• Title/Summary/Keyword: Digital Trade

Search Result 371, Processing Time 0.025 seconds

Formation of the Strategy of Digital Marketing of the Enterprise in the Conditions of the Competitiveness Intensification in the International Market

  • Solntsev, Sergii;Smerichevskyi, Serhii;Skyba, Halyna;Zabashtanska, Tetiana;Bazaliyska, Natalia;Kolbushkin, Yuriy
    • International Journal of Computer Science & Network Security
    • /
    • v.22 no.2
    • /
    • pp.47-56
    • /
    • 2022
  • The article defines the principles of formation of digital marketing strategy of enterprises in the conditions of intensification of competition on the international market. The stages of development of digital marketing strategy of enterprises in the conditions of intensification of competition in the international market are substantiated, which includes: setting goals, which envisages observance of the principles of SMART-scheme; product or service analysis; monitoring of competitors; analytics of definition and segmentation of the target audience of the enterprise; selection of digital marketing tools and channels for promotion on the international market of products or services; formation of a unique, unique trade offer, selection of indicators for evaluating the effectiveness of digital marketing strategy and its tools. It is proved that according to the principle of SMART method of goal setting it is necessary that the goals have: specificity, measurability, achievability, relevance, achievement of the goal should be limited in time, have specific deadlines. To increase the effectiveness of digital marketing strategy, it is necessary to analyze the internal and external environment using the method of SWOT-analysis, the advantage of which is a comprehensive assessment of the company, competitors and the industry as a whole in the face of competition in the international market. The main indicators of evaluation of the effectiveness of digital marketing strategy in the conditions of intensification of competition on the international market are substantiated.

Location Efficiencies of Host Countries for Strategic Offshoring Decisions Amid Wealth Creation Opportunities and Supply Chain Risks

  • Ma, Jin-Hee;Ahn, Young-Hyo
    • Journal of Korea Trade
    • /
    • v.25 no.3
    • /
    • pp.21-47
    • /
    • 2021
  • Purpose - Offshoring has emerged as one of the major trends in international trade and has become one of the strategies for achieving competitiveness in the global market. In spite of this, the expected gains of offshoring can be offset by hidden costs and risks, such as those associated with the COVID-19 pandemic, the trade war between the USA and China, and the ongoing trade dispute between Korea and Japan. To obviate such business failure and prevent critical business blunders, offshoring strategies that efficiently consider both risk elements and potential wealth creation are urgently need. The first purpose of this study is to contribute to the development of more advanced offshoring strategies to help host countries select the best locations to manage supply chain risks and create unique value. The second purpose is to specifically analyze the current status of Korea and provide Korean companies with implications to be considered when deciding whether to offshore or re-shore. Design/methodology - A Network DEA model was applied to measure the comparative location efficiency of national competencies for offshoring strategy from perspectives of wealth creation opportunities (profitability and marketability) and supply chain risk management. The location efficiencies are compared among a total 70 countries selected from the Global Competitiveness Index (GCI) and globally attractive locations outlined by Kearney (2017). For the secondary analysis of efficiency, a t-test examining the nature of competitive advantage and the level of sophistication in production processes was implemented in three divisions. We then analyzed differences in offshoring performance in terms of the identified national traits. Moreover, Tobit regression analysis is conducted to investigate the correlation between value-added business activities and each divisional efficiency, seeking to determine how each degree of value-added business activity influences the increase in offshoring productivity. Findings - Regarding overall location efficiency for offshoring performance, only the USA and Italy were identified as being efficient as host countries for offshoring, under circumstances of advanced development, such as productivity and risk management. Korea ranks 13th among 70 countries. The determinants of national competitiveness depend on national traits (the nature of competitive advantage and business sophistication). Countries with labor/resource advantages and labor-intensive industries are more competitive in terms of marketability than others. In contrast, countries with strong technology-intensive industries benefit offshoring companies, particularly in the technology sector, with the added advantage of supply chain risk management. As the perception of a value chain is broader in a country, it can achieve both production sophistication and competitive advantages such as marketability and SCRM. Originality/value - Existing studies focus on offshoring effectiveness from a company perspective. This paper contributes to comparing country efficiency in producing core competencies related to an offshoring strategy and also segments countries into three performance-based considerations associated with the global offshoring market. It also details Korea's position as an offshoring location according to national efficiency and competency.

A System of Software Asset Management in Company using the Server (서버를 이용한 사내 소프트웨어 자산관리 시스템)

  • Lee, Young Gyo;Park, Jin Kyu
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.9 no.3
    • /
    • pp.1-12
    • /
    • 2013
  • Illegal software use have been abroad through online (internet) and offline (CD, DVD, USB, etc.). It infringes intellectual property rights and weakens the will to software development. Also, it generates the software errors and virus intrusion in PC. It hinders national software industry and induces the personal and national trade friction. Many group (company, office, organization, institution, etc.) have been realized the prohibition of illegal software use. But, it is too hard to monitor and control illegal software use. In this paper, we propose a method of software management in a group. A software module of client agency is installed in all PC of the group. A main server of the software management controls the all of the PC through the communication. The server blocks the install of illegal software, permits the install / use of honest goods software, monitors the license (term, amount) in all the PC. The system prevents errors of illegal software use, all cuts the virus intrude through the illegal software, improves the performance of PC relatively.

High-Speed Fault Current Detector for Superconducting Fault Current Limiter (초전도 한류기용 고속 고장전류 검출장치)

  • 이우영;박경엽;송기동;이병윤
    • Proceedings of the Korea Institute of Applied Superconductivity and Cryogenics Conference
    • /
    • 2002.02a
    • /
    • pp.300-302
    • /
    • 2002
  • In this paper the high-speed fault current detector for superconducting fault current limiter is described. Detecting and interrupting the fault currents as quickly as possible is required in order not to exceed the thermal capacity of superconducting fault current limiter. A detecting method of an instantaneous fault current magnitude is adopted in the equipment described in this paper and a current signal through an analog/digital(A/D) converter would be compared with the reference in the digital signal processor(DSP). Around 20ms has elapsed for detecting the fault current. It is necessary to establish the appropriate trade-off between the reliability and detection speed.

  • PDF

A Study of CPLD Low Power Algorithm using Reduce Glitch Power Consumption (글리치 전력소모 감소를 이용한 CPLD 저전력 알고리즘 연구)

  • Hur, Hwa Ra
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.5 no.3
    • /
    • pp.69-75
    • /
    • 2009
  • In this paper, we proposed CPLD low power algorithm using reduce glitch power consumption. Proposed algorithm generated a feasible cluster by circuit partition considering the CLB condition within CPLD. Glitch removal process using delay buffer insertion method for feasible cluster. Also, glitch removal process using same method between feasible clusters. The proposed method is examined by using benchmarks in SIS, it compared power consumption to a CLB-based CPLD low power technology mapping algorithm for trade-off and a low power circuit design using selective glitch removal method. The experiments results show reduction in the power consumption by 15% comparing with that of and 6% comparing with that of.

Current Trends and Future Issues of Automotive Ergonomics (자동차 인간공학 개발 동향과 향후 과제)

  • Jang, Chee-Hwan;Lim, Sung-Hyun
    • Journal of the Ergonomics Society of Korea
    • /
    • v.29 no.1
    • /
    • pp.1-5
    • /
    • 2010
  • The purpose of the paper is to review current trends and future issues of automotive ergonomics. The current trends include 1) universal design considering for regional differences, elderly drivers, female drivers, 2) quantification of driver's discomfort 3) trade-off between design trends and comfort, 4) digital ergonomic evaluation with digital human models 5) optimization of driver's interface. The future issues of automotive ergonomics cover 1) intelligent driver assistance system 2) Fun-to-drive and 3) differentiation from other vehicles based on ergonomics.

A Design and Implementation of Genuine Quotation System of Black Pigs Using UHF RFID (UHF RFID를 활용한 흑돼지 진품인증시스템 설계 및 구현)

  • Ko, Seok-Yong;Kim, Hyu-Chan;Kim, Hyung-Soo
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.4 no.2
    • /
    • pp.93-100
    • /
    • 2008
  • After free trade, it is increasing to import crops, aquatic products, and livestock which are produce in a foreign land. But it is affect negatively to trust relationships and markets of Jeju's foods because of breaking it out that foreign productions exchange domestic. Therefore, this paper designed and implemented the Genuine Quotation system of Black pigs using UHF RFID. This system is developed for distinguishing spuriousness, then searching information of the product through EPC ONS in EPCIS to print within a screen. Moreover, this intuitional and efficient system is constructed by connecting various sensors and lights. It can be contributed income increase thorough the security for the quality authority of the agricultural & stockbreeding products with FCS, FCG Certificate and the genuine certificate of the black pig which is the one of most typical agricultural & stockbreeding products in the pure Green Province, Jeju.

A Landscape of Diversity : Science and Scientific Information in Germany (다양성을 전망한다 : 독일의 과학과 과학정보)

  • Christel, Mahnke
    • Journal of Information Management
    • /
    • v.32 no.2
    • /
    • pp.72-89
    • /
    • 2001
  • This article takes a look at current developments of science organization and the distribution of scientific information in Germany. In the information age, libraries and information centres become centres of knowledge management for the science community, as well as for the industry and for the public. Suitable solutions for a fair trade of information are necessary. Information professionals set up digital libraries and new metadata systems. The government's updated science policy and public-initiatives accelerate the development.

  • PDF

Customized NFT Production and Trading Service Design (맞춤형 NFT 제작 및 거래 서비스 디자인 개발)

  • HaeKyung Chung;JangHyok Ko
    • Journal of the Semiconductor & Display Technology
    • /
    • v.22 no.1
    • /
    • pp.99-103
    • /
    • 2023
  • NFT technology is mostly used to create digital drawings, characters, and items, and to simply buy and sell, but research and development to spread to various contents of NFT are somewhat marginal. Therefore, this study aims to solve the above-described problems. Depending on the exercise performance, it allows users to create and trade custom NFTs. In addition, it supports users to own customized digital works through exercise performance or to make money by trading them. Through it, the aim is to enhance users' positive interest in exercise and provide devices and methods for providing customized NFT creation and trading services that can help them develop exercise habits.

  • PDF

A Study on Private Investigator's Role against Digital Related Social Problems (디지털 관련 사회문제와 탐정의 역할)

  • Hur Myung Bum;Kim Kwon Ho;Yeom Keon Ryeong
    • Industry Promotion Research
    • /
    • v.8 no.4
    • /
    • pp.177-186
    • /
    • 2023
  • Modern society is operated based on the internet, wireless networks, and digital devices to the extent that it is called a digital society. In particular, as most of financial transactions, information movement, and commercial activities are based online, various social problems and side effects related to this are increasing rapidly. Representative examples include industrial espionage activities and leakage of industrial technology, and social problems such as illegal goods trade such as drugs using online and online gambling are increasing to a serious level. These digital-based social problems cannot be solved only by the activities and capabilities of judicial institutions such as police and prosecutors. Now that the private investigation market is open, active intervention using them is necessary. To this end, it is necessary to actively cultivate private investigator's ability to investigate and collect evidence in relation to digital social and criminal problems. In addition, each private investigation education institution or association should actively invest and research this.