• Korean Institute of Interior Design Journal
• /
• v.18 no.6
• /
• pp.115-123
• /
• 2009

The change of digital technology caused not only the whole human life but also the change of a thinking form and an expression method of human beings. Also, the interactive communication structure became to form in space structure, and space users also get changed to an active system. The interaction between a human being and space, which uses digital media as a medium, makes a human being experience sensitivity through a cognitive process of a human being. The present research aimed to find out characteristics and expression of emotional space applied with digital technology based on the relationship between media space and cognitive functioning and to realize new emotional space. The research method was to define on digital media and experience by cognition of a human being through a literature research and a precedent research and to consider on approach to emotional space through experience of a cognition process like this. Based on the theory like this, the present research progressed by focusing on dramatized characteristics of experience in the digital media space and emotional space expression by induced characteristics. Through the analysis like this, the space applied with digital media could appear as a field of communication that can experience by forming mutual relation through perception of a human being. Additionally, the space induces active participation of a human being through various productions of media and responds to movement, and thus, this suggested infinite possibility as emotional space that can try new experience by stimulating a sense as effect of a cognitive process of a human being.

• Korean Institute of Interior Design Journal
• /
• v.15 no.5 s.58
• /
• pp.104-111
• /
• 2006

Digital media changed not only our lifestyle and sense of value but also art and space design, and development of technology will accelerate the alteration. It provided limitless possibility and inspiration to art, architecture and design. In this 'image' era, media communicate with us mostly in visual method, which gets to he realized by visual interface. The purpose of this study is to analyze the tendency of visual interface of contemporary interior design cases in the standpoint of digital media characteristics and suggest directions for future space design. The characteristics of digital media and interface are defined, and how the concept unfolded in art, design is also discussed. In interior design, the concepts come out as various types of visual interface, showing the characteristics of composition of material and immaterial, interaction between visual information and space users and among users, realization of cyberspace and simultaneous coexistence of multiple space-time multi-layer.

• 한국HCI학회:학술대회논문집
• /
• 2006.02b
• /
• pp.89-94
• /
• 2006

디지털 기술이 전시환경에 도입되면서 다양한 매체를 통해 전시물의 정보를 전달하게 되었다. 그리고 관람자는 단순히 보는 전시에서 적극적으로 전시관람에 참여하고 전시물의 정보를 활용하고자 하는 욕구가 증대 되고있다. 이에 따라 전시환경은 이동하는 관람자를 위해 인터넷과, 모바일 기기를 활용하여 효과적으로 관람체험을 지원하고, 정보를 제공하기 위한 서비스 연구가 중요해 졌다. 따라서 본 연구에서는 디지털 네트워크 환경으로 변화하는 전시 환경과 전시관람을 지원하는 서비스 연구 현황을 이해하기 위해 문헌과 사례조사를 통해 살펴보았다. 그리고 관람자들의 관람 상황과 관람 유형을 파악하기 위해 관람자들의 전시 관람 행동을 관찰하였다. 관찰내용을 분석하여 관람자들의 관람 행동에 따른 관람 유형 및 키워드를 도출하였다. 이를 기반으로 전시관람 시 발생하는 관람자들의 니즈와 문제점을 심층인터뷰를 통해 추출하였다. 관람자들의 니즈와 문제점은 관람자가 전시관을 이동하며 관람하는 상황에서 인터페이스를 통해 해결할 수 있는 요소를 중심으로 전시관람 지원 서비스 요소를 제안하였다. 제안한 서비스 요소는 전시물을 선택하여 관람할 때 전시물과 공간과의 관계를 인터페이스를 통해 파악하고 관람시간을 확인하며 관람하는 해결방안을 제시하였다. 이를 박물관의 전시환경을 사례로 모바일 PDA 에 적용하였으며 사용 시나리오를 통해 제안한 서비스의 유용성과 활용 가능성을 살펴보았다.

• Korean Institute of Interior Design Journal
• /
• v.20 no.1
• /
• pp.173-181
• /
• 2011

Contemporary architecture has shown interest in surface after breaking off the relation with structure. Also, the development of contemporary media has brought the great change to the surface of architecture. Interaction among the people, architecture, and environment is also the main point of interest in adapting the role of media to the architecture. But contemporary media itself have been applied on surface in architecture lately. So, it is purpose of the study to analyze the contemporary media characteristics application on the surfaces of EXPO pavilions based on the related characteristics of interaction effects. The categories and the contents for the frame of case studies were arranged through document research and field study. Case studies were focused on the pavilions of the World Exposition Shanghai China 2010. Surface can make the interaction between human and architecture more dramatically by the application the role of media. It was analyzed through the study that the interaction level of people is the important issue shared in digital or analog media application on surface of pavilion. The complementary relationship between surface of contemporary architecture and contemporary media can be manipulated and enriched by the application of various style of media on surface.

• The Korean Fashion and Textile Research Journal
• /
• v.26 no.4
• /
• pp.339-352
• /
• 2024

By analyzing vernacular with period and local cultural characteristics in digital fashion media, this study seeks to present visual ideas that effectively convey fashion media presentation methods and fashion concepts. To that end, it collected cases from news articles related to vernacular, digital fashion media, and virtual media published since 2013. "Vernacular" refers to the everyday language used within a specific culture or region. It encompasses unembellished forms that embody the sentiments and understandings of people living within the same contemporary cultural context. The vernacular represented in digital fashion media can be placed into three primary categories: character-centered fashion design expression types, representations through spatiotemporal background images, and layout expressions focused on image processing and editing. The vernacular in digital fashion media can be understood as follows based on expression types. First, it encompasses the concept of digital nostalgia, evoking emotional reminiscence and recalling past cultures. Second, vernacular signifies virtual heritage, in which traditional, geographical, and indigenous characteristics are expressed in the virtual environments of modern society, thereby preserving cultural heritage. Lastly, it represents a hyper-connection, conveying the messages and emotions of fashion brands and enhancing interaction with consumers. In conclusion, the significance of the vernacular in digital fashion media is that it provides creative methods to enhance cultural diversity, as well as visual ideas for effectively conveying fashion concepts.

• Journal of the Korea Society of Computer and Information
• /
• v.12 no.2 s.46
• /
• pp.197-207
• /
• 2007

This thesis suggested that the 'customized' marketing would be a new strategy in terms of a marketing in the digital media age under the circumstances where a form of marketing was evolving in accordance with the convergence of digital media. Because of the media environment due to an 'individualization', the strategy would meet an individual demand of a consumer in a rapidly changing environment. The best marketing to capture a 'customer's heart' is not a brand that first entered the market, but the one that is first settled in a customer's heart. If a differentiated interactive marketing strategy is equipped, it is possible to capture a completely new market space ad create a profit over several years. In the aspect of an effect of a digital marketing, first, a concept relating to an interaction between a consumer and a producer is important. Secondly, the important one is an empathy marketing which is an emotional marketing through a brand image beyond a product. Thirdly, the author studied an orally transmitted marketing effect through digital media.

• Language Facts and Perspectives
• /
• v.48
• /
• pp.385-415
• /
• 2019

This study analyzes mobile media-based writing aspects in terms of behavior induction under the premise that the digital media environment is built around mobile. The actual space where the digital writes are performed is a separate platform. The platform facilitates interaction by providing tools and rules to provide infra and participate in a variety of participants. In a mobile environment, writing is done through social platforms. In digital media, images are no longer content that supplements text. On the contrary, the tendency to use text as subtitles has been strengthened to enhance the message delivery power of video. The following are the aspects of digital writing based on the platform or application of mobile media. Second is the generalization of "textual extension." Third, the expansion of the 'visual style' of text is obvious. The affordance of mobile media is based on perceived affordance. However, mobile media users are not just aware of and understand the information provided by the media's interface. The active use of media based on the transformation of behavioral induction should be understood as the result of the accumulation of numerous experiences of interactions driven by iteration of performance induced by behavioral induction. The future research, therefore, should be conducted in the direction of analyzing new usage patterns of mobile media instead of staying on the behavioral induction based on understanding the perceived behavioral induction of users.

• Archives of design research
• /
• v.17 no.2
• /
• pp.451-462
• /
• 2004

The range of graphic design has expanded very widely as the digital era emerged, and many new areas of film design, including film, DVD, interactive TV, mobile and DMB, began to require the work of designers. This could be considered as an application as well as a case of digital film design as it has more developed new media environment as basis. The change in the expression techniques of film language is inevitable since major consumers of new media are the younger generation. The method of creating and distributing visual communication work is not standing still anymore. It has been diversified through dynamic movements and changes resulting from interaction. The major objective of this study is to find out and suggest the directions that film and digital media graduate school education of future by researching and analyzing how the nature of design, as an academic subject that keeps on changing and developing, is evolving in the new media environment. For this purpose, the methods of appropriate education system in higher design education, which are derived from case studies and previous studies on education system, are evaluated by examining the consumers. This study aims at finding the most effective training method in film and digital media design, and by integrating current design education with digital film design education establish a better fit education system that complies with the demands of today's society. It will suggest how an educational institute should see ahead of the time and provide what the society will demand in the future.

• Korean Institute of Interior Design Journal
• /
• v.23 no.2
• /
• pp.80-89
• /
• 2014

0 and 1, two digits are principle and formality of digital media. Those principle and formality dwell in new media paradigm. They are founded on emergence of new types of space. As describing the relationship originating from the concepts of digital media paradigm and space and discussing their characteristics, this paper presents the grounds for a theoretical argument for formation of new space. The concept of virtuality which mimics and represents the real, non-linearity which resembles human system of thinking and sensing, and interactivity connecting the communication theory of human and machine, their properties form the important basis for emergence of a new aspect of space. The concepts of digital media paradigm divide a type of space into two properties. The first is a inner modality. The second is outer modality. Dynamic space implicates inner modality that humans internally recognize the sense of space through their body and sensing organs. Space is not sensed but sensing. Space has an organic nature through object's interaction. Space has an outer nature that is physically variable. Finally, space has properties of modularity that changes structure of space. For empirical basis of an argument, new media art that has architectural form and those spatial characteristics were compared and analyzed. This conceptual discussion for space which the formality of digital media is applied will be an important foundation for create space design.

• Smart Media Journal
• /
• v.11 no.8
• /
• pp.29-36
• /
• 2022

Smart advertising in digital media has become an active research field in the past few decades. The purpose of the study is to investigates the interaction effects between the message expression type and brand familiarity on the effectiveness of raffle advertising. An online 2×2 between subjects experiment was constructed. The results showed the interaction effects between the message expression type and brand familiarity on advertising attitude, brand attitude, and purchase intention.