• 대한안전경영과학회:학술대회논문집
• /
• 대한안전경영과학회 2008년도 춘계학술대회
• /
• pp.157-179
• /
• 2008

This study demonstrates some major traits of digital contents as information, playfulness, individuality, perceived recognition as perceived usefulness and perceived ease of use, relationship quality as satisfaction and commitment, user behavior as use intention. To make an empirical analysis the study, it is hypothesized that traits of digital contents and perceived recognition, traits of digital contents and relationship quality, perceived recognition and relationship quality, relationship quality and user behavior. Proposed theoretical model was based on TAM and was tested by the structure equation model for validity, credibility, goodness of fit. The major finding of this study can be summarized as follows, traits of digital contents are positively affected by perceived recognition, satisfaction in relationship quality and use intention via perceived recognition. Theoretical implication of this study are as follows. First, users wanted to choice only needed information. Second, users recognized digital contents as a part of life. So, user's ability is very important in this environment. According to this, business related with or interested in digital contents must have developed digital contents in variety aspect. Users must have concerned using digital contents, also.

• 정보관리학회지
• /
• 제21권2호
• /
• pp.107-126
• /
• 2004

최근 정보기술의 발전과 디지털화로 도서관의 정보 네트워크화가 급속히 이루어지고 있다. 정보네트워크 기반의 디지털 도서관에서 멀티미디어 컨텐츠에 대한 관심과 이용은 점차 증대되고 있다. 이에 대해 본 연구에서는 멀티미디어 컨텐츠에 대한 명확한 개념정의와 응용환경을 고찰하고 디지털 도서관에서의 멀티미디어 활용을 위한 컨텐츠서비스 및 컨텐츠관리 방안에 대해서 분석하였다. 그 결과 정보환경의 변화에는 정보기술의 영향이 중요한 요소로서 작용하며 이용자의 정보요구가 다양한 유형의 자원인 멀티미디어 컨텐츠로의 활용으로 변화하고 있음을 알 수 있었다.

• 디지털산업정보학회논문지
• /
• 제8권4호
• /
• pp.263-272
• /
• 2012

Lately, as domestic smart phone users exceeds 10 millions, Korea entered into real smart era in which smart contents market grows very quickly. One of feature for smart contents market is that there is few entry barrier for market penetration. So, it is essential for domestic digital contents providers to transform existing digital contents into smart contents to protect the entry of foreign firms into domestic market and to take advantage of opportunities to advance to foreign contents markets. The objective of this study is analyzing strategies of abroad companies which has penetrated into smart contents market successfully and classifying them systematically and the way to execute the proposed strategies. Future works of companies and governments to expand smart contents markets can be summarized as follows. First, they must prepare reliable data to elicitate proper market penetration strategies. Second, it is highly desirable to fuse contents industry and culture industry together. Third, it is urgent to formulate policies to promote SOHO contents companies.

• 디지털융복합연구
• /
• 제6권1호
• /
• pp.35-41
• /
• 2008

The digital economic environment of next generation, which digital high-technology industry appears to be the economic center of the high degree of industry structure, is expected to be developed as the existing traditional industry is merged with high tech digital one. The developing system of contents policy for digital industry means the policy and vision, and strategic structure which get the mechanism of contents industry structure to work. The promotion organization of digital contents policy is requested to secure the framework of digital contents industry based on cluster, the infra framework of digital infra culture, the infra framework of industry-academic cooperation, and the overall digital contents based on motive policy for the vitality of the youth. The application of digital contents policy may lead to establish the framework of the growth for the every unit of industry with the cluster oriented system.

• 디지털콘텐츠학회 논문지
• /
• 제18권1호
• /
• pp.17-23
• /
• 2017

IT기술과 디바이스를 결합한 디지털콘텐츠 제작은 기존 서비스 제공방식의 혁신과 새로운 커뮤니케이션 수단으로 다양하게 활용되고 있다. 본 연구는 자동차 회사에서 신차 구매 시 고객들에게 제공되는 종이형태 자동차 사용 매뉴얼을 태블릿PC에 디지털콘텐츠를 비교하여, 증강현실로 이루어진 콘텐츠가 사용자 학습에 미치는 효과를 규명하고자 한다. 이를 위해 3D 증강현실 기술을 국내 자동차 업계 최초로 적용하여 실제 차량 내 다양한 버튼 및 기능들을 앱에서 구현해 볼 수 있는 K9 매뉴얼앱을 분석하였다. 이를 바탕으로 증강현실 콘텐츠의 적용으로 다양한 학습의 상황에서 가상현실의 적용이 학습에 도움을 줄 수 있음을 시사한다.

• 디지털산업정보학회논문지
• /
• 제9권4호
• /
• pp.201-212
• /
• 2013

The purpose of this study are to show a new possibility of identity design to be used as tools of users identity expression, designing digital contents by studying on the methods to express users identities successfully in the digital contents design, and to present the possibility to expand the area of identity design. Digital contents are a communication media in it self, but this study tried to consider the digital contents as a tool of users communication or expression. The identity expression, which are not only makes communications efficient but also lets products and companies acknowledged by users, is one of the most indispensable factors in products competitive power in both the present and the future. However, no define methods of identity expression are settled as well as recognized by users properly and accurately yet, so that this study focuses on that point. Therefore, This study is advanced in the direction of establishing the concept of digital identity for an expansion of the media toward the identity expression in design as well as making researchers in successful identity expression ways by means of actual design, more than a graphic image making that simply decorates a digital contents. The point of this study is to show a new concept of identity design that expresses users identities so as to suggest another possibility of identity design.

• 디지털산업정보학회논문지
• /
• 제7권4호
• /
• pp.101-110
• /
• 2011

The change of digital convergence service environment converted the subject of design into user -centric one instead of developer-centric one, and changed the existing design environment focused on product development into the new user -centric design environment. Accordingly, GUI considering user's usability come to take big shares in those contents being used for multimedia equipments. However, as the present educational contents provide complex interface due to its design produced based on the existing e-learning system, they have many problems in that they don't consider user's usability. Thus this paper aimed to analyze actual examples through GUI elements of educational contents being used for multimedia equipments and attempt to suggest some directions for development. additionally, consider the various characteristics of digital convergence environment and educational contents, and try to set up strategic directions possible to utilize user'-centric interface elements more usefully and properly at the time to produce designs.

• 한국컴퓨터정보학회:학술대회논문집
• /
• 한국컴퓨터정보학회 2013년도 제48차 하계학술발표논문집 21권2호
• /
• pp.35-37
• /
• 2013

UCI is contributing to establishing and administrating CMS to improve the quality of contents efficiently and effectively. In these days, enterprises are also making a new try to manage copyrights of digital contents by use of DRM(Digital Right Management). UCI would be a good solution to solve this overburden. The objective of our research is to study on practical uses of various digital contents models on the basis of UCI. We introduce two business cases; one is publishment of digital contents and the other is DB service of digital contents.

• 디지털콘텐츠학회 논문지
• /
• 제9권2호
• /
• pp.341-348
• /
• 2008

인터넷 인프라의 고속 성장과 디지털 이미징 장치들의 빠른 보급 및 기술향상으로 인해 디지털 이미지콘텐츠 관련 산업화 또한 빠르게 성장하고 있다. 디지털 이미지 콘텐츠는 컴퓨터에서 인식 가능하도록 디지털화한 이미지를 의미하며, 본 논문은 디지털 콘텐츠 개발자 및 일반 UCC 제작자들을 위해 방대하고, 분산되어 있는 디지털 이미지콘텐츠의 효율적인 일괄자동화 관리를 위해 맞춤형 스톡 이미지콘텐츠 관리 기술을 제안한다. 이미지콘텐츠 일괄 자동화를 위해 스톡이미지 메타데이터를 원하는 메타데이터 시스템으로 자동 변환시키는 자동 메타데이터 변환기술, 원하는 형식의 이미지콘텐츠로 자동 변환시키는 자동 이미지콘텐츠 변환기술, 원하는 형식으로 업로드할 수 있는 선택적 이미지콘텐츠 업로딩 기술 등을 이용하여 시스템을 구축한다. 또한, 구축된 시스템은 라이브러리화하여 쉽고 빠르게 이식이 가능하며, 기존 시스템에 적용하여 효율적인 작업 환경을 제공하며, 일반 사용자 및 이미지콘텐츠 개발자를 위한 친근형 인터페이스 구축에 큰 기여를 할 것이다.

• International Journal of Advanced Culture Technology
• /
• 제10권3호
• /
• pp.287-294
• /
• 2022

This paper examines the change and its meaning of marketing strategy in business administration, which is changing along with the development of digital technology. Unlike conventional marketing, digital marketing is creating new relationships and making changes through a two-way approach rather than a one-way approach between producers and consumers. And these changes are creating new approaches not only in the problems between businesses and consumers, but also in the relationship between public institutions and citizens. In particular, the potential of platforms, which are emerging as important in digital management, is applied to public policies, and efforts are being made to establish marketing strategies for public institutions. One case of this was applied to the cultural contents industry and policy to examine specific measures and visions. The cultural big data platform is in line with digital management and continuously utilizes digital marketing strategies in the public domain, and aims to promote creative work as well as publicize it to citizens and workers in the cultural content industry. The synergy effect that will emerge from the combination of the cultural big data platform and digital management is expected to continue.