• 디지털산업정보학회논문지
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• 제13권1호
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• pp.147-158
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• 2017

Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. The primary purpose of this study is to investigate the influence of consumer's on-line shopping values on satisfaction and intention to re-use. Economic value, emotional value, convenience value, social value, product variety were identified as affecting factors of satisfaction and intention to re-use of on-line shopping purchasing based on prior studies of on-line shopping behavior. This study tested the hypothesized model using the data from 132 consumers who have purchased products in on-line shopping mall. According to the result, economic value, emotional value, product variety are significantly related to the consumer satisfaction but convenience value, social value are not. Consumer satisfaction of online purchasing was also shown to be related to the intention to re-use. It can provide practical guidelines on effective operation strategies for consumer loyalty.

• 정보학연구
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• 제3권4호
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• pp.89-105
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• 2000

오늘날 e비즈니스에 관련된 여러 가지 새로운 개념과 툴이 등장했지만, e비즈니스를 전략적으로 수행하게 도와줄 수 있는 체계를 주지는 못하고 있다 f비즈니스를 위한 초기의 시스템 구축이 어느 정도 궤도에 오르자, 이미 구축된 e비즈니스 시스템을 어떻게 전략적으로 고객의 가치창출을 위해서 활용할 것인가에 대한 마케팅 이슈들이 점차 중요시되고 있다. 또한 O마케팅 또는 고객중심이 아니라 기술 또는 시스템 중심으로 치우쳐 e비즈니스 본연의 취지에서 벗어나므로 고객중심의 e비지니스 마케팅 추진 전략을 연구하고, 효율적인 전개방안을 제시하고자 한다.

• 패션비즈니스
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• 제21권3호
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• pp.14-28
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• 2017

This purpose of this study to analyze effect material properties have on change in QR code recognition rate according to change of materials by comparing recognition rate of color QR code. QR code applied to textile materials has the advantage of being washable and being applicable to lost child prevention goods or clothes or a person with dementia through record of information relating to the material or input of additional information, differently from QR code printed on the conventional paper. An effective method of entering QR code in textile materials is Digital Textile Printing(DTP), that facilitates printing by rapidly applying diverse information, and small quantity production. It is possible to tailor various QR codes according to use. Regarding samples to use, cotton material used in clothing products and Tyvek material recently applied to clothing and related products were selected. Reactive dyes were used for cotton, pigment was used for Tyvek, and QR code was printed with an inkjet printer by direct printing method. Printing methods and surface textures are different between cotton and Tyvek. It was revealed that consequent print results and results of recognition rate were different. Regarding color to be printed, 2015 S/S - 2017 S/S color presented by Pantone was used. Color combination affected recognition rate of color QR code. Understanding color combination, material properties and print characteristics may be helpful in increasing recognition rate of color QR code, and may contribute to usability of color QR code applied to textile materials in the future.

• 한국의류산업학회지
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• 제6권4호
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• pp.421-426
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• 2004

In an information-oriented and internationalized society of the future, the quality and the price of goods made by each country will be equalized. That eliminates competition. But the design and appearance of products is an important factor in international competition. Indeed, design symbolizes a country's culture visually, and it can show the cultural identity and originality of a nation in international society. And that will play an important part that can contribute to creating added value. It is necessary to revive our people's old lyrical stories which are far away from our memory, and we badly need design development to revive traditional cultural merchandise through visual modernization. In this study, I chose lotus as the subject material of textile design development. And my intention for this study is to reflect Korean traditional cultural value as much as I can, and to develop textile design of Korean images by adding modern scenes. Also, I intend to print them on fabric, and apply them to cultural merchandise including scarves and ties, by using digital textile printing systems. The reasons for doing so, are to create high added value, and to let other peoples of the world, know about our excellent culture.

• 패션비즈니스
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• 제20권2호
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• pp.16-31
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• 2016

This study analyzed cases that applied hologram technology in the fashion industry in order to provide basic information for research on fashion marketing using hologram technology. The results of this study are as follows. A hologram was applied to fashion businesses in various ways including fashion shows, outdoor signboards, hologram windows or screens in stores, and launching shows or exhibitions. Most of these cases were foreign fashion brands, which utilized hologram technology actively for formulating a new brand image or for advertising products. Among Korean brands, however, there are not many cases of hologram application. Today, as-being the age of smart devices, the mobile advertisement market is growing rapidly among smart phone users. DKNY and Puma are providing information on styling through smart phone applications, and the Adidas stores in Germany also allow the customers to buy goods by entering a simple code through the smart phone. Recently, new devices are being introduced one by one, which display 2D digital contents in 3D holograms by combining mobile and hologram technologies. The marketing of fashion products is not just for supplying products but is required to satisfy the consumers' five senses. Therefore, the development of experiential contents based on the combination of mobile and hologram technologies will open new potential for profitable business models.

• 디지털콘텐츠학회 논문지
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• 제10권1호
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• pp.11-16
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• 2009

본 연구는 현재 사용하고 있는 유니버설디자인 제품의 포장 용기를 중심으로 사용자에 의한 평가 및 평가사례에 대한 연구이다. 이에 제품에 있어서 필요한 유니버설디자인 및 포장에 요구되는 유니버설디자인 평가항목의 기준을 나타냈다. 또한 선행 연구사례로서 일본의 사례를 조사하여 디자인전개시 실천 가능한 가이드라인을 제시하고자 하였다. 그 결과 사용자 평가에 의한 제품 개발시 필요한 평가 가이드라인의 기준과 평가방법에 있어서 개선되어야 할 부분과 문제점을 파악할 수 있었다. 또한 선진사례에서도 나타난 것과 같이 디자인 평가구분에서 상품식별 항목에 해당되는 포장 용기의 사례가 많아 전 디자인분야에 유니버설디자인이 고르게 반영되어야 할 필요성을 제시하였다.

• 디지털융복합연구
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• 제9권6호
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• pp.369-378
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• 2011

환경오염의 상당부분이 기업 책임으로 인식되면서 기업의 그린 경영에 대한 요구가 증가하고 있다. 이러한 외부환경 하에서 기업의 그린 경영을 위해서는 그린 관련 규제준수, 그린의 전략적 활용을 포함한 새로운 거버넌스 체계가 요구되고 있다. 본 연구에서는 현장에 적합한 거버넌스 체계를 도출하기 위하여 거버넌스 및 IT분야의 전문가 중심으로 FGI 방법을 이용하여 그린 IT 거버넌스 체계를 도출하였다. 본 연구결과인 그린 IT 거버넌스 체계는 그린IT 중점영역, 그린경영목표, 그린IT 목표, 그린IT관리절차 및 프로세스로 구성되었으며, 그린IT 거버넌스 체계에 포함된 프로세스별로 기업 내 실무자가 그린IT활동을 수행하고 경영자가 그린IT 수행과정 및 성과 통제에 활용할 수 있는 체계와 절차를 제시하였다.

• 디지털산업정보학회논문지
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• 제10권1호
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• pp.181-193
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• 2014

The environment of supply chains is rapidly changed to global and eco-freindly work process. However, at current environment, it is not easy to grasp work flow and to analyze energy efficiency. Improving energy efficiency and visibility for goods flow can contribute to increases in customer attitudes and reductions in overall production costs Additionally, it can lead to increases in work efficiency and reductions in overall production costs. Until recently, efforts to improve energy performance focused on manufacturing industry. Those efforts have expanded to the supply chain. In this paper, we perform business process modeling about supply chain for visibility and sustainability - information and component flows - from assembly plants to logistics. This paper defines the work and information flows by modeling the underlying logical structures of the supply chain and the business processes that determine impact of visibility and sustainability. We model processes using the modeling methodology specified by UN/CEFACT. This methodology explains business process functionality and business transactions by UML diagram. The output of this paper would be useful in grasping work flow and capturing the used energy.

• 디지털콘텐츠학회 논문지
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• 제10권2호
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• pp.209-216
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• 2009

최근 디지털 기술이 발달됨에 따라 소비자는 보다 선명한 영상과 생동감 있는 음질로 영화를 관람하고자하는 욕구가 발생하여 비디오방이나 일반 영화관 대신에 DVD 영화관의 이용이 증가하고 있는 추세이다. 현재의 DVD 영화관에서는 단순히 상영시간에 맞추어 이용요금 계산 기능만을 가진 관리 시스템을 지니고 있다. 본 논문에서는 보다 효율적인 DVD 영화관 관리시스템을 제안한다. 특히, 여기서 제안하는 시스템은 패킷전송 기술을 이용해서 DVD 영화관에서 긴급한 상황이 발생했을 때 신속하게 대처할 수 있는 특징을 갖고 있다. 그 외 판매하는 물품관리, 신규 DVD 영화 관리와 등록이 가능하도록 했으며 관리자의 효율적인 업무를 도모하고 DVD 영화관 이용객과 원활한 양방향 커뮤니케이션이 가능하도록 하였다.

• 한국실내디자인학회논문집
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• 제18권1호
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• pp.72-79
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• 2009

Due to characteristics of modern society including technological development, various methods engaging interaction between people and manmade environment have become one of the major issues raised in various fields of deign so called interactive design. Interactive design started as the interface between human and computer system, but now expanded to interior design field enhancing spatial experience of users. Now, many corporates are looking into interactive design to bridge the gap between company or brand identity and consumers as marketing tool. The current study investigates interactive concepts and characteristics of corporate participated public spaces and tries to define their design methods according to spatial marketing strategies. Using theoretical inquiry, cultural events and delivery of corporate identity information were defined as two major spatial strategies through cognitive or behavioral approaches. Moreover, digital, constructive, and expressive presentations were found to be most common design methods. Through this theoretical framework, 7 selected samples in Korea are analyzed in order to find detailed design characteristics. It is hoped that this study may serve in understanding current design approaches of interactive corporate public spaces and useful guideline when designing interactive public spaces not only as means of marketing strategies but even for public goods.