• 감성과학
• /
• 제23권1호
• /
• pp.57-68
• /
• 2020

This research investigates how digital design agencies and client companies incorporate design thinking-a human-centered approach to solving difficult problems-into their website development processes. Based on a literature review on the design-thinking-driven web development process, multiple case studies of award-winning website projects were performed by in-depth interviews with key practitioners. Through analyses of these cases, their user-centered approaches for website innovation were identified according to the following four phases: web planning (discovery and defining phases) and web design and development (development and delivery phases). Moreover, distinct approaches of design thinking practices were identified according to two website types: a brand promotion website with a killer brand storytelling approach; and a service channel website with a strategic UI/UX-driven approach. Next, the key success drivers of these website projects were suggested in light of the typical themes of design thinking (i.e., human centeredness, research based, context awareness, and collaboration). Some practical limitations were also found in adopting the design-thinking-driven web development process, such as limited research methods and tools, and insufficient prototyping and experimentation. Along with these limitations, it was also discovered that current digital design agencies still face the following challenges in adopting the design-thinking-driven web development process: building a long-term, playful partnership with clients; leveraging decision-makers' design thinking awareness; and coping with limited resources (design thinking practitioners, budgets, and schedules).

• 유통과학연구
• /
• 제18권6호
• /
• pp.25-35
• /
• 2020

Purpose:Travel agencies have use digital tools in order to shift the paradigm in how business is conducted. Online travel agencies provide the same services as a normal travel agency, including hotels, transportation, guided tours, reservations, and related services, but using an "online platform. Travelers planning a trip can use a lot of forms to collect information and have access to a larger amount of information, so the factors that influence the user's behavioral intention are very important. This research has the conducted to find what factors lead to the attitudes of consumers in using OTA using the UTAUT model. Research design, data and methodology: The object of this study were respondents of a google survey using convenient sample extraction method, chosen among consumers who gathered information, or purchased a product. A total of 217 of the 235 questionnaires Google survey answered were used in the final analysis, excluding insincere responses. Using PSS v.21 and AMOS v.21, frequency analysis, feasibility and reliability analysis, path analysis was performed. Results: UTAUT affects OTA use satisfaction and trust, and OTA satisfaction and trust affect behavior intention. Conclusions: Research was conducted using the UTAUT model to explore factors that affect the attitudes of users of online travel agencies (OTA).

• 한국의상디자인학회지
• /
• 제25권2호
• /
• pp.17-29
• /
• 2023

The digital environment, which has been rapidly developing since the beginning of the 21^st century, has become more specific due to COVID-19, and marketing strategies are rapidly changing to suit purchasing activities of Generation MZ, whose online purchases are becoming the center of their lives. A public relations agency is generally responsible for all aspects of making a client's product or service visible to the public through various forms of media. Among them, a company that performs only fashion-related tasks is called a "fashion PR agency". Now, the fashion industry is also centered on the e-commerce environment, and various digital marketing strategies have been developed and directly related to sales. This study examined the current status of online media and digital marketing, analyzes the aspects of fashion brand promotion strategies and methods in the e-commerce era, focusing on the work of fashion PR agencies, and suggests the direction of new online and offline promotion methods based on marketing and technological aspects. As a result of the study, first, theories on strategies for online media and digital marketing were examined, and found that the amount of online promotion has recently increased and become more specialized. Second, this study examines the concept of fashion PR agencies and analyzed their main tasks through interviews with fashion PR professionals. Third, based on successful online fashion promotion cases, the study analyzed fashion promotion strategies and methods that are being integrated online and offline in the e-commerce era. The main methods included SNS strategy, content strategy, performance strategy, influencer strategy, and event strategy, and it is suggested that integrated management is necessary for consistent brand image management, and an IMC (Integrated Marketing Communication) strategy, which intensively manages all strategies, should be employed.

• 기록학연구
• /
• 제32호
• /
• pp.177-217
• /
• 2012

2015년부터 국가기록원은 영구기록물관리기관으로서 다수의 기관으로부터 대량의 디지털 기록정보를 이관받게 된다. 이 논문에서는 영구기록물관리기관인 국가기록원이 2015년 이후를 대비하기 위해서 해결해야 할 여러 과제 중 영구기록물관리시스템에 필요한 디지털저장소의 배치형상에 대해 제안하고 있다. 논의의 순서는 영구기록관리기관에서 기록정보를 처리하는 절차를 검토하고, 각 단계에서 처리할 기록정보의 양을 추산한 후, 단계별 필요한 디지털저장소를 배치하는 것이다. 첫째, 영구기록물을 관리하는 단계를 입수단, 보존단, 제공단의 3단으로 구분하여 각 단계별로 디지털 기록정보의 흐름과 처리내역을 살펴봄으로써 최소한 3단계별로 영구기록물관리시스템이 배치와 형상 면에서 구별되어 구축되어야 한다고 제안한다. 둘째, 계산 결과 2015년에는 약 2.5테라바이트 정도의 디지털 기록정보가 입수될 것으로 추정되었다. '대량기록물'관리 과제의 특성을 점검하고, 데이터베이스로 관리할 디지털객체와 파일시스템으로 관리할 디지털객체의 종류를 정하고, 기록시스템에서 대량처리가 필요한 업무를 도출하여 대량처리 업무를 효율적으로 집행하기 위한 데이터베이스 설계 방향을 제안하고 있다. 셋째, 입수단, 보존단, 제공단별로 처리의 특성을 감안하여 디지털 저장소의 개수를 달리하여 배치하도록 제안하고 있다. 이 논문은 2015년도를 대비하여 영구기록물관리시스템의 디지털저장소를 어떻게 준비해야 하는지 구체적이고 상세하게 논의할 수 있는 출발점을 제공한다.

• 한국정보통신학회:학술대회논문집
• /
• 한국정보통신학회 2021년도 추계학술대회
• /
• pp.609-612
• /
• 2021

다양한 산업영역에 대하여 정부기관, 기업들은 디지털 트랜스포메이션 전략 수립 및 추진하고 있으며 성공적인 기술 혁신을 통한 4차 산업혁명시대를 선도하고 있다. 이런 변화의 시기에 디지털 트랜스포메이션의 성공사례로 글로벌 기업 나이키, 스타벅스의 이야기를 많이 접할 수 있다. 이 두 기업은 디지털 트랜스포메이션을 통하여 성공적인 결과를 보여 주고 있다. 국내 기업들 또한 모바일, 클라우드, IoT, 인공지능, AR·VR 기술을 기반으로 디지털 혁신을 진행하고 있으며 고효율 높은 생산성을 위한 RPA (Robotic Process Automation)프로세스를 구축 하고 있다. 본 논문에서는 건설 산업의 설계, 시공, 유지관리의 시공 전주기 데이터를 활용하여 3차원 디지털 트윈 공간 구축 자동화 프로세스 기법을 소개하고 앞으로 건설 산업영역의 디지털 트랜스포메이션 전략에 대하여 알아본다.

• 디지털콘텐츠학회 논문지
• /
• 제19권6호
• /
• pp.1061-1068
• /
• 2018

디자인은 이미 우리 삶속에 없어서는 안 될 요소로 많은 영역에 다양한 형태로 존재한다. 다양한 디자인이 생성되면서 디자인의 가치 정립(아이덴티티)의 더욱 중요해졌고, 개발된 디자인을 바르게 사용하고 배포 관리하여 일관성을 유지하는 것도 개발만큼 중요한 일이 되었다. 국가적 차원에서 유치하여 치러진 2018 평창 동계올림픽대회 및 동계패럴림픽대회는 다양한 콘텐츠를 생성하고 운영하여 전 세계에 대한민국을 알리는 중요한 역할을 하였다. 한국적 특성을 잘 반영 할 수 있는 '한글'을 모티브로 개발된 엠블럼과 대회 룩, 대회의 정체성을 잘 드러낸 마스코트 등을 만들었다. 생성된 콘텐츠들은 사용자(후원사, 언론, 유관기관 등)의 편의성을 고려하여 디자인 가이드로 만들어져 디자인 배포 시스템(DDS)을 통하여 관리되었다. 본 연구자는 POCOG의 DDS를 운영하여 얻어진 결과를 토대로 디자인 배포 및 관리 시스템의 효용성과 가치를 판단하고자 한다.

• Nuclear Engineering and Technology
• /
• 제55권1호
• /
• pp.25-36
• /
• 2023

Nuclear power plants have recognized the importance of nuclear cybersecurity. Based on regulatory guidelines and security-related standards issued by regulatory agencies around the world including IAEA, NRC, and KINAC, nuclear operating organizations and related systems manufacturing organizations, design companies, and regulatory agencies are considering methods to prepare for nuclear cybersecurity. Cryptographic algorithms have to be developed and applied in order to meet nuclear cybersecurity requirements. This paper presents methodologies for validating cryptographic algorithms that should be continuously applied at the critical control system of I&C in NPPs. Through the proposed schemes, validation programs are developed in the PLC, which is a critical system of a NPP's I&C, and the validation program is verified through simulation results. Since the development of a cryptographic algorithm validation program for critical digital systems of NPPs has not been carried out, the methodologies proposed in this paper could provide guidelines for Cryptographic Module Validation Modeling for Control Systems in NPPs. In particular, among several CMVP, specific testing techniques for ECB mode-based block ciphers are introduced with program codes and validation models.

• 디지털산업정보학회논문지
• /
• 제5권1호
• /
• pp.9-22
• /
• 2009

This paper is an explanation of a design and an implementation of Web 2.0 online travel agency system for frequent decision-making. On the Web 2.0 travel agency system, optimized information is obtained by applying data mining technology such as association rules, decision trees, and neural networks, and this system is a unified system that consists of the block systems of hotels, ground traffic, and flights in tour packages of a travel agency system. Furthermore, it is implemented to manage the system that is not for the administrator of a travel agency system, but for users or communities that use the system need their own information. The expected effect of this system is to maximize the investment company's efficiency through a new-concept interest model created by B2C customers, and also B2B small and medium-sized travel agencies adopting the system. As a result, it is a system that stimulates dormant customer activity and prevents good customers from leaving by maximizing the merit and capacity of the existed web site for marketing. Moreover, this system is also a model for people who plan customized travel agency business, and will show a way for the domestic and international travel agency industry's globalization.

• 한국도서관정보학회지
• /
• 제42권4호
• /
• pp.281-309
• /
• 2011

이 연구는 전자기록물의 첨부물 형태로 수집 관리되는 디지털 연구성과물의 장기보존을 위한 메타데이터요소를 설계하여 제안하였다. 설계는 국내외 연구성과물을 관리하는 기관의 메타데이터 구조와 CERIF와 PREMIS 보존 메타데이터를 참고하였다. 연구결과, 우리나라 디지털 연구성과물의 장기보존을 위한 메타데이터 구조를 연구정보, 서지정보, 기록정보로 구분하였다. 연구정보는 과제, 인명, 기관으로 구분하였으며 8개 상위요소, 29개 하위요소로 구성하였다. 서지정보는 연구성과물인 연구보고서의 서지사항에 대한 요소로써 하위요소 없이 13개의 상위요소로 구성하였다. 기록정보는 연구성과물의 생산을 보고한 전자기록물의 맥락, 구조, 내용, 관리과정에 대한 요소로써, 18개 상위요소와 62개 하위요소로 제안되었다.

• Asian Journal of Business Environment
• /
• 제9권4호
• /
• pp.29-34
• /
• 2019

Purpose - The purpose of the research is to assess the current state of cryptocurrency in Vietnam and to provide several solutions and recommendations to the Government, the State Bank of Vietnam (SBV) and other relevant agencies for monitoring, managing, and controlling cryptocurrency effectively and efficiently. Research design, data and methodology - The study is based on the assessment and analysis of cryptocurrency in the world and the real situation of cryptocurrency in Vietnam in order to provide solutions to the controllable development of operation of this currency. Results - The study indicates the current operations of cryptocurrency in Vietnam and provides several suggestions to effectively control this currency. Conclusion - According to the study on current cryptocurrency and the situation of cryptocurrency in Vietnam, the author has proposed a number of solutions to provide suggestions to manage and develop the operations of cryptocurrency in a most practical manner. The governments of many countries in the world, including the Government of Vietnam, need more time as well as appropriate technology improvements to take advantage of these new digital currencies; therefore, they still need to ensure safety in compliance with the control and regulatory capabilities of the central government and central banks.