the stream of the Smart Life Age, which is growing fast recently, and is considered an inspiring result for development of studies in the field of costume according to the environment of the age.

Collection Development Policy for the No Gun Ri Digital Archive (노근리 디지털 아카이브 수집정책 연구)

  • Sinn, Donghee;Kim, You-seung
    • Journal of Korean Society of Archives and Records Management
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    • v.16 no.3
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    • pp.1-30
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    • 2016
  • A collection policy (or a collection development policy) is a document that archival institutions must have to allow them to build their collections legitimately and consistently. Digital archives often lack sustainable financial and systematic supports. Thus, it is especially important for digital archives to have a policy for consistent collection activities. Digital archives have a different set of characteristics from physical records, and these characteristics should be considered in a collection policy. This study was initiated to create such a policy for the No Gun Ri Digital Archive. It reviewed existing literature for collection policies in archives and digital archives. Moreover, it examined several cases of digital archives and their policies to identify the necessary elements as well as the legal and procedural coverages for digital content and services. Furthermore, it studied the unique characteristics of the No Gun Ri incident and the No Gun Ri Digital Archive. Based on such investigation, a collection policy for the No Gun Ri Digital Archive was suggested. It is believed that suggesting a practical collection policy will provide a useful precedent for future digital archive projects.

Design and Evaluation of Hybrid Digital Retrodirective Array Antenna System (하이브리드 디지털 RDA 시스템의 설계와 평가)

  • Park, Hae-Gyu;Ryu, Heung-Gyoon
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.39A no.5
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    • pp.251-257
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    • 2014
  • Digital RDA system is retransmit into the opposite direction of the incident signals. Digital RDA system have a disadventage that this system do not signal classification in multipath environment. because multipath signal is shown as vector sum of multipath signal, digital RDA system required complex signal process for multipath signal classification. In this paper, to solve these problem we propose hybrid digital RDA system which combination of the MUSIC algorithm and the digital RDA system. Proposed system has two modes. First mode is digital RDA mode. Secornd mode is digital beamforming mode. Digital RDA mode is used in situations where the less the impact of multipath. Digital beamforming mode is applied to multipath effects is greater. In secornd mode, we find optimal path using MUSIC algorithm. After than the proposed system uses only the optimal path. Through the proposed system in a multipath environment with digital RDA can be used to supplement a disadvantage.

A Study on the Present Condition and Prospect of Architectural Cultural Heritage Content Applied to 3D Digital Technology (3차원 디지털기술 적용 건축문화재 콘텐츠 현황분석 및 전망에 관한 연구)

  • Jung, Sung Ju;Lee, Tae Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.2
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    • pp.188-198
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    • 2021
  • Digital data was collected using modern three-dimensional digital technology. Current content-specific technologies were investigated through domestic and foreign cases so that three-dimensional digital technology could be applied to the utilization of various contents. First, the use of three-dimensional digital technology of architectural cultural assets has been changing from the restoration of cultural assets. Second, some of the contents produced were found to be underutilized. Third, the type of content has been changing in experience and exhibition, but the online approach was small. Fourth, digital restoration using domestic IT technology has been used as a technology to restore overseas cultural heritage. The fifth analysis of the relationship between the content types and 3D digital technologies shows the use of currently limited technologies. This study analyzed the status of digital architecture and the application of three-dimensional digital technologies to lay the foundation for the active development and utilization of content. Subsequent studies on various layers and digital technologies will be needed to revitalize digital architectural cultural assets in the future.

Essential Competencies for Digital Workforce of Provincial Office in Thailand Using Delphi Technique

  • Rujira Rikharom;Wirapong, Chansanam
    • Journal of Information Science Theory and Practice
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    • v.11 no.4
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    • pp.51-81
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    • 2023
  • This study aimed to study its required performance requirements and proposes a competency framework necessary for the digital workforce of the Provincial Offices in Thailand. The specific primary informants were determined as 17 people. The collecting process was performed using the Delphi technique and the electronic Delphi technique in two phases, totaling four rounds. In the first time, a structured interview was used to conduct online interviews for 15 people. Content validation was performed to determine issues of the competency framework essential for the digital workforce with 7-level scaled questionnaires, and then online reviews were collected between 10-15 people (2nd to 4th times). A consensus was found and confirmed four times with descriptive statistics, namely frequency, mean, standard deviation, mode, median, and the absolute value of the difference between mode and median, interquartile range, and application of the conceptual framework. The research findings revealed that the essential competency requirements for the digital workforce were covered in digital literacy (six aspects), digital skills (four aspects), and digital characteristics (four aspects). Consensus was confirmed for 84 issues. Therefore, it was concluded that 61 points for building an essential competency framework for the digital workforce made them effective in using digital technology as a labor-saving instrument, as well as for expanding the breadth of development of digital expertise to include members of the organization's digital practitioner network. This development will benefit government agencies and the private sector, both national and international, in the future.

Elementary Students' Perceptions on the Use of Digital Science Textbooks (과학 디지털교과서 활용에 대한 초등학생들의 인식)

  • Lim, Heejun;Oh, Phil Seok;Kwon, Gyeong Pil;Shin, Youngjoon;Ahn, Seonghun;Kim, Chongmin;Park, Sunheung
    • Journal of Korean Elementary Science Education
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    • v.33 no.4
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    • pp.795-805
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    • 2014
  • In this study, we investigated elementary students' perceptions of digital science textbooks after they used the digital science textbooks based on 2009 national science curriculum. For this study, 103 $3^{rd}$ and $4^{th}$ grade students were participated. They responded to the survey items about use comfortableness and satisfaction of the digital textbook. Descriptive survey and interviews were administered to understand their perceptions of advantages and disadvantages of the digital science textbooks. The analyses of the data show that students' perceptions of the digital science textbooks were positive in general and their satisfaction appeared to be quite high. They perceived the most advantage as having chances to use multimedia like video clips, pictures, and sound. They also mentioned other advantages like viewer functions such as highlights and notes, learning support functions such as supplementary materials and videos for science experiments, and smart pad functions to operate with hands. On the other hand, they pointed out disadvantages that there were many errors and lags in operation. We also discussed the educational implications about improving digital science textbook for effective science learning.