• Title/Summary/Keyword: Digital Competitiveness

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Korean V-Commerce 2.0 Content and MCN Connected Strategy (국내 V커머스 2.0 콘텐츠와 MCN 연계 전략)

  • Jung, Won-sik
    • Journal of Digital Contents Society
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    • v.18 no.3
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    • pp.599-606
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    • 2017
  • 'Video Commerce' has grown significantly, and is in the era of so-called V-commerce 2.0. Based on this background, this study focused on the link and the possibility of creating synergy between V-commerce 2.0 content and MCN, and examined the linkage strategy considering its characteristics. In conclusion, first, V-Commerce has evolved into the age of 2.0, centered on the characteristics of content that are oriented towards fun and sympathy, beyond the 1.0 era. Second, V-commerce 2.0 content has the characteristic of replacing the sharing and recommendation based on the nature of SNS networks as promotion and purchase enhancement. Therefore, competitiveness as 'content' is relatively important before 'commerce'. Third, V-commerce 2.0 and MCN industry have a strong connection with each other in terms of securing core competitiveness and creating a new profit model. In order to create the synergy between V-Commerce 2.0 and MCN, we proposed the use of big data to reinforce V-Commerce 2.0 customized content competitiveness, building of storytelling marketing and branding, and enhancement of live performance and interactive communication.

A Study on Research Trend in Field of Busan Port by Social Network Analysis (SNA를 활용한 부산항 연구동향 분석에 관한 연구)

  • Kim, Mi-Jin;Park, Sung-Hoon;Kim, Yu-Na;Lee, Hae-Chan;Yeo, Gi-Tae
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.117-133
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    • 2021
  • This study aimed to identify its research trends using social network analysis(SNA). The results of the analysis showed that, for degree centrality, Busan Port(0.223) was the keyword that had the highest centrality, followed by DEA(0.060), AHP(0.056), and container terminal and port competitiveness(0.049). Busan Port(0.245) also had the highest betweenness centrality, followed by DEA(0.048), container terminal(0.044), AHP(0.039), and Busan New Port(0.032). The trend analysis inferred that efficiency analysis(DEA), strategy selection, and competition analysis(AHP) were the keywords with a high centrality for Busan Port to gain a competitive edge with global ports. However, research on the Fourth Industrial Revolution, which is emerging as a key issue, was insufficient. In the future, research using social data, such as mass media and social networks, is necessary.

Comparative Analysis of Management Efficiency of Pharmaceutical Industry before and after COVID-19: Focused on Listed Firms. (COVID-19 전·후 유가증권 의약업의 경영효율성 비교분석)

  • Kang, Da-Yeon;Lee, Ki-Se
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.423-432
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    • 2022
  • Due to the development of treatments due to COVID-19, the Firm-value of the pharmaceutical industry has increased. However, the development of treatments has been delayed, and the development of overseas markets has become difficult due to COVID-19. Therefore, this study aims to present an efficient management plan for each firm by analyzing the management efficiency of these firms. As for the research method, DEA analysis was conducted for the pharmaceutical industry. Through this method, we propose values of input variables that inefficient companies can benchmark. As a result of the analysis, there was no significant difference in management efficiency before and after COVID-19, but it was confirmed that the management efficiency of certain Firm decreased. Through this study, it is possible to judge a Firm's survival competitiveness and management strategy, and furthermore, a plan to continuously grow and enhance competitiveness was suggested.

An Evaluation of Cold Chain Cluster Competitiveness in the Metropolitan Area (수도권 콜드체인 클러스터 경쟁력 평가에 관한 연구)

  • Ahn, Kil-Seob;Park, Sung-Hoon;Lee, Hae-Chan;Yeo, Gi-Tae
    • Journal of Digital Convergence
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    • v.18 no.10
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    • pp.181-194
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    • 2020
  • Due to the changes in the distribution market, issues related to storage and distribution of agricultural, aquatic and livestock products, and storage and transportation of processed and fresh food are rapidly emerging, and as a result, Cold Chain is naturally receiving attention as one of the logistics services. The purpose of this study is to evaluate the competitiveness of location in the construction of a cold chain cluster centered on the metropolitan area, which has attracted attention in relation to the distribution of cold chains, such as recently refrigerated frozen foods. To this end, this study evaluated the competitiveness of cold chain cluster candidates in the metropolitan area by utilizing the CFPR (Consistent Fuzzy Preference Relations) method that can efficiently extract and quantify expert knowledge. As a result, the location competitiveness was found to be superior to Incheon New Port's hinterland, Gyeonggi South Area (Yongin), Gyeonggi West Area (Gimpo Logistics Complex), and Pyeongtaek Oseong Logistics Complex. In particular, this study extracted the knowledge of refrigerated and refrigerated logistics warehouse operation experts, and conducted detailed competitiveness assessments for cold chain cluster candidates in the metropolitan area, and suggested the optimal cluster candidates. In the future research, it is necessary to classify the questionnaire into the owner, large business group, and public business group, etc., who have the right to purchase and build to secure ownership of the fresh food distribution center.

Simulation Modeling Methodology and Simulation Framework for a Construction of a Digital Shipyard (디지털 조선소 구축 및 활용을 위한 모델링 및 시뮬레이션 프레임워크 구축 방법론)

  • Woo, Jong-Hun;Oh, Dae-Kyun;Kwon, Young-Dae;Shin, Jong-Eye;Sur, Joo-No
    • Journal of the Society of Naval Architects of Korea
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    • v.42 no.4 s.142
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    • pp.411-420
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    • 2005
  • World leading company and research centers have invested much cost and effort into a PLM and digital manufacturing field to obtain their own competitiveness. We have been trying to apply a digital manufacturing, especially simulation to ship production process as a part of PLM implementation for a shipyard. A shipbuilding production system and processes have a complexity and a peculiarity different from other kinds of production systems. So, new analysis and modeling methodology is required to implement digital shipyard. which is a digital manufacturing system for a shipbuilding company. This paper suggests an analysis and simulation modeling methodologies for an implementation of a digital shipyard. New methodologies such as a database-merged simulation, a distributed simulation, a modular simulation with a model library and a 3-tire simulation framework are developed.

The Digital Transformation of Accounting Industry for Small and Medium Enterprises in Vietnam: Challenges and Solutions

  • Thi Huyen Tran;Hoang Tuan Nguyen;Quoc Cuong Nguyen
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.221-228
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    • 2023
  • The industrial revolution 4.0 in general and the trend of the digital economy in particular have affected all aspects of the economy. In the orther hand, Digital Technology has the power to impact the strategies and competitiveness of businesses in the market. It is ever evolving and creating a revolutionary stand for different professions as well. Accounting is considered to be one of the oldest and traditional professions. The rules and methodology of this profession has remained uniform for a long period of time. But due to the advent of the digital technology accounting industry is experiencing some great changes. Challenges for the accounting profession are reflected in the need for rapid adaptation and transformation of business practice and business processes. Gradually it was difficult to manage the accounting of large firms without having any machine help. This profession faced a lot of challenges and required the need to adapt technology. The requirements of finance and digital accounting, as well as the requirements of regional and international financial and accounting integration, require proactive preparation, taking full advantage of the advantages as well as limiting the impacts. disadvantage. The aim of this paper is to analyze and systematize the key challenges that digitalization brings for accounting industry and propose some solution for digital transformation of accounting industry for Small and Medium Enterprise in Vietnam

A Study on the Libraries' Competitiveness Reinforcement Measures through SWOT Analysis : Based on the Case Study of University A's Library (SWOT 분석을 통한 도서관의 경쟁력 제고 방안에 관한 연구 - A대학교 도서관의 사례를 중심으로 -)

  • Noh, Dong-Jo
    • Journal of the Korean Society for Library and Information Science
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    • v.40 no.1
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    • pp.335-351
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    • 2006
  • For a library to be run more efficiently, its internal strengths and weaknesses, external opportunities and threats must be determined for forecasting on the basis of the diagnosis of the internal and external environment and situations, and optimum strategies and measures responsively deducted and utilized. Therefore, I had analyzed the strategic competition of university A's library using SWOT analysis, which has recently been spotlighted as an effective strategic competition analysis method. The conclusions thus obtained are as explained below. Firstly. the strengths of university A's library are the professional qualifications of the employees. work efficiency based on systematic operative plans and division of work load, and provision of high quality service following the establishment of the digital library. Secondly, its weaknesses are the insufficiency and limits of the usable resources, the lack of progressive future operation plans and systems, and the deficiency of a positive service mind. Thirdly, the opportunities are the possibility for new developments in accordance with the digital information environment. reinforcement of the operative efficiency throughout expanding its cooperation with external organizations and other libraries, and its transformation as the local library hub by opening up to the public. Fourthly, the threats are the lack of the school authorities' acknowledgement. and the degradation of the library's status in accordance, the users' various requests for information and advanced professional service according to the rapidly changing information environment. and the restriction of the library service based on the copyright law. Fifthly, as a result of analyzing the strategic competition of university A's library, measures such as the reinforcement of digital service by acquiring digital specialists. provision of extended service through active cooperation with external institutes and libraries. development and provision of differentiated service in accordance with the reinforced copyright law were proposed to improve the library's future competitiveness.

Study of the Change of Business Competence as the Evolution of Digital Ecosystem (디지털생태계의 진화와 사업역량 변화에 관한 연구)

  • Lee, Kae Soo;Yoon, Heon-Deok
    • Journal of Korea Multimedia Society
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    • v.18 no.9
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    • pp.1105-1117
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    • 2015
  • During the last decade, the business infrastructure has become digital with increased interconnections among products, processes, and services. Across many firms spanning different industries and sectors, digital technologies are fundanmentally transforming business stratiges, business processes, firm capabilities, productes and services, and key interfirm relationships in extended business networks. With the emergence of smartphones, the paradigm of the ICT industry is rapidly changing as the line between global and local markets are being blurred. In the changing global environment, although some game companies are accelerating the improvement of their global competitiveness and cases of successes of venture enterprises by developing biosimilar technology are being discovered, majority of ICT companies are focusing on limited marketing activities to get subcontracts or projects from large companies. Thus the aim of this study is to find out how digital ecosystems evolve and how business models and strategies have changed of individual companies according to the evolution of the digital ecosystems.

A framework of Plant Simulation for a Construction of a Digital Shipyard (디지털 조선소 구축을 위한 물류 모델 프레임워크)

  • Woo, Jong-Hun;Lee, Kwang-Kook;Jung, Ho-Rim;Kwon, Young-Dae;Shin, Jong-Gye
    • Journal of the Society of Naval Architects of Korea
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    • v.42 no.2 s.140
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    • pp.165-174
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    • 2005
  • Recently, world leading companies on manufacturing field are trying to adopt a PLM methodology, which is a new production paradigm, for a survival and strengthening the competitiveness. Some projects for a digital shipyard including a methodology of a digital simulation framework are going on by Seoul national university and Samsung heavy industry. A Database methodology for a scheduling data, an interfacing methodology for a simulation input and output, and a synchronized simulation related methodology are required for enhancing the value of the digital simulation for shipbuilding. In this paper, such a methodologies and a related case study for a fabrication factory and an assembly factory are presented.

Speed of Catch-up and Digital Divide: A Study of Three Information Communication Technologies for 44 African Countries.

  • Shamba, Kudzai;Jeon, Seong-Min;Jang, Yu-Sang
    • 한국벤처창업학회:학술대회논문집
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    • 2018.11a
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    • pp.277-281
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    • 2018
  • Information system has been at center of economic development in several developed countries, and as Africa envision to improve its global economic competitiveness it is important to assess penetration rate the digital divide and catch-up effect over the years. This paper examined whether there exists digital divide and if so, is it narrowing over time and whether the ICT is converging with time in the African countries. Three technologies namely mobile-cellular, internet and fixed broadband were used to measure the digital divide and the catch-up effect. Gamma and sigma convergence methodology together with averaged penetration ratios were used to assess the cross-country performance of each technology. This study confirms both the narrowing of digital divide and convergence of ICT in all three technologies for both total group and subgroups. The digital gap was narrowing over time and the low-income countries were catching up faster to the middle-income countries in all three technologies. However, there are marked differences exhibited in the speed of narrowing digital divide and the speed of convergence between the total groups and the subgroups of countries. Some policy implications were discussed in the conclusion and they can be utilized in designing developmental ICT policies in each technology case for individual countries.

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